))
REPLAY: Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems
Manage episode 499533559 series 3551779
Content provided by Nikki Elbaz | Email marketing strategist for SaaS brands. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki Elbaz | Email marketing strategist for SaaS brands or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
♻️ This is a replay episode originally aired on August 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
Let’s dive into the strategies and methods used in the Powtoon webinar registration email, featured in Episode 26.
Ideas you don’t want to miss
(04:54) Takeaway 1: Use data to personalize for relevance, not for attention
(06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff
(06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization
(07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you
(08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for
(08:53) Takeaway #6: Value those replies, read them, respond to them, and use them!
(09:34) Takeaway #7: Balance plain text strategy with well designed emails (for ecomm)
Links from this episode
Take a look at the emails we featured in Ep. 26
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki’s email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
73 episodes
Share
