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“Are You an AI CMO or Just Using AI?” (The Hard Truth About Modern B2B Marketing)
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Adopting AI is no longer optional if B2B marketing businesses want to stay ahead of the curve.
But how do you integrate AI meaningfully and effectively to remain competitive without sacrificing quality?
With CMO marketing budgets tightening, how can businesses navigate this relatively new technology? How can they expand beyond basic AI applications like copywriting and simple automation? And what should companies do when they’re ready to leverage AI across their entire marketing funnel, including everything from brand creation to customer advocacy?
In this episode of CMO Str[AI]ght Talk, host David Hayes is joined by AI veteran Sally Revell to discuss the necessity of implementing AI and each company's struggles from experimenting with AI to leading with it. Join us as they tackle these questions head-on, offering practical insights and proven strategies to transform how businesses approach AI.
Watch the latest episode to learn:
- Why AI has truly become non-negotiable in today's marketing strategies
- The biggest mistake CMOs make when implementing AI (and how to avoid it)
- Practical applications of using AI in Account-Based Marketing (ABM)
- The necessity of data hygiene for successful AI integration
- How to shift from reactive to proactive, integrated AI use in your strategies
You won't want to miss this episode if you're interested in AI. David and Sally discuss practical pointers for leveraging AI for more efficient demand generation and how to foster collaboration between marketing and sales to drive unified revenue growth.
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