PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work ...
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29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through Singing
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39:55In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant th…
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28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole Higgins
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29:42In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey bu…
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27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca Cracknell
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37:10In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store: How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet i…
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26. Embracing Rejection: Turning Fear Into Opportunity with Liz Mosley
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39:19Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business…
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25. From PR Procrastination to Progress: Simple Steps To Move Past The Overwhelm
16:34
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16:34Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy. Join Pippa as she shares practical tips to: Develop a focused PR …
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24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'Riordan
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44:25PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care. She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educat…
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23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky Elliott
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41:05In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in b…
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22. Dancing On Other People's Dance Floors: Turn Collaborations into Your Small Business Superpower - with marketing expert Lucy Woolfenden
32:48
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32:48Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth. Collaborations can be incredibly effective for small busi…
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21. 15 Minutes to PR Success: The Simple Habits I Swear By
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13:56In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand. Key takeaways: A quick daily habit makes …
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20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)
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14:57In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to h…
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19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncovered
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16:01Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget? In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't: Why those classified ads are probably not your ticket to PR …
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18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)
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14:35Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included: - What …
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17. My Biggest PR Win: What You Can Learn for Your Own Biz
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20:32In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show. From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on …
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16. Your Subconscious: Your PR Success Secret with Rebecca Haydon
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37:30Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise. In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing yo…
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15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs
39:33
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39:33In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as s…
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14. Get Your 2025 PR Set: Make This Your Best PR Year Yet
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17:23In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals. Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and …
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13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip Dawes
38:15
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38:15In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of comm…
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12. Working With Influencers with Cat Sims
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47:59This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing landscape of influencer marketing, discussing …
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11. Authentic PR and Learning By Doing with Hayley Southwood
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39:34In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and…
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10. Why Your PR Isn’t Working—And How to Fix It
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20:06In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them. She reveals the secret to successful PR: a strategic…
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9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)
17:39
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17:39In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa…
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PR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya Velusami
33:59
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33:59Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that. Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK …
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7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline Britton
40:20
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40:20Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR. …
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6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PR
15:59
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15:59Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to buil…
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5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers
46:03
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46:03In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand. Steph opens up about the challenges of navigating influencer marketing, how she adapted her busin…
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In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR. Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is. She also shares practical, step-by-step advice o…
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1. What is PR? And What Will It Do For Your Business?
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16:32Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do. Well not anymore. In this episode we get to the bottom of what PR actually is. Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is…
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2. The PR Myths That Are Stopping You From Starting
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14:48In this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business. Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard the…
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3. All the different PR routes (it's not just press!) and how to know which ones to use for your business
19:08
19:08
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19:08Want to do PR for your business but feel a bit overwhelmed about the different ways to do it? In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you. You'll discover that PR is not limited to press coverage and we're exploring all the different routes s…
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It's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how y…
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