Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your bu ...
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Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
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How do I build and online business? How do I make money online? Am I really ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? How do I run Facebook ads? How do I create a membership site? What are good ideas for lead magnets? What are lead magnets? And the biggest question of all, can I *really* turn my passion into profits? Can I really create a life a freedom? Welcome to the Front Row Podcast for Entrepreneurs where we answer all of these que ...
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Teaching you how to turn your creative passion into digital products you can sell online. We’re all about being rebels, making our OWN rules and breaking rules that simply don’t work for us in order to build businesses that are ethical, profitable, and fun.
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423 - From the Vault: How to Fall Back in Love with Your Membership
23:48
23:48
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23:48In this special episode, I revisit a timeless topic from the Membership Geeks archives to explore how you can reignite your passion for your membership. Memberships are a long-term commitment, and it's not uncommon to find yourself feeling disconnected or burnt out. I share insights and strategies on how to fall back in love with your membership by…
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How to Build an Offer Ecosystem: Boost Your Sales with Smarter Offers
18:29
18:29
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18:29In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I’ve learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I a…
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422 - I Need To Pivot My Online Membership. Help!
14:22
14:22
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14:22In this episode of the Membership Geeks Podcast, I dive into a challenge many membership owners face: figuring out what to do when your membership isn't working as expected and you feel the need to pivot. I discuss how to determine if a pivot is truly necessary or if you're simply panicking and provide practical steps to assess and address the unde…
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AI That Sounds Like YOU + Time-Saving Strategies with Jen Lehner
53:22
53:22
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53:22In this episode of Your Dream Business Podcast, I chatted with my amazing friend and AI expert Jen Lehner. We got into some super practical tips on how to make AI sound more like you, which tools are worth using, and how to train AI to save time and boost your creativity. Jen shared smart ways to personalise AI tools, stay organised, and use AI to …
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Instagram Lead Machine: How to Use ManyChat the Right Way in 2025 with Mel Eilers
31:51
31:51
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31:51In this episode, I sit down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind. We dig into how Instagram and Many…
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421 - How To Validate Your Membership Idea The Right Way
14:44
14:44
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14:44In this episode, I dive into the essential steps for validating your membership idea to ensure it leads to long-term success. We explore the increasingly common misconception that you can simply launch your membership without preparation and share the importance of building a foundation before asking people for money. I highlight the pitfalls of ru…
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Celebrating 400: Behind the scenes chat, sharing my lessons wins and challenges
52:23
52:23
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52:23For the 400th episode of the Your Dream Business Podcast, we did something a bit different—my good friend Biz Paul flipped the script and interviewed me! We talked all about what it’s really been like to keep this podcast going for 400 episodes, the ups and downs of running a business, and how getting sober has completely changed both my personal a…
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LinkedIn Goldmine: How to Use LinkedIn the Right Way in 2025 with Scott Aaron
55:25
55:25
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55:25In this episode, I sit down with LinkedIn expert, Scott Aaron to dig into what’s really working on LinkedIn right now—and what you absolutely need to stop doing. Whether you're brand new to the platform or trying to reignite your strategy, Scott drops an insane amount of wisdom (and practical steps) to turn LinkedIn into a business-building machine…
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420 - Should You Have A Minimum Term For Your Membership?
10:05
10:05
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10:05In this episode of the Membership Geeks Podcast, I dive deep into the contentious topic of whether you should enforce a minimum term for your online membership. Many membership site owners grapple with locking members into commitments, but is this approach truly beneficial for your business and your members? I explore the potential pitfalls of enfo…
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Real Talk with Lisa Johnson: Trolls, Triumphs, and True Growth
54:51
54:51
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54:51In this episode of the Your Dream Business Podcast, I chat with Lisa Johnson—global business strategist and Sunday Times bestselling author. Lisa opens up about how she bounced back from online hate and went on to have multi-million dollar launches. We talk about how every business journey is different and why cookie-cutter strategies don’t really …
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419 - Perils Of People Pleasing As A Membership Owner
10:37
10:37
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10:37In this episode of the Membership Geeks Podcast, I dive into the challenges of people pleasing as a membership site owner. Balancing responsiveness to your community with maintaining the integrity of your membership can be difficult, especially when faced with loud and demanding voices. I explore why it's impossible to make everyone happy and how t…
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8 Essentials for High-Converting Landing Page for your Lead Magnet
23:21
23:21
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23:21In this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers…
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418 - Does My Membership Need its Own Mobile App?
11:50
11:50
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11:50In this episode of the Membership Geeks Podcast, I tackle a common question: Does a membership site need its own mobile app? We dive deep into the reasons why a mobile app might not be necessary for most memberships and explore the cost implications, usage patterns, and potential alternatives. I also discuss scenarios where having an app might actu…
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The Art and Science of Sales Copy that Converts with Vicki Handley
55:53
55:53
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55:53In this episode of Your Dream Business Podcast, I interviewed Vicki Handley, an expert in sales copywriting and founder of Quirky Copywriting. This episode dives deep into the art and science of writing compelling sales pages and emails. Vicki shares valuable insights on the differences between general copywriting and sales copy, the psychological …
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417 - Even Huge Memberships Make Mistakes. Here Are the Most Common…
19:14
19:14
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19:14In this episode of the Membership Geeks podcast, I reveal a surprising truth: even the largest and most successful membership sites make mistakes. I dive into some of the most common blunders these membership giants are making, gleaned from our membership insider series, where I explore sites like Masterclass.com, Digital Marketer, and more. Join m…
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Lead Magnets that work: Here’s What to Do (and what to Avoid!)
25:18
25:18
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25:18In this episode of the Your Dream Business Podcast, I talked about how to create great lead magnets that actually help grow your email list. I shared the top five dos and don’ts to keep in mind, giving practical tips that work whether you’re just starting out or have been list-building for a while. I also threw in 20 creative lead magnet ideas to s…
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Mastering Authentic Personal Branding Through Powerful Photos with Vicki Knights
44:16
44:16
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44:16In this episode of Your Dream Business Podcast, I dived deep with Vicki Knights, a pro photographer and positive psychology expert, about the challenges business owners face with photography and personal branding. We talk about why so many people feel uncomfortable in front of the camera and how to overcome that to look authentic and confident in p…
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416 - Webinar Marketing for Your Membership with Teresa Heath-Wareing
54:46
54:46
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54:46In this episode of the Membership Geeks Podcast, I’m joined by marketing expert Teresa Heath-Wareing to delve into the strategic use of webinars for driving member sales. We unpack the essential ingredients that make a webinar effective in attracting and converting attendees into paying members. From boosting registration and show-up rates to the n…
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Mastering Email Onboarding: Turn Subscribers into Customers
26:09
26:09
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26:09In this episode of the Your Dream Business Podcast, I talk about why having an onboarding sequence is key to turning new subscribers into paying customers. I walk you through a simple 4-email sequence: delivering the lead magnet, introducing yourself, offering more value, and finally, introducing your product or service. I also share my personal sw…
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The Truth About Marketing: Long-Term Success vs. Quick Fixes with Caroline Cox
44:22
44:22
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44:22In this episode of Your Dream Business Podcast, I chatted with Caroline Cox from Caroline Cox Marketing, a boutique agency in Nottingham, England. With over 20 years of combined marketing experience, we got real about what marketing is (and isn’t), busting the myth that it’s a quick fix for business success. Caroline shares her journey—from working…
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415 - How to Make Key Connections That Benefit Your Membership
16:52
16:52
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16:52In this episode of the Membership Geeks Podcast, I discuss how to make key connections within your industry that can significantly benefit your membership business. Whether you’re looking to bring in guest experts, create joint ventures, or simply expand your network, I share practical tips and strategies for building strong, valuable relationships…
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The Dos and Don’ts of Speaking: How to Nail Your Next Talk
36:41
36:41
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36:41As a business owner we are constantly presenting ourselves and for those of us who can take this a step further and become a speaker it can be game changing for your business. After 10+ years of being a speaker and attending hundreds of events I know a thing or two about speaking. Thats why in this episode of the Your Dream Business podcast, I dive…
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Fame or Fortune? Creating Content That Actually Sells with Lyndsay from Jammy Digital
46:34
46:34
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46:34In this episode of the Your Dream Business Podcast, I discussed content creation with Lyndsay from Jammy Digital. Focusing on the vital question of whether your content is geared towards fame or fortune, Lyndsay shares valuable insights on crafting engaging content that converts into sales. The conversation covers practical strategies for content c…
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414 - Building a Loyal and Engaged Membership Community with Funk Roberts
48:00
48:00
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48:00In this episode of the Membership Geeks Podcast, I chat with Funk Roberts, the founder of the Over 40 Alpha Brotherhood, about the secrets to building a loyal and engaged membership community. We dive into strategies for fostering engagement, the importance of a transformative journey, and how you can maintain a personal touch even as your communit…
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Launching in 2025: What's Changed and What Still Works with Teresa Heath-Wareing
53:51
53:51
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53:51In this episode, I chat with international best-selling author, award-winning speaker, and marketing strategist Teresa Heath-Wareing about what really works in launching for 2025. If you've ever felt like launching is harder than it used to be, you're right! Teresa breaks down exactly why launches are failing today and how you can adapt your strate…
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How to Get More People to Show Up for Your Webinars & Challenges
15:50
15:50
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15:50In this episode of 'Your Dream Business Podcast', I addressed the challenge of low attendee turnout at live launch events like webinars, bootcamps, or challenges. I discussed the significance of live attendance for building trust and increasing sales conversion rates. I offered actionable strategies to improve live show-up rates, including sending …
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Unlocking Online Growth: Messaging & Audience Strategies with Julie Solomon
52:32
52:32
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52:32I had a fantastic chat with Julie Solomon, an industry expert with over a decade of experience! We dove deep into the world of online business, specifically how your messaging and understanding your audience are KEY to growing. Julie shared some amazing insights on how the online landscape has changed and how to adapt your strategies. She also talk…
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413 - Click to Cancel Regulations: What Membership Owners Need to Know
14:06
14:06
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14:06In this episode of the Membership Geeks Podcast, I dive into the newly enacted "Click to Cancel" regulations introduced by the Federal Trade Commission in the US. Effective as of January 15, 2025, these regulations mandate that cancelling a subscription must be as easy as signing up. These new rules directly impact online membership businesses, and…
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The Secret to Growing Your Audience Faster: Strategies That Actually Work
19:37
19:37
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19:37In this episode of 'Your Dream Business Podcast,' I discussed the importance of strategically growing your audience for business success. I emphasized that simply posting on social media or having an email opt-in on your website is not enough. I also provided actionable advice on utilizing lead magnets, social media, chatbots, ads, and collaboratio…
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Overcoming Social Media Challenges with Karen Cureton: Tips for Authentic Engagement
49:31
49:31
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49:31In this episode of 'Your Dream Business Podcast,' I talked with Karen Cureton, a multi-award-winning social media trainer and speaker. We tackled the common dilemmas businesses face with social media, from engaging effectively to overcoming the fear of visibility. Karen shared her journey from corporate sales to helping women in business grow their…
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412 - Do’s and Don’ts of Marketing a Membership Website
26:55
26:55
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26:55In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website. I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls. Whether you're new to marketing or looking to refine your current strategies, this episode is packed with ins…
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5 Myths About Launching That Are Holding You Back From Your Most Successful Launch Yet!
21:16
21:16
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21:16What if everything you thought you knew about launching was wrong? When it comes to launching there are so many beliefs out there about what it takes to have a successful launch—beliefs that might be the very thing holding you back. In today’s episode, I'm going to challenge some of the most common assumptions about launching and uncover what’s rea…
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[082] Etsy Ads Secrets: Know Your Numbers & Boost Your Shop's Earnings with Hannah Gardner
33:38
33:38
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33:38Running Etsy ads might sound overwhelming, but they can transform your shop into a revenue powerhouse—if you play your cards right. In this episode, we sit down with Hannah, a 27-year-old Etsy seller who’s crushed over $2.7 million in sales. Hannah reveals how she scaled her shop, from selling fast-fashion jewelry to home décor, by mastering one ke…
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The Mari Smith Interview: The Facebook Queen Gets Real About Social Media in 2025
42:51
42:51
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42:51In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. In this conversation, you’ll learn: 🌟 Mastering Facebook & Social Media Trends Mari shares her jo…
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Boosting Visibility: Using Awards and Books to Grow Your Brand
45:02
45:02
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45:02In this episode of the Your Dream Business Podcast, the wonderful Sophie Milliken, MBE, the founder and CEO of Moja, is chatting about the importance of getting noticed through awards and writing books. Something that makes many people uncomfortable, we discuss why winning awards matter and the common mistakes to watch out for when you are nominate…
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411 - How the Online Membership Industry Has Changed in the Last Decade
35:55
35:55
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35:55In this episode, I reflect on how the online membership industry has evolved over the past decade. From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years Main Questions Addressed: How have membershi…
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2025 Goal Setting for Success: A Step-by-Step Guide
17:59
17:59
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17:59In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I’ll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar an…
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