7 Tips For Modernising Your Website Into A Marketing And Sales Engine A Profitable Idea,- Pays For Itself podcast

30:46

In this episode, Thomas Wittig interviews Stefan Morcov from Hermix about the winning public tender projects and the market dynamics in Europe. They discuss the unique characteristics of the public sector, the importance of data and technology in tendering, and how AI is transforming the landscape. Stefan shares insights on best practices for winning tenders and the growing opportunities in the public sector, emphasizing the need for strategic approaches and the role of Hermix in facilitating success in this space.Chapters00:00 Introduction to Public Tenders and Market Insights02:02 Understanding the Public Sector Market05:56 Best Practices for Winning Public Tenders10:00 The Role of Data and Technology in Tendering16:00 AI and Its Impact on Public Sector Tendering20:05 Future Trends and Opportunities in Public Sector ProjectsTakeaways- Public sector projects have a social mission beyond economic goals.- The public sector market is stable and growing despite economic fluctuations.- Data transparency and availability are increasing in public tenders.- Writing proposals for tenders can be resource-intensive and costly.- AI and technology are set to disrupt the public sector tendering process.- Understanding market dynamics is crucial for success in public tenders.- Monitoring tenders daily is essential for identifying opportunities.- Collaboration and partnerships are key in winning public sector contracts.- Historical data analysis helps in understanding market trends and competitors.- Hermix provides tools to streamline the tendering process and improve success rates.To learn more about Hermix visit the website https://hermix.com. Hermix on LinkedIn: https://www.linkedin.com/company/hermixStefan Morcov on LinkedIn: https://www.linkedin.com/in/morcov/MORE about WITTIGONIA: Website: https://wittigonia.netFOLLOW us on LinkedIn: https://www.linkedin.com/company/wittigonia/…

A profitable idea,- pays for itself

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Digital Growth for SMEs - Miguel Sequeira Braga with Thomas Wittig 22:39

17 days ago22:39

22:39

In this conversation, Thomas Wittig and Miguel Sequeira Braga discuss the transformative journey of small and medium enterprises (SMEs) through digitalization and agile methodologies. Miguel shares insights from his experience at Creative Management, focusing on the challenges SMEs face, the importance of incremental changes, and the effective use of tools like Zoho to streamline operations. They also explore the integration of AI in business processes, emphasizing the rapid implementation of solutions that yield immediate results. The discussion highlights the significance of customer experience and operational excellence in driving growth for SMEs. Chapters 00:00 Introduction to Creative Management 02:15 Key Challenges for Small and Medium Enterprises 04:17 The Importance of Small Steps in Business Transformation 06:53 Agile Methodology in Project Management 09:42 Digitalization and Its Impact on Business Processes 13:14 Core Tools in the Zoho Ecosystem 18:14 Leveraging AI in Business Operations 21:04 Conclusion and Future Collaborations More about Miguel Sequeira Braga and Creative Management:🔗 Creative Management Website: https://www.creative-management.net/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interview🔗 Creative Management LinkedIn Page: https://www.linkedin.com/company/creative-management-consulting/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interviewConnect with WITTIGONIA:🌐 Website: https://wittigonia.net 📝 Blog: https://wittigonia.net/en/blog/ 🎥 YouTube Channel: https://youtube.com/wittigonia🎧 Podcast Page: https://wittigonia.net/en/podcast-business-marketing-hr-customer-success/🔗 LinkedIn: https://www.linkedin.com/company/wittigonia/…

A profitable idea,- pays for itself

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Avoiding Common Mistakes in B2B Marketing Campaigns 25:29

41 weeks ago25:29

25:29

In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjustments, stressing the importance of patience and allowing campaigns to reach a performance steady state. He explores the benefits of Microsoft Advertising and profile targeting, and emphasizes the alignment between marketing and sales. Takeaways Precision targeting at scale is crucial for effective B2B lead generation campaigns. Consented data streams are essential to comply with advertising platforms and avoid contamination of data. Setting up audiences and using the right KPIs are key elements in campaign preparation. Regular reviews and adjustments are necessary for campaign optimization. Microsoft Advertising offers untapped opportunities for B2B marketing. Profile targeting allows for more precise audience segmentation. Alignment between marketing and sales is crucial for successful lead generation campaigns. Chapters 00:00 Introduction: Effective B2B Lead Generation 00:41 Precision Targeting at Scale 01:47 Consented Data Streams 03:17 Audience Setup and KPIs 04:40 Campaign Reviews and Adjustments 08:23 Campaign Ramp Up and Patience 18:15 Profile Targeting in Microsoft Advertising 21:03 Optimizing for Windows Devices 23:24 Implementing Best Practices for Privacy Compliance 23:53 Growth Insights Workshops and Dashboard Optimization 25:16 Conclusion and Call to Action More on https://wittigonia.net/ #b2b #digitalmarketing…

A profitable idea,- pays for itself

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How to manage changing requirements for privacy, opt-in and consent? 18:45

5 years ago18:45

18:45

Meeting legal requirements for consent management has become a competitive advantage in addition to a legal requirement in many countries. In this episode, Andrea Willemin and Thomas Wittig are talking about New developments in data protection and data privacy. Approaches to deal changing requirements for consent management. Ways to get started. Subscribe to the podcast to get notified about coming episodes. #gdpr #dataprotection #lgpd #dataprivacy #privacy #consentmanagement…

A profitable idea,- pays for itself

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3 Recruitment Marketing Tactics to keep your Talent Audience Momentum going 9:29

5 years ago9:29

9:29

Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset available and ready. Talent Audience for Growth and as an element of your Recovery Plan. Key Tactics. The most powerful and cost effective tactic to build your audience. By the way, did you know that you can send us your question via voice message on our show page at https://anchor.fm/wittigonia ? This episode mentions our WITTIGONIA digital Marketing Agency . To learn more visit us at https://wittigonia.net…

A profitable idea,- pays for itself

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5 Website Pages You should Optimize - Number 5 will surprise you! 7:57

5 years ago7:57

7:57

Do you know what are the key pages on your website you should optimie? Optimizing these key pages will help you to boost your rankings in search results on Google, Microsoft Bing and other search engines. keep customers engaged on your website. move customers in your marketing funnel. Plus a couple of Pro Tips for you. As always, you can send a question or leave a comment via voice message on our show page on anchor.fm. This episode mentions our WITTIGONIA Digital Marketing Agency . To learn more visit https://wittigonia.net…

A profitable idea,- pays for itself

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How to get discovered? 7 Local SEO Tactics to help you get more Website Traffic and Customers 8:13

5 years ago8:13

8:13

How to rank in local search results? With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we talk about Key tactics to boost your local search ranking. Improve your discoverability. Practical Tipps you can implement easily. This episode mentions our WITTIGONIA digital Marketing Agency. Learn more at https://wittigonia.net .…

A profitable idea,- pays for itself

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Your Website Traffic: 5 Sources for getting more visitors 7:31

5 years ago7:31

7:31

What are the key sources for your website traffic? There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources and categories: How can you tap into these sources? Where can you find statistics and actionable insights for website traffic? Pro Tipp: How to get more out of your analytics reports. This episode mentions our WITTIGONIA digital Marketing Agency at the end. Thank you for visiting us at https://wittigonia.net to learn more.…

A profitable idea,- pays for itself

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Consent Management: Why it is important and what to consider? 29:09

5 years ago29:09

29:09

Consent Management in Business and Organizations What does "Consent" mean? How to obtain consent? How to manage consent? What are the implications for your website or eshop? Note: This episode mentions WITTIGONIA digital agency services. We do not provide legal advice. To learn more visit https://wittigonia.net…

A profitable idea,- pays for itself

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3 FREE Sources for Finding Trending Topics 6:20

5 years ago6:20

6:20

How to find out which topics are trending now? Do you know where to look? How do you what to offer where to which customers? Check out these key sources for finding trending topics: Search Engines Results Pages (SERPs) Your own Website Analytics Google Trends Other tools This episode mentions our Digital Marketing Angency WITTIGONIA digital. To learn more visit us at https://wittigonia.net…

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Data protection key terms and key players you should now 25:27

5 years ago25:27

25:27

Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, are talking about the key terms and players one should know. Who is the Subject? Who is the Data Controller? With whom do companies and organizations have contracts? Recap of the key terms and key players. At the end of this episode we included a short message about WITTIGONIA digital. To learn more, visit our website at https://wittigonia.net #dataprotection #privacy #gdpr #dsgvo #mittelstand…

A profitable idea,- pays for itself

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7 Tips for Modernising your Website into a Marketing and Sales Engine 11:31

5 years ago11:31

11:31

How to turn your Website into a Marketing and Sales Engine? This is a good and important time to modernise and upgrade your website. Businesses who build digital marketing capabilities and assets will benefit during and after the Corona Crisis. Questions? Leave a voice message at https://anchor.fm/wittigona or send us an email. Note: Contains a short commercial about our WITTIGONIA® digital Marketing Agency at the end. Thank you for your consideration. Please learn more at https://wittigonia.net…

A profitable idea,- pays for itself

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5 Tactics for Your Business Recovery Plan during the Corona Crisis 9:28

5 years ago9:28

9:28

How to recover and rebound from the Corona Crisis? In this episode we talk about 5 focus areas for your recovery plan. Targeting audiences Traffic generation Demand Scenarios Website Modernisation People & Capacity Leave a comment or question via email or as a voice message on https://anchor.fm/wittigonai Note: This episodes contains a commercial about our Digital Marketing Agency WITTIGONIA® digital. Learn more at https://wittigonia.net/ #Recovery #Corona #DisasterRecover…

A profitable idea,- pays for itself

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Compliance and Competitive Advantage - How to turn Data Protection and Compliance into Your Competitive Advantage 29:54

5 years ago29:54

29:54

In this episode we are talking about Data Protection, Privacy, Compliance: How to turn Data Protection and Compliance into Your Competitive Advantage? Special guest: Andrea Willemin, Chief Data Protection Officer and International Advisor. Many organizations and enterprises are facing challenges, implementing the data protection requirements. Andrea Willemin discusses with our show host Thomas Wittig, CEO of WITTIGONIA, aspects of privacy and data protection for competitive advantage. #Privacy #DataProtection #GDPR #Compliance #ConsentManagement Disclaimer: At the end of this episode we are mentioning our Digital Marketing Agency WITTIGONIA digital. Learn more about WITTIGONIA digital at https://wittigonia.net . We are working with clients to implement digital growth marketing strategies and practices and implementing data protection and privacy. We do not provide legal advice. A legal check up can only be performance by attourneys at law, lawyers, and authorized legal advisors.…

A profitable idea,- pays for itself

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How to sell what you have NOW. Check your catalogue, portfolio, eShop. 5:13

5 years ago5:13