Best Uncommon Core Podcasts (2025)

1
Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks 36:50

1M ago36:50

36:50

In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land on the perfect formula for a winning brand strategy. One of those pros is Amanda Mount, Director of Affiliate Marketing at Monks. In this episode, Todd Crawford is on a mission to learn how Amanda doe…

1
Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ 52:03

2M ago52:03

52:03

Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing …

1
Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim 55:53

2M ago55:53

55:53

When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave t…

1
How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint 38:06

3M ago38:06

38:06

Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing stra…

1
Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric 34:34

3M ago34:34

34:34

A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, th…

1
How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images 44:56

4M ago44:56

44:56

Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of S…

1
Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead 44:14

4M ago44:14

44:14

It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed sea…

1
Common Stocks and Uncommon Profits by Philip A. Fisher 6:40

5M ago6:40

6:40

“Common Stocks and Uncommon Profits” by Philip A. Fisher emphasizes the importance of investing in companies with strong growth potential over the long term. Fisher introduces the concept of “scuttlebutt,” or the practice of gathering information from various sources to gauge a company’s investment potential. He outlines 15 points to look for in a …

1
The Little Book That Still Beats the Market by Joel Greenblatt 7:02

5M ago7:02

7:02

“The Little Book That Still Beats the Market” by Joel Greenblatt presents a straightforward investment strategy known as the “Magic Formula,” designed to outperform the market. This formula focuses on buying good companies at bargain prices, specifically looking at high return on capital and high earnings yields to pick stocks. Greenblatt explains …

1
A Random Walk Down Wall Street by Burton G. Malkiel 8:30

5M ago8:30

8:30

“A Random Walk Down Wall Street” by Burton G. Malkiel advocates for the efficient market hypothesis, which suggests that stock prices reflect all available information and are thus inherently unpredictable. Malkiel argues that, due to market efficiency, it’s unlikely for investors to consistently outperform the market through either technical analy…

1
The Essays of Warren Buffett by Warren Buffett 8:12

5M ago8:12

8:12

“The Essays of Warren Buffett” is a collection of letters from Warren Buffett to Berkshire Hathaway shareholders. In these letters, Buffett discusses his fundamental investment strategies and business principles, emphasizing value investing and prudent corporate governance. He advises on understanding a company’s intrinsic value, maintaining a stro…

1
Ethereum & Solana: MEV & Beyond 2:00:15

6M ago2:00:15

2:00:15

Hasu and Jon bring on Robert Miller from Flashbots. They have a wide-ranging conversation including Ethereum’s roadmap, L1 vs. L2, convergent architectures across chains, and differences vs. Solana. They also discuss how Flashbots’ newest products (Rollup-Boost and BuilderNet) address MEV. __ Timestamps: (00:00) Intro (02:07) Ethereum's Rollup-Cent…

1
Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce 31:43

9M ago31:43

31:43

In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to over…

1
Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing 34:35

9M ago34:35

34:35

In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along with tips for advancing your career. The conversation c…

1
Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen 34:12

10M ago34:12

34:12

Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackli…

1
Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok 32:53

10M ago32:53

32:53

In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok f…

1
The Partnership Economy will be back soon with new episodes 0:34

1y ago0:34

0:34

The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.By [email protected] (David A. Yovanno and Todd Crawford)

1
Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster 35:18

1y ago35:18

35:18

In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his te…

1
Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence 33:36

1y ago33:36

33:36

In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss sta…

1
Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home 32:30

1y ago32:30

32:30

Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on al…

1
Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel 33:18

1y ago33:18

33:18

When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…

1
Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3 32:10

1y ago32:10

32:10

Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…

1
The Partnership Economy is Back! 2:09

1y ago2:09

2:09

Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…

1
Ethereum’s Staking Endgame 2:23:47

1+ y ago2:23:47

2:23:47

Hasu and Jon bring on Ansgar and Caspar from the Ethereum Foundation to discuss the ETH staking endgame. Ansgar and Caspar recently published two controversial research posts which included a proposal to change Ethereum’s issuance curve. They are concerned that the current ETH staking economics could lead to nearly 100% of ETH being staked, with mu…

1
Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships 32:55

1+ y ago32:55

32:55

After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creato…

1
Fooled by Randomness by Nassim Nicholas Taleb 11:03

1+ y ago11:03

11:03

"Fooled by Randomness" by Nassim Nicholas Taleb is a thought-provoking exploration of probability and uncertainty that has resonated with a multitude of readers, ranging from traders and risk analysts to decision-makers across fields. Brimming with insightful observations and real-world anecdotes, the book unravels the complexities of randomness an…

1
The Misbehavior of Markets by Benoit Mandelbrot 11:02

1+ y ago11:02

11:02

Benoit Mandelbrot's "The Misbehavior of Markets" is a groundbreaking work in the field of finance that has changed the way millions perceive the dynamics of financial markets. Filled with thought-provoking insights and real-life market observations, the book challenges conventional financial theories and introduces the concept of fractal geometry. …

1
Quantitative Momentum by Wesley R. Gray and Jack R. Vogel 14:21

1+ y ago14:21

14:21

"Quantitative Momentum" by Wesley R. Gray and Jack R. Vogel is an insightful guide for any investor seeking to navigate the financial markets with strategic finesse. Filled with empirically-backed arguments and illustrative examples, the book demystifies the concept of momentum investing, presenting it as a potent investment factor that has consist…

1
Swing Trading: Power Strategies to Cut Risk and Boost Profits by Jon D. Markman 12:51

1+ y ago12:51

12:51

"Swing Trading: Power Strategies to Cut Risk and Boost Profits" by Jon D. Markman is an indispensable guide for those looking to dive into the dynamic world of swing trading. Filled with actionable strategies and real-world examples, the book delves deep into the art of reading market rhythms, capitalizing on short-term price movements, and safegua…

1
The Art of Short Selling by Kathryn F. Staley 12:34

1+ y ago12:34

12:34

"The Art of Short Selling" by Kathryn F. Staley is an indispensable guide for traders seeking to master the high-risk, high-reward world of short selling. Stacked with real-world examples and practical strategies, the book delves into the intricate principles of short selling, the practice of betting against a stock. Staley educates readers on how …

1
Unknown Market Wizards by Jack D. Schwager 12:22

1+ y ago12:22

12:22

"Unknown Market Wizards" by Jack D. Schwager is an enlightening deep dive into the world of trading, profiling some of the most successful, yet lesser-known traders from around the globe. Rich in insights and trading wisdom, the book unravels the strategies, mindsets, and disciplines that set these individuals apart. Through intimate interviews and…

1
The Quants by Scott Patterson 11:37

1+ y ago11:37

11:37

In this episode of 'One Trading Book per Day,' we delve into the fascinating world of quantitative finance with our exploration of Scott Patterson's 'The Quants.' This gripping account charts the rise of a new breed of traders, known as quants, who leveraged mathematical models and advanced technology to revolutionize the financial industry. From t…

1
A Man for All Markets by Edward O. Thorp 12:19

1+ y ago12:19

12:19

"A Man for All Markets" by Edward O. Thorp is a captivating account of a remarkable journey from Las Vegas to Wall Street. With his profound understanding of mathematics and a relentless curiosity, Thorp revolutionized casino gambling and constructed a highly successful career in the financial markets. Through the lens of probability theory and sta…

1
The Daily Trading Coach by Brett N. Steenbarger 16:32

1+ y ago16:32

16:32

"The Daily Trading Coach" by Brett N. Steenbarger serves as an invaluable manual for traders looking to navigate the psychological landscape of the financial markets. Packed with 101 lessons, the book delves into the essential psychological aspects of trading, establishing it as both a cognitive and performance activity. Steenbarger presents pragma…

1
Street Smarts by Linda Raschke and Laurence Connors 14:24

1+ y ago14:24

14:24

"Street Smarts: High Probability Short-Term Trading Strategies" by Linda Raschke and Laurence Connors is a revered trading classic that has equipped countless traders with the knowledge and skills to navigate the financial markets successfully. Filled with insightful strategies and practical trading techniques, the book unravels the secrets of shor…

1
The Market Maker's Edge: A Wall Street Insider Reveals How to Time Entry and Exit Points for Minimum Risk, Maximum Profit by Joshua Lukeman 12:48

1+ y ago12:48

12:48

"The Market Maker's Edge" by Joshua Lukeman is an enlightening journey into the world of professional trading, offering invaluable guidance for those eager to navigate the market's tumultuous waters. Laden with actionable strategies and real-world examples, the book lays bare the fundamental principles of timing, risk management, and analysis. Luke…

1
Trading with Intermarket Analysis by John J. Murphy 15:17

1+ y ago15:17

15:17

"Trading with Intermarket Analysis" by John J. Murphy is an indispensable guide to the world of financial trading that has empowered countless traders to navigate market complexities. Brimming with insightful advice and practical examples, the book unravels key principles of intermarket relationships, correlations, and forecasting. Murphy instructs…

1
Trend Following: How to Make a Fortune in Bull, Bear, and Black Swan Markets by Michael W. Covel 13:03

1+ y ago13:03

13:03

"Mastering the Trade" by John F. Carter and "Trend Following: How to Make a Fortune in Bull, Bear, and Black Swan Markets" by Michael W. Covel are two indispensable guides that have enlightened countless traders on the intricacies of trading strategies. Filled with practical guidelines, insightful advice, and real-life examples, these books delve d…

1
Option Volatility and Pricing: Advanced Trading Strategies and Techniques by Sheldon Natenberg 13:15

1+ y ago13:15

13:15

"Option Volatility and Pricing: Advanced Trading Strategies and Techniques" by Sheldon Natenberg is an enduring masterpiece in the field of options trading, that has guided countless traders towards greater mastery of their trading strategies. Filled with insightful advice and real-world examples, the book demystifies complex concepts like the 'Opt…

1
The Black Book of Financial Hacking by Johann F. Christian Lotter 14:56

1+ y ago14:56

14:56

"The Black Book of Financial Hacking: Passive Income with Algorithmic Trading" by Johann F. Christian Lotter is an insightful guide that invites readers into the intricate world of algorithmic trading. Filled with practical advice and concrete examples, the book reveals key strategies for developing profitable trading algorithms. Lotter teaches rea…

1
Trading Price Action Trends by Al Brooks 12:21

1+ y ago12:21

12:21

"Trading Price Action Trends" by Al Brooks is an indispensable guide for traders seeking to master the art of price action trading. Brimming with practical techniques and insightful examples, the book delves into the intricacies of market environments, trend analysis, and various trading scenarios. Brooks equips readers with the knowledge to expert…

1
Algorithmic Trading: Winning Strategies and Their Rationale by Ernie Chan 13:22

1+ y ago13:22

13:22

"Algorithmic Trading: Winning Strategies and Their Rationale" by Ernie Chan is a comprehensive guide for those seeking to excel in the world of automated trading systems. Brimming with practical advice and real-life examples, the book demystifies the fundamentals of algorithmic trading, from strategy development to risk management. Chan educates re…

1
Trade Like a Stock Market Wizard by Mark Minervini 11:30

1+ y ago11:30

11:30

"Trade Like a Stock Market Wizard" by Mark Minervini is a comprehensive guide that has inspired countless traders to hone their skills and achieve success in the stock market. Brimming with practical advice and real-life examples, the book delves into essential principles of trading, including fundamental and technical analysis, risk management, an…

1
Technical Analysis of the Financial Markets by John J. Murphy 14:20

1+ y ago14:20

14:20

"Technical Analysis of the Financial Markets" by John J. Murphy is a comprehensive guide that provides traders with the essential concepts and tools needed for successful trading. Packed with practical examples and easy-to-understand explanations, the book delves into various chart patterns, technical indicators, and the importance of combining dif…

1
Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape 28:59

1+ y ago28:59

28:59

Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the…

1
The Complete TurtleTrader by Michael W. Covel 11:38

1+ y ago11:38

11:38

"The Complete TurtleTrader" by Michael W. Covel unravels the fascinating story of the Turtle Traders, a group of novice traders who were transformed into extraordinary market wizards through a unique experiment. Brimming with insightful strategies and real-life examples, the book delves into the principles of trend following, risk management, and d…

1
The Intelligent Investor by Benjamin Graham 14:24

1+ y ago14:24

14:24

"The Intelligent Investor" by Benjamin Graham is an enduring investment guide that has empowered countless readers to navigate the financial markets with greater confidence and success. Brimming with practical wisdom and real-world case studies, the book unpacks the foundational principles of value investing, risk management, and portfolio construc…

1
How to Make Money in Stocks by William J. O'Neil 14:55

1+ y ago14:55

14:55

"How to Make Money in Stocks" by William J. O'Neil is an indispensable investing classic that has empowered countless investors to achieve financial success in the stock market. Filled with practical guidance and real-life examples, the book demystifies the complex world of stock investing by introducing O'Neil's acclaimed CAN SLIM strategy. Throug…

1
Diary of a Professional Commodity Trader by Peter L. Brandt 12:54

1+ y ago12:54

12:54

"Diary of a Professional Commodity Trader" by Peter L. Brandt offers an insightful glimpse into the world of commodity trading through the eyes of a seasoned expert. Filled with practical advice and real-life examples, the book delves into essential aspects of trading, such as developing a well-defined plan, maintaining patience and discipline, and…

1
SVM vs EVM 1:01:02

1+ y ago1:01:02

1:01:02

Hasu and Jon catchup on what’s new in the EVM (Ethereum Virtual Machine) and SVM (Solana Virtual Machine) worlds. For the EVM, Ethereum has pushed vertical scaling efforts to other chains. This includes Monad, who is building a new EVM L1 with fundamental optimizations to improve scalability. For the SVM, the Solana ecosystem continues to gain mome…

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