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Why advertisers need to shift from campaigns to creative platforms
Manage episode 472436561 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.
335 episodes
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Manage episode 472436561 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.
335 episodes
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Similar to The WARC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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