The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air. Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends t ...
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HIMSS '25: Frank Harvey, CEO, Surescripts (#411)
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8:39(BONUS EPISODE) Live from HIMSS: Frank Harvey, CEO of Surescripts, shares how solving prior authorization removes friction and unlocks a new type of experience for patients, physicians, and pharmacists. SPOTLIGHT: SHED Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality …
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HIMSS '25: Tanay Tandon, CEO, Commure (#413)
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5:05(BONUS EPISODE) Live from HIMSS: Tanay Tandon, CEO of Commure, breaks down the evolution of AI from copilots to autopilots and the opportunities for simplifying healthcare processes. SPOTLIGHT: SHED Shed is revolutionizing health and wellness by making wellness a…
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How Empowering Nurses Benefits Consumers (#412)
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17:15Lisbeth Votruba, Chief Clinical Officer at AvaSure, joins the show to discuss how AI-driven virtual care is benefiting consumers and shaping the future of health, as well as an exclusive description of AvaSure’s collaboration with Nvidia and Oracle for an AI-powered virtual concierge. All that, plus the Flava of the Week about addressing physical i…
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How Shed Is Meeting Demand for Longevity, Weight Loss & More (#410)
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25:17Morley Baker, Founder and CEO of Shed, discusses the journey of making wellness available to every body, how a pod-based team approach is giving consumers the help that they’ve been asking for, and where some of the newest products and services for cognitive ability and weight management fit into wellness journeys. All that, plus the Flava of the W…
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ViVE ’25: Dr. Georgia Gaveras, Co-founder & Chief Medical Officer, Talkiatry (#409)
9:33
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9:33(BONUS EPISODE) Live from ViVE: Dr. Georgia Gaveras is Co-founder & Chief Medical Officer at leading telepsychiatry provider Talkiatry, and she shares how telepsychiatry reduces care gaps and stigma so more psychiatric needs are met. SPOTLIGHT: SHED Shed is revolutionizing health and wellness by making wellness available to everyone. Through person…
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Dual Transformation: Keys to Advocate Health's Consumer Strategy (#408)
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30:48Jamey Shiels, Senior Vice President of Consumer and Digital Experience at Advocate Health, discusses the tech that supports their consumer experience strategy, where health systems are playing in wellness, and what they need to do in order to successfully engage consumers today. All that, plus have the Flava of the Week about where the puck is goin…
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HIMSS ’25: Deborah Edberg, MD, Oak Street Health (#407)
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9:56(BONUS EPISODE) Live from HIMSS: Dr. Deborah Edberg is the inaugural Chief Wellness Officer at Oak Street Health, and she discusses the intersections of physician wellness and patient experience. This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#407) See omnystudio.com/listener for privacy in…
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Faster, Cheaper, More Reliable: The Vision For Drone Delivery in Healthcare (#406)
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26:19Courtney Johnk, Global Head of Partnerships and Healthcare for Wing, gives the latest on where you would and wouldn’t expect drone delivery to bring value in the healthcare supply chain, how Wing’s partner network brings their service to life, and the quest to bring down healthcare costs across the board. All that, plus the Flava of the Week about …
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HIMSS ’25: Ed Marx, A Chat With A Legend (#405)
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12:46(BONUS EPISODE) Live from HIMSS: One of the best parts about conferences like HIMSS is the opportunity to sit down with friends and legends in the space. Ed Marx happens to be both, and in this bonus episode, he was kind enough to share what he’s paying attention to and why he thinks addressing relationships between vendors and buyers can spark fut…
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Piedmont’s Douwe Bergsma on Learning From Outside Healthcare (#404)
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28:59Douwe Bergsma, Chief Marketing Officer at Piedmont, discusses why their team stopped using the term "Consumer," where patient insights fit in their org structure, and why he doesn’t see an outsider swooping in and saving healthcare. All that, plus the Flava of the Week about new lower-cost, cash-pay options for Wegovy. How are GLP1's altering healt…
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HIMSS '25: A.J. Loiacono, Capital Rx (#403)
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10:24(BONUS EPISODE) Live from HIMSS: A.J. Loiacono, CEO of Capital Rx, shares a story from a colleague who had three entities on the phone offering different prices for a medical procedure all at the same time, as an example of the unnecessary complexity in claim administration that his team is trying to solve. This show is produced by the Consumer-Fir…
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Moderna VP on Covid Anniversary, Vaccine Hesitancy & Medical Innovation (#402)
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31:37Jared speaks with Dr. James Mansi, VP of Medical Affairs at Moderna, on the 5-year anniversary of COVID-19 lockdown. The conversation goes some places you might not expect, including how we can drive innovation at a faster pace again and where Moderna is focusing for the next 12 months. All that, plus the Flava of the Week reflecting on the week of…
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HIMSS ’25: Joey Seliski & Franco Cardillo (#401)
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13:43(BONUS EPISODE) Live from HIMSS: Joey Seliski, Director of Technology Strategy and Digital Health at Allegheny Health Network, and Franco Cardillo, Executive Director of Digital Transformation Strategy & Operations at MUSC, discuss the importance of health system collaboration and some recent wins that their organizations are celebrating with consu…
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Jared and Zain continue discussing their predictions from a few months ago and what they want to see more and less of in the years ahead. All that plus the Flava of the Week on what we got wrong about Consumerism 1.0. Why is it so important for us to reframe Consumer Transformation as an opportunity rather than a threat, and how can we use those le…
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ViVE '25: Craig Samitt, Longitude Health (#399)
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21:53(BONUS EPISODE) Craig Samitt, CEO of Longitude Health PHM, discusses the organization’s vision for its collaboration between four leading health systems, why previous approaches to innovation have stalled at times, and how healthcare leaders can use emerging digital solutions to work smarter, not just harder. This show is produced by the Consumer-F…
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Asking the Right Questions About Sleep (#398)
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25:26Kirk Huntsman, CEO of Vivos Therapeutics, gives hope for sleep apnea, a condition that an estimated 39 million US adults suffer through, and how taking charge of our health quite literally starts with our breathing. All that, plus the Flava of the Week about F45 teaming up to add GLP-1 medications to its on-demand fitness and nutrition tools. How d…
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Torey Lee, Director of Data Science & Research at WHOOP, talks about the intersection between wearables and functional health, WHOOP’s new step tracking feature, and how the line between healthcare and consumer devices is getting thinner. All that, the Flava of the Week about Hinge Health’s latest research. What does their data tell us about the va…
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Keys to Managing Chronic Conditions & Personal Health Data (#396)
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23:56Oren Nissim, CEO and Co-Founder of Brook Health, discusses the current state of home health, understanding how a consumer thinks about their chronic condition on a daily basis, and how to break down silos between remote patient management and care management. All that, plus the Flava of the Week about Life Time offering DexCom continuous glucose mo…
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GREATEST HITS: Consumer Healthcare with Josh Pappas (#395)
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49:36The next in our greatest hits playlist is an episode of Inside the Digital Health & Sales Locker Room from 2023. Host Josh Pappas invited Jared and Zain to join him to discuss consumer healthcare. They talk about the need for everyone in healthcare to better understand the needs of consumers, as well as their predictions for innovation around those…
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Why Demand for Virtual Specialty Care Is Growing (#394)
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23:07Frank McGillin, CEO of The Clinic by Cleveland Clinic, discusses virtual specialty care trends that their team is seeing, the cost savings of virtual second opinions ($8,700!), and designing services to help patients manage their emotional journey. All that, plus the Flava of the Week about Target announcing another 2,000 wellness products. How doe…
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GREATEST HITS: Pharma’s Piece of the Consumer Puzzle (#393)
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25:25Amy West, Head of US Digital Health & Innovation Strategy at Novo Nordisk, joined the show in April 2023 during the early days of the semaglutide rush to share how human-centered clinical approaches are innovating digital therapeutics and patient treatments. What do you think? This show is produced by the Consumer-First Health Group, the community …
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INSIGHTFUL! How Bayer Connects Consumers With Its Brands (#392)
20:20
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20:20Dave Tomasi, President of Bayer Consumer Health for North America, talks about how everyday medications fit into consumers’ health and wellness journeys, including some considerations that you might not expect from a 150-year-old brand. All that, plus the Flava of the Week about Best Buy Health’s year in review. What are some of the indirect benefi…
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GREATEST HITS: Lee Aase & the Next Primary Care Revolution (#391)
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25:38Direct primary care and digital-based functional medicine have a lot in common. In the latest episode in our greatest hits collection, we revisit our conversation with Lee Aase and why he considers personalized, membership-based, whole-person health to be the next revolution. Lee joined the show in April 2022 to share his story of unretiring from a…
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So You Think You Know Functional Medicine? (#390)
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23:04Dr. Erica Armstrong, CEO and Founder of Root Functional Medicine, talks about the evolution of functional health, the challenges of making lifestyle changes on your own, and the benefits of pairing patients with a doctor, a dietician, and a thriving online community. All that, plus the Flava of the Week about Rock Health’s 2024 market assessment. H…
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GREATEST HITS: Say Goodbye to Friction (#389)
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25:56Today’s AI stands on the foundation that was built years before. In the latest episode in our greatest hits collection, we revisit our conversation with Orbita’s Nate Treloar from November 2021, where he shared some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providin…
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Transcarent’s New Findings About the Cancer Experience (#388)
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24:01Snezana Mahon, Chief Operating Officer at Transcarent, sheds light on the company’s recently released consumer insights about the cancer experience, matching benefit structures to support those journeys, and where employers fit into the equation. All that, plus the Flava of the Week about new research on aging in place from AARP and the Consumer Te…
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GREATEST HITS: Is Design Thinking The Secret Sauce? (#387)
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28:03Before Amy Heymans became a regular in our Predictions Series, she joined us in November 2021 to share how design thinking catalyzes consumer-first healthcare. She discussed how to use design thinking principles to break down silos and bridge the gulf between designers and builders. The industry still needs help to harness the rich value of co-crea…
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How Komodo Health’s Real-Time Data Helps Consumers (#386)
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27:30Web Sun, President and Co-Founder of Komodo Health, talks about outsourcing complexity, turning lagging indicators into leading indicators, and democratizing insights that help change the game for consumers. All that, plus the Flava of the Week about the head of Function Health campaigning to integrate nutrition into medical school training. Can yo…
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GREATEST HITS: Marketing's Role in Digital Transformation (#385)
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32:10Ed Marx joined Jared in April 2021 to share how marketing and culture can either be catalysts for digital change or prevent progress from happening, and how healthcare martech stacks are often a glut of point solutions Frankensteined together. Ed is a luminary in the industry, and his remarks are just as relevant today. This show is produced by the…
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How Instacart Health Is Leading Tech-Enabled Nutrition (#384)
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23:43Sarah Mastrorocco, General Manager of Instacart Health, discusses the past, present, and future of the popular service and how tech enablement platforms can ultimately improve people’s health. All that, plus the Flava of the Week about ZocDoc’s What Patients Want report. How can we use this report to refine the direction of our consumer strategies …
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GREATEST HITS: Jared & Zain’s 2024 Predictions (#383)
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39:22Replay Jared and Zain’s predictions from a year ago as they offered their takes on what could be coming next for consumer transformation from inside and outside traditional care providers. This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. Originally aired in December 2023 as…
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Jared begins 2025 with the State of the State in consumer-centered care. It’s a new year, but the mission remains the same: make significant progress making consumer-centered products and services. All that, plus a special Flava of the Week featuring a list of industry voices that YOU compiled. Whom did you recommend that we follow, watch, read, an…
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2025 PREDICTIONS SERIES: Jared, Zain & James (#381)
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49:12Our 2025 Predictions Series wraps up as James Gardner joins Jared and Zain. What do we see happening with consumer-centered care? (1) The rise of connected fitness, (2) The hospital of the future, (3) Health systems going from a green light to a yellow light, (4) Public sentiment weakening in health systems, (5) Strengthening the primary care backb…
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GREATEST HITS: Jane Sarasohn-Kahn & Amy Heymans’ 2024 Predictions (#380)
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40:44See how Jane Sarasohn-Kahn and Amy Heymans predicted that health systems, health plans, and new entrants would address the calls to become more consumer-centric in 2024. This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. Originally aired in December 2023 as episode #299. This…
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2025 PREDICTIONS SERIES: Jane Sarasohn-Kahn & Amy Heymans (#379)
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42:48The 2025 Predictions Series rolls on by welcoming back Jane Sarasohn-Kahn and Amy Heymans to share their predictions and why they think the environment is ripe for change. All that, plus the Flava of the Week about the next recommendation of industry leaders to follow, watch, read, and listen to on the topic of consumer-centered care. Who’s next on…
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GREATEST HITS: Predicting Pretty Much Everything (#378)
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32:59(Originally aired in March 2022) Paul Schrimpf, Jeff Gourdji, and Priya Aneja shared some provocative predictions about rising consumer and patient expectations, ever-advancing technology, and perennial pressure to reduce costs and increase access. This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are …
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2025 PREDICTIONS SERIES: Paul Schrimpf & Jeff Gourdji (#377)
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28:27Our 2025 Predictions Series kicks off with Paul Schrimpf and Jeff Gourdji diving into what they expect (and hope) to see in 2025 from traditional providers, nontraditional entrants, and payers. All that, plus the Flava of the Week about recommendations of industry leaders to follow, watch, read, and listen to on the topic of consumer-centered care.…
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GREATEST HITS: Our Advice to Consumer Health Brands (#376)
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23:27This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #195 and originally aired in January 2022. Zain and Jared offered advice to consumer brands that are trying to break into the healthcare industry. They shared what these brands have working in their favor, as w…
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Dr. Gordon Chen & the Story Behind ThriveWell (#375)
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32:49Dr. Gordon Chen returns to share the story behind his new venture ThriveWell, the five drivers of health and wellness, and dozens of insights for increasing longevity. All that, plus the Flava of the Week about older Americans being unsatisfied with their care. What particular aspects of care do seniors want to be improved, and how do we use these …
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GREATEST HITS: Dr. Gordon Chen On Value-Based Care’s Future (#374)
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30:07Dr. Gordon Chen’s time at ChenMed informed his perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines. This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. I…
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Dr. Oliver Kharraz, CEO and Founder of Zocdoc, shares insight after insight on what actually drives healthcare behaviors and influences consumers’ choices. All that, plus the Flava of the Week about Amazon launching a new service competitive to Hims and Hers. What is the consumer insight that this new service is based on, and how can we bypass the …
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GREATEST HITS: Beyond the Customer Journey (#372)
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26:22Christophe Jacquet shares some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping, including a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations a…
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Our First-Ever Health System Celebration Series (#371)
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55:174 episodes in 1! Join our first-ever Health System Celebration Series as we recognize the accomplishments of 4 leaders in digital engagement and consumer experience – Northwestern’s Kali Arduine Ihde, URMC’s Michael Hasselberg, MultiCare’s Jeremy Harrison, and Ballad Health’s Taylor Hamilton. All that, plus the Flava of the Week about Forward Healt…
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GREATEST HITS: Solving Digital Health’s Passionate Problems (#370)
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34:29This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #160 and originally aired in May 2021. On this one, Jill McCormick shared some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design …
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Comparing Notes From HLTH & Sanford Health Conference (#369)
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33:35We compare notes on two recent events they attended: Jared at HLTH, and Zain at Sanford Health’s Future of Rural Health event. All that, plus the Flava of the Week about more new research on consumers’ healthcare perceptions, this time from PWC. As we add this newest research to volumes of data over the years, and that data confirms trends that we’…
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GREATEST HITS: The Humanity Behind Healthcare Brands (#368)
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36:53This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021. Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets huma…
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In the second episode recorded live at HLTH in Las Vegas, Jared speaks with Dr. Noura Abul-Husn, VP of Genomic Health at 23andMe. Noura shares an impressive list of ways that genetic profiles can lead consumers to a more preventive state of health, including many that you might not be aware of. All that, plus the Flava of the Week about the changin…
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GREATEST HITS: VillageMD’s Roadmap for Healthcare at Home (#366)
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31:33This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #227 and it originally aired in August 2022. Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such …
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In the first episode of their special series recorded live at HLTH 2024 in Las Vegas, Jared speaks with NOOM CEO Geoff Cook, their Chief Commercial Officer Cody Fair, and David Schwartz, Vice President of Strategic Alliances and Business Development at ASU Health. Both organizations are committed to consumer-driven innovation and have a vision for …
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GREATEST HITS: A Blueprint For Product-Market Fit (#364)
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23:56Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn how to use a value proposition canvas, an important tool for building the Heal…
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