Best ThinkinCircles Podcasts (2025)

1
Has Talent Acquisition become weaker as a function with Katrina Collier 27:02

10h ago27:02

27:02

Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership. Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience. Katrina discusses how leadership oft…

1
A tech founder's journey into using AI with Mark Chaffey 28:50

14d ago28:50

28:50

A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey? Joining me this week is Mark Chaffey, CEO at Hackajob. Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if i…

1
What Moves Us: Mind the Gap – Where Rail Needs to Innovate 28:03

26d ago28:03

28:03

What Moves Us – Episode 5: Mind the Gap – Where Rail Needs to Innovate In this episode, we explore the innovation gap in rail and ask: will technology meet changing passenger expectations? As behaviours shift, so do the demands on service delivery - but who has the oversight, authority, and appetite to invest in transformative tech? With the rail i…

1
What Moves Us: Is Now the Moment for Start-ups to Supply into Rail? 32:01

1M ago32:01

32:01

In this fourth instalment of our How to be a Start-Up in Rail series, we dive into the critical material that start-ups need to navigate the rail sector: the challenges, the opportunities, and why there’s never been a more exciting time to get involved. We ask the big question: Is now the moment for start-ups to supply into rail? With a growing rec…

1
The real reason you need a referral program with Sam Davies 25:55

1M ago25:55

25:55

Employee Referral programs don't work, so why should we bother them? Joining me this week to discuss this is Sam Davies, CEO at Rea Links Sam talks to James about setting up Real Links as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs. The Mark…

1
What Moves Us: Skills Beyond Scale 29:29

2M ago29:29

29:29

In this episode, Deb, Johannah, and Liam discuss the Rail Innovation Group's latest research report, Skills Beyond Scale, which explores the skills landscape within our vibrant community of startups and small digital companies. They highlight the crucial role our members play in driving innovation and shaping the future of rail through cutting-edge…

1
What Moves Us: Shaping the Future of Great British Railways 30:49

2M ago30:49

30:49

In this episode - the second part of our discussion on the Great British Railways (GBR) foundation consultation, A Railway Fit for Britain's Future) - Liam and Johannah explore their response, breaking down key implications for start ups and innovators in the rail sector. We delve into how innovation and commercial incentives could be prioritised a…

1
How to foster innovation with Chantal-Lawren Welch 21:26

2M ago21:26

21:26

Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present. Joining me this week is Chantal-Lawren Welch, Marketing Manager at Silverstone Park.Chantal discusses the role of Silverstone Park in the advanced engineer…

1
What Moves Us - How to be a Start Up in Rail - Intro 31:50

2M ago31:50

31:50

With the launch of the consultation on the foundation of Great British Railways (A Railway Fit for Britain's Future), we kick off a special series exploring a key question: how to be a start up in rail? Or perhaps more importantly - would you even want to be one? In this episode, Johannah and Liam break down the themes of the consultation document,…

1
Recruiters get marketing confused with fluff with Alexandra Chirica 23:54

2M ago23:54

23:54

Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity. Joining me this week is Alexandra Chirica, founder of Recfindr. Alexandra discusses her start-up journey and thoughts on what recruiters are doing wrong with their marketing. The Marketing …

1
What Moves Us - Employer Branding with ThinkinCircles 27:40

3M ago27:40

27:40

In this episode, Deb Carson and Liam Henderson speak with James Whitelock, Managing Director of ThinkinCircles, about the power of employer branding and how companies can better attract and retain the right talent. As we prepare for our upcoming Skills Beyond Scale report, this conversation is perfectly timed. We explore the perception of rail - do…

1
How to unbias the interview process with Michael Blakley 29:05

3M ago29:05

29:05

Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer. Talking to James this week is Michael Blakley, founder of Equitas. Michael discusses how to be conscious of biases during the interview…

1
What Moves Us - In Conversation with Legal Pythia 31:58

4M ago31:58

31:58

In our first episode of 2025, hosts Liam and Johannah kick off the year with an exciting conversation about innovation, challenges, and growth. Joining them are Jeremy Bormann, CEO, and Raymon Ceasar, Head of R&D at Legal Pythia, a cutting-edge startup leveraging AI to detect fraud in documents and datasets. This insightful discussion dives into: T…

1
Recruitment marketing versus employer branding with Sam Berthoud 27:13

4M ago27:13

27:13

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob. Sam discusses the importance of recruitment marketing…

1
A storytelling mindset with Neil Mullarkey 34:26

4M ago34:26

34:26

The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coach Neil discusses how to be a better leader through storytelling, laughter, fun and mindset? The Marketing Rules Podcast is sponsored by RChil…

1
Building a Talent Acquisition Community and Movember with Edan Haddock 25:39

5M ago25:39

25:39

We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals? Joining me this week is Edan Haddock, Head of Talent at Movember. Edan talks me through how he started 'Rubberband', his Facebook commun…

1
What Moves Us - Predictive Maintenance with Predge 24:06

5M ago24:06

24:06

In this episode, Jesper Westerberg, Chief Product Officer at Predge, shares insights into the role of predictive maintenance in the rail industry. We discuss how data-driven solutions are transforming maintenance strategies, reducing costs, and improving reliability. Jesper highlights real-world applications, including innovative algorithms for pre…

1
How recruiter enablement and recruitment marketing can work together with Sean Galligan 24:19

6M ago24:19

24:19

Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking to James this week is Sean Galligan, founder of TA Guru. Sean discusses the alignment of enablement and marketing and how it…

1
Understanding your strengths with Zoe Clayton-White 24:02

6M ago24:02

24:02

Doing any kind of assessment or test can be daunting, but identifying your professional strengths and weaknesses can be even worse. Taking James through his strengths and weaknesses is Zoe Clayton-White development coach and senior talent developer at Very Group. Zoe takes James through his own Clifton Strengths evaluator to help him discover his o…

1
Live from Job Boards Connect London 2024 44:54

6M ago44:54

44:54

In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To learn more about Job Boards Connect visit: https://jobboardsconnect.com/ Learn more about James and T…

1
What does an Ops Director do with Si Bor 23:59

7M ago23:59

23:59

As marketers in an SME or larger business, we will probably have dealings with the head of operations, but what exactly do they do? Joining me this week is Si Bor, Founder at Embedded Ops.Si talks me through his years of experience as an Ops Director with several big name recruitment agencies. He details the duties and responsibilities of Operation…

1
What Moves Us at InnoTrans 2024 21:03

7M ago21:03

21:03

Deb, Johannah & Liam reflect on their experience at InnoTrans 2024, where the world of rail meet in Berlin for networking, demonstrations, conversations and more. We were pleased to see many members of the Rail Innovation Group present to promote how small companies can supply great solutions to support the industry's future.…

1
AI and the Future of WordPress with Peter Guirguis 25:49

8M ago25:49

25:49

AI has touch points with lots of our marketing activity but how could it support the way we build, design and interact with websites? Talking to me this week is Peter Guirguis, CEO at SwiftPress Support. Peter discusses how he sees AI shaping the future of WordPress websites and how AI can influence web and landing page design. The Marketing Rules …

1
Talent Acquisition and AI with Bill Boorman 36:35

8M ago36:35

36:35

What will the effect of AI be on talent acquisition and talent acquisition teams and is it the next shift in recruitment? Joining me this week is the ubiquitous Bill Boorman, founder of the Tru conferences and advisor to many rec tech companies. Bill talks me through his career in recruitment, his views on the TA space and the effect of emerging te…

1
Live from RecFest UK 2024 - Part 2 53:30

9M ago53:30

53:30

This is Part 2 of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James…

1
Live from RecFest UK 2024 - Part 1 43:44

9M ago43:44

43:44

This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and Think…

1
What Moves Us: Atmo Technology 34:43

9M ago34:43

34:43

In this episode Johannah & Liam are joined by Guy Barkley, CEO and Founder of Atmo Technology - our newest member! To celebrate this new partnership, Guy joined the pod to discuss Atmo’s environmental capabilities and the impact they aim to achieve in the rail industry. This podcast delves into the innovative solutions Atmo offers and their contrib…

1
What Moves Us - Small Voices Expanding Horizons 35:26

9M ago35:26

35:26

In this episode, Johannah, Deb and Liam discuss the first steps taken by the new UK Government to improve and integrate the transport system. With reference to the bills proposed in July 2024's King's Speech. We cover our hopes and anxieties of the new, more comprehensive public transport investment and operational model. We also discuss our most r…

1
Live from IHR Employer Branding Conference 2024 12:11

10M ago12:11

12:11

This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠https://www.rchilli.com/⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.c…

1
The State of the Talent Acquisition market with Sean Allen 23:57

10M ago23:57

23:57

Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size. Joining James this week is Sean Allen, co-founder of The Talent Community. Sean discusses the state of the Talent Acquisition space at the moment and how the recent economic and market changes have affected the TA community. Sean al…

1
Skills based assessments with Stephane Rivard 23:17

11M ago23:17

23:17

Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other? Discussing this with me is Stephane Rivard, CEO at HiringBranch Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based ass…

1
What Moves Us - Our Five Year Anniversary! 34:33

11M ago34:33

34:33

It's been five years since Johannah and Liam began the podcast. In this episode, they reflect back on some of the milestones from the period, including diverging transport policy in the nations of Britain; the developing - and redeveloping - policy environment; and the impact of all this change on small companies.All alongside our aspirations for t…

1
Managing remote marketing teams with Laura Brown 26:23

11M ago26:23

26:23

Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal. Laura discusses managing remote teams, building community brands and driving revenue from marketing in 2024. The Marketing Rules Podcast is sponsored by R…

1
Using AI responsibly with Bob Pulver 30:57

12M ago30:57

30:57

We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly? Joining me this week is Bob Pulver, Founder of Cognitive PathBob, who discusses how we should be using AI in the Talent Acquisition space. What typ…

1
What Moves Us: Policy, Diversity & Skill 51:17

12M ago51:17

51:17

In today's episode Johannah, Deb and Liam discuss the UK Labour party's proposed rail policy (sounding a little familiar) as well as Johannah's recent trip to the Transport Research Arena conference in Dublin.We also cover whether AI will fool us with its simulated feelings and whether data is helpful in achieving diversity. With questions over who…

1
Content marketing with Michael Oliver 32:24

12M ago32:24

32:24

Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular? Joining James this week is Michael Oliver, Global Marketing Director at MKB Search. Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about r…

1
How to make your workforce more diverse with Dan Cohen 34:06

1y ago34:06

34:06

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why business…

1
What Moves Us - RIA Innovation Conference 2024 41:25

1y ago41:25

41:25

Johannah is flying solo in this episode and had the incredible opportunity to attend the Railway Industry Association's Innovation Conference in Wales, where it was a whirlwind of excitement! From keynote speeches to tech talks, exhibitor spotlights, and more, there was never a dull moment. In this episode, she'll be chatting with some of old frien…

1
When marketing and talent attraction collide with David Nottage 22:49

1y ago22:49

22:49

As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum David talks to me about his unusual journey into talent attraction, why marketing is so important to hi…

1
How to Build a Community to Grow Your Business with Lloyed Lobo 27:44

1y ago27:44

27:44

Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at Boast. Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the c…

1
Early careers jobseekers and the relationship to jobboards with Steven Rothberg 30:16

1y ago30:16

30:16

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules?Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the applicatio…

1
What Moves Us - Rail Scotland 22:33

1y ago22:33

22:33

In this episode, Johannah gives her thoughts on last week's Rail Scotland Conference. Listening in, Liam is joined by friend of the podcast Deb Carson to hear about the conference's themes of climate resilience, passenger experience on an integrated railway and decarbonisation of the rolling stock - all within a cost efficient model. Plenty of oppo…

1
What Moves Us: PassageWay 48:05

1y ago48:05

48:05

Liam Henderson & Johannah Randall speak with PassageWay's Chris Johns (10:30) to hear about their realtime digital signs placed in communities to help users understand, interpret and act on multi-modal transport information, displayed in a human-centred way. With references to Nudge Theory, overcoming digital exclusion, and the provision of FREE di…

1
A Brief History of RecFest with Jamie Leonard 22:32

1y ago22:32

22:32

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I interviewed RecFest head honcho Jamie Leonard. We discuss the origins of RecFest, the facelifts it has had over the past few…

1
The Marketing Rules Pubcast 39:33

1y ago39:33

39:33

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all! #MarketingRules #TheV…

1
Are We Using Data to Inform Climate Resilience Investment 30:13

1y ago30:13

30:13

There's an international flavour to the discussion between the Rail Innovation Group's Deb, Johannah and Liam today covering key themes of 2024, and what we've been asked to provide insight on: notably, using data to inform climate resilience and mitigation measures - are our current investment decisions making use of the existing evidence base? Li…

1
The power of AI in Recruitment Marketing with Matt Comber 24:34

1y ago24:34

24:34

We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks me through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing and the knock-on effec…

1
What Moves Us - Edging Into 2024 37:45

1+ y ago37:45

37:45

For our 1st episode of 2024, Johannah, Deb & Liam discuss potential key themes of the year ahead (politics, politics & politics). Plus, Liam spoke with Jude Hough, an Innovation Growth Specialist at Innovate UK Edge to hear about the support available for startups through the organisation. They discuss working directly with SMEs to provide coaching…

1
How to build a talent focused network with Jamie Hickman 34:30

1+ y ago34:30

34:30

One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start? Discussing this with me is Jamie Hickman, MD at Search Markets. At the start of 2023, Jamie started to build the search markets network focused on bringing to…

1
Live from TATech Europe 59:38

1+ y ago59:38

59:38

This is a special episode, recorded live from TATech Europe on 5th December 2023 in London. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme ⁠⁠https://tatech.org/⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thin…

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