Best Swipe File Podcasts (2025)

1
Marvel/DC:The Swipe Files! 1:10:29

25d ago1:10:29

1:10:29

During the mid 1970’s, the creatives at Marvel & DC engaged in all out mutual swipe fest, fans didn’t know of the friendly rivalry, all we knew was that Marvel suddenly had a Justice League & Legion and DC had an Invaders! The peak Swipe Era revealed!

1
(REPLAY) Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause 18:06

8h ago18:06

18:06

♻️ This is a replay episode originally aired on May 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Timestamps (3:23) Takeaway 1: Conver…

1
9 Comics That Shaped The 90’s, pt. 2 55:08

4d ago55:08

55:08

The 9 Comics That Shaped The 90’s continues! The mid-90’s shift towards supernatural sensations has its roots in a seminal X-Men crossover. Rob explains the myriad connections and influences!

1
(REPLAY) How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause 13:06

5d ago13:06

13:06

Show notes ♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you convince your …

1
The Secret Wars Legacy, pt. 2 1:16:31

7d ago1:16:31

1:16:31

A deeper study into the crossover event that ushered in a bold new era of comic books and event culture. Inside the art, story and lore of Marvel’s Secret Wars!

1
Marvel’s Secret Wars Legacy! Part 1 1:13:14

11d ago1:13:14

1:13:14

We talk Marvel’s Secret Wars Legacy, its historic impact, its legacy and the path it charts for the MCU and beyond.

1
50th Episode Bonus: global voices, big email takeaways, + ChatGPT in the kitchen? 4:46

12d ago4:46

4:46

What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and why AI still needs your brain to get email right. Ideas you don’t want to miss (0:53) The unintentionally internationality of this season — and why cu…

1
9 Comics That Shaped The 90’s! The Feige Flops!! 1:21:30

14d ago1:21:30

1:21:30

9 Comics That Shaped The 90’s! We kick off our summer series, studying the talents, events and storylines that shaped an electric decade in comic books! Also, a deep dive into The Feige Flops!

1
Marvel: Heroes Reborn! Jim Lee’s Fantastic Four! 1:12:34

18d ago1:12:34

1:12:34

With Fantastic Four on the brain and the movie right around the corner, Rob looks over Jim Lee’s Fantastic Four run. Also, Deadpool & Batman discussed!

1
Even pretty emails should sell | Takeaways from Crafting Conversions 7:26

19d ago7:26

7:26

Let’s dive into the strategies and methods used in the Four Sigmatic Black Friday email, featured in Episode 48. Ideas you don’t want to miss (2:04) Takeaway #1: Vet your projects using the Four F’s (3:02) Takeaway #2: The best copy marries creativity AND data (4:06) Takeaway #3: Pretty emails can (and should!) be persuasive (4:43) Takeaway #4: Let…

1
Death In Comic Books! 1:02:55

21d ago1:02:55

1:02:55

Celebrating our 5 Years anniversary with a reflection on the impact and consequences of Death in Comic Books and Pop Culture! Elektra! Jean Grey! Last Of Us!

1
How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions 6:18

26d ago6:18

6:18

When your client has specific email requirements that don’t fit your data-first approach, how do you earn conversions, while still maintaining that creative voice they’re looking for? If you’re me, you mine the customer reviews for punchy copy that speaks directly to the customer’s hesitations. Ideas you don’t want to miss (1:14) Why this dizzying …

1
The 2 Franchise Mandate! 1:06:55

28d ago1:06:55

1:06:55

The 2 Franchise Mandate! Stallone has Rocky & Rambo! Harrison Ford had Han Solo & Indy. Todd McFarlane has Spawn & Spidey, Jim Lee has Batman & X-Men- the 2 Franchise Mandate and why it matters!

1
The Rob Liefeld Show | Robservations - Comics & The Bible! 1:04:30

1M ago1:04:30

1:04:30

Did you know about Christian Archie Comics? When the Riverdale gang had an evangelical run of adventures? How about DC Comics ,The Bible by Joe Kubert? Do you recall Marvel’s Christian Super Hero? We visit the Christian era of comic books in all their heavenly glory!

1
How small businesses can successfully DIY their email marketing | Takeaways from Hyping Honey 11:35

1M ago11:35

11:35

Shownotes: Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46. Ideas you don’t want to miss (02:35) Takeaway #1: Outsource to systems, not just people (03:41) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful (04:11) Takeaway #3: Know your audience's un…

1
The 90’s Renaissance! Why The 90’s Won’t Stop Winning! 55:12

1M ago55:12

55:12

FULL VIDEO NOW AVAILABLE ON YOUTUBE The 90’s Won’t Stop! Demi Moore! Tom Cruise! Will Smith! Venom! Deadpool! Dinosaurs! The franchises, characters and personalities of an era are bigger than ever!By Robservations with Rob Liefeld

1
The Stan Lee Saga! The $21 Million Dollar Lawsuit! 1:05:40

1M ago1:05:40

1:05:40

A staggering $21 million dollar Stan Lee lawsuit has settled and Rob breaks down the behind the scenes machinations leading to the surprise last minute settlement. Plus - Marvel’s Thunderbolt Panic Scramble!By Robservations with Rob Liefeld

1
How South Mountain Bees uses email to build buzz before the holiday season (with Adriana Compagnoni) | Hyping Honey 36:10

1M ago36:10

36:10

Shownotes: When your dad's birthday is November 30, how do you pull off a successful holiday season without sacrificing precious family time? If you're Adriana Compagnoni, you launch an exclusive pre-sale that not only builds buzz – but also carves out space to enjoy the season. About our guest Adriana became a beekeeper in 2012 with two hives and …

1
Summer Super Special! What’s At Stake? DC! Marvel! 1:45:40

1M ago1:45:40

1:45:40

Summer is coming and with it the biggest and brightest movies & comics of the season! Superman! Jurassic Park! Mission Impossible! Who has the most at stake? Plus - Marvel’s Meltdown! Why the magic faded!By Robservations with Rob Liefeld

1
Is Marvel Doomed? 1:20:50

2M ago1:20:50

1:20:50

Is Marvel Doomed? Of course they are, Doomsday is underway and Doom is on the menu! A jam packed episode talking Doom, X-Men, Thunderbolts, Manga and the QuotaVerse!By Robservations with Rob Liefeld

1
Email marketing is not an end, it's a means | Takeaways from Fixing Fatigue 8:38

2M ago8:38

8:38

Shownotes: Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44. Ideas you don’t want to miss (02:26) Takeaway #1: Email is not an end, it's a means (04:15) Takeaway #2: Identify your product as a solution or a delighter to plan your approach accordingly (05:14) Takeaway #3: You can only forego email…

1
“Keep Fighting!” Titans Talk! 1:19:32

2M ago1:19:32

1:19:32

It’s the Words Of Wisdom show! Rob shares personal advice he received straight from the mouths of Tom Cruise, Kobe Bryant, Jack Kirby, Frank Miller, Steven Spielberg and many more!By Robservations with Rob Liefeld

1
Sinners! Ryan Coogler! X-Men Fallout! 1:21:56

2M ago1:21:56

1:21:56

An episode celebrating creators and their monster achievements! Ryan Coogler! Sinners! The reasons that this tremendous success is under scrutiny, revealed! Also, Rob shares your collective and overwhelming response to our X-Men Alert show!By Robservations with Rob Liefeld

1
How Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out email list (with Heather Hurd) | Fixing Fatigue 20:07

2M ago20:07

20:07

When your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketing, you make a bold decision to change the sender name – and increase conversions from 0% to 34% open rates in just weeks, with a 26% click-through rat…

1
X-MEN ALERT! Mutant Massacre! The Cancelation Conundrum! 1:00:58

2M ago1:00:58

1:00:58

The X-Men are in crisis! About a year into their much publicized relaunch, the titles are being canceled right and left. In my history following the X-Men, this is their rock bottom worst! We offer solutions and suggestions as to how best restore the broken legacy!By Robservations with Rob Liefeld

1
Byrne Notice! The Rise Of A Young Super Star! 1:34:08

2M ago1:34:08

1:34:08

A recently uncovered interview with John Byrne circa 1976 is the focus of today’s episode. We go inside the thoughts and opinions of a young talent just starting to take off and contrast it with interviews years later as he is changing comics for the next decade.By Robservations with Rob Liefeld

1
Image at 33! Where Were You In ‘92? 1:48:04

2M ago1:48:04

1:48:04

On the occasion of Image Comics and Youngblood’s 33rd anniversary, we use The Official Timeline Of Image Comics for a look back at the early, formative times that shaped the indie powerhouse! Go behind the scenes of the great pop culture revolution!By Robservations with Rob Liefeld

1
The Game Changer! 1:49:34

2M ago1:49:34

1:49:34

Every industry has a Game-Changer, an individual who’s impact goes way beyond the biz, affecting the entire culture. I’ve settled on the biggest Free Agent move in comic books the last 50 years, a change-up that shifted the fortunes for an entire company and set them on a course that carries them to this day.…

1
Even a $1 price increase email is risky | Takeaways from Raising Rates 10:29

2M ago10:29

10:29

Shownotes: Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42. Ideas you don’t want to miss (04:08) Takeaway #1: Create a game plan for adoption, especially when customers differ from users (04:49) Takeaway #2: Money is not logical - even a $1 increase will bring up the migration question (…

1
What Is Going On Here? Movies & Comics pt. 1 1:53:06

2M ago1:53:06

1:53:06

Just What The Hell Is Going On?? Bundles! Party Packs! Deep discounts, phony numbers, empty release windows! We examine the crazed current state of comics and movies!By Robservations with Rob Liefeld

1
How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates 9:50

3M ago9:50

9:50

Shownotes: When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking customer trust? First, craft a transparent, compassionate email – then swipe a simple progress infographic to prove value. Ideas you don’t want to miss …

1
No feedback is also feedback | Email Takeaways from Sentiment Score 12:35

3M ago12:35

12:35

Shownotes: Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40. Ideas you don’t want to miss (3:12) Takeaway #1: Start small and scrappy (5:42) Takeaway #2: Unexpected insights can come from unconventional approaches (08:19) Takeaway #3: Diversify your customer feedback collection (10:31) Non-Take…

1
How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score 26:13

3M ago26:13

26:13

When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts conversions by 63.8%. About our guest Jasper is an email…

1
Stan Lee: The Final Chapter 1:30:04

3M ago1:30:04

1:30:04

Stan Lee endured a tumultuous final chapter and the truth is now coming to light from documentarian Jon Bollerjack. Over several years I was witness to the chaos that ensued, I participated in the film and share much of that on today’s episode. Also, as my oldest son gets married I look at a more light hearted view of comic book weddings and why th…

1
FIRST_NAME is not email personalization | Takeaways from Voter Variations 6:12

3M ago6:12

6:12

Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38. Ideas you don’t want to miss (02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics (04:06) Takeaway #2: Go beyond first name personalization for deeper impact (05:01) Takeaway #3: Get the most out of your evergreen email…

1
The Spandex Stigma! Coogler, Control, Conventions! 1:18:20

3M ago1:18:20

1:18:20

Do other studios even want to make comic book films, especially super heroes? Marvel’s recent slide isn’t helping matters! We also discuss Ryan Coogler’s latest, creative control and how it’s affecting the future of movies! Convention economy and more!By Robservations with Rob Liefeld

1
Comic Books, Comic Buck$! How The Major Pubs Sell You Comics! 1:25:28

3M ago1:25:28

1:25:28

Ratio variants, Discount Incentives, Final Order Cut Off! A look back over 25 years of maximizing market manipulation by the big publishers! There’s at least one initiative that should be embraced all over again!By Robservations with Rob Liefeld

1
How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations 31:34

3M ago31:34

31:34

When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – …

1
Marvel Madness! Crushing The Committee! Those Marvel Leaks!!! 1:31:42

4M ago1:31:42

1:31:42

It’s all Marvel Madness as we track the path towards Marvel’s present day chaos. The Rise & Fall of the Creative Committee, removing the guardrails! Those pesky Marvel Leaks!! The art of changing the conversation and so much more!By Robservations with Rob Liefeld

1
The Hot Topics! Daredevil! Silver Surfer! Fantastic Four! Superman! 1:31:36

4M ago1:31:36

1:31:36

An episode packed with Hot Topics burning up the comic book culture! Silver Surfer! Daredevil! Superman! Fantastic Four! Comics, movies and streaming, we got you covered!By Robservations with Rob Liefeld

1
Don't write emails in a silo | Takeaways from Template Teamwork 9:24

4M ago9:24

9:24

Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36. Ideas you don’t want to miss (02:58) Takeaway #1: Use 1-off communications as a testing playground (04:15) Takeaway #2: Don’t just collect data, use it too (05:27) Takeaway #3: Make room for the crazy (05:51) Takeaway #4: Share, collaborate, and…

1
Marvel Rivals! 1:19:28

4M ago1:19:28

1:19:28

With 40 million players in its first two months of release, Marvel has a gigantic hit with their Marvel Rivals game. What’s the source of its enormous impact and what lies ahead as it draws new attention to comic books and stores!By Robservations with Rob Liefeld

1
“Fine. I’ll Do It Myself.” Byrne’s Bootleg X-Men Era. 1:18:40

4M ago1:18:40

1:18:40

Did you hear the one about the X-Men GOAT who took control of his X-Men legacy, producing 32 issues of brand new X-Men adventures? For FREE! From 2019 thru 2022, John Byrne did just that. We talk all about it.By Robservations with Rob Liefeld

1
How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork 22:00

4M ago22:00

22:00

What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points. About our guest Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for d…

1
Marvel: How Feige Lost His Fastball! 1:52:36

4M ago1:52:36

1:52:36

We examine the current state of diminished returns on the recent slate of Marvel films. Poor CinemaScores and a disconnect with general audiences have tarnished a brand once regarded as the gold standard of cinematic comic book storytelling. Studio Chief, Kevin Feige is struggling to find his fastball, can the former “Ace” regain his championship f…

1
The Wizard And The King! 1:24:22

4M ago1:24:22

1:24:22

We discuss the epic encounter between comic book Wizard, Alan Moore and comic book King, Jack Kirby. Alan speaks at length about Kirby’s influence and of the extraordinary tribute The Wizard made for The King!By Robservations with Rob Liefeld

1
It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract 18:28

4M ago18:28

18:28

Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34. Ideas you don’t want to miss (08:24) Takeaway #1: Use storytelling for these 2 reasons (09:13) Takeaway #2: Email is all about relationships – and relationships are emotional (09:49) Takeaway #3: Take risks, then massage your strategy to redu…

1
How To Fix Marvel 1:30:44

4M ago1:30:44

1:30:44

A look under the hood as we examine how to fix Marvel.By Robservations with Rob Liefeld

1
Goodbye Deadpool & The Gang 1:34:28

4M ago1:34:28

1:34:28

Rob takes you inside the creation and meaning behind his final Deadpool work. The added drama, the Easter eggs and ultimately, the excitement of saying Bye, Bye, Bye!By Robservations with Rob Liefeld

1
How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract 33:30

4M ago33:30

33:30

When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action. About our guest Anne-Laure Le Cunff is an award-winn…

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