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A maverick is someone who breaks away from conventional thinking or behavior to create their own way. This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth! People that stand out to me as mavericks. So feel free to listen in, and let's grow together into the mavericks this culture needs. https://www.maverickculture.com/ Instagram: https://www.instagram.com/tahegovernor LinkedIn: https://w ...
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An Absolute Master Class in Brand Strategy for Entrepreneurs with Anneli Hansson
1:31:15
1:31:15
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1:31:15
What’s the real difference between a memorable brand and a forgettable business? Effective brand strategy. In this episode of Maverick Culture, I talk with my friend Anneli Hansson, a brand strategist who’s worked with companies ranging from small startups to giants like Coca-Cola, Levi’s, and Volvo. What I really love about Anneli isn’t just her e…
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Marketing Communication That Actually Works with Eric Moore
1:04:52
1:04:52
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1:04:52
Why is clear marketing communication so rare—even among the biggest brands in the world? Eric Moore helps fix that. He’s worked with companies like Amazon and Microsoft to help them stop speaking in buzzwords and start speaking like humans. In this episode, we talk about how he got into this space, why he started publicly calling out landing pages …
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Starting an Agency and Building Websites that Sell with Julio Arango
1:13:28
1:13:28
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1:13:28
What happens when a creative meets the technical—and builds a business out of both? Julio Arango is what happens. He runs a creative agency that specializes in web design, and he’s been doing this for over 20 years. What I really like about this conversation isn't just the strategy talk but the story behind the work. Julio grew up with an artist mo…
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Embracing Change, Mentors, and Video with Josh Baker
1:15:48
1:15:48
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In this episode of Maverick Culture, Tahe (Tay) Governor and Josh Baker discuss their shared history and Josh's journey from youth pastor to video production professional and entrepreneur. They explore the challenges and internal conflicts faced during career transitions, the impact of AI on business, and the importance of recognizing accidental op…
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How to Turn Selling into Serving with Carlos Garcia
1:10:26
1:10:26
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Do you struggle with selling because you see it as manipulative and it goes against your values and business ethos? Or maybe you're on the other end and you don't mind being pushy and talkative but you're still not closing? Carlos Garcia is a Sales Coach for Financial Professionals. In this conversation, Carlos Garcia shares his journey from a comf…
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