Welcome to the IDEA,- cast. This podcast is about practical ideas and insights for growth and innovation on a business, organisation, team and personal level. Our topics include: #Digital #Data #Growth #DigitalMarketing #SocialMediaMarketing #Marketing #Advertising #Organization and People: #Productivity #Employer #Branding #Recruitment #Leadership and #Personal #Development #Customer #Success #Service #Mittelstand #SME #SMB #Enterprise More on our website: https://wittigonia.com and social ...
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Avoiding Common Mistakes in B2B Marketing Campaigns
25:29
25:29
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25:29In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjus…
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How to manage changing requirements for privacy, opt-in and consent?
18:45
18:45
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18:45Meeting legal requirements for consent management has become a competitive advantage in addition to a legal requirement in many countries. In this episode, Andrea Willemin and Thomas Wittig are talking about New developments in data protection and data privacy. Approaches to deal changing requirements for consent management. Ways to get started. Su…
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3 Recruitment Marketing Tactics to keep your Talent Audience Momentum going
9:29
9:29
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9:29Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset available and ready. Talent Audience for Growth and as an element of your Recovery Plan. Key Tactics. The most powerful and cost effective tactic to build your …
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5 Website Pages You should Optimize - Number 5 will surprise you!
7:57
7:57
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7:57Do you know what are the key pages on your website you should optimie? Optimizing these key pages will help you to boost your rankings in search results on Google, Microsoft Bing and other search engines. keep customers engaged on your website. move customers in your marketing funnel. Plus a couple of Pro Tips for you. As always, you can send a que…
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How to get discovered? 7 Local SEO Tactics to help you get more Website Traffic and Customers
8:13
8:13
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8:13How to rank in local search results? With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we talk about Key tactics to boost your local search ranking. Improve your discoverability. Practical Tipps you can implement easily. This episode mentions our WITTIG…
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Your Website Traffic: 5 Sources for getting more visitors
7:31
7:31
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7:31What are the key sources for your website traffic? There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources and categories: How can you tap into these sources? Where can you find statistics and actionable insights for website traffic? Pro Tipp: How to get more out of your…
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Consent Management: Why it is important and what to consider?
29:09
29:09
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29:09Consent Management in Business and Organizations What does "Consent" mean? How to obtain consent? How to manage consent? What are the implications for your website or eshop? Note: This episode mentions WITTIGONIA digital agency services. We do not provide legal advice. To learn more visit https://wittigonia.net…
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How to find out which topics are trending now? Do you know where to look? How do you what to offer where to which customers? Check out these key sources for finding trending topics: Search Engines Results Pages (SERPs) Your own Website Analytics Google Trends Other tools This episode mentions our Digital Marketing Angency WITTIGONIA digital. To lea…
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Data protection key terms and key players you should now
25:27
25:27
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25:27Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, are talking about the key terms and players one should know. Who is the Subject? Who is the Data Controller? With whom do companies and organizations have co…
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7 Tips for Modernising your Website into a Marketing and Sales Engine
11:31
11:31
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11:31How to turn your Website into a Marketing and Sales Engine? This is a good and important time to modernise and upgrade your website. Businesses who build digital marketing capabilities and assets will benefit during and after the Corona Crisis. Questions? Leave a voice message at https://anchor.fm/wittigona or send us an email. Note: Contains a sho…
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5 Tactics for Your Business Recovery Plan during the Corona Crisis
9:28
9:28
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9:28How to recover and rebound from the Corona Crisis? In this episode we talk about 5 focus areas for your recovery plan. Targeting audiences Traffic generation Demand Scenarios Website Modernisation People & Capacity Leave a comment or question via email or as a voice message on https://anchor.fm/wittigonai Note: This episodes contains a commercial a…
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Compliance and Competitive Advantage - How to turn Data Protection and Compliance into Your Competitive Advantage
29:54
29:54
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29:54In this episode we are talking about Data Protection, Privacy, Compliance: How to turn Data Protection and Compliance into Your Competitive Advantage? Special guest: Andrea Willemin, Chief Data Protection Officer and International Advisor. Many organizations and enterprises are facing challenges, implementing the data protection requirements. Andre…
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How to sell what you have NOW. Check your catalogue, portfolio, eShop.
5:13
5:13
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5:13A visit of the IKEA website highlighted a key principle: Sell what you HAVE NOW! Look at your product catalogue or portfolio: What do people need right now? On which sales channels are the products available? Which sales channels should you open? Make your products discoverable. Upload your product list to Pinterest. A new sales channel for you. Se…
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10 Quick Tipps for Restaurants to continue business during the Corona Pandemic
6:53
6:53
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6:5310 Quick Tipps for Restaurants to continue business during the Corona Pandemic Includes a short mentioning of our Digital Marketing Agency WITTIGONIA digital. Find out more at https://wittigonia.net/en/digital-marketing-agency #Restaurant #Food #Marketing #Advertising #Corona #Covid-19
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5 Pinterest Performance Metrics you should focus on
9:39
9:39
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9:39The 5 key performance metrics you should focus on. Pinterest offers a wealth of metrics and insights including: Pin Stats Ad Report Audience Insights What are the key metrics you should focus on and track frequently? In this episode we will talk about 5 vital few key metrics you should track. Of course there are many, many, many more metrics you ca…
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Pinterest Marketing Case Study with KPI and Expert Tips
16:59
16:59
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16:59In this episode we are discussing the insights from the Pinterest Case Study. Check out the related Blog Post with Details, Video, KPI, Expert Tipps and FAQ. Blog Post: https://wittigonia.net/en/pinterest-digital-marketing-case-study-kpi/ As always, send a message or email with feedback or questions. #Pinterest #PinterestMarketing #DigitalMarketing…
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Pinterest Seasonal Trends What are the seasonal trends on Pinterest? How can seasonal trends help you with planning and optimising your digital marketing campaigns? What are current seasonal trends in key categories such as: Food, Travel, Design, Health, Home and Garden and more. Find us on Pinterest: https://pinterest.com/wittigoniadigitalMore on …
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Who is on Pinterest? Audience Insights for your marketing campaign planning.
14:20
14:20
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14:20Who is on Pinterest? How Pinterest Audience Insights can help with your campaign planning and optimisation. Pinterest User Demographics. Pinterest User by Region and country. Affinity Categories help you planning your content and campaign. More on https://wittigonia.net Find us on Pinterest: https://pinterest.com/wittigoniadigital #pinterest #pinte…
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What is Pinterest and what is so special about it?
12:58
12:58
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12:58This is the first episode in the mini series about Pinterest - a fairly new and high growth Platform. In this episode, Tom is sharing his impressions and insights from the work with the this platform. You can find us on Pinterest at https://pinterest.com/wittigoniadigital. Discover more on wittigonia.com#Pinterest #PinterestMarketing #SocialMediaMa…
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What CAN you DO during the corona crisis right NOW?
12:48
12:48
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12:48It is March 2020 and the Corona Pandemic Crisis is raging around the world. Things have definitely changed. Well, we may be trapped in our homes, But we are not trapped in our imagination. BUT Rather than worrying about want you can not do right. The question is what you CAN do right now. And how you can keep an eye on the horizon: How will we work…
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How to set SMART Goals and KPI for Customer Success?
11:00
11:00
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11:00Customer Success is a powerful way to drive customer engagement, performance and results. When you define SMART objectives for customer success it becomes even more powerful. In this episode we are discussing Why are SMART goals are important for customer success? Where to look for areas for defining SMART objectives? Where to start when defining S…
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5 Free, Fun and Fast Start Recruiting Marketing Ideas
10:24
10:24
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10:24How to get started with Social Media Recruiting and Employer Branding in a fun and engaging way? In this episode you will hear about 5 ideas to get you and your team started? Lottery to build teams and get your Social Media Pages up and running. Video contest to product a nice video which you can share and repurpose. And, you can start building you…
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How to stay up to date about Website Traffic and Performance while traveling. Part 1: Google Analytics mobile app
7:10
7:10
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7:10This episode is about getting started with mobile analytics. Why should you use mobile analytics? How to set it up quickly? What are the most comment reports? Which custom reports might be useful for you? Have you installed the Google Analytics mobile app? Are you using it? What is your favourite chart? Yes/No? Leave a rating and a comment below. A…
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5 Reasons Why You Should Have a Candidate Pool for Recruiting
7:51
7:51
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7:51Having a Candidate Pool for recruiting makes your organisation more agile and more competitive. In this podcast episode I am talking about 5 Reasons Why You Should Have a Candidate Pool In a nutshell: Independence Delays Leakage Engagement Competitiveness How to get started? Quick Start: Mailing List. Make sure it is GDPR compliant! Sophisticated: …
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Digital Recruiting: A fresh look at Trends, Tactics and Tools to attract Candidates and hire Talents
11:54
11:54
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11:54Digital Recruiting The "War for Talent" reaches a new level. It is becoming increasingly challenging to attract and hire new employees. ...maybe you are facing the same challenges? In this episode were a talking about Key trends and numbers in digital recruitment. Candidate experience and candidate journey. Recent moves of big players and providers…
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Customer Base Migration: Safeguarding customers and revenue
8:16
8:16
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8:16Migrating customers from a legacy product or service to a new version offers great opportunities, but it also represents significant risk. How to increase the success of customer base migration projects? How to minimise the risk exposure? What are key strategies and tactics? What is the impact on customer base and revenue? Website: wittigonia.net B…
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Branded Projects: How to engage employees and manage change?
15:54
15:54
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15:54How to engage your employees and stakeholders and how to mobilize your organisation and ecosystem with branded projects? Topics: What is a branded project? Why should you consider branded project for your organisation? How to prepare and run a branded project? How to structure your project team? 10 questions you should answer in your branded change…
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RECALL! How to be Prepared and Respond to a Product Recall?
10:15
10:15
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10:15In a product recall crisis situation you need to find good answers very quickly: How may people are affected? What is the risk exposure? How long will it take to manage the recall? When did production and sales stop? Join the live briefing at https://events.genndi.com/register/169105139238459002/ca0c73dbe0 Blog: https://wittigonia.net/blog/ YouTube…
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Strategic Workforce Planning and Dynamic Change
9:28
9:28
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9:28Strategic Workforce Planning andOrganization Dynamics Having the right people, with the right skills, at the right time and place available is key for your ability to delivery projects, to win customers and to respond to demand. Workforce planning and staffing is a highly dynamic process. Anticipating demand and supply patterns is key to managing t…
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How much to spend on Sales versus Marketing?
7:40
7:40
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7:40When you are launching and new product or service or when you want to accelerate growth, the question is always where to allocate resources? In this episode we are talking about some key concepts. Check out the related content with more strategies, tactics, tools and templates: Related blog post: https://wittigonia.net/marketing-sales-budget-spend/…
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The IDEA,- Cast is a briefing and group coaching series about business and digital transformation, innovation and growth. A special focus is on the dynamics, the change over time. We are covering topics ranging from market dynamics, new product and service development, customer success management, people and organisation and leadership topics. Chec…
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A profitable idea,- pays for itself (Trailer)
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