This is the Guidebook. We’re sharing tips for freelancers, raw conversations with risk-takers, how to become a digital nomad, and the emotions behind it all. On the show, Rachel Meltzer shares everything she's learned in the past five years of freelancing and living nomadically – showing you how you can work to live instead of living to work. She's interviewing some of her favorite digital nomads and entrepreneurs to help you unlock your bravest self. We’re unveiling the challenges and joys ...
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Afton Brazzoni trades scarcity for mindset-driven growth
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37:25Afton Brazzoni, founder of Scribe National, moved from a scarcity mindset to building a business that feels sustainable, intentional, and fully her own. From launching a content agency to experimenting with coaching, Afton opens up about the fears that almost held her back – and the mindset shifts that helped her move forward.In this episode of The…
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I Answered Freelancers’ Biggest Questions (Pricing, Clients, Mindset & More)
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36:13Whether you're just getting started freelancing or you're already a few years in, this Ask Me Anything (AMA) is packed with real talk, actionable tips, and honest answers to your biggest questions. We talked about:✅ Pricing your services with confidence✅ Staying motivated (even when clients ghost you)✅ What's really changing for freelancers in 2025…
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In my conversation with Claire Hill, I’m exploring how busyness gets mistaken for productivity and how reclaiming your time starts with mindset. We’re diving into her Kickstart Formula (https://www.clairehill.uk/kickstart) for prioritizing tasks, setting boundaries, and overcoming procrastination, reinforcing that self-trust and rest are just as im…
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Lizzie Davey is Redefining Freelance Success
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48:35Lizzie Davey has been a freelance writer for 11 years. She transitioned from a low-paying marketing job to freelancing. Like every new freelancer, she started out navigating chaos but eventually found her niche in e-commerce tech. In this episode, we’re talking about: - the power of networking- LinkedIn engagement- authenticity- building a personal…
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In case you missed it, I'm kicking off a free live bootcamp: Get Started Freelancing. If you’re thinking about freelancing but don’t know where to start... 😵💫 You’re not alone! I’ve coached over 200 freelancers, and the biggest hurdle is just getting started.That’s why I’m running a free live bootcamp to help you launch your digital marketing free…
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Marketing yourself feels weird? Let’s fix that.In this solo episode, I’m breaking down the mindset shifts that make getting clients *way* easier. Spoiler: it’s not about “selling yourself.” Instead, we’re talking about: 📗 the numbers game📗 how to build real relationships📗 why persistence pays off (yes, even when people ignore you).I’ll also share m…
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Inkpot Creative Streamlined to Scale
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1:03:18Jessie Andrew of Inkpot Creative is our guest this week! Jessie is one half of Inkpot Creative’s full-time team. They’re a branding and web design studio for photographers who’ve really nailed down their offerings to enable streamlined scheduling, clear packages and pricing, hiring two part time employees, and selling even during slow seasons. We t…
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My sister Erin joins me to share her journey from freelancing in the yachting world to becoming a commercial seaplane pilot. We compare how her experiences freelancing in hospitality were different from mine in digital marketing. She opens up about managing emotions and mindset during career transitions and offers practical tips for breaking into y…
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This episode, we’re chatting with Steven Schneider, co-founder and CEO of Trio SEO. He shares his journey from being a college student to running a successful SEO agency. We talk about: Steven’s work mindset Treating business as an experiment The transition from college to entrepreneurship Scaling a business requires reinvestment and dedication. Li…
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Michelle went from B2B SaaS marketer to freelance copywriter and marketing coach. She knows the importance of authentic networking, the time it takes to build client relationships, and the need for empathy in marketing. That’s why we talked about: - misconceptions of success in the online space - the challenges of personal health in business - the …
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Anna Burgess Yang went from product manager at a tech company to full-time freelance content marketer. She shares: - how she automates parts of her workflow- the tools she uses- how she analyzes data to improve her marketing strategies- the challenges of balancing freelancing with family life- the transition from corporate to freelance work- AITune…
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Alexa Phillips, founder and chief brand architect of Bright Eyes Creative, shares her journey from a passion for journalism and fashion to establishing her own brand architecture business. She’s on a mission to empower other creatives to monetize their talents. We talked about: → the future of creative entrepreneurship → Alexa’s journey as a creati…
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Kara Perez makes wealth building brave & sustainable
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1:01:42Kara Perez, founder of Bravely Go, talks about her journey from struggling with debt to becoming a financial educator and author. She also shares her experiences as a digital nomad, the challenges of balancing content creation with personal life, and the journey of writing her book on money and sustainability.We discuss: → the importance of financi…
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Maari Casey is making it easier for freelancers & companies to find each other
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1:00:39In the last episode of season 4, I chat with Maari Casey. Maari is an ad agency art director turned freelancer turned entrepreneur. In this episode with Maari, we chat about: ✨ The benefits on personal life of entrepreneurship✨ Money Mindset ✨ The abundance of opportunities for freelancers You can learn more about Maari at: LinkedIn…
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Marie-Pier Tremblay wants to help you overcome fear
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1:05:13Overcoming Fear: 5 Barriers Holding You Back from Major Life Transitions - with Marie-Pier Tremblay This week we have a special surprise! Me and Marie from Self Growth Nerds are doing a collab podcast episode! Marie is a former designer and illustrator turned certified coach, who discovered the transformative power of pursuing her wildest dreams af…
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Wudan Yan is more than a journalist
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1:01:30On this weeks episode of the Guidebook podcast, I'm talking to Wudan Yan from the Writers Co Op. In this episode with Wudan, we chat about: ✨ The twists and turns that her career took before she got to where she is now. ✨ What kind of journalism work she currently does. ✨ Wudan's new business venture, which is a fact checking agency and so much mor…
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Melanie Padgett Powers on being deliberate
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58:40This week, we are talking to Melanie, a freelance writer and editor, and the host of two podcasts: The Deliberate Freelancer and Association Station. In my episode with Melanie, we chat about: ✨ Travel and solo travel ✨ Melanie's journey from journalist to freelancer ✨ In's and outs of how to start a podcast You can learn more about Melanie at: …
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Daniel Brenneman leverages empathy for deeper connections in business
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1:04:31My chat with Daniel has to be one of the most energetic conversations on the Guidebook Podcast. And with the guests I've had so far, that's a big claim. I had a blast chatting with Daniel Brenneman, co-founder of Empathy Marketing Co, an agency helping you find marketing clarity through the power of emotional marketing. In my episode with Daniel, w…
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Dyslexia is a strength with Ray Slater Berry
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1:06:38In this episode, I chat with Ray Slater Berry, founder of DSLX, a tech content agency on a mission to empower diverse and minority group writers to write. In this episode, we chat about: ✨ Getting started freelance writing ✨ Beach volleyball and fiction writing ✨ Starting an agency and business with a partner ✨ Balancing work and passion You can le…
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Mara Watts on balancing motherhood and freelance life
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45:30This week I'm joined by my new friend from LinkedIn Mara Watts. Mara is a mom of 3, a yoga instructor, a freelance writer, a plant mom, and full-time latte sipper. We cover loads of ground in this episode including: ✨ Tips for balancing freelance writing, and self-employed work with motherhood ✨ Overcoming rejection and asking for more from clients…
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Getting over perfectionism with Will Stevens
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52:18This week on the Guidebook Podcast I'm joined by my new friend Will Stevens. Will is a fractional leader and go-to-market specialist, who founded Gain Growth Consulting, a practice that simplifies strategy and develops execution plans for clients. Will also hosts his own podcast called Solopreneur Stories. In my chat with Will we cover a lot of gro…
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Blair Sharp is learning to thrive with ADHD
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1:06:40This week we have Blair Sharp on the podcast. She's a mum, wife, and writer from Minnesota, who specializes in mental health, parenting, and wellness content, regularly shares her insights on LinkedIn, and writes a newsletter called Hey Freelancer to motivate others to build their dream businesses. In this episode, we talk about: Pros and cons of w…
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Sarah Anto wants you to think like a startup founder
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50:28In this episode, I sit down with Sarah Anto. Sarah helps female founders in the tech industry to start their businesses and prepare for fundraising. As a passionate advocate for women in entrepreneurship, Sarah shares her wealth of experience and insights. From launching her startups to empowering other women, she's full of really interesting insig…
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Monica Shaw juggles multiple revenue streams
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1:03:41
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1:03:41This week in The Guidebook I'm joined by Monica Shaw. Monica is a freelance writer, mountain leader, blogger and SAAS business owner. I loved talking to Monica as she has so much going on at once and somehow finds time to work on them all. This is such an interesting conversation, diving into the mind of somebody who juggles multiple revenue stream…
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Marie Pier Tremblay wants to change the way you think
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1:01:53
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1:01:53I'm joined this week by Marie Pier Tremblay. Marie is a life coach, bookworm, kinkster, and close friend of mine. She lives in Montreal, Canada, and after completing her dream of thru-hiking the PCT in 2019 she transitioned from freelance illustrator to full-time entrepreneur. Through her work as a coach and the host of the Self-Growth Nerds podcas…
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Johanna Flashman wrote a book (while living in a van)
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57:44This week I'm chatting with Johanna Flashman. Johanna is a freelance writer, journalist, and SEO strategist in the outdoor industry. Rachel also runs the website The Freelance Outdoorswoman which shares stories of other freelancers in the outdoor industry. In this episode, we talk about: Johannas started as a freelancer, some of her early challenge…
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Rachel Ayotte on self care through freelancing
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58:17
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58:17I'm talking to one of my favourite humans Rachel Ayotte, where we dive into our Pop Club community, her freelancing background, and our thoughts on mindset and self-care around the freelance lifestyle. In this episode, we talk about: Rachel's experience of Pop Club The importance of taking time off and self-care Saying no to work The best bits abou…
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Rachel Dilliplane discovers freelancing on the road
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56:48
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56:48This week I'm chatting with Rachel Dilliplane. Another Rachel! Rachel is a voice-over artist and freelancer. Rachel is super funny, sharing her adventures on her TikTok along with her 2003 Ford E350 Shuttle Bus aks, the Rollsbud Motel. In this episode, we talk about: Comparisons between building a Van and building a business Balancing vanlife and a…
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Austin L. Church's morning marketing habit will change your life
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58:52
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58:52Join me, as I sit down with Austin L. Church, a seasoned writer, marketing consultant, and business coach. Having weathered the storm of a layoff from a marketing agency in 2009 Austin now shares invaluable insights with freelancers and consultants. In this episode, we talk about: Austin's Morning Marketing Habit 6 Levers that will propel your busi…
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Sarah Collie started freelance writing with no experience
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46:03This week, I'm joined by my dear friend Sarah Collie. Sarah is a Virginia-based freelance writer for sustainable outdoor brands and horticulture companies. You'll often find Sarah hiking, planning next year's garden, or snuggling her puppy. In this episode, we talk about: Starting a freelance writing business with NO experience Living an intentiona…
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Megan K. Bradley quit her 9-5 with Camp Moxie
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28:37This week, I have Megan Kitzmiller Bradley on the show! Megan attended Camp Moxie, my bootcamp for new freelance writers in 2021. At the time, she still had a full time job and started her biz as a side hustle during the bootcamp. Since then, she’s launched her own freelance writing business earning $70k in her first year! She’s also been able to t…
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Jenni Gritters is a business coach for freelancers, a mostly retired journalist, and a mom of two. You might recognize her from the podcast she used to host, The Writer’s Co-op. Now, she’s helping freelancers build agile businesses while occasionally writing product reviews for Wirecutter, Forbes, the Wall Street Journal, and more. She’s an avid ad…
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5 months ago, Nick Lafferty quit what seemed like the perfect job for him to start his own business. Nick is a growth marketing consultant and creator of Early Exit Club a newsletter and community for solopreneurs. We met back when he worked at Loom. He actually hired me as a freelance content writer there. We’ve stayed in touch ever since and it’s…
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Liz Heflin has been freelancing since 2006
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54:47
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54:47Liz is a freelance marketing consultant, business coach for freelance writers, and the founder of MACE writing. She’s been freelancing since 2006. She’s done so many cool things, like traveling to all 7 continents, living abroad, and becoming a mom. Liz has been popping’ off on LinkedIn, and I know y’all are gonna love our conversation because it’s…
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Shelbi Polk shares all of her travel & budgeting tips for freelancers
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54:54This is part 2 of a two-part series with Shelbi! Go back and listen to part 1 from last week if you haven't already. Shelbi is a freelance writer, book nerd, and world traveler. She’s traveled with friends and solo both internationally and around the US. In this episode, we talk about travel and money as freelancers: - How to afford travel multiple…
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Shelbi Polk left newspapers to nerd out about books
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47:11Shelbi is a freelance writer, book nerd, and world traveler. She’s traveled with friends and solo both internationally and around the US. We talked for TWO HOURS, so I’ve split our casual conversation up into TWO episodes! The second episode will air next week. In this episode, we talk about: How Shelbi got started freelancing Our opinions on low-p…
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Polly Clover quit teaching to become a freelance writer & SEO expert
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43:01Polly Clover joins us today to talk about: That time she bought a one-way ticket to teach English as a foreign language How she became a freelance writer Why she finally quit being a teacher The honesty that turned her from freelance writer to SEO expert How to LEARN Her new SEO Blogging Course How she DOUBLED her rates This episode is chock full o…
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Jackie Lastinger on fueling your own fire
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42:45
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42:45This week we're talking to Jackie “Dirt Nap” Lastinger, founder of The Girls Trip Adventure Co. The Girls Trip Adventure Co. empowers & connects women through outdoor adventure & travel! It’s a space for women to dip their foot into the world of backpacking and other activities with no pressure or judgment. Their next trips include: the Trans Catal…
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Ash Czarnota on thruhiking while freelancing
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57:01Ash Czarnota from Alpine Start Creative joins us today on the pod. She's a small business owner, freelance writer, thru-hiker, and fan of failing forward! Our freeform conversation talks about: what it was like to start her biz (spoiler: she flew by the seat of her pants) how she saved for, prepped her biz for, and went on a thruhike of the PCT wha…
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Controversial take: you shouldn't share your rates publicly. In this episode, find out why! Plus, snag my pricing guide template. Get the Template: The Pricing Guide Template PS Insta is kinda my thing: Find me on Instagram
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Your money mindset is foundational to your business. Your money mindset has been cultivated over your entire lifetime. Growing up in a capitalist society, everything has contributed to your mindset – From how your parents handled money to the community you grew up in. A good money mindset can mean making a thriving living as a freelance writer. Lea…
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Can I have more than 1 niche? + How do I know if a niche is a profitable?
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7:11This is the most commonly asked niche question I get – can you have more than 1 niche? There’s no hard and fast answer to this question, but my advice is: For the first 6 months of your business only focus on one niche. Pick the niche that has the most profit potential.
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Welcome back to the Guidebook! We're doing things a bit differently this season. Stay tuned for more...
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This week’s episode features Kevin Grooman aka “Spacejam” + I met Kevin through Dylan’s hiker chat (go listen to last week’s episode!). He’s triple crowned and gotten engaged along the way. + In this episode we’re talking about triple crowning; navigating home ownership, a career, and thruhiking all at once; forging a relationship formed in “real l…
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Dylan Tonkin This episode features Dylan “Pickle” Tonkin + I saw Dylan’s podcast come out at the end of 2018 when I was just under a year into my show. I remember being completely jealous and totally comparing myself to him bahahah I was still so self-conscious about podcasting back then. + Fast-forward to nearly a year and a half later, I decided …
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It’s been so amazing to get to talk to thruhikers from other countries this season. You might remember episode 1 of this season with @ValIsmaili who hiked the Transcaucasian trail. He connected me with @Leahikes who is an expert thruhiker from Germany. She’s lived and hiked basically all over the world. + In this episode Lea and I got to chat about…
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I met AM Fog (aka @ashermcglothlin) on the Appalachian Trail in 2018 when we were both making our way Northbound through the Smokies. + Asher is a musician, grad student, and thruhiker. He just released a new EP called “Smothered, Lovered, and Covered” which is available now on his website and will be available on all streaming platforms on July 30…
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Welcome back to part two of my lovely chat with Elina "Tip Tap" Osborne!! + In this second part of our chat we dive deeper and discuss the impact of social media on thruhiking and story telling, the glorification of thruhiking on Youtube, the struggle of telling your own story and Elina's tips on beginning to tell your own, camping alone, and Elina…
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This week’s guest is Elina “Tip Tap” Osborne (aka @elinasborne)! . Oh my gosh, I had such a good time interviewing Elina. We have lots in common and the jokes were flowing!! We talked so much that this is going to be released as a two-part episode. . In this first part of our chat, we talk about loads of things. From life plans to the confidence we…
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Welcome back to Season 1 of The Guidebook! I'm your host Rachel. This here episode 4 features Anne “Scrappy” Baker (@ennakrek). + Anne has hiked the Wind River Travers, the Teton Crest Trail, the Sheltowee Trace Trail, parts of the Appalachian Trail and Mountains to Sea Trail, and completed the PCT in sections. She’s a PhD candidate too! + Anne wro…
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