Created is the podcast that tells sensational stories about how brilliant advertising and design ideas came to life. The creative process, the internal battles, the client struggles, the production drama, the never never giving up to get from good to great. There are loads of award-winning ideas pinned up all over our walls, but it’s the unbelievably uphill battle to get it made, and get it made right, that we are all dying to hear about. Because it’s not just about creativity, it’s about ge ...
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When you can’t unsee it [w/ Geoff Baillie & Zachary Bautista]
59:55
59:55
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59:55Zach and Geoff get saucy and share the stories behind iconic campaigns like Heinz “Draw Ketchup” and “Can’t Unsee it” with Deadpool. ABOUT OUR GUESTS: Geoff Baillie is a Group Creative Director at Rethink, where he started as an intern in 2018. He’s led work for brands like IKEA, Molson Coors and Heinz—including campaigns like Draw Ketchup, Heinz K…
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When designers get tattoos [w/ Léo Breton-Allaire & Ugo Varin Lachapelle]
58:20
58:20
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58:20Ugo and Léo reveal how they turned their youthful skateboard years into a (two time winning) design studio of the year. Hear about the Montreal design scene, the FORUM festival they launched, and getting inked. ABOUT OUR GUESTS: Léo Breton-Allaire and Ugo Varin Lachapelle are Partners & Creative Directors at Caserne. Léo is partner and creative dir…
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When you follow your gut, bring a passport [w/ Brynna Aylward]
58:47
58:47
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58:47Pack your bags, Brynna is taking us on a career journey that spans Chicago - Mexico - Miami - Toronto. Plus, hear the story behind campaigns like “Prescribed to Death.” ABOUT OUR GUEST Brynna Aylward is an award-winning creative leader who is making her mark as the first Chief Creative Officer of adam&eveDDB US. With a reputation for fostering coll…
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When the beat drops [w/Kelly McCluskey & Ali Willa Milner]
43:16
43:16
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43:16Kelly & Ali sing the praises of the Canadian music industry. Hear how audio and advertising intersect. Cue up emerging artists on your playlist. Be inspired to shop for a fancy new sparkle vest. It’s an episode in perfect harmony. ABOUT OUR GUESTS: Kelly McCluskey Exec Producer/Partner, Grayson Music At the helm of the commercial production team, K…
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When business and creative get remixed [w/ Sabaa Quao & Driscoll Reid]
1:22:44
1:22:44
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1:22:44Sabaa and Driscoll share their origin stories (Sabaa’s includes the ‘95 Raptors launch and Driscoll’s leans Eat Pray Love) and why they make the ultimate duo today. Hear about campaigns for McDonald’s, Amazon, and maybe flying cars. ABOUT OUR GUESTS: Driscoll Reid is Chief Creative Officer at Cossette. He joined Cossette after previous stints at Wi…
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When to stop explaining and start selling [w/ Meghan Kraemer & Cameron Stark]
1:11:52
1:11:52
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1:11:52Launch your own agency with blood, sweat, and pee. Meghan and Cameron reveal how they built Hard Work Club with Post It notes and a dream. Plus, they unpack work for Knix and Doordash. ABOUT OUR GUESTS: Meghan Kraemer - Co-founder, Executive Creative Director As a woman and mother, Meghan is unlike 98% of creative agency owners. An advocate for wom…
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When you started from the bottom (now we’re here) [w/ Francesco Grandi]
1:21:59
1:21:59
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1:21:59Francesco (Fran, if you’re buds) on his ascension from lowly intern at Ogilvy to the CCO throne. Plus, the Dove campaigns he’s worked on for the last 2 decades. ABOUT OUR GUEST: Francesco is an internationally-recognized, Emmy nominated, Chief Creative Officer of Ogilvy Canada where he leads the Toronto and Montreal office. He is Ogilvy’s highest r…
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When you go west, young man [w/ Bryan Collins & Rob Sweetman]
1:07:24
1:07:24
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1:07:24Bryan and Rob talk advertising and design on the Left Coast, from their days in Calgary to launching an agency in Vancouver. Plus, plenty of discussion around Dick Pics (it’s pictures of dudes named Richard, mom!). ABOUT OUR GUESTS: Rob Sweetman and Bryan Collins are founders and Chief Creative Officers of ad and design agency ONE23WEST. They've be…
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When being kind is the best advice [w/ Luc Du Sault]
1:05:49
1:05:49
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1:05:49Luc talks about his “Mad Men” roots and why advertising and design in Quebec are so unique. Plus, he shares how work for the government can get you on the international stage. C’est malade! ABOUT OUR GUEST: In 2004, Luc and his friends founded the Quebec City office of LG2. Since then, they've created a fun place to find great ideas. Luc has led hi…
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When everyone says no, don’t give up on your dreams [w/ Krystle Mullin]
1:31:28
1:31:28
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1:31:28Krystle’s story slash soon to be a Netflix series is a gripping tale of tenacity, eagles, and vodka roulette. From a master’s degree to scrappy (Windex-y??) career starts, she goes from being told she’s not good enough to becoming that agency’s CCO. This episode is unignorable. ABOUT OUR GUEST: Krystle Mullin is CCO at john st. and T&Pm Canada in T…
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“What’s the deal with advertising??” Ron’s set takes us on a wild ride, from stand-up, to account guy, to creative, to owning his own agency. Plus, how his side hustle turned full time. ABOUT OUR GUEST: An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning adv…
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How to edit your career [w/ Graham Chisholm]
1:04:19
1:04:19
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1:04:19Our 50th episode extravaganza! Graham Chisholm, this year’s Mick Griffin Best Editing Award Gold winner, gets candid about his career. From not knowing what he wanted to do, to working in Montreal to Toronto to LA, to launching a business, Graham talks about his career as an editor, the ups and downs, never giving up, and his process for great work…
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How to Disney + the truth [w/ Derek Blais]
1:02:10
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1:02:10Derek unpacks the Missing Matoaka project, and the true story of Pocahontas. He very candidly speaks about his family and his connection to the work as an Indigenous Canadian. SEE THE WORK: Missing Matoaka ABOUT OUR GUEST: Derek Blais has been solving problems using creativity from a young age. Having attended a high school bearing Marshall McLuhan…
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How to burn books [w/ Caroline Friesen & Robbie Percy]
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40:57
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40:57Caroline and Robbie talk about burning The Handmaid’s Tale (or rather, trying to burn it, with a flame thrower… and Margaret Atwood) as well as work for IKEA that got trolled. SEE THE WORK: The Unburnable Book IKEA - The Troll ABOUT OUR GUESTS: Caroline Friesen and Robbie Percy are Partners, Group Creative Directors at Rethink in Toronto. Their wor…
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How to design your life [w/ Stephanie Yung]
53:06
53:06
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53:06Stephanie opens up about the power of design and its role in not only our industry but in making the world a better place. She also discusses how she used her design expertise to map her journey to motherhood (Project Junior) as well as work to combat unconscious bias with The Micropedia. It’s a personal, beautiful, incredibly inspiring interview. …
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How to work with celebrities [w/ Diti Katona & John Pylypczak]
1:02:29
1:02:29
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1:02:29Have you ever wondered how to present ideas by carving a potato? Find out the answer with Diti and John! They are THE power couple of all things design, creative, and cool. Plus celeb gossip! Hear the inside scoop on working with Halsey, Lenny Kravitz, and The Fat Jewish. ABOUT OUR GUESTS: Diti Katona and John Pylypczak are co-founders of Concrete.…
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How to be a Serial Entrepreneur [w/ Amin Todai]
59:48
59:48
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59:48Amin teaches himself how to launch an agency at age 22, befriends the Raptors, starts a “Pimp My Ride” business, gets into the restaurant game, almost goes bankrupt multiple times, sells his ice cream franchise for like a bazillion dollars, is now into AI – oh, and still runs a successful agency. If you remember C-Lounge, this episode is for you. A…
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How to make a billionaire mad [w/ Erin Kawalecki]
49:47
49:47
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49:47Let’s get paid to play video games! Erin teaches us how to hack the system and get a bazillionaire to help fund local communities. Plus, how to launch your own agency. SEE THE WORK: Bill it to Bezos ABOUT OUR GUEST: Erin Kawalecki is Partner & Chief Creative Officer at Angry Butterfly. Erin was described by her first boss as ‘overly opinionated’. S…
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How to land your next job in advertising [w/ Hemal Dhanjee & Steve Ierullo]
47:52
47:52
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47:52Steven Hemal discusses their upcoming memoir “Bananas & Coffee: how to thrive as a creative.” Plus, they unpack KFC "Fixed It" and Nescafe “Jars”. Also… is this one person or two? Find out! ABOUT OUR GUESTS: Steve Ierullo and Hemal Dhanjee’s story started nine years ago at a Second Cup, where they turned a diet of coffees and bananas into a success…
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How to work in la Belle Province [w/ Xavier Blais]
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46:38
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46:38Xavier talks through the creative process for Heinz A.I. Ketchup and Decathlon Ability Signs. Plus, he talks candidly about living, working, and creating in Montreal. And reminds us not to trip on the flowers on the carpet. SEE THE WORK: Heinz A.I. Ketchup Decathlon Ability Signs ABOUT OUR GUEST: Xavier Blais is Partner, Executive Creative Director…
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How to love advertising [w/ Denise Rossetto]
48:14
48:14
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48:14Denise shares new work for Kruger that shows how messy love can be. And how messy working in advertising can be. But we love it anyway. And how messy starting an ad agency can be. But she did it anyway. And loves it. SEE THE WORK: Love is Messy ABOUT OUR GUEST: Denise Rossetto is Partner & Chief Creative Officer at Broken Heart Love Affair. She has…
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Lights! Camera! Lions! [w/ Scouts Honour]
47:33
47:33
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47:33Director Mark Zibert, and EPs Simon Dragland & Rita Popielak reveal what happens on the production side of things on huge award-winning campaigns such as SickKids and ROM. Plus how a great agency / client / production partnership can bring beautiful ideas to life. ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by …
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Moving boulders for creativity [w/ Andrea Cook]
47:03
47:03
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47:03Andrea Cook (CEO, Performance Art) as our first CEO guest! An economist who once set her sights on becoming the next Gordon Gekko, she rose through the ranks of advertising, leading the charge in the digital, data, and CRM space. Now the work she “moves boulders for” wins Lions and is the benchmark for world-class, data-rich thinking. Plus, find ou…
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Liquid lunch at Noodles, anyone? [w/ Cynthia Heyd]
1:04:52
1:04:52
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1:04:52Cynthia Heyd (Executive Producer, The Deli Agency) brings us through the evolution of the role of producer since the ‘90s. She talks candidly about the “mad men years”, sensational set stories, why she became an entrepreneur, and ageism in the industry. SEE THE WORK: 7-Up - Odd Number ADCC Created is brought to you by The Advertising & Design Club …
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It (the strategy) belongs in a museum! [w/ Jay Chaney & Kristy Pleckaitis]
1:16:12
1:16:12
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1:16:12Broken Heart Love Affair's Jay Chaney (Partner, CSO) & Kristy Pleckaitis (SVP, Strategy) talk about why great strategies allow creative minds to get crazy, the way they uncover human insights, and they unpack groundbreaking work for the Royal Ontario Museum. Plus, the story behind how BHLA was born. Which is basically a steamy romance novel. SEE TH…
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This gets weird fast. [w/ Mikey Richardson]
46:54
46:54
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46:54Mikey Richardson (Co-Founder/Co-ECD, Jacknife) talks design language for YTV, and how they won the pitch with a garbage bag of ideas. Plus, how he and partner Mike Kelar launched a studio right out of OCAD and it’s still going strong 26 years later. ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin …
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Sweet Dreams, Sweet Jesus [w/ Steve Miller]
42:17
42:17
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42:17Steve Miller (ECD, FUSE Create) talks about the Sleep-Eze campaign that had everyone in a dream state. Plus, how rock’n roll can help you break into advertising, and the story behind La Carnita + Sweet Jesus ice cream. SEE THE WORK: Sleep-Eze ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (…
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If the world ends, do we get our money back? [w/ Natalie Armata & Alanna Nathanson]
42:56
42:56
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42:56Natalie Armata and Alanna Nathanson (Co-CEO & CCOs, Giants & Gentlemen) dig into Harvey's and reveal the drink of summer. Plus, how they launched their own agency with a ton of ambition (and zero clients) and have transformed it into the gentle giant it is today. SEE THE WORK: Harvey's - Burger Boss ADCC Created is brought to you by The Advertising…
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Barry Quinn (Founder/Chief Creative, Quake) talks Miller Lite, GoodFood, launching and growing Juniper Park, and his new adventure, Quake. SEE THE WORK: Miller Lite - Minimalist Can Miller Lite - Concert Posters Miller Lite - Canimations GoodFood ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Eva…
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Shasta Lutz, casting director and owner of Jigsaw Casting, talks about the talent that brings scripts to life. Hilarious, honest, and candid, Shasta takes us on her career journey, how the industry has evolved, and where we are going today. SEE THE WORK: Kruger - Unapologetically Human Pan Am Games - Invade (Athletes) Pan Am Games - (Fans) ADCC Cre…
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The client side of the SickKids VS. story! Lori Davison (Chief Marketing & Communications Officer, ROM) shares what it takes to be a bold, hugely successful marketer and a true agency partner. Hear how, as a client, fostering creativity and trusting your gut leads to game-changing results. SEE THE WORK: SickKids VS - Undeniable ADCC Created is brou…
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Let's move to Sudbury! [w/ Dhaval Bhatt]
1:00:23
1:00:23
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1:00:23Dhaval Bhatt (CCO, Courage and former Partner/CD, Rethink) talks about the importance of diversity and inclusion in advertising, and the story behind work for IKEA, Scotiabank and Molson. Plus, Dhaval’s journey from India to the Canadian advertising world, and how one signature changed his life. SEE THE WORK: IKEA - Assemble Together Scotiabank - H…
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Sending the Right Signal [w/ Graham Lang]
36:38
36:38
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36:38Graham Lang (former CCO at Juniper Park\TBWA) talks about how a social media campaign on TikTok saved lives around the world. SEE THE WORK: Signal for Help ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human Creative), with music and studio care of Grayson Music. Follow us on Insta…
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Rock ‘n Roll Holiday Spectacular [w/ Tom Westin]
58:29
58:29
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58:29In the season 2 finale, Tom Westin (Partner, Creative Director at Grayson Music) talks about a career in the music business, rock ‘n roll, and how one dinner can change your whole life. Plus, he unpacks the craft behind campaigns for Rogers and DoorDash and how the audio business, like our industry, is rapidly evolving. SEE THE WORK: DoorDash - Wel…
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Singing, Dancing, and Tampons [w/ Rica Eckersley]
36:14
36:14
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36:14Rica Eckersley (Creative Director at UNION) talks about her longtime partnership with Adam Thur and unpacks two incredible campaigns they did for Interval House (Broken Bride Registry & Freedom Tampons). Plus, Lyranda reveals how influential Rica has been on her career. SEE THE WORK: Broken Bride Registry Freedom Tampons 'The Way To Live' website T…
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Mo Bofill (Partner & Creative Director, Design at 123w) talks about her work on No Name, why design is more important than ever, and why people don’t quit their jobs (they quit their bosses). SEE THE WORK: No Name: 1 / 2 / 3 No Frills Haulers: 1 / 2 / 3 Vancouver Mural Festival The Advertising & Design Club of Canada ADCC Created podcast is hosted …
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How to get a job in advertising [w/ Patrice Pollack]
1:11:11
1:11:11
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1:11:11Patrice Pollack (Creative Director at FUSE Create) talks about work for Reel Start, which empowers underrepresented youth to change their world through film. Plus, how she couldn't get a job in advertising, so just went off to win a Lion instead. SEE THE WORK: Air Canada - Gift of Home Motrin - Tina's Uterus Reel Start - Give New Voices A Voice - G…
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Food Waste and Beautiful Courage [w/ Brian Murray]
1:11:49
1:11:49
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1:11:49Brian Murray (CCO of Ogilvy Canada) on how they visualized the impact of food waste for Hellmann’s and how a campaign for Dove that celebrates front line workers made it to the cover of the New York Times. SEE THE WORK: Hellmann's Feeds a Stadium Food Waste Hellmann's Island (Animal Crossing) Dove "Courage is Beautiful" The Advertising & Design Clu…
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It’s Halloween! Let’s talk Monsters. [w/ Mike Dubrick & Joel Holtby]
51:57
51:57
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51:57Mike Dubrick & Joel Holtby, Partners and Creative Directors at Rethink, talk about Ikea Stuff Monster and Lamp 2. CREEP THE WORK: Lamp 2 Lamp (2002) Stuff Monster The Advertising & Design Club of Canada's Created podcast is hosted by Lyranda Martin Evans, CCO of fellowhumancreates.com, with music and studio care of Grayson Music. Follow us on Insta…
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BLEEPS, BEEPS, and Sober October. [w/ Lance Martin]
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36:03Lance Martin, Chief Creative Officer at UNION, goes behind the scenes for work on Viagra and Mini Cooper. Special Sober October edition! SEE THE WORK: Viagra - Golf / Office / Elevator MINI - Parks Faster MINI - Let There Be Xenon Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans, Founder of fellow…
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Lady brands. Like cars and beer. [w/ Christina Yu]
1:08:19
1:08:19
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1:08:19Christina Yu, former Managing Partner / Creative at Rethink and EVP, CCO at Red Urban on work for Volkswagen, Stella Artois, and on being the “token female in the room.” SEE THE WORK: Flow 93.5 campaign Once More: The Story of VIN 903847 Other work for VW: Art Heist | Beetle 3-Track WOTE Stella Artois - The Race Created is brought to you by The Adv…
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Follow The Raptors to Bring Back the Bees [w/ Peter Ignazi]
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39:31
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39:31Peter Ignazi (Global CCO, Cossette) talks about how to crack globally recognized creative work for huge multinational clients like McDonald’s and General Mills. SEE THE WORK: Follow The Arches Raptors Drain the Arches Bring Back the Bees: TV Spot | Campaign Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyran…
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Fast Cars & Bionic Bodies [w/ Brent Choi]
59:51
59:51
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59:51Former DDB Canada CCO/CEO Brent Choi on work for BMW Canada with a client who cashed in every chip to make it happen. Plus, work for Northwell Health that changed lives. He also discusses his experience as “the only non-white person” when working in certain areas of the USA post-Trump. SEE THE WORK: BMW - Walls BMW - Helipad Northwell Health - The …
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Oh no, I cursed the Raptors! [w/ Neil Walker-Wells]
46:20
46:20
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46:20Neil Walker-Wells (Group Creative Director, Juniper Park\TBWA) talks about the greatest basketball team ever and their partnership with GoDaddy. Was it a blessing… or a curse? SEE THE WORK: Itty Bitty Ballers Powell on the Piano CJ’s PJ’s A Raptor Tale Motivational Muggs Created is brought to you by The Advertising & Design Club of Canada (ADCC), h…
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Dream Job vs Your Actual Dreams: listen to your gut [w/ Jordan Doucette]
42:24
42:24
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42:24Creative Powerhouse Jordan Doucette talks about her tenure as CCO of Leo Burnett Chicago, and what it was like to move her whole family during a global pandemic to accept a partnership at her dream agency, No Fixed Address. SEE THE WORK: Kraft Now Pay Later Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyran…
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Don't Cry Over Broken Bread [w/ Hubert Davis & Joseph Bonnici]
1:54:49
1:54:49
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1:54:49A special two part episode. Director Hubert Davis and Joseph Bonnici (CCO, Bensimon Byrne) talk about their unique creative partnership, friendship, and about major issues facing our industry (and the world). An important, must-hear episode. SEE THE WORK: Break Bread Smash Stigma campaign June’s documentary Boys Don’t Cry The Original Startup Creat…
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Our Food. Your Questions. [w/ Ian Mackenzie]
1:03:10
1:03:10
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1:03:10Ian Mackenzie (Chief Creative Officer at FCB/SIX) sinks his teeth into how the world-famous McDonald’s 'Our Food. Your Questions' platform came to be. Plus, he shares the story behind the powerful campaign 'Go Back to Africa.' SEE THE WORK: Our Food. Your Questions. work: "Go Behind the Scenes at a McDonald's Photo Shoot" "Pink goop in Chicken McNu…
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This calls for a Bud Light [w/ Dave Chiavegato]
1:03:56
1:03:56
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1:03:56Dave Chiavegato (Partner, Creative at Grip Limited) talks about a small challenger brand called Bud Light and how The Institute was created. Plus, how a client with a dream for how things could be done differently helped form the agency Grip is today. SEE THE WORK: Vikings Attic Launcher Figure Skating Sin and Sentimentality Wedding Dress Ulterior …
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Opening an Agency: For Dummies [w/ Zak Mroueh]
35:17
35:17
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35:17Zak Mroueh (Founder, CEO, and Chief Creative Officer of Zulu Alpha Kilo) talks about creating his own agency, and admits he had no idea what he was doing, and no clients, when he went for it. SEE THE WORK: Work prior to founding Zulu: Nicoderm: 1 / 2 FedEx: 1 / 2 / 3 Viagra Mini billboard Work at Zulu Alpha Kilo: ThinkBox: 1 / 2 / 3 People for Good…
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Quaaludes and Cured Meats [w/ Stephen Jurisic]
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44:25Stephen Jurisic (Dean at Miami Ad School Toronto) shares the hilarious tale of a TV shoot gone sideways for Maple Leaf Foods. He also talks about co-founding john st., and why he stepped away from agency life to mentor for the next generation of creatives. SEE THE WORK Maple Leaf Foods - "Worry" Created is brought to you by The Advertising & Design…
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