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Content provided by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
Manage episode 470730314 series 3363758
Content provided by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, the impact of different commission models, and why your most authentic brand advocates might already be your customers. They also discuss how agencies can help optimize and scale these partnerships and why accurate attribution is key to proving ROI across different partner types. Tune in to learn how a diversified, well-attributed partnership mix can maximize growth!
To read the survey created URLgenius & impact.com click HERE.
This podcast episode was produced by Quill.
59 episodes
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Manage episode 470730314 series 3363758
Content provided by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, the impact of different commission models, and why your most authentic brand advocates might already be your customers. They also discuss how agencies can help optimize and scale these partnerships and why accurate attribution is key to proving ROI across different partner types. Tune in to learn how a diversified, well-attributed partnership mix can maximize growth!
To read the survey created URLgenius & impact.com click HERE.
This podcast episode was produced by Quill.
59 episodes
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Similar to The Partnership Economy
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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