Best Scalable Media Network Podcasts (2025)

1
The MAJOR Meta Advantage+ Changes You Must Know 20:39

22h ago20:39

20:39

Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers…

1
7 Day Social Media Reset (for Burned Out Agents) 29:11

2d ago29:11

29:11

Send us a text If you're a real estate agent feeling burned out by social, I have the cure for you. It only takes 7 days to completely reset and prime yourself to explode with social media growth; to HACK your growth with "taking a small step back" before taking 3 giant steps forward. This episode is your permission slip to hit reset. I walk you th…

1
Stop Burnout Now: 5 Simple Health Tips for Marketers 33:01

5d ago33:01

33:01

Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business perfor…

1
How The Top Beauty Brands Turn Online Trends into Advertising Performance 30:12

9d ago30:12

30:12

Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey …

1
Open source AI to tackle your backlog 42:04

10d ago42:04

42:04

Vibe coding, agentic workflows, and AI-assisted pull requests? In this episode, Daniel and Chris chat with Robert Brennan and Graham Neubig of All Hands AI about how AI is transforming software development—from senior engineer productivity to open source agents that address GitHub issues. They dive into trust, tooling, collaboration, and what it me…

1
Ultimate 2025 Instagram Strategy for Realtors feat. Tessabella Jelten 50:11

10d ago50:11

50:11

Send us a text Most agents are still trying to win on Instagram using strategies from 2021… and wondering why they’re not getting results. This week, I sat down with Tessabella Jelten — real estate content coach, marketing genius, and Instagram ninja — to break down exactly what’s working RIGHT NOW in 2025 to grow your audience, get more eyeballs o…

1
Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz 47:45

12d ago47:45

47:45

Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to…

1
Orchestrating agents, APIs, and MCP servers 42:52

13d ago42:52

42:52

In this episode, Daniel sits down with Pavel Veller, EPAM’s Chief Technologist, to explore the practical challenges of orchestrating many AI agents and managing connections to disparate systems/tools. Pavel shares insights from his hands-on work with agentic architectures and internal tools like "DIAL". Pavel also helps us understand things like MC…

1
[Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025! 44:02

16d ago44:02

44:02

Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results…

1
Why Agents DO NOT Need A New Lead Source 16:11

17d ago16:11

16:11

Send us a text Most real estate agents have plenty of lead sources... but what agents lack is awareness into where their deals are coming from! Most agents are running around chasing shiny objects — new lead platforms, fancy CRMs, referral programs, or the latest viral strategy that "worked for so-and-so." But here’s the truth: the fire’s already b…

1
How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs 26:25

19d ago26:25

26:25

Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics f…

1
3 Jaw-Dropping Takeaways from Shoptalk & SXSW 43:39

23d ago43:39

43:39

Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z’s zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. D…

1
How to Build a Real Estate Team that Actually WORKS w/ Erik Hatch 44:37

24d ago44:37

44:37

Send us a text Most real estate teams are built to fail—and it’s not your fault. The industry has been teaching the wrong blueprint for decades. In this episode, I’m joined by one of the sharpest minds in real estate team building, Erik Hatch of Hatch Coaching. He’s not just running a wildly profitable real estate team in North Dakota—he’s helped t…

1
Software and hardware acceleration with Groq 43:24

25d ago43:24

43:24

How do you enable AI acceleration (at both the hardware and software layers) that stays ahead of rapid industry shifts? In this episode, Dhananjay Singh from Groq dives into the evolving landscape of AI inference and acceleration. We explore how Groq optimizes the serving layer, adapts to industry shifts, and supports emerging model architectures. …

1
Answered: How Can I Do What I Do Best & Outsource The Rest? 1:02:43

26d ago1:02:43

1:02:43

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself an…

1
[Live Demo] How to Determine an Membership/eComm Biz’s nCAC 36:26

1M ago36:26

36:26

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. …

1
Why Most Realtors SUCK at Marketing 32:24

1M ago32:24

32:24

Send us a text Most real estate agents flat out suck at marketing, yet the solution is so simple. Make marketing priority #1. "Random acts of marketing" get you random results. If you’re still treating marketing like a side hustle — something you’ll get to when you “have time” — you’re guaranteeing no one ever sees you, and certainly no one can hir…

1
5 AI video tools you can’t live without with Ian Garlic 27:48

1M ago27:48

27:48

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shar…

1
AI-assisted coding with GitHub's COO 50:04

1M ago50:04

50:04

Kyle Daigle, COO of GitHub, joins the hosts to discuss the evolving role of AI in software development, GitHub Copilot’s impact, and the challenges of AI-assisted coding. The conversation covers licensing concerns, ethical considerations, and how developers can navigate these complexities. Kyle also shares his vision for ambient AI, which seamlessl…

1
(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t 34:20

1M ago34:20

34:20

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insight…

1
1 Year After Leaving eXp Realty for REAL – Was It Worth It? 38:10

1M ago38:10

38:10

Send us a text One year ago, I made one of the biggest moves of my career—leaving eXp Realty after six years and joining Real. I walked away from a network of 340 agents, a five-figure monthly revenue share, and years of effort and commitment to start again at zero at Real. Was it the right move? Did Real deliver on what I hoped for? Would I make t…

1
(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t 44:53

1M ago44:53

44:53

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discus…

1
Optimizing for efficiency with IBM’s Granite 43:38

1M ago43:38

43:38

We often judge AI models by leaderboard scores, but what if efficiency matters more? Kate Soule from IBM joins us to discuss how Granite AI is rethinking AI at the edge—breaking tasks into smaller, efficient components and co-designing models with hardware. She also shares why AI should prioritize efficiency frontiers over incremental benchmark gai…

1
How to Use Video to Sell Stuff….The Right Way with Ian Garlic 41:40

1M ago41:40

41:40

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from…

1
Shifting to a CEO Mindset as a Realtor 32:32

2M ago32:32

32:32

Send us a text If you keep thinking and acting like an average agent, you’ll stay stuck like one. But that doesn't have to be your reality. In this episode, I’m breaking down the exact CEO mindset shift you can make today that will take you from overworked and overwhelmed to running an actual real real estate business—with scale, leverage, and the …

1
The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2) 54:51

2M ago54:51

54:51

Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, th…

1
Build a workspace of AI agents 47:39

2M ago47:39

47:39

How can every single person build a personal AI protégé and then accumulate (and share) a host of other assistants? In this episode, we dive into the world of no-code AI with Scott Meyer from Chipp.ai. We discuss AI tooling for people that can't code, the cultural shift that needs to happen for widespread AI adoption in businesses, and the predicte…

1
(Replay) New Customer Acquisition: How Much Can You Afford to Pay? 31:56

2M ago31:56

31:56

How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go be…

1
The Freedom Formula: How I Took My Life Back as a Realtor 52:55

2M ago52:55

52:55

Send us a text The real estate industry teaches agents how to sell—but it doesn’t teach us how to build a business that supports our lifestyle. That’s where most agents go wrong. If you feel like you're constantly stuck on the hamster wheel—working late nights, missing time with your family, and always grinding just to stay afloat—this episode is f…

1
Portraits of an Artist 54:29

2M ago54:29

54:29

This is a special episode featuring an interview with Shirley Wu from a brand-new podcast series, Portraits of an Artist. In this new series, Ryan Burgess explores the creative journeys of artists—diving deep into their process, inspirations, and the stories behind their work. In this conversation, Shirley shares her transition from software engine…

1
[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit 34:49

2M ago34:49

34:49

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers h…

1
How Meta Ads Manager Is Lying to You & What You Can Do About It 54:08

2M ago54:08

54:08

Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actuall…

1
A Simple Social Media Strategy to Get Clients Fast 22:17

2M ago22:17

22:17

Send us a text Never be stuck on what to post ever again. Seriously. If you’re sitting there staring at your phone, overthinking every post, or just throwing random crap at the wall hoping something sticks, this episode WILL change the game for you. Today, I’m breaking down the simplest, most effective social media strategy for real estate agents. …

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Scalable Media Network Podcasts

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