Best Swipe File Podcasts (2025)

1
From Storefront to Standpoint: Takeaways from Fixing Fatigue 8:38

1d ago8:38

8:38

Shownotes: Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44. Ideas you don’t want to miss (02:26) Takeaway #1: Email is not an end, it's a means (04:15) Takeaway #2: Identify your product as a solution or a delighter to plan your approach accordingly (05:14) Takeaway #3: You can only forego email…

1
3 Automations I’m Using in my Business (from Easy to Hard) 20:44

4d ago20:44

20:44

You’ve probably seen Rube Goldberg machines — those ridiculous setups where a marble rolls down a track, flips a switch, lights a match, and somehow makes toast. They’re fun to watch… but terrible for actually getting anything done. That’s how most automations feel when you’re first starting out: over-engineered, fragile, and hard to maintain. But …

1
Fixing Fatigue: How Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out list ft. Heather Hurd 20:07

9d ago20:07

20:07

When your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketing, you make a bold decision to change the sender name – and increase conversions from 0% to 34% open rates in just weeks, with a 26% click-through rat…

1
How to Take a Sabbatical as a Solopreneur with Maegan Megginson 58:20

11d ago58:20

58:20

The last time I went on vacation, I told people I wasn’t bringing my laptop. You know what they said? “Good job! That’s great.” The proper reaction should have been, “Obviously. Why would you bring work on vacation?” But that’s not the culture we live in here in the USA. Overworking and hustling is glorified. That’s why I’m excited to talk to Maega…

1
Tools To Make Video Production Easier 17:08

18d ago17:08

17:08

Remember when late-night hosts went remote during the pandemic and somehow looked worse than your average Zoom call? Even with massive budgets, their setups were rough. Meanwhile, I’ve managed to build a solo video production workflow that looks better than theirs — with no crew. In this episode, I walk through the tools and tech I use to replicate…

1
Clarity, Curiosity, and Cuteness: Takeaways from Raising Rates 10:29

23d ago10:29

10:29

Shownotes: Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42. Ideas you don’t want to miss (04:08) Takeaway #1: Create a game plan for adoption, especially when customers differ from users (04:49) Takeaway #2: Money is not logical - even a $1 increase will bring up the migration question (…

1
Less Friction, More Authority: How to Show Up Confidently on Camera with Luria Petrucci 1:11:50

25d ago1:11:50

1:11:50

Video is becoming an essential tool for solopreneurs, and having good camera presence can help you build trust and authority faster. But showing up well on video isn’t just about buying the right camera—it’s about understanding energy, framing, lighting, and how to create an engaging presence. I sat down with Luria Petrucci, a longtime video expert…

1
Raising Rates: How Detrack used a simple feature table to increase prices amidst economic uncertainty – without losing customers 9:50

30d ago9:50

9:50

Shownotes: When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking customer trust? First, craft a transparent, compassionate email – then swipe a simple progress infographic to prove value. Ideas you don’t want to miss …

1
Do You Have an AI Swipe File? 22:04

1M ago22:04

22:04

I’ve been on a mission to help solopreneurs cut through friction—especially when it comes to using AI. And one major pain point? Staring at a blinking cursor, not knowing what to ask ChatGPT. If you’ve ever wasted time retyping prompts, getting inconsistent results, or forgetting what worked last time, this one’s for you. I finally built an AI swip…

1
Every risk is right: Takeaways from Sentiment Score 12:35

1M ago12:35

12:35

Shownotes: Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40. Ideas you don’t want to miss (3:12) Takeaway #1: Start small and scrappy (5:42) Takeaway #2: Unexpected insights can come from unconventional approaches (08:19) Takeaway #3: Diversify your customer feedback collection (10:31) Non-Take…

1
Why Solopreneurs Need to Embrace AI (the right way) with Damien Schreurs 49:45

1M ago49:45

49:45

AI isn’t just a passing trend—it’s a game-changer for solopreneurs looking to streamline and automate their businesses. Or is it? I’ve always been AI hesitant, but I’ve also been using it a lot more. So today's guest, Damien Schreurs, and I discuss how AI is shifting from simple task automation to handling cognitive work, why people struggle to acc…

1
Sentiment Score: How Collishop used email ratings to boost birthday conversions by 63.8% ft. Jasper Van Laethem 26:13

1M ago26:13

26:13

When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts conversions by 63.8%. About our guest Jasper is an email…

1
Unveiling my new Personal Brand with Hollie Arnett 39:55

1M ago39:55

39:55

What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn’t just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me throu…

1
Why Solopreneurs Need a Strong Personal Brand with Hollie Arnett 38:50

2M ago38:50

38:50

Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyo…

1
On the Pulse: Takeaways from Voter Variations 6:12

2M ago6:12

6:12

Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38. Ideas you don’t want to miss (02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics (04:06) Takeaway #2: Go beyond first name personalization for deeper impact (05:01) Takeaway #3: Get the most out of your evergreen email…

1
Shortcuts That Make Life Easier for Me 21:10

2M ago21:10

21:10

I HATE feeling friction with tech that’s supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether i…

1
Voter Variations: How the BBC delivered election results – as the votes were counted – for 650 constituencies across the UK ft. Jay Oram 31:34

2M ago31:34

31:34

When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – …

1
How I Built My Own CRM Using Notion and Automation 19:17

2M ago19:17

19:17

I hate CRMs. I know I need one—I’m doing more coaching, getting more inbound leads, and ranking in the top three organic search results for podcast coaches on Google. But no matter how many times I’ve tried HubSpot, Zoho, or whatever the flavor of the week is, they’ve never fit into my workflow. So I did a totally normal, not weird thing: I built m…

1
Growing a YouTube Channel in a Crowded Field with Stephen Robles 37:51

2M ago37:51

37:51

Stephen Robles is not only a Shortcuts and automation expert—he’s also built a successful YouTube channel covering Apple products, smart home tech, and (of course) Shortcuts. But he didn’t just start making random videos. He figured out how to create content that people actually want to watch. In this episode, Stephen breaks down his YouTube strate…

1
Collaborate to Iterate: Takeaways from Template Teamwork 9:24

2M ago9:24

9:24

Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36. Ideas you don’t want to miss (02:58) Takeaway #1: Use 1-off communications as a testing playground (04:15) Takeaway #2: Don’t just collect data, use it too (05:27) Takeaway #3: Make room for the crazy (05:51) Takeaway #4: Share, collaborate, and…

1
An Introduction to Apple’s Shortcuts with Stephen Robles 32:45

2M ago32:45

32:45

I’ve been talking a lot about automation this year, and one tool that keeps coming up is Apple’s Shortcuts app. So I brought in Stephen Robles, a YouTuber and podcaster who’s been using Shortcuts since it was called Workflows before Apple bought it. We get into what Shortcuts actually does, and how you can use it to automate repetitive tasks, elimi…

1
Being a Solopreneur Mom vs. a Solopreneur Dad with Leah Remillet 26:57

2M ago26:57

26:57

Leah and I might be in different stages of parenting, but we have very similar situations — 3 kids, running a business, spouse who also works. So in part 2 of our interview, we jump into the societal expectations of moms and dads, discussing the stark differences in how each is perceived. Leah shares how she navigated running a business while being…

1
Template Teamwork: How Semrush moshed their two best emails into a single template that wins across price points and products ft. Taylor Raffa 22:00

2M ago22:00

22:00

What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points. About our guest Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for d…

1
Does Work-Life Balance Exist? With Leah Remillet 43:34

2M ago43:34

43:34

Work-Life Balance is a myth! Or is it? In today’s conversation with Leah Remillet, we talk all about our goal as solopreneur parents to have everything – as in “AND,” not “OR.” Leah emphasizes that balance isn’t about equal time for everything but about feeling good in YOUR core areas of life. She explains her framework for achieving work-life bala…

1
I rearranged my office! [Joe's Audio Notes] 12:34

3M ago12:34

12:34

This weekend, I completely rearranged my office—and I couldn’t be happier with the results. What started as frustration with my camera framing turned into a full workspace transformation. In this episode, I break down: - Why I moved my desk and how it improved my video setup - The changes I made to declutter and improve cable management - The unexp…

1
It’s All in the Relationship: Takeaways from Content Contract 18:28

3M ago18:28

18:28

Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34. Ideas you don’t want to miss (08:24) Takeaway #1: Use storytelling for these 2 reasons (09:13) Takeaway #2: Email is all about relationships – and relationships are emotional (09:49) Takeaway #3: Take risks, then massage your strategy to redu…

1
Automation 101 for Busy Solopreneurs 17:24

3M ago17:24

17:24

Automation can feel overwhelming, but it all boils down to four simple components: triggers, actions, conditions, and timing. Once you understand these, you can start automating repetitive tasks, saving yourself hours of work and mental energy. In this episode, I break down these components with real-world examples, like home automation and busines…

1
The Content Contract: How Ness Labs grew to 100,000 subscribers in 5 years, all founded on one simple relationship perspective ft. Anne-Laure Le Cunff 33:30

3M ago33:30

33:30

When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action. About our guest Anne-Laure Le Cunff is an award-winn…

1
2025 Starts Now for me — here’s why 19:09

3M ago19:09

19:09

January was chaotic for me, with family time over the holidays, snow days, travel for Podfest, and a house full of sick people. Despite all that, my business kept running smoothly thanks to the systems and processes I’ve built over the years. Instead of stressing over a “lost” month, I decided to start 2025 in February, reframing my timeline and gi…

1
Automation and Delegation are Worth It 19:30

3M ago19:30

19:30

“How do I know if investing in automation is worth it?” This was a question someone asked me after my talk at Podfest. And it’s a fair question. We don’t want to waste time and money on something that won’t pay off. So in today’s episode, I tell you exactly how to know if automation and delegation are worth the investment. Top Takeaways Understand …

1
Using AI: Disclose It or Don’t Use It 19:46

3M ago19:46

19:46

This one might ruffle some feathers, but I’m OK with that. I think we NEED to disclose the usage of AI in creative work more. It’s less about signaling that you cheated in some way — on the contrary, I don’t think using AI is de-facto cheating. It’s about honesty, integrity, and transparency. So my policy is simple: if you use AI to write, record, …

1
How to Create Content Your Audience Actually Wants 25:03

4M ago25:03

25:03

Halfway through writing nearly 24 articles for my Podcast Advent project, I started to wonder if I was wasting my time. Is this worth it? Am I writing what people actually want to read? You’ve probably fallen into the same trap: spending hours creating content, unsure if it’s resonating with anyone. It’s frustrating, exhausting, and can feel like s…

1
2025 Yearly Theme: The Year of Being Present 33:07

4M ago33:07

33:07

It's time for 2025's yearly theme. While The Year of Control didn't go as planned, I'm excited to have a much better plan in place for this year's theme, The Year of Being Present. Want even more podcast content, giving you a behind the scenes look at being a busy, solopreneur parent? Sign up for my free, private podcast at casabona.org/notes Show …

1
Generosity and the Future: My Favorite Christmas Story 7:44

4M ago7:44

7:44

I knew from a young age, I wanted to play the drums. I got my first small kit when I was five and when my friends and I started a "band," heavy quotes, I played paint buckets. When I was 15 years old, I knew I needed a real kit. This is the story of how I got it, and how one man's incredible kindness had a profound effect on me. Show Notes Read the…

1
My Biggest Failure, and Success, of 2024 23:00

5M ago23:00

23:00

2024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I’m not flailing. I’ll have the clearest plan I’ve had in a long time in 2025 — one that’s reinforced by conversations I’ve had, not just hunches. So for the last episode of the year, I wanted to do a quick year in…

1
It’s Been 2 Years Since ChatGPT Came Out. How do Solopreneurs Use It? 26:59

5M ago26:59

26:59

It’s been two years since ChatGPT went mainstream, and AI has completely transformed how we work. While I maintain some hesitancy and skepticism in using AI, it has made it’s way into my daily life for certain tasks. While I’ll tell you all about that, I also talk about why the human touch will always matter, no matter how advanced these tools get.…

1
How to Build Authority as a Solopreneur with Jessica Lackey 55:06

5M ago55:06

55:06

“Build your authority” feels like advice that’s often given without a solution attached. And it’s SO important to solopreneurs, especially since social media is no longer the best place to build a proper audience. That’s why I sat down with Jessica Lackey, a business and operations strategist who’s all about helping solopreneurs like us build real …

1
Some Apps and Services I'm Grateful for 20:52

5M ago20:52

20:52

In this bonus episode, I share a gratitude-inspired look at the tools and habits that have shaped my year, including my favorite apps, services, and hardware. From time-saving actions to game-changing tech, this episode offers a sneak peek into my “favorites of the year” and how they’ve helped me reclaim time and focus. Links Obsidian Blank Spaces …

1
Work-Life Balance Reframed: Be Kind to Yourself with Lindsey Carnick 52:33

5M ago52:33

52:33

Have you ever been playing with your kids or trying to relax, but your mind keeps drifting back to work? Trust me, you’re not alone! It can feel frustrating – and it can feel like you’re failing to achieve “work/life balance.” That’s why I brought on Lindsey Carnick, a licensed clinical social worker and owner of Onward Psychological Services. We g…

1
The 2024 Solopreneur's Gift Guide (with Cat Mulvihill) 58:10

5M ago58:10

58:10

It’s the annual gift guide episode! Except, instead of just talking at you for 40 minutes, This year, I’ve teamed up with my good friend Cat Mulvihill to bring you the ultimate 2024 Gift Guide for solopreneurs and anyone working from home. We talk home goods, tech, productivity, EDC, and more. Our main goal fits perfectly with the mission too: we w…

1
How Solopreneurs Can Work with a Virtual Assistant 19:18

5M ago19:18

19:18

Bringing a VA into your business can free up your time and help you focus on growth, but finding and effectively working with the right VA requires clarity on what you need, a structured hiring process, and simple, ongoing communication. Many solopreneurs are overwhelmed by the process of hiring and working with a VA. You may not know where to star…

1
Free Preview: Joe's Audio Notes 17:58

6M ago17:58

17:58

A few months ago I launched a free private podcast called Joe’s Audio Notes. The episodes are very short (7 minutes or less), where I share my thoughts on being a solopreneur, a podcaster, a parent, and other thoughts related to being a productive member of society. I'm sharing 3 of the episodes here (which you can find in the chapter markers): Thi…

1
How to Build a Flexible Lifestyle Business with Den López 50:55

6M ago50:55

50:55

Ever thought about creating an online course that truly makes a difference? One that actually helps people accomplish their goals? That’s exactly what guitar coach Den López has done. He transformed his life from being a car mechanic in Barcelona to becoming a successful online guitar instructor. We’ll talk all about how he created the “Guitar in O…

1
Why You Need to Automate Your Business as a Busy Parent with Kim Caloca-Madden 50:00

6M ago50:00

50:00

Being a business owner is hard. So is being a parent. So why don’t we hear more about how to do both well? Fret not – that’s why I brought Kim Caloca-Madden onto the show. We dive deep into why business owners with kids should build systems and how automation can be a game-changer for busy parents. Kim shares her personal journey from being a stay-…

1
How are you Protecting Your Time? 21:17

6M ago21:17

21:17

The summer had one lasting effect I didn’t notice until recently: I made my schedule pretty open for anyone who wanted to meet. I didn’t want them to be limited to my limited availability, so I tried to be as open as possible. But over the last 2 weeks —really since my episode with Conny, I realized that I’ve let everyone else control my calendar. …

1
How to Actually Sell Stuff Using Social Media with Katie Brinkley 37:36

6M ago37:36

37:36

My love-hate[but mostly hate] relationship with social media is well documented. It feels like a time-suck where you get into arguments with people who don’t care about anything you say. People tell me it’s great to grow your business…I just don’t see it. But Katie Brinkley has changed that for me. She elevates CEOs to become thought leaders and di…

1
How to go from chaos to peace as a busy solopreneur with Conny Graf 42:11

7M ago42:11

42:11

It’s easy for people who live unconstrained lives to give advice. “Just meditate for 2 hours each morning.” “Hustle.” “Get rid of anything that doesn’t bring you joy.” The truth is that most people have some constraints to live by. Whether it’s kids, work, or other obligations, we can’t just drop everything to follow the latest guru. That’s why I l…

1
Is the Customer Always Right? Takeaways from Reply To 7:49

7M ago7:49

7:49

Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32. Ideas you don’t want to miss (03:47) Takeaway 1: Know your audience and tailor your strategy to their reality. (04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers. (05:42) Takeaway #3: Weigh the p…

1
4 Ways to Market Without Social Media with Emily Aborn 41:30

7M ago41:30

41:30

Do you hate social media as much as I do? Some experts will tell you that you need social media to market, but that’s increasingly not true. Gone are the heady days of Twitter, where you can tweet a link and people would actually see it. That’s why I brought on Emily Aborn, a Content Copywriter, Speaker, and Podcast Host. She’s also a wealth of inf…

1
Reply To: How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% 7:49

7M ago7:49

7:49

When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increas…

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