Thiyagarajan Maruthavanan (Rajan public
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The ValueSaaS Podcast

Thiyagarajan Maruthavanan (Rajan)

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In the Value SaaS Podcast we talk to founders from B2B SaaS about their experience building capital-efficient businesses that deliver real value to customers. We started this podcast because we know there are founders like you who are facing obstacles that seem insurmountable. Here, you will meet folks who've tackled similar problems and overcome them, so you can do the same.
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AI isn't new. It's been lurking in labs since the '50s, with bursts of enthusiasm and funding followed by "AI winters." But something's different now. In the last couple of years, AI has exploded into the mainstream in a way that feels both thrilling and overwhelming. Every day brings new breakthroughs, products, and predictions. It's hard to keep up. You might start your morning marveling at some new AI demo, only to end the day feeling lost in a sea of jargon and competing claims. That's w ...
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Humanizing AI technology requires balancing automation with authentic human connection and clear communication frameworks. In our latest episode of Pivotal Clarity, Erika Anderson joins us to navigate the human side of AI implementation. Pivotal Clarity | An AI Podcast is handcrafted by our friends over at: fame.so.…
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AI threatens to disrupt every industry. However, one company is embracing this transformation to deliver enterprise-grade software solutions at unprecedented speeds. In our latest episode of Pivotal Clarity, Jesse Anglen shares how AI is dramatically reducing development time and costs. Pivotal Clarity | An AI Podcast is handcrafted by our friends …
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The SaaS era is over. The AI era is here. Traditional siloed tools are giving way to end-to-end AI workflows, automating high-value tasks that SaaS couldn't touch. In our latest episode of Pivotal Clarity, Prasanna Krishnamoorthy joins us to unpack how enterprises are saving millions monthly with AI and why startups must embrace reimagination over …
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AI is transforming how enterprises strategize, operate, and innovate. However, AI isn't a magic wand for every problem. Nabeel Siddiqui puts it well: "AI only works if your internal processes are right and your application of AI is aligned with your workflows and use cases." Success in AI starts with solid foundations. In today’s conversation, Nabe…
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Rapid tech advancements and the increasingly competitive landscape are pushing businesses to rethink their strategies to effectively reach their target markets. AI stands at the forefront of this transformation, offering innovative solutions that enable companies to optimize their go-to-market (GTM) strategies. We wanted to dive more into the inter…
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Rapid tech advancements and the increasingly competitive landscape are pushing businesses to rethink their strategies to effectively reach their target markets. AI stands at the forefront of this transformation, offering innovative solutions that enable companies to optimize their go-to-market (GTM) strategies. We wanted to dive more into the inter…
  continue reading
 
AI isn't new. It's been around since the 50s, going through waves of excitement and funding, then lulls. But now it feels different. That's why I started this podcast. I talk to people actually building AI - founders, engineers, scientists. Those doing the work. The goal is simple: show what's really happening in AI. In this episode, I speak with D…
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Welcome to Pivotal Clarity, an AI Podcast. AI isn't new. It's been lurking in labs since the '50s, with bursts of enthusiasm and funding followed by "AI winters." But something's different now. That's why I started Pivotal Clarity. We talk to the people building and researching this stuff - the founders, engineers, and scientists who are a few step…
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Introducing our brand new podcast! 🚀 AI is changing everything, but most people don't see it yet. The real action isn't in flashy consumer apps or big tech PR. It's in obscure papers and github repos that are quietly redefining what's possible. I'm starting a podcast to explore this. It is called Pivotal Clarity. Not to hype AI, but to understand i…
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Chapters: 2:08: ‘Distribution not tech is what you need to win’ 13:18: SaaS proliferation means you need to build brand fast 16:40: The choice to exit vs. keep growing with funding 12:14: Strategic actions that led to acquisition by Notion 24:31: ‘You’re not hot till you are!’ - Life after exit Social: Website: https://www.upekkha.io/ LinkedIn: htt…
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Chapters 1:29: SaaS. Because it returns good multiples 3:57: How Chennai stole the SaaS crown 6:19: Going enterprise when others sold SMB 9:05: Pivots on way to first million 16:14: Yae or Nay? The funding question 17:57: Brand marketing before product marketing 23:37: The line from positioning to acquisition 27:10: Filter Kaapi reboot 34:04: Slow …
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In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing service…
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In this episode we spoke to Prasanna Krishnamoorthy, Partner at Upekkha about the art of effective SaaS pricing. Too often founders price their products based on a set of highly unscientific and imprecise factors. Unsurprisingly, this approach doesn't work. It invariably leaves customers feeling like they are paying too much and founders feeling li…
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In this episode we spoke to Tejas Mehta, Co-founder of SocialPilot, which is a Social Media, Scheduling Marketing and Analytics Tool oriented primarily towards digital marketing agencies who have to manage multiple accounts for each of their clients. Tejas spoke about how SocialPilot moved upmarket by investing an immense amount of time and effort …
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In this episode we spoke to Gagandeep Josan, Head of Solutions & Industry @ Whatfix about how he got his job. Before joining Whatfix, Gagan was the CEO of Nittio Learn, an LMS platform that helped businesses train and reskill distributed workforces. The reason I talk about Nittio in the past tense is because earlier this year Nittio Learn was acqui…
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In this episode we spoke to Harshit Agarwal, Co-founder and CEO of Appknox, which is a cloud-based enterprise mobile app security testing software. A lot of jargon there to unpack so here's an English translation: Appknox has a tool that allows enterprises to test the security of their mobile apps. Over the course of the interview, Harshit spoke ab…
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In this episode we speak to Kalyan Varma, Co-founder & CEO of Almabase about how you can learn about their customers' needs and then use those learnings to inform your pricing structure, product roadmap and positioning. About Almabase Almabase bills itself as the "world's most loved Alumni management software." In layman's terms create tools that u…
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In this episode we speak to Thiyagarajan (Rajan) M, Partner at the Upekkha Accelerator about what the term ValueSaaS means, the components of a flywheel businesses, the importance of knowing your customer and perhaps most interestingly, how metaphors (yes the kind we learn about in elementary school English) are useful tools for founders to think t…
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In this episode, we talk to Ish Jindal, Co-founder of chatbot startup Tars, about how founders who've never done marketing in their life can start marketing for their businesses. Ish talks about how he first got into marketing back when he was in college, the challenges associated with selling to an audience that lives in a completely different cul…
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