Marnie Stockman and Nick Coniglio, authors of the book Lead it Like Lasso, dig into each episode of Ted Lasso with a lens of leadership. Each podcast starts with a fun quick-clip summary of the episode. Marnie and Nick tie together the leadership principles from Ted Lasso, their own business successes, thought leaders and everyday advice to help individuals level up as they lead themselves (and others). This is a great podcast for TedHeads! There are many other Ted Lasso podcasts out there - ...
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Learn to package and communicate your expertise to resonate. Every episode, hear from exceptional entrepreneurs and marketers as they share and analyze real work, from signature stories to powerful premises—and the process they used to find, develop, and market their memorable messages. You'll walk away ready to build your business on the impact of your ideas, not the volume of your marketing. Don't market more. Matter more. Hosted by Jay Acunzo.
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Audio versions of the Poetic Interviews project. Questions and answers via poetry. All questions by Aaron Kent. Longlisted for 2017 Saboteur Awards.
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Richmond Til We Die is an episode-by-episode conversation about the Apple TV+ show Ted Lasso where we discuss the characters, their relationships with each other, and how they're able to make us laugh until we can hardly breathe one moment and then feel with the deepest parts of our hearts the next. When you're here, you're a Greyhound!
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A modern Russian fairytale about an American actress who adopts a little Russian girl in St. Petersburg in 1994. The actress, Molly McKay, finds herself alone in a Russia that is trying, for the first time in its history, to become a free market democracy. She also discovers that the TV show she starred in back in the ‘80s in the U.S. is now a big hit in Russia, complicating an already harrowing adoption journey. Then there are the two handsome princes, one Russian, one American, and all the ...
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The AI in Automotive Podcast features the people and companies behind the forces shaping the future of automotive and mobility. Jayesh Jagasia engages experts at the intersection of automotive, energy and technology in enlightening and thought-provoking dialogue.
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Make me care: Lessons from Roy Kent and Seth Godin
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15:50There's a big difference between people hearing your words and understanding you. There's an even bigger gap between understanding and caring. How can we communicate in ways that ensure others care about our ideas, our messages, our businesses? In this solo episode, a look at two moments involving two very different communicators: Roy Kent, the cha…
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Dorie Clark: How to turn expertise into breakthrough ideas
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38:37This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard Business Review, a communication coach and mentor for world-class leaders, and a keynote speaker who has consulted with or spoken for Google, Microsoft,…
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Justin Moore: How he altered his storytelling to resonate with more people
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45:41"Reworking in Realtime." That’s a phrase I’ve been thinking about a lot lately. How often do you get to sit with a peer, a colleague, a mentor, a coach, and go through something to improve in realtime? Why don't we? Athletes do it. Comedians. Musicians. Filmmakers. We should too, and lately, on my YouTube channel, I've been building a playlist of p…
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Lessons from 20 years of storytelling through my writing, speaking, podcasting, videos, and most of all, from my Grandma. *** IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Explore my services: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedI…
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Leadership Lessons from Season 2 Finale: Inverting the Pyramid of Success | S2 Ep12
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34:55🎙 In the Season 2 finale of Lens of Leadership, Nick Coniglio and Marnie Stockman wrap up with Episode 12: Inverting the Pyramid of Success. They're joined by special guest Jessica McLeod-Waddell, a higher ed leadership pro and soon-to-be PhD student at the University of Georgia, who brings wisdom, wit, and warmth to a discussion rich with leadersh…
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Neal Foard: How to tell small stories with big meaning to persuade and inspire
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40:12AI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or consistently enough. Neal Foard does, and that's made him one of the most exceptional (and viral) storytellers in the business world. Neal joins me today to lay it all out: we talk about constructing st…
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Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft
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30:27In this special bonus episode, I take your questions about public speaking. We talk about the craft, but also the way we can better approach our speaking as a marketing strategy and approach, how to think about whether to charge for public speaking (and how much), and a lot more! Whether you've got a speaking engagement coming up, give tons of talk…
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Leadership Lessons from Midnight Train to Royston | S2 Ep11
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38:23🎙 In this episode, Marnie Stockman and Nick Coniglio jump into Season 2, Episode 11, "Midnight Train to Royston," with special guest Phil Freidhoff from the TANG program. A former U.S. Navy submarine officer turned leadership and operations strategist, Phil brings a compelling mix of human-centered design, servant leadership, and deep emotional int…
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The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer
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47:36This episode, we do something a bit different. I’m joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and the elements that help you create stronger speeches, better stories, and a more effective message for your entire platform. Tamsen in not only a leade…
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A trick from John Mulaney to create better content
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18:34A technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something you can apply to your work right away to become a stronger storyteller, to differentiate your message, and to generally compete on the impact of your ideas NOT the volume of your marketing. *** IMPROVE Y…
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A Chat with Ted Lasso Producer - Chip Hamilton | S2 Special Edition
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53:22In this special edition of Lens of Leadership, Marnie Stockman and Nick Coniglio sit down with ChiP Hamilton, coordinating producer of Ted Lasso, and an industry veteran whose credits include Avengers: Endgame, Ghostbusters, and Little Women. Chip shares behind-the-scenes stories, leadership insights, and his personal journey from Boston to Hollywo…
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"Stories that inspire more stories: that's what I'm after" - Brad Montague, children's author and keynote speaker
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40:16It's hard to show up publicly at times, sharing your work, giving of yourself to others. It can be even harder given the places we mostly show up online today. But Brad Montague is here to lead a joyful rebellion—one for creatives, artists, and humans of all kinds, both kids and (in Brad's terms) former kids. And here's here to show us that celebra…
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If growth is hard, you might need your "idea before the idea"
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15:39In this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction. *** REGISTER FOR MY NEXT BOOTCAMP: Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long. Register now at jayacunzo.…
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Handling Tough Conversations and More (Including Rickrolling) | S2 E10
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36:50Join us for another insightful episode of Lens of Leadership, a Ted Lasso rewatch podcast. In this episode, we delve into Season 2, Episode 10, "No Weddings and a Funeral," with a special guest from the UK, Shane Evans. Shane, an HR and leadership coach, shares his deep passion for leadership and Ted Lasso, perfectly blending his expertise with the…
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“Is this ANNything?” Ann Handley Returns to Work Out New Drafts
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52:20This week, I’m joined by my favorite recurring guest and the star of our “Is this ANNything” mini-series, the brilliant Ann Handley. Throughout this mini-series (usually called “Is This Anything?”), close friends and collaborators join me to work out new ideas and unproven drafts to see if it is, in fact, anything. Today, Ann and I start by discuss…
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AI in Automotive - #503 - Mike Kent, GridBeyond & Alex Iriondo, MontaUntitled Episode
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46:09If you are a fleet manager responsible for electrifying your fleet, prepare for your world to be rocked. The fleet manager’s decision-making approach and framework for a traditional ICE fleet is well-established. It has been in use for decades, and typically takes into consideration the acquisition cost and operating cost of vehicles to calculate t…
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“You can’t make pottery without clay” | Elise Hu dissects her TED Talk
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42:25In this episode, we go inside the delivery and construction of a popular TED Talk! Elise Hu gets real with us about the preparation and challenges that go into taking complex ideas and molding them to fit a tightly delivered speech. Elise is an award-winning journalist, podcaster, and author based in Los Angeles. She’s the host of TED Talks Daily,…
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Building Teams with Authenticity and Empathy | S2 Ep8
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35:29In this episode, Marnie Stockman and Nick Coniglio, dive into Ted Lasso Season 2, Episode 8—"Man City"—with special guest David Blansfield, Executive Vice President at Northstar Travel Group. David shares insights from his vast leadership experience, blending his professional journey with lessons from the episode. Highlights Include: ⚽ Roy Kent’s R…
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AI in Automotive - #502 - Johanna Izett, Hive Power
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41:02Your EV is so much more than a car to take you from point A to point B. The energy it stores in its battery is a whole world of possibilities when you are not using the car. Which, let’s face it, for most of us, is the vast majority of the day. During these times, your EV is a ‘decentralised energy resource’ - one that can help the grid in a variet…
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How to find powerful stories everywhere | Jay Baer, hall-of-fame speaker & NY Times bestselling business author
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46:11Inspiration is everywhere -- if you're paying attention. Today we’re resharing a slightly modified version of an episode I used to help pilot How Stories Happen, back inside my old show called Unthinkable. (You’ll hear me reference the “miniseries,” which is what I used to craft this show and test various elements.) In this episode, bestselling aut…
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"It's not effortless, it's intentional" | Mike Ganino, keynote director & author
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41:51We’re told to steal from those we admire, but so often, we mimic the wrong things. It’s not WHAT someone does but WHY they do it (and why it works for them) which we ought to model in our own creative work and storytelling. Once we find that, we can intentionally master the craft. And this work is about exactly that: intentionality. It’s practiced.…
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Dealing with insecurities and getting unstuck S2 | Ep 7
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41:36In this episode of Lens of Leadership, Marnie and Nick explore Ted Lasso Season 2, Episode 7—"Headspace"—with special guests Dr. David Coffey and John Golden, mathematics professors and co-hosts of the Teaching Like Ted Lasso podcast. We unpack key moments from Ted Lasso, including: ⚽ Nate’s struggle with insecurity and ambition—how unresolved emot…
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“Little nuggets take your story furthest” I Veronica Romney - Author, Entrepreneur, and Marketing Leader
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45:31What does the psychology of family systems have to do with being a good storyteller? Well, according to Veronica Romney, a lot. Understanding identity and how people define theirs can make or break your ability to stand out, resonate, and earn passionate fans. In this episode, V shares the story about a funeral unlike any other. In fact, it’s 18 ye…
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AI in Automotive - #501 - Teddy Flatau, Founder & CEO - Wevo Energy
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23:30Range anxiety. Charger anxiety. This anxiety and that anxiety. There seems to be a lot of anxiety in the mainstream adoption of EVs. One of the biggest behaviour changes someone migrating from years of driving an ICE to an EV has to make is the refuelling behaviour. You refuel an ICE when you have. You recharge an EV when you can. You charge every …
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“Great stories are ownable” | Ron Tite, keynote speaker and agency exec
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44:39How do you make a story truly come alive? You pace things down and focus on the small details. Everyone else might want the big, flashy story, but your most effective (and ownable) stories are from noteworthy moments, not newsworthy events. In this episode, Ron Tite puts on display his otherworldly mastery of public speaking and performance. He tak…
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If you needed a surprise in the new year, this is it! We are back!! It’s been a longish hiatus. I needed the time to recharge and think about where the industry is headed. We also welcomed a new member to our family, and I have used the time to change over a thousand nappies!! So, what exactly happened in the last year? The AI in Automotive Podcast…
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🎙️ Lens of Leadership - Episode 6: The Signal, Difficult Conversations, and Bold Risks with Dan Ayer 🎙️ In this episode of Lens of Leadership, Marnie and Nick dive into Season 2, Episode 6 of Ted Lasso—“The Signal”—and explore its leadership lessons with Dan Ayer, award-winning copywriter and co-founder of Oyster Creative. We unpack key moments fro…
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A special bonus story and a crucial question to guide your 2025. This episode was handcrafted for you by Jason, with love.By Jay Acunzo
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"Specific moments make it feel real" | Natalie Taylor, B2B marketing leader
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41:56When we communicate with business results in mind, whether we work in-house on a team or we ARE the business, it's so common that we omit specific details. We want to rush to stuff things full of our ideas and make our value clear instantly. The thing is, only when we slow our stories down, include specific details, and describe one or two tiny mom…
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From Rom-Communism to Leadership | S2 Ep5
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35:27What can Ted Lasso teach us about finding confidence, pivoting to align with our passions, and embracing authenticity? Join Marnie and Nick as they dive deep into Rainbow (Season Two, Episode Five) alongside special guest Erin King, an educator and founder of Inspired Education. Here’s what we explore: Nate’s journey toward confidence and the fine …
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"The personal is more universal than we think it is" | Sarah Stockdale, CEO of Growclass
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39:55Welcome to one of the more inspiring episodes of the show! Entrepreneur and growth marketing expert Sarah Stockdale is one of the most nuanced, capable, and generous voices in the industry. When she shows up, she resonates, no matter what she's creating or where she's appearing. Today, both of us commiserate over being dedicated parents learning to…
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“Now is the time to double down on your story” I Shez Mehra, creative entrepreneur and DJ
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37:41This is a special episode of the show. I’ve partnered with Intuit Mailchimp as part of a limited series called B2B Storytelling Stars. You can watch as I coach 3 marketers and experts on group calls and 1:1s, helping them craft their premises, messages, and stories. Get all 6 videos plus a storytelling template, free and ungated, at https://jayacun…
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Wondering how Ted Lasso's holiday episode can teach us about leadership and community? Tune into this episode of the Lens of Leadership podcast as we delve into "Carol of the Bells" from Season Two, Episode Four. Joining Marnie and Nick is Amy Wieland, who brings a treasure trove of insights from her extensive background in education and ed tech. H…
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The 2 questions (and a quote) that helped me most in 2024
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18:00As another year comes to an end, we often reflect backwards, because hindsight is 20/20. But what we don’t often realize is that sometimes when you have that clarity of sight, you'll want to close your eyes, rub your temples, maybe let your head fall to the table. Because you’re amazed at how you just… couldn’t… see it. That was me, all year long, …
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"Your brain is a straight line machine" I Melanie Deziel, author and speaker
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41:43Signature stories aren’t just stories you tell a lot. They’re stories you’d sign your name to. In this episode, author and speaker Melanie Deziel shares a story that went from nerve-wracking to heart-wrenching the more she told it, as she found ways to tell it her own way (and as new details emerged from the story). Mel is my cofounder in our Creat…
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What happens when creativity meets national security? In this episode, Marnie and Nick dive into Ted Lasso’s “Do the Rightest Thing” with special guests Erik Oksala and Brian Layer, who share how their innovative company uses entertainment-industry techniques to tackle some serious challenges. Together, we unpack leadership lessons from Sam’s princ…
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You are in for a treat! Lucy Broadbent (author of What would Ted Lasso do? and How to be a Lioness?) joins Marnie and Nick to rewatch Season 2 Episode 2 Lavender. From the power of positivity in Ted to the bravery of lions not pandas, they discuss the leadership lessons from Ted Lasso and Lucy's books.…
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A repeatable system for stronger ideas and stories
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23:36"You have a real gift," we say to our storytelling heroes. But do they? Storytelling is a skill. Communicating with greater impact is a craft. It’s not something anyone is gifted. It’s something we all can master. Today, it’s just me, Jay. Hello! I’m trying a solo episode, sharing my favorite trick for stronger ideas and stories. Be forewarned: thi…
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Designing a New Signature Talk Beat by Beat with Justin Moore (Founder of Creator Wizard, Author of Sponsor Magnet)
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43:33It's time for a new edition of "Is This Anything?", the miniseries where friends and clients join me to work out new drafts and ideas for upcoming pieces and projects. In this episode, I help Justin Moore design his signature talk, beat by beat. Justin is the founder of Creator Wizard, which helps creators secure more and better brand deals to grow…
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Curious about the secret sauce behind Ted Lasso's leadership charm? Garth Nichols and Dr. Jason Rogers from the Lassoing Leadership podcast join us as we dive into season two, episode one, "Goodbye, Earl." We have a good time examining key leadership moments like: Dani Rojas overcoming the yips Not settling for "fine," echoing Roy Kent's philosophy…
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Today, it's a total treat as the one and only Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect a signature story. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display. Seth is a world-renowned storyteller and tho…
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“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts
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48:14This week, we’re joined by our first-ever recurring guest. The brilliant Ann Handley (WSJ bestselling author of Everybody Writes and globally touring keynote speaker) joins us for a very special episode of “Is This Anything?”, the mini-series, where friends and collaborators join me to work out new ideas, unproven drafts, and hidden ideas to see if…
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“We’re both the heroes and the villains in our own stories” | Chase Jarvis, Photographer + Entrepreneur + Author of Never Play It Safe
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38:22Why is candor essential for a good story? How brutally honest should you actually be in sharing a story with the world? The great Chase Jarvis brings us into his story of self-discovery, with the many twists and turns his professional career has taken, as he works through how to best tell that story ahead of his next book tour. Starting in second g…
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"If all knowledge is experience, all wisdom is framework" | Laura Gassner Otting, Keynote Speaker & Author
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43:11What is a super-story? And how can you flex yours to fit different audiences, mediums, or conclusions? That’s what we dive into today with powerhouse storyteller, Laura Gassner Otting. Laura takes us into a small story about her first time decorating a Christmas tree with her husband’s family. Initially horrified by the chipped ornaments and tatter…
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Working out a new TED Talk with Simone Stolzoff, Author & Journalist
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49:56Go inside the development of a brand new TED Talk, as Jay offers notes to friend Simone Stolzoff on his v1 draft. Simone is the author of The Good Enough Job and a journalist whose writing has been featured in The New York Times, Washington Post, Wall Street Journal, The Atlantic, and more. This is the first episode of a new bonus episode of How St…
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“A perfectly competent character is boring” | Nat Eliason, Author & Essayist
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42:27Telling stories about your life feels fraught. How do you weave together a story that is deeply personal to you and others, contains the right amount of tension without being too dramatic, and feels both gripping and accessible for your audience? In the case of our guest today, Nat Eliason, his story is about the moment he went from investing hundr…
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What it takes to craft a signature story | Susan Boles, CFO, Business Strategist & Podcaster
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53:15What should you include or omit to ensure your stories carry your message, resonate with others, and deliver something that could only come from you? That’s the challenge we encounter today. In this special episode, Jay is joined by a favorite client, Susan Boles, to work through a draft of a signature story, which emerged on the back of their mont…
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To tell stronger stories, understand yourself first | Ryan Hawk & Brook Cups, Coauthors of The Score That Matters
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42:44Storytellers often face a paradox: to connect deeper externally, you have to turn deeper internally. You have to know yourself and get more honest with how you think and feel than others might be comfortable doing themselves. That often means we have to stop caring what people think of us quite as much. In this episode, we meet Brook Cupps and Ryan…
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“You have to work against people assuming they know how this goes” | Danielle Bayard Jackson, Author of Fighting for Our Friendships
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50:20How do we compress our lifetime into their runtime? When we’re asked to explain our backgrounds and bios, we need a structure, some practice, and a few anecdotes at the ready. Because our story has to pull triple-duty: clarify who we are, build credibility, and teach whatever it is we’re there to teach. In this episode, author, PR agency founder, a…
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“I could tell this story in 1950 or 2024” | Scott Monty, Exec. Coach and Speaker
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53:20While everyone scrambles to learn the new trends and act like a futurist, it’s the folks who understand what parts of this work are timeless – because they’re based on human nature – that are most powerful of all. Storytelling is one such thing. It’s been a constant throughout the history of humanity. Why? Because although the world changes in many…
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