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“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
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Optimizing Demand Creation and Demand Capture for the Buying Cycle
32:59
32:59
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32:59
What is the difference between demand creation and demand capture? More importantly, how does not having a strategy for both affect your bottom line? Demand capture alone is a short-term approach to pipeline goals and could leave companies vulnerable to market fluctuations. Therefore, you also need a demand creation strategy focused on brand positi…
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Cross-Functional Collaboration: Powering Marketing and Product Success
35:58
35:58
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35:58
Cross-functional collaboration is the key to elevating product management and product marketing teams to reach unified revenue goals and business growth. The idea is exciting, but the execution requires a boundaryless leader dedicated to cross-functional collaboration and teamwork. B2B SaaS product executive Akanksha Talya joins the Real Talk, Real…
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The Content Evolution: How AI SEO Strategy is Changing the Buyer’s Journey
28:14
28:14
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28:14
AI has changed digital marketing and SEO strategies as we know it. But how does it affect your practical marketing strategy? Where does it fit into optimizing your content throughout the buyer’s journey? And how do you leverage it effectively to maximize ROI without sacrificing customer loyalty? For this episode, Erica Bantum, Head of Demand Genera…
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Vertical Marketing in Identity Verification: The Synergy between Public Sector and Commercial Marketing
35:33
35:33
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35:33
How much does public sector marketing differ from commercial marketing? They may seem worlds apart at first glance (and there are some key differences), but in the world of identity verification and fraud risk, business-to-government (B2G) marketing for the public sector is much more like B2B marketing for the private sector than we may realize. Wh…
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Closing Gaps in the Relationship Between Sales and Marketing
29:41
29:41
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29:41
How can sales and marketing work together? In this episode of the Real Talk Real Results podcast, Jonathan Hallatt and Rita Matuzic explore sales and marketing management, sales and marketing alignment, and how to improve the relationship between sales and marketing. Despite shifts in the B2B sales process (including buyers spending more time engag…
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Understanding The Complex Role of Marketing in Operations Management
36:29
36:29
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36:29
Marketing plays a huge but sometimes misunderstood role in scale and change management. Given third-party platforms, agencies, contractors, and a wide range of marketing tools (not to mention ads, content, and email), few teams can scale as effectively as marketing can—but only when it’s done right. That’s why we met with Annette Reed to dive deep …
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Field Marketing & Demand Generation in a Post-Covid World
25:45
25:45
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25:45
This episode of the Real Talk Real Results podcast discusses the impact of Field Marketing across the demand funnel including events, ABM, customer engagement, and Partner Marketing. You’ll gain insight into how to build the right event strategy, structure campaigns for prospects vs customers, and think about customer engagement as your competitive…
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ABM Strategy: Preventing a Watered-Down Approach
34:53
34:53
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This episode of the Real Talk Real Results podcast demystifies the common misconceptions of Account-Based Marketing (ABM), how to know if ABM would benefit you, and what you need to consider before running your next successful ABM campaign (including attribution). Don’t miss our host, Rita Matuzic, and our guest, Colby Wren, as they give you the ul…
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How B2B Marketers Survive the Shifting Economy
25:15
25:15
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25:15
In this episode, Ram and Rita discuss the challenges and real problems of how budget is shaping Marketing strategies while dealing with layoffs. Marketers are asked to do more with less, but Ram is seeing first-hand how Marketers are rising to the occasion to meet their annual goals with less budget. One of the biggest shifts showing significant RO…
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