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When you can’t unsee it [w/ Geoff Baillie & Zachary Bautista]
Manage episode 485524030 series 3254353
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Zach and Geoff get saucy and share the stories behind iconic campaigns like Heinz “Draw Ketchup” and “Can’t Unsee it” with Deadpool.
ABOUT OUR GUESTS:
Geoff Baillie is a Group Creative Director at Rethink, where he started as an intern in 2018.
He’s led work for brands like IKEA, Molson Coors and Heinz—including campaigns like Draw Ketchup, Heinz Ketchup and Seemingly Ranch, and the Heinz x Marvel Studios collaboration Can’t Unsee It.
His work has been featured on The Late Show with Stephen Colbert, The Drew Barrymore Show, The Tonight Show Starring Jimmy Fallon, in marketing books like Hey Whipple Squeeze This and Pearson’s Fundamentals of Marketing textbook.
Geoff’s campaigns have been recognized at every major international award show. He was named to AdAge’s 40 Under 40, The One Club’s Young Guns Under 30 competition, and AdAge’s Creative Team of the Year. He was also ranked Canada’s #1 copywriter in 2022, 2023, and 2025 by Strategy Magazine.
He has taught at Miami Ad School Toronto, and guest lectured at Humber and McMaster.
He also likes to read, play music, and play golf badly. He lives in Toronto with his girlfriend and cat Diego. He recently broke his tibia jumping over a fence.
Zachary Bautista is a Partner, Group Creative Director at Rethink.
From art school dropout to one of the most consistently recognized creatives in Canada, his work has been awarded at every major international award show from Cannes to Clios with acclaim from figures like Jimmy Fallon and Drew Barrymore, and headlines on publications like CNN and FastCompany.
Zach was ranked the #1 Art Director back-to-back-to-back-to-back in Strategy Magazine’s Creative Report Card for 2022-2025. He was among AdAge’s 40 Under 40 in 2021 and the only Canadian on the list. You can find his work on a billboard near you or in the 6th Edition of Hey Whipple Squeeze This along with Pearson’s Fundamentals of Marketing Textbook.
In addition to his impassioned dedication as an industry mentor, Zach was a recurring instructor at Miami Ad School in Toronto. In his role as teacher he has elevated the talents of up-and-coming art directors and copywriters. His approach to his students is teaching peers to become future co-workers.
Zach spends most of his money on sports memorabilia. He spends most of his time making money to afford sports memorabilia.
ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.
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