Follow Jason and Hwanjoe from Tenfold Production as they give listeners a behind-the-scenes insight into the commercial production industry. From technical skills to business and branding, find out what exactly it takes to be a creative in today's filmmaking industry.
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Stuck in Low Budget Work? Here’s How I Got Out | Unfold EP. 21
49:53
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49:53Send us a text Stuck doing $500 gigs that drain your time, energy, and creativity? In this episode, we break down how we finally broke out of the low-budget loop that held back my filmmaking career for years. If you're a DP, director, or creator who feels overworked and underpaid, this video walks you through the exact mindset shifts, client strate…
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What They Don’t Tell You About Directing Commercials | Unfold EP. 20
59:58
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59:58Send us a text You planned the shoot, assembled the crew, locked the location—but what really happens when you finally step on set? In this episode of the Unfold Podcast, we sit down with Hwanjoe to unpack the entire shoot day of his latest spec commercial. From last-minute weather changes to unexpected pivots, we break down everything that went ri…
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WATCH THIS Before Starting a Production Company | Unfold EP. 19
39:16
39:16
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39:16Send us a text Thinking about turning your freelance video work into a full-blown production company? In this episode, we break down the biggest differences between working solo and building a scalable creative business. From understanding sales and branding, to finding the right clients, building a network, and knowing when to say no — this is the…
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How To Say NO To A Job Even When You REALLY Need The Money | Unfold EP. 18
23:30
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23:30Send us a text When you’re early in your creative career, every project feels like an opportunity — but taking the wrong jobs can actually slow your growth, drain your energy, and damage your reputation. In this episode, we dive deep into the hard lessons we learned by saying "yes" too often, the hidden costs of bad clients, and why niching down ca…
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What It ACTUALLY Takes To Land $10K Video Projects | Unfold EP. 17
27:30
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27:30Send us a text Everyone thinks they’re ready for a $10K job… until they get one. In this episode, we break down the hard lessons we learned taking on big-budget projects before we had the systems, skills, or team to handle them. From two-month coloring spirals to completely mismanaging budgets, this is a transparent look at what actually goes wrong…
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How to Make Spec Work That Actually Lands Clients | Unfold EP. 16
1:00:51
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1:00:51Send us a text In the first episode of our new mini-series, we follow Hwanjoe as he prepares for a spec commercial—with guidance from Jason. From developing the concept and pitching it to a brand, to assembling a crew and locking in pre-production—this episode pulls back the curtain on everything that happens before a single frame is shot. If you’v…
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The #1 Mistake Filmmakers Keep Repeating | Unfold EP. 15
23:59
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23:59Send us a text Every filmmaker has that one project they wish they could take back. In this episode, we break down the single mistake that’s ruined more shoots than we can count: skipping pre-production. We’re unpacking the exact moment we realized we had to change how we work — and the 9-step system that saved our projects (and our sanity). Whethe…
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Everything We Learned In 6 Years As A Production Company | Unfold EP. 14
52:24
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52:24Send us a text No fluff. No ego. Just 52 minutes of raw, practical advice every creative needs to hear. In this episode, we break down the hard truths that no one talks about—why your projects keep falling apart, how to actually level up as a creative, and the systems you need to build if you're serious about filmmaking as a career. We dive into te…
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If I Had To Restart My Career With $0, I'd Do THIS | Unfold EP. 13
56:26
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56:26Send us a text If I had to start over from scratch—no connections, no clients, no gear—this is exactly how I’d rebuild my creative career. In this episode, we unpack the painful journey of undercharging, battling imposter syndrome, and struggling to position yourself as a professional filmmaker. From the confidence gap to quoting with clarity, we w…
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The Real Reason Filmmakers Get Stuck (And Don’t Even Know It) | Unfold EP. 12
38:10
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38:10Send us a text Imposter syndrome is one of the biggest hidden roadblocks for creatives—and most of us don’t even realize when it’s happening. In this episode, we unpack how imposter syndrome actually shows up in your work, what it feels like in real time, and how it can quietly derail your growth as a filmmaker. We talk about how comparison, perfec…
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If You’re Talented But Still Broke, Watch This | Unfold EP. 11
44:12
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44:12Send us a text In this episode, we dive deep into the mindset shifts and strategies every filmmaker needs to level up—especially when it comes to raising your rates and building a sustainable creative career. We break down why imposter syndrome is so hard to shake, how positioning can unlock better opportunities, and the underrated power of spec wo…
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4 Must Know Tips For Directors | Unfold EP. 10
36:19
36:19
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36:19Send us a text If you're stepping into the world of directing or trying to level up, these are the four tips we wish someone told us sooner. We break down the real skills directors need beyond just having a good eye: from communication and vision to execution and consistency. These aren’t theoretical, these are the lessons that have shaped how we r…
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Why No One Trusts You With Bigger Jobs (Until You Learn This) | Unfold EP. 09
18:03
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18:03Send us a text In this episode of the Unfold Podcast, we break down the Value Trifecta—a framework we’ve developed after years of navigating the creative industry. If you're trying to stand out, raise your rates, or land higher-level work, this episode is your blueprint. We dive into Optics, Execution, and Consistency, and how mastering all three c…
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What It Really Takes to Become a Cinematographer | Unfold EP. 08
48:50
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48:50Send us a text In this episode of the Unfold Podcast, we sit down with Director of Photography Zachary Guy to unpack his wild transition from studying aerospace engineering to becoming a full-time cinematographer. We trace the steps that shaped his career: building drones in his garage, falling in love with editing, finding purpose through storytel…
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If You're Struggling To Get Clients, Please Watch This | Unfold EP. 07
17:58
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17:58Send us a text In this episode of the Unfold Podcast, we break down why so many filmmakers struggle to land high-paying clients. Spoiler: it’s not about talent—it’s about who you’re pitching to. We unpack how agencies—not brands—hold the real power, and why understanding that system changes everything. If you're trying to grow as a commercial filmm…
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The 5 Biggest Financial Mistakes Production Companies Are Making In 2025 | Unfold EP. 06
51:13
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51:13Send us a text Running a profitable production company in 2025 is harder than ever—and most filmmakers are making the same 5 financial mistakes that kill their growth. In this episode, we break down the biggest financial mistakes production companies and directors make, from overspending on camera gear to undercharging clients and hiring the wrong …
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How We Made Our Production Company Profitable | Unfold EP. 05
40:08
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40:08Send us a text How do you turn filmmaking into a real, profitable business? In this episode, we're joined by Adrian Anvari, Executive Producer and Director. We dive into the business side of production, from budgeting and the 23% rule to scaling a team, pricing projects, and building client relationships. We also share how our team came together, t…
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The Secret Weapon of Every Successful Filmmaker | Unfold EP. 04
38:37
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38:37Send us a text Building a successful filmmaking career isn’t just about talent—it’s about networking, strategy, and taking risks. In this episode of the Unfold Podcast, Justin Manabat shares how he went from making lip-sync videos to co-founding Tenfold Production, landing travel gigs, and growing a filmmaking business. We break down the power of n…
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How to Build a Filmmaking Network That Gets You Jobs | Unfold EP. 03
39:57
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39:57Send us a text In the filmmaking industry, who you know can be just as important as what you know. In this episode, Jason and Hwanjoe break down how to build a strong network, make meaningful industry connections, and create opportunities without feeling like you're just 'networking.' Whether you're just starting out or looking to expand your circl…
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Honest Advice To Burnt Out Filmmakers | Unfold EP. 02
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44:45Send us a text In this episode of the Unfold Podcast, Jason and Hwanjoe talk filmmaking burnout. Many people fall victim to burnout, especially in the filmmaking space, often without even realizing. Find out how we recognize the signs and causes of burnout and how we deal with them. Our FREE Filmmaking Production Resources here: https://setmemory.s…
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How I Built a Production Company From Nothing | Unfold EP. 01
54:59
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54:59Send us a text On the first episode of the Unfold podcast, we meet our hosts Hwanjoe and Jason. Jason walks listeners through his journey thus far in the industry, the ups and downs and everything in between. Find out how a college dropout built Tenfold Production, a thriving commercial production company, and all the lessons he learned along the w…
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