On Creative Writing is a monthly podcast show exploring all things creative writing, including fiction, creative nonfiction, poetry, scripts, and essays. Hosts Emma Woodhouse and Sheelagh Caygill will interview knowledgeable and experienced guests about the craft of writing, the impact of AI on creative writing and publishing, book marketing, publicists, all types of publishing, agents, websites and online platforms, and much more. Creative writers Emma and Sheelagh met during their MA in Co ...
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We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less dire ...
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The Podmotion Podcast: The Art of Podcast Production & Promotion is created and produced by Podmotion.co, a podcast production and marketing agency based in Toronto, serving the world. The Podmotion show provides listeners with valuable information and actionable tips about podcast production, marketing, and promotion. We cover everything about podcasts - from interview techniques, sound, marketing, and website development, through to editing, content creation, social media marketing, and em ...
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James Cairns: Fascination with the age of crises grew from personal crises of addiction
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1:05:38On Creative Writing host Sheelagh Caygill talks with writer and academic James Cairns to explore the themes in his new and compelling collection of essays, In Crisis on Crisis. This book blends deeply personal memoir—particularly his account of living with and recovering from addiction—with rigorous academic analysis. James talks about how writing …
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Pushing creative writing’s boundaries: Writer’s work shaped by life transformations and climate crisis
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16:02If you like the podcast and interviews with writers at OnCreativeWriting.com, perhaps consider making a tiny donation at Ko-fi. Even $3 can help us keep the website and podcast alive! Audio essay from poet and novelist Kim Fahner On Creative Writing is extremely fortunate to publish an informative and engaging audio essay from acclaimed poet, playw…
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Will gen AI eventually replace creative writers?
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30:39Hello! If you are enjoying the podcast and our interviews at OnCreativeWriting.com please consider making a tiny donation towards website hosting fees us at Ko-fi. On Creative Writing host Sheelagh Caygill speaks with author and AI expert Paul Dettmann to explore how much of a threat generative AI is to creative writers. Paul brings a wealth of exp…
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Writing about collective trauma: The power of fiction to educate and help heal
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18:29British author Emma Marns shares how she came to write her novel The Walk in this audio essay. The Walk is about two girls who are sent to Bessborough, in Cork, Ireland. Bessborough is one of the many Irish Roman Catholic Mother and Baby homes which operated in Ireland from the mid-1900s until the 1990s. Emma recounts how while studying for an M.Ph…
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How authors can promote their books in a competitive landscape
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28:07Hollay Ghadery, founder of River Street Writing, gives a lesson in book publicity for seasoned and new authors of all genres in this conversation with Sheelagh Caygill. River Street Writing is an Ontario-based brand, publicity, and author support services business with more than two decades of experience. Hollay, senior publicist with the team, say…
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Businesses relying too much on gen AI content risk brand recognition, authority, and trust
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1:15:42Sheelagh Caygill and Mariya Delano, CEO of Kalyna Marketing, explore the evolving role of generative artificial intelligence (AI) in marketing and creativity. Mariya discusses how she integrates AI into workflows. Kalyna Marketing uses AI for streamlining admin tasks, automating repetitive processes, and enhancing efficiency in areas such as data a…
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Author learns so much from editing. His key tip? Plan and outline
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10:27In this engaging episode of the On Creative Writing podcast, author and editor Allister Thompson takes the mic in our Authors-Behind-The-Mic series. From North Bay, Ontario, Allister has edited for more than 30 years or so. Decades ago, his first attempt at writing a novel years ago was a negative experience. But when he pulled a dusty manuscript f…
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Transform your creative writing by finding your 'Why'
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11:30Canadian author Anthony Bidulka delivers an engaging and info-packed audio essay in this episode of On Creative Writing. He delves into his writing career in mystery and suspense novels and the creative process behind his new novel, Home Fires Burn - the latest installment in the Merry Bell series. Anthony gives lots of actionable tips as he discus…
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Writing to explore identity, family, and mental health: Hollay Ghadery on her memoir Fuse
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1:15:42Content trigger warning: This episode touches on topics including self-harm, alcoholism, drug use, and eating disorders. We understand that these topics may be distressing for some listeners. So please take care while listening, or you may decide not to listen. In this episode of the On Creative Writing podcast, Sheelagh Caygill talks with acclaime…
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How does a writer get an agent or publishing contract? Persist, learn, adapt
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57:22On Creative Writing co-founders Emma Woodhouse and Sheelagh Caygill discuss Emma's experiences writing historical fiction, seeking an agent and acquiring a publisher in the UK. She also discusses her own imprint, Havisham and Webb. If you're a writer asking "How do you get a publishing contract?" this podcast provides a candid look at the dedicatio…
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Welcome to the On Creative Writing podcast
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18:31On Creative Writing: Building Community, Exploring Trends, and Supporting Writers Creative writers Emma Woodhouse and Sheelagh Caygill bring you the On Creative Writing podcast. On Creative Writing is here to talk about all things creative writing. This includes fiction in all forms, from poetry, prose, flash fiction, through to novels, novellas, s…
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Gen AI in leadership communications management and PR
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1:12:33In the first full episode of season two of the Communicate Influence podcast, I have an engaging conversation with Bob Pickard, public relations counsel to names in the news and leadership communication authority, on the transformative role of artificial intelligence (AI) in PR and communications. Bob, a seasoned PR professional, shares insights fr…
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Marketing, PR, and communications podcast Communicate Influence returns
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2:15Hi, we're excited to announce that after a long break, the Communicate Influence podcast returns. The first five or so episodes of season two will focus on artificial intelligence from all angles. Be sure to listen and sign-up for our newsletter to avoid missed a guest who matters in your industry. Transcript: Welcome to the Communicate Influence p…
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How to Create an Independent Podcast with Maureen Armstrong
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47:04Even though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means that podcasts are still one of the most effective ways to get your message out there. If you’re looking to create and launch an independent podcast of your own, or even if you’re just an animal lover, today’s …
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Podcast predictions for 2022 with James Cridland
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28:02In this first Podmotion.co episode of 2022, we talked to James Cridland, publisher and editor of Podnews.net. James explores how the world of podcasting may evolve in this new year. He digs into concerns about the erosion of podcasting ecosystems, programmatic advertising, why the subscription model may not be a big part of podcasting going forward…
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How to start and grow a successful podcast show
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47:10Podmotion.co thanks Rob Finlay, host of the CRE Capital Markets Report roundtable podcast, for sponsoring this episode! Find Rob's show here! Nick DiBartolomeo and Bruno Pierce are started a new podcast this early this year - then thousands of others started podcasts too! By being focused on community building, experimentation, and mastering social…
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Why it's time for PR pros and marketers to explore voice tech
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18:52It's still early days in the world of voice tech, but already PR and marketing professionals are exploring what it can do for brands and audiences. Carl Robinson, a podcast consultant and voice tech pro based in France. He owns a podcast consulting agency called Tizz Tech. Carl explains that lots of brands are experimenting with voice technologies …
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Product-led SEO: A strategic, holistic path to business growth
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29:40Eli Schwartz is an SEO expert and the author of the new book, Product-Led SEO. Eli has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatical…
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Podcasting: Low Barrier To Entry Makes Quality Content Hard to Come By
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17:52Eli Schwartz released his first book, Product-Led SEO early this year. The release came during the pandemic, so speaking gigs and appearances in book shops were out. Instead, Eli turned to podcasts to promote his book. 'I've met some really bad podcasters' Eli's experience is a sharp reminder to podcasters: You really have to up your game if you wa…
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Podcast listener engagement, community on whole new level with Listen App
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34:38Paul Mikhaylenko has a vision for podcasts, podcasters, and listeners. And it's all about real participation in shows, engagement, and community-building. The industry expert is Founder and CEO of Listen App, and Director of Product at Trend Capital Holdings. Paul is also founder and CEO of Bloom, a CRM platform for freelancers. Listen App is a pla…
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How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty
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53:55Imagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room. It takes only moments to discover that the sound is loud snoring from a man who's dozed off. Yes, someone has fallen asleep during your presentation. Any presenter would feel badly. But only a handful would feel so affected y the experien…
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How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset
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36:57Alain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership. He has a deep understanding of the psychology of leadership, and his new book, Cracking The Leadership Code, reveals the in valuable principles and practices that Alain has developed and refined during the 20+ years he's worked with leaders. …
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How to be a better podcast guest and a better show host
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18:29This episode of the Podmotion podcast is brought to you by Podthreads.com, clothing and accessories for the podcast-obsessed and independent podcasters! -- Alain Hunkins published his book Cracking The Leadership Code on March 24, 2020 - the week the world went into lockdown. A speaker and leadership coach, Alain had no choice but to promote his bo…
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How To Solve The Problem Of Shrinking Local Media
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29:33This episode is sponsored by Podthreads - a new online clothing store for podcast fans! When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners. Karen and Mack are the the co-founders of Taproot Publishing, an Edmonton-based m…
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How To Select The Right Social Media Platform For Your Business
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32:29In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day. This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization. Kim says the first…
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How to Manage Twitter in 30 Minutes a Day
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23:18In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day. Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode. In fact, it's almost like…
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Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend. Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this n…
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Grow your podcast with email newsletter marketing
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34:09In this episode of the Podcast Production and Promotion Podcast we speak with Tyler McCune, a professional email newsletter writer in California. Tyler owns Copy By McCune. He has an impressive roster of clients for whom he writes newsletters, and is also a content strategist and copywriter Tyler and host Sheelagh Caygill speak about how to use ema…
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Why Self-Aware Leaders Make the Best Communicators
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45:03It's hard to believe that not every leader is a good communicator. Our guest Nick Meir explains that this is because we think of communication as mostly spoken. But in Nick's view, communication is essentially the "movement of information" and so body language and micro-expressions are part of that movement of information. With this definition, it'…
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How to use influencer marketing to grow your podcast
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33:22Neal Shaffer has an in-depth understanding of influencer marketing. He's been working in this area for years and has recently published The Age of Influence: The Power of Influencers to Elevate Your Brand. The Podcast Promotion and Production Podcast is lucky enough to have some time with Neal to discuss influencer marketing, and how to use influen…
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How to Move From Journalism into Communications
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39:16Every year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or marketing. The good ones possess great storytelling skills, and know how to get information out of people. However, communications and marketing are very different worlds form journalism, and journalists must develop…
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Many people say that interviewing is an art. The truth is that it's a combination of preparation, curiosity, empathy, and deep listening. In our latest episode of the Podcast Production and Promotion Podcast, journalist and podcast producer Amanda Cupido explains how to do a really good interview. Amanda discusses the need for solid preparation, an…
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How to leverage influence as part of your marketing
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52:16Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals. In fact, the chances are that you've already used influencer marketing and don't realize it. For example, having a contact share your content with thei…
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Podcasting is Changing the Face of Audio Journalism
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29:26Podcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in recent years. In this episode we speak with Toronto podcast producer and journalist Kathleen Goldhar on the impact podcasting continues to have on journalism "I don't think you can do anything without a podcast any…
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Empathy, trust, customer service are key to successful brand building
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50:57This episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, and knows what makes a brand great. Branding is so much bigger than a logo, website, or business card. Jack says at the end of the day, the most simple version of understanding what a brand is, is what your customers…
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How to improve and better market your podcast
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23:29Wanting to get into podcasting can be overwhelming. Begin by thinking about your why – what do you want to accomplish with your podcast, even if it’s a hobby. Plan out some episodes, and then consider a podcasting host, equipment, a set-up for long-distance interviews, but don’t spend too much money to begin. In this episode we speak with marketing…
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Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Carl Robinson, founder of Tizz Tech and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience. The issue could come down to th…
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Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website. He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commer…
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How to Select an Ecommerce Platform for your Store
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28:09COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence. Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores. In this episode, Kevi…
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Voice tech app transforms audio content creation
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26:23Voice technology is set to have a significant impact on the podcasting work flow in the coming months. This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio. Developed by Carl Robinson, Rumble Studio lets any organization create and publish audio content for a number of uses, including int…
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The Future of Public Relations in a Post-COVID-19 World
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48:00A diversified agency with the ability to pivot Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies. APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasona…
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We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists. Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed. Some people say they procrastinate …
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PR Disasters Driving CEOs to Embrace Social Media
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39:31Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment. The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake. "In recent times, especially since Trump and particularly s…
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Understanding Your Market and Finding New Clients
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41:36There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them. That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you…
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There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read! Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, an…
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How PR and marketing pros can use meditation to reduce stress
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45:30We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning. Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation “When my dad go…
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Internal Comms With Narrative Creates Successful Engagement
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23:25The role of an internal communications team varies greatly from business to business. But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task - disseminating an organization's narrative, and making sure that employees understand it. Says Ben: “This is everyo…
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How to Develop Your Online Brand and Reputation
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31:11Lachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line. In this week's episode, he talks to Communicate Influence about this work, how to create a brand online, and the growth of TikTok…
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The Communicate Influence Podcast Blooper Episode
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4:48It's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode! You'll get to hear how Sheelagh's co-host interrupted interviews with Josh Stimelie, Bob Pickard, and Fiona Fenwick. And you'll also ge…
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This week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard, a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions. You can't lead withou…
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