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What They Don’t Tell You About Directing Commercials | Unfold EP. 20
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You planned the shoot, assembled the crew, locked the location—but what really happens when you finally step on set?
In this episode of the Unfold Podcast, we sit down with Hwanjoe to unpack the entire shoot day of his latest spec commercial. From last-minute weather changes to unexpected pivots, we break down everything that went right (and wrong) during production.
Jason and Hwanjoe dive into what it actually takes to lead a set, manage a crew, direct non-actors, and stay adaptable when things go off-script.
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