Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits. Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter. The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable. Whether you explore our ...
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Building a Next-Generation Multi-Day Tour Brand through Community
1:06:43
1:06:43
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1:06:43Katalina Mayorga is the powerhouse founder of El Camino Travel, a multi-day tour company reimagining the group trip experience for a new generation. But she's also much more than a tour operator. To sell her trips she's leaned heavily into community, creating a membership that serves not only as a customer base, but a space for likeminded 'bold wom…
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GetYourGuide analyzed 3.1 Million Reviews. Here’s What Tour Operators Need to Know.
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51:44We all know good reviews are important, but what deeper insights can reviews give us about our tour businesses, and our industry? To answer that, Anna Cashman, Head of B2B Brand & Insights for GetYourGuide, led an effort to analyze 3.1 million reviews with comments. Her team parsed the data to understand trends and takeaways for tour operators. She…
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A Look at the New Airbnb Experiences Reboot
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40:26Well, the new Airbnb 2025 Summer Release is upon us. The just hosted a big, splashy launch event for its reboot of Experiences, and also introduced Airbnb Services, featuring dozens of categories of new bookable offerings, from nail care to personal chefs. What does this mean for the future of Airbnb, for the tours & activities sector, and for Expe…
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The Transformational Power of Walking (w/ Joao of Walking Mentorship)
1:20:25
1:20:25
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1:20:25Mitch Bach sat down with João Perre Viana, the founder of Walking Mentorship, to talk one thing we tour operators are all familiar with: walking. But not many of us design week-long trips where all you do is walk. Sometimes alone. Sometimes in a group. That's it. Beyond some shared meals and moments, there isn't much of a plan. Each group takes on …
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Connectivity Series: Multi-Day Tour Connectivity - Past, Present & Future
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49:19Kelly Tompkins is the Founder & CPO of ReserveX, building software infrastructure that connects the components of our whole industry: Multi-Day tours, Day tours, Travel Advisors, OTAs, Meta-Search, and more. He's also been in the industry for a long, long time. Together with Tourpreneur host Peter Syme, Kelly talks about where the industry has been…
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Connectivity Series: Demystifying APIs, and Why Tour Operators Should Care
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45:28TP team members Mitch Bach and Peter Syme talk to Chris Mark, Head of Connectivity for GetYourGuide. As we continue our Connectivity Series, we're looking at the people building the plumbing that make our industry work. When you list your tour on GetYourGuide, you might not understand the way in which it gets shared on other platforms, and how it i…
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TP Exclusive: Chris Torres sells Tourism Marketing Agency (TMA) to the Trikon Group
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30:58In this episode, Mitch Bach and Pete Syme interview fellow Tourpreneur partner Chris Torres, a seasoned marketing expert, who shares insights from his extensive career in the industry. Chris announces the sale of his business, discusses the evolving landscape of marketing, and emphasises the importance of storytelling and innovation in attracting c…
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Connectivity Series: Understanding How Travel Advisors work with Tour Operators
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39:57As we continue our connectivity series, we look at the landscape of B2B sales for tour operators as it evolves thanks to new technology, connectivity, and companies changing how travel is sold. Evan Frank has been the CEO of a tour company (Context Travel), founder of a short-term rental pioneer (onefinestay), and is no co-founder of Fora Travel, l…
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Connectivity Series: Leveraging Short Term Rental Partnerships to Sell Tours
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56:20This week we begin a mini-series on connectivity: interviews with people helping tour operators grow their B2B partnerships through tech tools that connect with other industry sectors. We start the series off looking at short term rentals. This is often a desired B2B relationship for tour operators, but one that's hard to decipher and connect with.…
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Dan Christian's 5 Lessons From Large Multi-Day Tour Operators on Marketing & Scaling
1:24:34
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1:24:34Dan Christian has spent decades in the industry working at some of the world's largest travel brands: The Travel Corporation, G Adventures, Lonely Planet. Today he's the host of the Travel Trends podcast and CEO of the Acceleration Team, helping travel companies achieve rapid growth. Dan knows marketing and business transformation like nobody else,…
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GetYourGuide’s Evolving Approach to Curating an Experience Marketplace (w/ Tao Tao, COO)
1:02:19
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1:02:19GetYourGuide has recently surpassed 200 million tickets sold. Co-Founder & COO Tao Tao sits down with Tourpreneur's Mitch Bach, Peter Syme and Chris Torres to talk about the challenges and surprises of 16 years of scaling an online experiences marketplace. As always, we focus on takeaways for tour operators as Tao Tao shares data and insights. We e…
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A Christmas Eve gift for you! We're just days away from 2025, so it's clearly time to start thinking about how you're going to grow and improve your business next year! Tourpreneur hosts Mitch Bach and Peter Syme have a conversation about what Pete calls the 70-20-10 rule for how to spend your time doing business development in the off season. (You…
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6 Easy Fixes to Improve Your Tour Business Immediately
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45:05TP hosts Mitch Bach, Peter Syme and Chris Torres have just returned from their California Road Show, in partnership with GetYourGuide. We spent a week hosting business development workshops in San Francisco, Santa Cruz, Santa Barbara, and Los Angeles, meeting dozens of operators in all sorts of verticals. Thanks to everyone who showed up, and to Ge…
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Scaling a DMC that's Challenging Conventions & Changing Communities (w/ Rodrigo Atuesta of Impulse Travel)
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1:11:30This episode is going to inspire and surprise you. Rodrigo Atuesta is the CEO of Impulse Travel. From humble beginnings as a guide and Couch Surfer, Rodrigo and his partners have built a DMC in Colombia that has now served over 30,000 travelers. But the way he's built it has been extraordinary, challenging assumptions about how DMCs should work, an…
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Rethinking Travel Necessity and Sustainability with Xavier Font
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46:43In this episode of Tourpreneur, we dive into the intricacies of sustainable travel with Xavier Font, a seasoned expert in travel and sustainability. With over two decades of experience and a professorship at the University of Surrey, Xavier brings a wealth of knowledge to our discussion. We explore the necessity of rethinking travel for environment…
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Strategies to Attract Corporate Clients for Tour Operators
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8:35Today, we're tackling a crucial topic for those looking to expand their business into new territories: B2B marketing strategies for tour operators. If you're aiming to attract corporate clients or promote team-building experiences, this episode is a must-listen. Chris Torres provides some quick tips on how to build a strong brand, utilise SEO, leve…
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Can Airbnb's Third Attempt at Experiences Succeed?
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24:09In this quick episode, Tourpreneur partners Peter Syme and Chris Torres dive into the latest buzz around Airbnb's third attempt to amplify their experiences offering. Despite previous failures, Airbnb is pushing hard again, proclaiming that experiences represent a massive market opportunity. But can they succeed this time? Peter and Chris weigh in …
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How three successful TikTokers use social video to sell tours
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1:13:03Mitch Bach interviews three tour guides and operators who have become extremely popular on TikTok: Megan Marod (@themegandaily) David Harry (@the_london_spy) John O'Sullivan (@oneminutetours) These guides have all harnessed the power of TikTok in different ways that suits their personality, goals, and markets. But they have one thing in common: the…
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TP Coffee Talk: What's been happening in the tours & activities industry?
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58:00The Tourpreneur podcast is back! After a summer hiatus while operators were busy operating... we're returning to our weekly schedule of conversations and insights for the tours & activities industry. To kick off the fall season, TP partners Mitch Bach, Peter Syme and Chris Torres chat through everything that's been happening in the industry over th…
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Putting Vulnerability and Empathy at the Heart of Your Tour Business Strategy (w/ Kyle Campbell of Sudden Journeys)
1:27:52
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1:27:52Excuse the length of this episode, but I jealously didn’t want to stop interviewing this week’s guest, Kyle Campbell, who runs her small-group multi-day tour company, Sudden Journeys. For some of you listening, this might be the episode you need to hear to relase yourself from the burden of thinking you have to keep producing more content to sell y…
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Maintaining Profit Margins and Growth in High-Demand Destination
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48:21Host Peter Syme sits down with Ambrose Bittner, a seasoned operator of private customised tours across Asia. They delve into the intricacies of running a tour operation, touching on key aspects like process engineering, client communication, and the decision to outsource tasks versus keeping them in-house. Ambrose shares his journey through COVID-1…
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Content Marketing Strategies to Grow Your Tour Business
1:00:38
1:00:38
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1:00:38Visit tourpreneur.com for more show notes. Tourpreneur is hosting two conferences! Join us in November in Marrakesh, Morroco for CONNECT:Multi-day, and in February in New York City for CONNECT:Profit. More info here. In this episode, Lia Garcia, CEO of Practical Wanderlust and Louisville Food Tours, shares her journey from starting a blog to becomi…
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Beyond AirBNB: Essential Marketing and Partnership Strategies for Tour Operators
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32:49
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32:49In this episode, we'll unpack why building direct sales through SEO and website optimization, along with embracing paid advertising on platforms like Facebook, can be game-changing, despite being time-consuming. We'll also discuss the importance of feeding Google's business profile and the significance of robust content production for SEO and AI. B…
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Charting Growth: Strategies for Growing Your Tour Business - 261
1:06:04
1:06:04
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1:06:04Guests Sherri Brown and Cherrye Moore discuss their experiences and the strategies that have helped them target new markets, focusing on both local and corporate sectors. Host Peter Syme shares his insights on effective pricing strategies, managing business growth, and best practices for training and integrating new team members. Throughout the epi…
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Scaling Your Tour Business: Innovations and Strategies for Modern Entrepreneurs
1:04:44
1:04:44
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1:04:44Sean discusses his contemplation on expansion strategies, weighing the pros and cons of growing his market in Ireland versus entering new territories like the UK with self-guided hiking tours. Amidst these considerations, Peter advises maximizing existing operations before venturing into new markets, highlighting the complexities of establishing bu…
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Best Practices for Building a Healthy & Inspired Team (w/ Peter McGovern)
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50:26Peter McGovern, a seasoned entrepreneur with a passion for international education gives us his forward-thinking approach to building successful teams. In this episode, we unpack the thoughtful approach to hiring, emphasizing the importance of aligning with organizational core values and mission. From creating detailed scorecards for potential cand…
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Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell)
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52:35Mitch Bach talks with Brian Jewell, the Vice President and Executive Editor of Group Travel Leader, a media company representing tens of thousands of tour operators, travel agents, trip planners, many of whom have been in business for decades. Brian provides endless free resources for his community of small travel provider, and has learned countles…
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TP Call-in Show: Marketing Advise from Dan & Casey of Untethered Media
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34:45In this episode, Dan & Casey from Untethered Media join Chris to delve deep into the strategies that make your marketing click. From the subtle art of Facebook ads that work like modern-day flyers, to the critical role of a well-designed website, we're covering all the bases. We'll explore why it's not just about selling but building trust with pot…
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How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider)
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51:02Mitch Bach talks with Corey William Schneider, founder of the New York Adventure Club, about his unique approach to building a tour business focused on delivering unique, special-access experiences to primarily a crowd of locals. From those experiences, which grew out of his personal desire to explore more of his home of New York City with other li…
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Guess Where Trips: Crafting Self-Guided Surprise Road Trips (w/ Jessica Off)
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36:39Mitch Bach speaks with Jessica Off, founder of Guess Where Trips, an e-commerce company creating physical and digital surprise road trips for customers across Canada and the U.S. Jessica is a serial travel entrepreneur, including work at G Adventures. In this episode, she talks about what led her to start an e-commerce product-based travel business…
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Tourpreneur Call-in Show: Business Growth and Marketing
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1:00:15In this follow-up episode, our hosts Chris Torres, Mitch Bach, and Peter Syme delve into the increasing use of AI in the travel industry, emphasizing its impact on creating new products and services. They discuss the strategic challenges of AI adoption and the potential for customized experiences at scale, while also stressing the importance of mai…
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Enhancing Tourism with AI: Collaboration, Differentiation and Revenue Optimisation
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48:53
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48:53In this episode of Tourpreneur, host Peter Syme welcomes special guest Marius Nigard to explore the exciting intersection of AI technology and the travel industry. Marius shares insights into the potential of AI-driven tools to personalise and enhance the travel experience, from providing self-guided audio tours to advising on optimal visiting time…
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Chris Torres kicks things off by discussing the three paths for business owners: low road (staying small), middle road (scaling up to a moderate size), and high road (scaling up to a big company), emphasizing the importance of aligning these choices with personal and business goals. Mitch Bach joins in to emphasize the significance of personal fulf…
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The Power of Flexibility & Values: Jen Fein on Sustainable Growth in the Travel-Tech Industry
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58:10In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry. Get ready for an insightful conversation as we explore …
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The Art of Crafting 'Awe': The Psychology of making lasting tour memories (w/ Psychologist Dacher Keltner)
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46:52Psychologist Dacher Keltner is a world-renowned expert in all things emotion. He teaches at UC Berkeley, and is latest book is Awe: The New Science of Everyday Wonder and How It Can Transform Your Life. Keltner speaks with Mitch about the role of emotions like awe in travel experiences, and what we as tour operators should be thinking about in orde…
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Taking Brands from the Ordinary to the Extraordinary, with Catherine Warrilow
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34:17Prepare to get enlightened as we have an engaging chat with Catherine Warrilow, the former marketing powerhouse behind Days Out. Catherine brings her unique insights to the table, shedding light on the importance of authenticity in branding. We dive deep into the significance of aligning a brand with customer's needs, leveraging the power of storyt…
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IMPACT Series: "Stories can heal us": How Mercat Tours Impacts their Team & City
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53:16
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53:16Mitch Bach begins Tourpreneur's IMPACT series with an interview with Kat Brogan of Mercat Tours in Edinburgh, Scotland, whose mission is to "make meaningful connections" through the power of storytelling. The end of the interview encapsulates the point of this new series, so be sure to listen to the end. Our IMPACT podcasts are about how travel com…
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How to get more corporate bookings for your tour business (w/ Joe Martin)
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43:52Mitch Bach sits down with Joe Martin to discuss corporate bookings. Joe pivoted his marketing agency to focus on getting tour operators more corporate bookings, to reduce your dependence on tourists. Tourist come and go, often only book you once, and are dependent on the changing global tourism markets. Producing private, corporate team building ex…
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How the Regulatory Environment is Impacting Tour Operators - with Martin Alcock
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47:25Martin shares insights into the VAT (Value Added Tax) system in Europe and how it affects UK tour operators, particularly since Brexit. We learn about Tom's (Tour Operators Margin Scheme) and its role in simplifying VAT calculations for businesses operating across European countries. However, with the UK's departure from the EU, outbound travel is …
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Homefans: The Rise and Rise of Sports Tourism
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1:03:17In this episode we host a discussion with Daniel Alejandro Velásquez González, Founder and COO of Homefans—a sports experience marketplace—where travellers can book unique sports experiences anywhere in the world, hosted by fully-vetted local hosts.By Tourpreneur LLC
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How a Buyer/Seller Conference Can Help Grow Your Tour Business
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37:40Mitch talks with Catherine Prather of the National Tour Association (NTA) about their Travel Exchange conference, and how the buyer appointments, networking sessions, and other events can help grow your tour business.By Tourpreneur
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Guest Business Coach: Diversifying Your Guide Team
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28:48
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28:48This episode is a snippet of a Guest Coaching session, available for Tourpreneur Group Coaching members. Guest Coach Komal Darira (Women for World) will share how she built mostly female guide teams in Delhi, a city where being a tour guide is still not considered an ideal career for a woman. While her destination is specific, you'll walk away with…
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Better Business On Purpose: Make Money. Create Impact. Be A Force For Good.
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51:10Conversation with Neil Witten on how tour operators can be highly profitable and be a force for good at the same time as having a very clear purpose. An engaging listen about how difficult and challenging doing business with a purpose is but one that when done correctly is highly rewarding. Join us for Tourpreneur Connect Seville, November 27-30, 2…
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In this far-ranging conversation, Mitch and Claire Bown — two tour guide trainers — dive into the state of tour guiding today, and the skills that make a guided experience truly powerful. Find out more about Claire - https://thinkingmuseum.com/speaking/ Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneur.com/connect/…
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The Power of Cultural Context in Travel Experiences
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33:12On this episode of our entrepreneur series with Kelly Lewis, we hear from Stephanie Flor, founder of a luxury travel company that focuses on providing a unique travel experience through a beauty lens. Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneur.com/connect/ Sponsored by https://tripadmit.com/tap-to-tip/ TripAdm…
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In this roundup, Mitch, Chris, Pete and Nikki are joined by our multi-day podcast host Mat Newton! Today we talk about Mat's Podcast, the importance of owning your own marketing accounts, Pete at the Travel Tech Conference and news on our venue for Tourpreneur Connect! Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneu…
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In this roundup, Mitch, Chris, Pete and Nikki chat about the sale of Rezdy, the growth of content creators in our community and the opportunity this can bring to operators, the power of long-form video in marketing and much much more! Sponsored by https://tripadmit.com/tap-to-tip/ TripAdmit’s powerful digital tipping solution that doesn’t require a…
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The Power of Consumer Generated Content to Boost your Bookings
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10:26By encouraging user generated content, operators can not only gather valuable feedback and insights from their customers, but also use it to showcase their offerings, attract new visitors and increase bookings. Tourpreneur's own Chris Torres provides some insights into why you must implement this now to grow your bookings in future. Sponsored by ht…
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In this roundup, Mitch, Chris and Nikki chat about the launch of our new Multi-Day podcast, hosted by Mat Newton, changes to how Facebook will track your data as they phase out cookie tracking, Google AI Search, GYG new round of funding and more.By Tourpreneur
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The Art of Crafting a Transformative Experience
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1:08:30On this episode of Tourpreneur, guest James Wallman shares his insights on designing unforgettable experiences, the shift from materialism to experientialism, and the importance of transformational experiences for happiness. He also shares his thoughts on the future of experientialism and the role of the organization in transforming the quality of …
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