The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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About Us: "Welcome to Unscripted Climb, where we ditch the polished success tales and dive headfirst into the real stuff. Hosted by Chris Beecham and Michele Mower, this is the podcast where founders, CEOs, and even a celebrity or two come to spill the stories they usually don’t tell HR. Forget the sugar-coating—we’re here for the messy, raw, sometimes awkward truth of what it really takes to make it. Why Listen? Because we’re not about ‘living your best life’ fluff. We’re here to ask, 'What ...
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Start-up YOGA with Bharati is a place where your host Mrs. Bharati Babbar will have talks with Business Leaders, Start-up Mentors and Successful Start-up Founders. Our goal is to motivate young entrepreneurs who are just starting out by guiding them in their journey via the experiences of the ones that came before them. Find new and effective ways to make your business and/or start-up BETTER. So, tune in to our podcast where the community grows together!
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$1M Mornings: How Big Earners in Roofing Sales Start Every Day
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12:17What’s the difference between poor sales reps and big earners? How they start their day. They don’t snooze alarms. They don’t scroll social media in bed. They don’t wait to feel motivated. Each of them has a unique, battle tested ‘Magic Morning’ that works for them. I made you this video to show you what big earners do every morning. Watch it. Shar…
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Door Slammed in Your Face? Try This. (I NEEDED this to make 6 figures)
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9:47
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9:47I was broke… Couldn’t even afford gas to see my family for Easter. I called my mom to say I wasn’t coming… She wired me 20 bucks to buy gas. When I called her to say thank you, my stepdad chimed in and said, “Adam, you can make $100K selling roofs door to door.” I thought he was nuts. But I was desperate. So I tried it. And I got destroyed. Doors s…
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EXPOSED: Marketing Agencies' Dirty Secrets They Don't Want Roofers to Know
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15:05
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15:05Ever feel like you lit your ad budget on fire? You hired a digital marketing agency… Paid thousands… And got ghosted. Or worse—left with nothing to show for it. You’re not alone. It’s time someone exposed what’s really going on behind the scenes. Watch this new video where I expose the dirty secrets that digital marketing agencies don’t want you to…
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Roof Claims Will Change FOREVER: Verisk (Xactimate) Will Own AccuLynx
1:06:05
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1:06:05The company behind Xactimate, Verisk, will own AccuLynx. A $2.35B acquisition… And roof claims may change forever. Because now… Verisk controls both the estimating, CRMs, and a lot more. claims. If you think insurance was tough before… Just wait. In this new video with John Senac, we discuss: - What Verisk openly shares in their investor deck - How…
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New in Roofing Sales? This Video Will Save You MONTHS of Struggle
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19:58Starting a career in roofing sales is like… “WOOHOO!” Then… “Oh *&%^ what did I sign up for?” But with the right advice, you can get from *&%^ to HECK YEAH and start closing deals in no time. That’s why I made this new video. To share the advice I wish someone gave me when I got started. Watch and share this one with the new hires on your team. P.S…
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Stuck at the Door? Say THIS to Get Invited Inside & Close D2D Roofing Sales
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11:26I used to get stuck pitching on the porch all the time. Found damage. Showed pics. Still didn’t get invited in. It sucked. Then I started asking this one simple question. And like magic — I started getting invited inside. Watch this new video to learn it. Try it. You’ll start closing more deals at the kitchen table. Be a hero and share this with yo…
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Roofing sales is more cut throat now than ever before… Watch this CLOSER Masterclass to arm yourself and your team with the tools you need to close even more sales in this cut throat economy. If you want your team to train with closers like me, John Senac, and Dashaun Bryant - then join us every week inside our members-only community, the Roofing &…
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Most Roofers FAIL at Facebook Ads – Here’s How to Fix It
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23:39Is your ad budget burning up on Facebook ads that don’t bring in leads? You’re not alone. I just broke down real roofing ads from your competitors. Watch this video and I’ll show you the 5 biggest mistakes that are draining your ad budget (and what to do instead). This video will put you in the drivers seat - running circles around your marketing a…
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HEAD TRASH' - #1 Reason You're Losing Sales & How to Destroy It w/Dashaun Bryant
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34:30Something in your head keeps whispering, “I’m not good enough.” “Why would they buy from me?” “I’m not confident.” That’s Head Trash. And it’s the #1 thing keeping you from closing sales. It’s not leads. It’s not training. It’s not “the market.” It’s what’s between your ears. In this video, I sat down with Dashaun Bryant, the Roof Hustler himself. …
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Roofing's 1-Star Reviews... and How to Use Them to CRUSH Your Competition
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19:24Most roofers ignore their bad reviews… Big mistake. Because inside those 1-star reviews? Are the exact words your customers are already thinking. And the truth about why they don’t trust most roofers. That’s why I analyzed 1-star reviews from roofing companies across the U.S. From Dallas to Denver… L.A. to Boston… Storm and retail, coast to coast. …
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Ep 4 – Sarah Cano: From Hailstorm Hustle to Roofing Powerhouse
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34:34Send us a text Sarah Cano didn’t plan to start a roofing company—but when a hailstorm hit, she built Rooforia from the ground up. In this episode of The Unscripted Climb, Sarah shares how she grew a multimillion-dollar business in one of the most male-dominated industries out there. From defining core values to building a team that actually believe…
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This Closes Deals -- WITHOUT Feeling Salesy
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15:51
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15:51You ever leave a home thinking the sale was yours… Only to lose it? That was me. I remember one appointment where I came in after two other roofers. One ghosted them. The other showed up late. I thought, “Easy win!” So I gave a great experience. Explained their options. Answered every question. And walked out without a signed deal. Why? Because I d…
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Ep 3.5 – What Makes a Brand Look Like a Brand? (Mini Episode)
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8:04Send us a text In this mini episode of The Unscripted Climb, Natalie Micale breaks down what visual identity actually means—and why it's way more than just slapping a logo on a coffee mug and calling it a day. She shares practical steps for solopreneurs building a brand on a budget, from building Pinterest boards to finding your freelance dream des…
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Ep 3 – Mike Ware: Serial Entrepreneur, Snow Removal King & Sales Strategist
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35:55Send us a text From selling newspapers as a kid to building snow removal empires and launching fireworks companies, Mike Ware has done the thing—many times over. In this episode, Mike joins The Unscripted Climb to share the real lessons learned across a lifetime of business. We talk about sales that don’t feel slimy, marketing that actually works, …
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The RESPECTED Sales Management Formula That Builds Loyal Teams
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14:29Sales management can feel like adult babysitting… And if you’re too hands-off, things get out of control. If you’re too tight, you’re micromanaging. So how do you strike the perfect balance? To earn respect, keep loyalty, and lead a top team? Watch this. I hope this helps you be the most effective, looked-up-to leader you can be. P.S. Tough, vulner…
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Ep 2.5 – The Essence of Branding (Mini Marketing Series)
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8:56
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8:56Send us a text Your logo isn’t your brand. Your beliefs are. In this mini episode of The Unscripted Climb, Chris and Natalie break down what branding actually is—and why most people are doing it wrong. From values to visuals, boldness to positioning, this is the gut-punch guide to building a brand that’s real, relatable, and actually memorable. Whe…
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Ep 2 – Natalie Micale: How She Built a 6-Figure Marketing Agency from Scratch
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49:07Send us a text Before she built one of the most recognizable marketing agencies in the Midwest, Natalie Micale was flipping garage sale finds and negotiating like a tiny CEO-in-training. In this episode, Natalie shares her journey from journalism student to the founder of Oh Hello Agency—and all the missteps, mindset shifts, and marketing mayhem al…
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Fix ANY Closing Problem Using This Simple Framework — Fast
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16:19Not closing as many sales as you think you should be? You’re probably thinking it’s time to blow everything up and rebuild your whole sales system. Do. Not. Do. That. Not yet at least… Because you can fix any closing problem with this simple system. P.S. Imagine how many more sales you’d bring in with quick, easy wins like this… Join the community …
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🎧 Ep 1.5 – What Is a Brand? (Mini Marketing Series)
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6:56Send us a text Mini Episode = Big Truths. In this first mini episode of The Unscripted Climb, cohost Natalie Micale unpacks the real meaning of branding—and spoiler alert: it’s not just your logo. Your brand is your belief system with a visual identity. It’s what you stand for, how you show up, and why people connect (or don’t). This bite-sized epi…
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Ep 1 – Chris Beecham: From Selling Plasma to Selling Merch
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49:38
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49:38Send us a text 🎙️ Episode 1: How Losing Everything Became the Start of Everything Welcome to the relaunch of The Unscripted Climb, where business isn’t always pretty—but it’s always real. Host Chris Beecham kicks things off by sharing his own story of screwing things up, starting over, and building again (and again). From riding high in real estate…
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Stop Running Blind in Your Roofing Business – Fix These 5 Things NOW
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13:04If you feel like a full-time firefighter… Putting out fires all day… And wondering what your team is even doing… Then this video is for you. Because running your company blind is a recipe for burnout. But fixing it? Way easier than you think. I show you 5 stupid simple ways to take back control (without micromanaging). P.S. No more running blind. N…
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The 5 Money-Making Habits of TOP Earners in Roofing Sales
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12:26You didn’t get into roofing because you love roofs… No one does. You got into it to make money. But the truth is, most reps never make as much as I thought they would… Why? Because they don’t have the 5 habits that high-earning reps live by. I break them down in this new video. If you want to earn more (a LOT more), this is where it starts. These a…
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Top 5 Recruiting Mistakes That Cost Me BIG (Learned the Hard Way)
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12:41
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12:41Hiring the wrong person will cost you a lot more than just time. It can destroy your team’s culture. I learned the hard way. I once hired a guy who talked a big game… Told me he was a sales killer. Said he made bank at another roofing company. Turns out he barely cleared $20k in commissions… I should’ve fired him. That mistake taught me something H…
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From Ghosted to Follow Up KING! My 5-Step Playbook
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12:37
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12:37I couldn’t close the sale on the 1st visit if my life depended on it… My start in roofing sales was painfully slow, and I left the house empty handed for weeks on end… So I became ‘The Follow Up KING!’ I used my ‘Follow Up KING’ playbook to 7x my income in my first year of roofing sales. And I’m sharing it with you. Here’s the playbook I developed.…
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Roofers Are Using This AI Tool to Print Money (Are You?)
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10:08
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10:08Roofers are using this AI tool to practically print money. Enjoy. P.S. If you’re not adopting AI in your business, you’re dying. We’re sharing AI secrets inside our community almost daily. It’s magic. Are you interested in joining us? https://go.rsra.org/join-podcast ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-cen…
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I Analyzed 1,642 Reviews. Here's What Homeowners ACTUALLY Care About
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13:21I analyzed 1,642 reviews from roofing companies rated 4.7 stars or better… And here’s what homeowners actually care about. It’s not what you think. And you’re probably not talking about this stuff with your homeowners. This is marketing gold. Use this to overhaul your ads, website, and sales process. P.S. If you want powerful marketing that hooks a…
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25 Life-Changing Lessons I Learned From Roofing Sales
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7:22Roofing sales is personal development in disguise. The more we grow, the more we earn. It’s like getting paid to go through therapy 😂 I reflected back on my journey in roofing back to 2011… And I’m sharing my 25 life-changing lessons I learned from roofing sales. I hope this video inspires your personal development journey. To your success, P.S. I …
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My 3 Most Powerful Pitching Formulas For Selling Roofs
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14:23
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14:23Selling a roof is not just talking to people… Or getting people to like you. There’s an art to a sales conversation. That’s why I put together this compilation video. To teach you my 3 most powerful pitching formulas that I’ve created over the last nearly 15 years. So you can have easier sales conversations and earn more customers. Enjoy :) Who on …
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STOP Confusing Homeowners! Master The Art of Simple Selling
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11:31Confused homeowners will never buy… “If you confuse, you’ll lose,” says the legendary Donald Miller. Meanwhile, simple sells. Watch this video to learn how to master the art of simple selling. I’ll teach you this one skill that changed my sales game forever. Your sales team needs to learn this. Be a hero and share this video link in your group chat…
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Fall in Love With Your Roofing Company Again
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13:35
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13:35Remember the love of the grind when you started your roofing company? Waking up before the sunrise, fired up to build something great! But after getting beat down, bored, and fed up - your love turned to hate. You're not alone. It happened to me. That’s why I left roofing 3x, so I’m speaking from experience - not theory. And have witnessed the same…
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3 Easy Systems & Processes That Will Blow Your Roofing Company Up
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17:50Systems and processes for your roofing company, simplified into 3 easy steps. These will help you turn chaos into clarity. Especially if the idea of sitting down and writing an SOP makes you wanna poke your eyeball out with a safety pin… If you’ve wanted systems and processes but don’t know where to start, this new video will help you scale, get yo…
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A life in roofing sales is pure madness every day… Sales reps get kicked around, miss meetings, and forget to follow up. That’s why I made you this video: The Roofing Sales Survival Schedule. So you can run your day, and your day doesn’t run you. Watch it now to discover how to get control and make even more sales. Be a hero and share this video in…
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Contingency Agreement WAR - I Settle The Hottest Debate in Roofing
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11:09There’s a war raging online about Contingency Agreements... And it’s getting ugly. One side screams, "Contingencies are evil! Only crooks use them!" The other side shouts back, "Use them every time! I ain’t working for free!" Are you certain the side you picked is the right one for you? That’s why I made this video. Forget the noise. Forget the dra…
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What if D2D Sales Became Illegal TOMORROW?
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16:06Imagine waking up tomorrow and finding out door-to-door sales is illegal. No knocking. No canvassing. No boots on the ground. Two states already tried to ban it. If you’re not ready, it could destroy your business. I’ll show you how to build a bulletproof, defensible business that survives anything. If you rely too much on one lead source... you're…
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Financial Freedom in Roofing: 5 Money Moves to Live a Rich Life
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13:51
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13:51There’s rich roofers and poor roofers… There’s also rich roofers who live like poor roofers, because they blow their money faster than they make it. Watch this video to learn 5 money moves I wish I made when I got started in roofing… Because it’s not what you make, it’s what you keep. Then, find the best places to put the money you keep to build fi…
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How to CRUSH Your First 30 Days in Roofing Sales
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14:50The terror of starting roofing sales… I remember May of 2011 like it was yesterday. Sweaty palms and heart racing as I drove up to the first house. If I let my nerves, anxiety, fear, and self doubt win - I wouldn’t be where I am today. That’s why I made you this new video. To show you exactly how to crush your first 30 days in roofing sales. Watch …
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Managing a Roofing Company Was Brutal Until I Learned These 5 Things
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16:34Managing a roofing company was brutal until I learned these 5 things… Salespeople were calling nonstop… Homeowners were furious about the littlest things… The office drama was childish… I was playing adult babysitter and putting out fires all day long. Then, I had these 5 game-changing management breakthroughs. They gave me my sanity back, and they…
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Getting started in door-to-door sales sucked… I got rejected all the time. And it made my anxiety worse. My palms would sweat as I walked up to the door. Then I discovered this one thing that got me crushing door-to-door sales. Watch this video and I’ll show you exactly how to do it too. Your team will thank you for forwarding them this email, or s…
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Private Equity Will CRUSH You in 2025 Unless You Do This With Your Marketing
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12:09Private equity is coming for your customers. And if you don’t change how you market… you’ll be slowly choked out of business. They’ve got deep pockets. I’m talking $150,000/month (and more) marketing budgets. And they’re using that cash to choke out the little guys—slowly but surely. You can’t outspend them. But you can outsmart them. Watch this vi…
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NOT Enough Leads? Fix These 3 Things and Watch Them Flood In
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15:10Ever felt like your marketing money went straight down the toilet? You hired the agency… They promised you leads… And what did you get? Garbage leads—or no leads at all. Watch this video to discover the real reason why you’re not getting good leads. And the 3 fast-fixes that will get qualified leads flooding in. You won’t even have to spend a penny…
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5-Step Fast Fix to ANY Roofing Sales or Business Problem
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10:29It’s like taking Advil for a skin infection... Wrong pill for the wrong symptom. That’s how many owners and sales people try to fix the problems they are facing… I see this mistake all the time. So I made this video to walk you through a 5-step process to fix any sales or business problem in 10 minutes or less. This process has worked in my busines…
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The Scary Future of Roofing Marketing as Private Equity Dominates
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11:05The future of roofing marketing is going to be more expensive and more competitive than ever before... This is not just theory. I’m seeing it happen first-hand and I’m hearing it directly from the source. So before you spend another dime on leads… Watch this video and take action. P.S. The future of roofing marketing is going to be more expensive a…
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From $19k To 6 Figures in 8 Months: The #1 Mindset Fix That Got Me There
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9:39I used to think sales was a dirty word… Like it was all about twisting arms and talking people out of their money. But then something happened… Back in 2011 I was making $19k a year as a massage therapist. I couldn’t afford gas to go see my family. I had to call my mom and ask for $20 bucks. That’s when my stepdad said, “You can make six figures se…
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I was in the audience just a few tables away… There was RFK Jr., Jordan Peterson, Tucker Carlson, and many others. Jordan Peterson took the stage, and I saw a side of him I’ve never seen before - nothing like what he puts on YouTube or in his traditional keynote speeches. I was in the room with high-level entrepreneurs who had paid $15,000 - $35,00…
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STOP Wasting Money on Marketing! The ONLY 4 Ways to Get Roofing Leads
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15:20There are ONLY 4 ways to get roofing leads. That’s it. And if you don’t master them, you’ll continue lighting money on fire. Watch this video before you spend another penny on marketing. Most companies are great at 1, maybe 2 of these. But they pump money into the slot machine they call marketing and hope to hit a jack pot. As Dean Jackson says, st…
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7 Laws of Marketing Every Roofing Company MUST Follow
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22:29Roofers are going to need to become digital marketers in the next few years. I know that sounds crazy… but hear me out. Private equity is injecting massive money into roofing. And one of the first things they do? They 10X their marketing budgets. Imagine going from $15,000 to $150,000 per month on ads – overnight. These companies are dominating Goo…
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Fastest Way to Learn (or Train) Roofing Sales
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17:02New hires need to get their first sale fast. If they struggle to figure it out, they’re guaranteed to fail. Because once they cash that first commission check, they believe— In themselves. In the opportunity. In your company. I made you this video to teach you the fastest way to learn (or teach) roofing sales. Watch it and share it with your new hi…
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NEW Bill Targets D2D Roofing Sales - Strictest Law In History!
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12:24This NEW bill targets door to door roofing sales in a way I have never seen before… If it’s passed, it will be the strictest D2D law targeting roofers in history! Watch this video where I break down the 12 most shocking moves this bill is trying to make. Please help spread the word. Share this video with your friends, on social media, and in the in…
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Fire Them NOW! 11 Signs of a Toxic Sales Rep
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15:01A toxic sales rep is like cancer in your company. They sneak their way in undetected at first… Before you know it, they are poisoning your culture. You’re losing customers, sleep, and money. So how do you sniff them out before they do damage? Watch this new video to spot the 11 signs of a toxic sales rep. I know these conversations are hard, but we…
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Roofing Sales Objection - “I’ll Sign After My Roof Gets Approved”
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12:08The homeowner tells you they’ll sign… after you get their roof approved. They’re playing you. And you fall for it and end up working for free. It’s a trap that wastes your time, gets you taken advantage of, and leaves you with nothing to show for it. I know, because it happened to me. Never. Again. Watch this new video to learn exactly what to say.…
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