Best Recalibrating The Scales Podcasts (2025)

1
141. Bridging Brand Strategy and Sales: Don’t Just Sell More, Sell Smarter 16:22

4d ago16:22

16:22

Today Clint and I are discussing how to bridge the gap between brand strategy and sales execution. From prioritizing accounts to pitching to retail buyers, we break down how a strong brand foundation supports smarter sales decisions—and prevents wasted time and money. What You’ll Hear: Why sales can feel too overcomplicated—and ideas of how to adju…

1
RS350 - Sales vs Marketing: Why content alone won’t grow your business 18:37

6d ago18:37

18:37

Are you posting consistently on LinkedIn or Instagram but still struggling to turn your audience into paying clients? This episode is for independent experts who want to move beyond random content and start building relationships that actually lead to business - without feeling pushy or “salesy.” Anna Lundberg shares hard-won sales insights and pra…

1
140. Brand Personality: Stay on Brand and Stand Out 14:07

11d ago14:07

14:07

If your brand could talk… what would it say? And more importantly, would your ideal people feel connected—or confused? In this solo episode, I explore why brand personality helps you show up consistently, create meaningful connections, and stand out in a crowded market. In fact, it’s one of the KEY bridges between your internal strategy and how you…

1
RS349 - How to Escape LinkedIn Overwhelm and Build Real Authority 19:31

13d ago19:31

19:31

Have you ever spent ages crafting the perfect LinkedIn post, only to delete it in a moment of self-doubt? In this episode, Anna Lundberg dives into the so-called 'LinkedIn spiral' - the cycle of comparison, perfectionism, and performative posting that can leave even seasoned experts feeling deflated. Tune in as Anna shares practical strategies for …

1
How Citrus, Dirt, and Kindness Are Transforming My Weight Loss Journey 28:14

13d ago28:14

28:14

Ever wondered why certain foods make you feel happier? Or why gardening seems to boost your mood? The answers might surprise you – and they could transform your weight loss journey. After my recent gallbladder removal surgery, I'm sharing fascinating discoveries about how our mental and physical health intertwine on the path to weight loss success.…

1
139. Is Your Brand Helping or Holding You Back? 4 Ways to Review and Recalibrate Your Strategy 9:54

19d ago9:54

9:54

As a food business founder, you’ve grown. Your business has evolved. Is your brand keeping up? In this solo episode, I’m taking a step back to reflect, with four simple yet powerful questions that can help you review your brand strategy. Whether things feel a little off or you’re just due for a tune-up, this episode will help you identify where you…

1
RS348 - Rethinking visibility: Quiet authority without chasing virality 18:20

20d ago18:20

18:20

In a world obsessed with going viral, what if your quiet consistency was your biggest asset? In this episode, Anna Lundberg unpacks what it really means to be visible - without losing your integrity, burning out, or contorting yourself into a brand you barely recognise. This is your invitation to build quiet authority - and grow your business, your…

1
Unexpected Detours: Emergency Surgery and Diet Recalibration 33:22

20d ago33:22

33:22

Sometimes our bodies force us to recalibrate everything we thought we knew about nutrition and weight management. After a surprise plateau in my weightloss, I found myself in the emergency room with severe gallbladder infection requiring immediate surgery. Those mysterious extra pounds weren't muscle or fat—they were warning signs my body was despe…

1
138. Scale Up or Step Away: What’s Next for Your Food Business? - with Jordan Buckner of FoodBevy 33:35

23d ago33:35

33:35

At some point, every business owner has a moment of reflection—is this brand ready to grow, or is it time to let go? And the reality is that you may even go back and forth on the same day, right?! In this episode, I'm joined by my new co-host Clint Matthews, co-founder of Start Right Foods, and Jordan Buckner, founder of Foodbevy. Jordan shares his…

1
RS347 - Redefining success as an entrepreneur with Stephanie Melodia 47:27

27d ago47:27

47:27

Anna Lundberg sits down with entrepreneur, strategist, and podcast host Stephanie Melodia. Stephanie shares her unconventional career journey from art school to building a successful business, discusses how she’s rethinking success at a pivotal life stage, and unpacks the power and pitfalls of metrics, personal branding, and living a “multi-hyphena…

1
137. Say Less to Sell More...A Sales Tip to Use at Your Next Buyer Meeting 12:00

1M ago12:00

12:00

Today I’m joined by Clint Matthews—co-founder of Start Right Foods and my NEW GUEST COHOST! I'm excited to share that Clint will be joining me in some future episodes to bring a fresh food business founder and sales lens to the conversation. Today we’re kicking things off with a powerful tip you can bring into your next buyer pitch. In ep 137 we ta…

1
RS346 - How to Recalibrate Your Business Before Burnout (or Boredom) Hits 11:50

1M ago11:50

11:50

Are you feeling a quiet nudge in your business, even though everything looks “fine” on the surface? This episode is for entrepreneurs and independent experts whose business is ticking along, but something just feels off. Join Anna Lundberg as she explores how to recognise these subtle signals and take strategic action - before burnout or boredom ki…

1
Beyond the Scale: Life, Loss, and Finding Joy 28:27

1M ago28:27

28:27

The journey beyond the scale reveals profound truths about weight loss, psychology, and finding joy amidst life's most challenging moments. When we think about cravings, most of us focus on willpower and restriction. But what if that approach actually strengthens our desire for forbidden foods? Drawing from behavioral psychology, I explore how our …

1
136. When Branding Goes Bad… Avoid This Mistake 11:03

1M ago11:03

11:03

Let's talk about why strong brand strategy should guide creativity—not restrict it. Brand strategy is meant to bring clarity, consistency, and confidence to how you show up—but sometimes it gets taken too far. In this episode, I talk about the "dark side of strategy"...i.e. what happens when brand strategy becomes so rigid that it starts to backfir…

1
Finding Joy in Dieting: My Journey to Sustainable Weight Loss and Wellness 23:07

1M ago23:07

23:07

What if the secret to sustainable weight loss isn't found in rigid meal plans or punishing restrictions, but in a flexible framework designed to adapt to life's inevitable curveballs? After experimenting with over 30 different diets throughout my life, I've discovered something revolutionary in its simplicity: diets fail when they demand perfection…

1
RS345 - Burnout for Solopreneurs: When passion becomes pressure 15:53

1M ago15:53

15:53

Do you adore your work but lately find it draining rather than energising? In this episode, Anna Lundberg explores the hidden pitfalls of passion-driven businesses - how loving what you do can still lead to burnout, and practical steps to reclaim balance and sustainability. Tune in for a refreshing perspective and actionable advice designed to help…

1
135. Is a Great Product Enough to Grow Your Food Business? 12:51

1M ago12:51

12:51

Does your product speak for itself? Early on, especially after some positive feedback on how delicious their products are, many food business owners believe that having a great product is enough. And while your product IS important, when it comes time to grow and scale up your business, a great product is not enough to set you apart. In this episod…

1
Breaking Free: From Suicidal Thoughts to Losing 300 Pounds 53:38

2M ago53:38

53:38

What drives someone to contemplate ending their life at nearly 550 pounds, and what unexpected insight transforms that same person into someone who loses over 300 pounds? Drew Maness, an information security professional with 25 years of experience and former elite water polo player, takes you through his journey from rock bottom to remarkable tran…

1
RS344 - When growth feels heavy: redefining sustainable business growth 14:15

2M ago14:15

14:15

Are you finding that your business growth is coming at the cost of your freedom, ease, or sense of fulfilment? In this episode, Anna Lundberg shares why “more” isn’t always better - especially if more clients and more revenue are leaving you stressed, overworked, or simply feeling boxed in by the business you’ve built. Tune in to discover practical…

1
134. How to Shift from Running a Business to Growing a Brand 10:44

2M ago10:44

10:44

If your business feels scattered or your growth has stalled, it might be time to step back and ask a powerful question: Are you building a brand or running a business in reaction mode? (ie your business is running you!) In this episode of The Food Business Marketing Podcast, I explore why this distinction matters more than ever in today’s crowded m…

1
RS343 - Alex Merry on building MicDrop and redefining success after burnout 36:52

2M ago36:52

36:52

How do you turn a string of spontaneous decisions - and even some tough health setbacks - into a thriving business and an impactful brand? This month, Anna welcomes public speaking pro Alex Merry, founder of the MicDrop community, for an open conversation about resilience, redefining success, and building a business that truly works for you. Key ta…

1
133. Which Learning Style Fits You Best? (Plus, 2 Quick Updates!) 11:42

2M ago11:42

11:42

Today’s episode is a little less strategy teaching and more self-reflection about how you learn best. In part, this is to help you maximize investment of your time and money when you want to learn something for your business, but also because I want to get your feedback about the content I create as well! I will walk you through common learning sty…

1
RS342 - Why you need a signature process to scale your expert business 14:11

2M ago14:11

14:11

If every client engagement feels bespoke, it’s time to rethink your approach. Anna shares why creating a signature process for experts is the secret to growing sustainably — with clarity, confidence, and client trust. Key takeaways: Clients Buy Your Method, Not Your Minutes Learn why shifting from selling bespoke hours to a clearly defined process …

1
132. B2B Brand Strategy: How to Create Clarity & Build Connection Faster 12:08

2M ago12:08

12:08

Why brand strategy gives B2B businesses an edge in standing out, selling more, and scaling with confidence. You might not think of your business as a “brand,” especially if you manufacture equipment or offer consulting services—but having a clear brand strategy can make a BIG difference, to you and your team as well as your customers. In fact, it c…

1
RS341 - How to build authority without being always online 14:11

2M ago14:11

14:11

Feeling overwhelmed by the pressure to churn out endless content just to stay relevant? In this episode, Anna Lundberg explores how independent experts and business owners can build a powerful reputation without living on social media. Tune in to discover strategies for becoming known for your expertise - while reclaiming your time, energy, and cre…

1
131. Would You Rather Be Connecting or Marketing to Build Your Food Business? 8:00

2M ago8:00

8:00

What if you created a Connection Plan instead of a traditional Marketing Plan? If the word "marketing" makes you cringe just a little—you’re not alone. I know many food business owners who do. And, I have a Marketing degree and I even feel the same way sometimes! But my approach is different. That’s why in this short and powerful episode of the Rea…

1
RS340 - How to attract consistent clients without burning out 21:45

3M ago21:45

21:45

Are you brilliant at what you do, but weary of the endless ups and downs in finding clients? In this episode, Anna shares a refreshing approach to building a steady stream of clients - without falling into the trap of burnout, relentless hustle, or relying solely on “lucky” referrals. Get ready to learn how to set up a sustainable business infrastr…

1
130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out 15:44

3M ago15:44

15:44

If you're working to grow your food business but feel like your focus is scattered and your messaging is not as clear as it could be, it's time to revisit your brand positioning. This episode dives into one of the most essential (yet often overlooked or complicated) parts of brand strategy—defining what you want to be known for and why your audienc…

1
RS339 - Redefining success as a female founder with Lucy Chamberlain 27:08

3M ago27:08

27:08

Anna speaks to Lucy Chamberlain, a female founder who is reshaping what success looks like in both the business world and her personal life. From leading a recruitment company division to becoming a single mother and launching her own venture, Lucy’s journey is one of resilience and redefinition. Tune in to discover how she navigated critical life …

1
129. Too Busy for Marketing? 3 Steps to Create On-Brand Content Faster 13:18

3M ago13:18

13:18

When you’re running a food business, marketing can easily fall to the bottom of your list—especially during busy seasons. But consistency matters, and your brand strategy can be the lifeline that helps you stay visible without starting from scratch. In this episode, I share a 3-step approach to creating aligned content faster, so you can stay consi…

1
RS338 - How to price your expertise without undervaluing yourself 19:37

3M ago19:37

19:37

Anna enters the complex realm of pricing for independent experts. Discover why aligning your pricing with your expertise is crucial not just for your bottom line, but also for your professional identity and positioning. This episode is a must-listen if you’re grappling with how to price your services effectively and confidently. Key takeaways: The …

1
128. The Real Story Behind a Good Brand Story 10:20

3M ago10:20

10:20

If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there's good news! You might just be starting in the wrong place. In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes why your brand story should support your strategy—not come before it. You’ll learn how …

1
RS337 - Is fractional work right for you? A real look at the pros, pitfalls, and possibilities 13:08

3M ago13:08

13:08

Anna explores the concept of fractional leadership. If you've been yearning for more autonomy while still wanting to contribute at a high level without the pressure of a full-time role, this episode is for you. Discover how fractional work can offer stability, meaningful impact, and the benefits of being embedded in a team without compromising your…

1
127. Looking for Your Competitive Advantage? Start With Strategy 11:43

3M ago11:43

11:43

If you want to stand out in a crowded market, attract the right people, lead your team, and build your food business with confidence, it all starts with strategy. In this episode, host Katie Mleziva shares why brand strategy isn’t just for big brands with big budgets—it’s how smaller, purpose-driven food businesses gain a real competitive edge to s…

1
RS336 - How to evolve your coaching or consulting model 18:41

3M ago18:41

18:41

Anna looks at how to transition your existing coaching or consulting business into a model that feels more sustainable and aligned with your lifestyle. If you're feeling overwhelmed by the demands on your time and energy, this episode unveils ways to reimagine success on your terms, without losing your creative spark or ambition. Tune in to discove…

Podcasts Worth a Listen

Recalibrating The Scales Podcasts

Podcasts Worth a Listen

Quick Reference Guide