The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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5 AI video tools you can’t live without with Ian Garlic
Manage episode 473230755 series 2800651
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.
Chapters:
- 00:00:00 - Welcome to the Perpetual Traffic Podcast
- 00:00:35 - The Wild Rise of AI in Video Content
- 00:02:04 - Is Human Video Dead? The Future of AI Creation
- 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
- 00:05:31 - SEO Flashbacks and What AI is About to Break
- 00:11:30 - Behind the Curtain: AI Tools That Actually Work
- 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
- 00:14:28 - Airtable Hacks That Supercharge Your Workflow
- 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
- 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
- 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
- 00:19:59 - How Pro Editors Use AI Without Losing the Plot
- 00:22:08 - Um, Wait—Do Imperfections Build Trust?
- 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
- 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian
LINKS AND RESOURCES:
- Video Case Story
- Connect with Ian on LinkedIn
- YouTube: Video Case Story
- Tier 11 on YouTube
- Get Your Marketing Performance Indicators™ Checklist Now!
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
500 episodes
Share
Manage episode 473230755 series 2800651
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.
Chapters:
- 00:00:00 - Welcome to the Perpetual Traffic Podcast
- 00:00:35 - The Wild Rise of AI in Video Content
- 00:02:04 - Is Human Video Dead? The Future of AI Creation
- 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
- 00:05:31 - SEO Flashbacks and What AI is About to Break
- 00:11:30 - Behind the Curtain: AI Tools That Actually Work
- 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
- 00:14:28 - Airtable Hacks That Supercharge Your Workflow
- 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
- 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
- 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
- 00:19:59 - How Pro Editors Use AI Without Losing the Plot
- 00:22:08 - Um, Wait—Do Imperfections Build Trust?
- 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
- 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian
LINKS AND RESOURCES:
- Video Case Story
- Connect with Ian on LinkedIn
- YouTube: Video Case Story
- Tier 11 on YouTube
- Get Your Marketing Performance Indicators™ Checklist Now!
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
500 episodes
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Similar to Perpetual Traffic
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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