Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
Manage episode 470730314 series 3363758
Content provided by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, the impact of different commission models, and why your most authentic brand advocates might already be your customers. They also discuss how agencies can help optimize and scale these partnerships and why accurate attribution is key to proving ROI across different partner types. Tune in to learn how a diversified, well-attributed partnership mix can maximize growth!
To read the survey created URLgenius & impact.com click HERE.
This podcast episode was produced by Quill.
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Manage episode 470730314 series 3363758
Content provided by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, the impact of different commission models, and why your most authentic brand advocates might already be your customers. They also discuss how agencies can help optimize and scale these partnerships and why accurate attribution is key to proving ROI across different partner types. Tune in to learn how a diversified, well-attributed partnership mix can maximize growth!
To read the survey created URLgenius & impact.com click HERE.
This podcast episode was produced by Quill.
60 episodes
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The Partnership Economy
1 Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ 52:03
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Play Later Play Later Lists Like LikedPack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing everything from affiliate manager salaries to partnership dynamics. Then, Graeme shares what it takes to succeed in the affiliate space today, highlighting essential skills like data fluency and creative content strategy. He also explains why not all affiliates should be compensated equally and how performance analytics can be leveraged to ensure fair and effective partnerships. Todd and Graeme also dive into best practices for agency and in-house collaboration, emphasizing the importance of transparency, adaptability, and avoiding a blame-game culture. To wrap up, Graeme shares his take on career growth in the affiliate industry and the growing opportunities for those who can balance both the analytical and human sides of the role. This podcast episode was produced by Quill .…
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The Partnership Economy
1 Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim 55:53
55:53 Play Later Play Later Lists Like Liked55:53
Play Later Play Later Lists Like LikedWhen it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave to share her take on building brand-creator trust and how it’s shaping the broader creator economy. As someone who’s worked on the brand, agency, and creator side, she provides a unique perspective on the dynamic between these groups. The conversation begins with a look at content saturation and how promotional overload has amplified the need for authenticity. Dave and Brianna unpack the evolving balance of control in these partnerships as more brands begin to loosen their grip. They also explore how this shift in control is influencing compensation models, with creators now leveraging content control as a bargaining chip. With trust and control so tightly linked to performance, Brianna emphasizes the importance of aligning on KPIs before a campaign begins and why choosing a primary and secondary success metric is a great call. Finally, they close the loop with language. Brianna shares why the words we use can signal how much a brand truly respects its partners and why that distinction matters more than ever. This podcast episode was produced by Quill .…
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The Partnership Economy
1 How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint 38:06
38:06 Play Later Play Later Lists Like Liked38:06
Play Later Play Later Lists Like LikedNeed to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick , Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing strategy and integrated it into its broader partnership ecosystem. Natasha shares how VistaPrint structured its program from the ground up, offering practical and unique incentives that kept influencers engaged for the long term. From managing leadership’s expectations to leveraging influencer-generated content across channels, Natasha provides her strategies for brands looking to scale their creator initiatives. Looking ahead, Natasha and Todd conclude with how VistaPrint plans to refine its program, tap into high-priority categories, and turn influencer marketing into a major revenue driver. If you're looking to build, optimize, or scale an influencer program, this is an episode you won’t want to miss! This podcast episode was produced by Quill .…
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The Partnership Economy
1 Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric 34:34
34:34 Play Later Play Later Lists Like Liked34:34
Play Later Play Later Lists Like LikedA one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris , CEO of PartnerCentric , to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, the impact of different commission models, and why your most authentic brand advocates might already be your customers. They also discuss how agencies can help optimize and scale these partnerships and why accurate attribution is key to proving ROI across different partner types. Tune in to learn how a diversified, well-attributed partnership mix can maximize growth! To read the survey created URLgenius & impact.com click HERE . This podcast episode was produced by Quill .…
T
The Partnership Economy
1 How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images 44:56
44:56 Play Later Play Later Lists Like Liked44:56
Play Later Play Later Lists Like LikedSeamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky , Senior VP of Strategic Partnerships at Getty Images, to explore how the company has been creating successful partnerships. With nearly 27 years at Getty Images, Peter shares how the company has stayed ahead of digital transformation. He breaks down how Getty Images integrates into popular platforms like Squarespace, Canva, and TikTok, turning strategic partnerships into critical customer touchpoints. Dave and Peter discuss the evolving role of AI in the imagery space and how Getty Images is prioritizing responsible content use. With so much change on the horizon, this episode is a masterclass in building partnerships that keep your customers at the core. This podcast episode was produced by Quill .…
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The Partnership Economy
1 Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead 44:14
44:14 Play Later Play Later Lists Like Liked44:14
Play Later Play Later Lists Like LikedIt’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed season! Dave and Todd recap their most compelling conversations on the rise of the creator economy and the growing significance of B2B partnerships. They dive into which platforms are calling the shots and how brands may be losing the narrative control they once dominated so easily. Tackling some of the hottest issues in the partnership world, Dave and Todd also explore insights on creator compensation models and where brands need a clear road map to succeed. Finally, they reflect on the inspiring career journeys of their Season 5 guests, sharing their own valuable lessons for anyone looking to break into the industry. Want the best of the best from Season 5? Tune in for a recap that covers all the right topics! This podcast episode was produced by Quill .…
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The Partnership Economy
1 Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce 31:43
31:43 Play Later Play Later Lists Like Liked31:43
Play Later Play Later Lists Like LikedIn this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to overcome them. Adam also shares insights on how B2B organizations can determine if affiliate marketing is the right fit for their business, emphasizing the importance of alignment with business development, sales, and other internal teams. Adam highlights the need for ongoing education to ensure success and maximize results, in addition to the opportunities for higher efficiency using partners. This podcast episode was produced by Quill .…
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The Partnership Economy
1 Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing 34:35
34:35 Play Later Play Later Lists Like Liked34:35
Play Later Play Later Lists Like LikedIn this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along with tips for advancing your career. The conversation covers her involvement in the launch of Threads, the evolution of Meta’s advertising model, and the critical role partnerships play in building and scaling platforms. Jackie emphasizes the importance of adaptability, humility, and accountability in her career growth and discusses how Meta’s partnership strategies have evolved to engage creators and businesses in meaningful ways. This podcast episode was produced by Quill .…
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The Partnership Economy
1 Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen 34:12
34:12 Play Later Play Later Lists Like Liked34:12
Play Later Play Later Lists Like LikedLacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackling Cyber Week strategically, despite the saturated holiday season. Lacie also shares her insights in working with content publishers and emphasizes the importance of transparency with partners; working with them to ensure you’re aligned on goals and KPIs to make the most of your partnerships heading into Q4 and beyond. This podcast episode was produced by Quill .…
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The Partnership Economy
1 Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok 32:53
32:53 Play Later Play Later Lists Like Liked32:53
Play Later Play Later Lists Like LikedIn this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok for Business is focused on getting brands and advertisers to use the platform, and Vana’s main focus right now is on growing strategic partnerships at the company. She explains how partnerships with agencies, creators and strategic partners have proved to be most effective, whereas traditional partners don’t quite fit the TikTok model. Vana also shares her greatest takeaways and challenges from working at a company that has experienced rapid growth and isn’t showing any signs of slowing down soon. This podcast episode was produced by Quill .…
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The Partnership Economy
1 The Partnership Economy will be back soon with new episodes 0:34
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Play Later Play Later Lists Like LikedThe Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.
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The Partnership Economy
1 Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster 35:18
35:18 Play Later Play Later Lists Like Liked35:18
Play Later Play Later Lists Like LikedIn this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his team, as well as his partnerships, aligned. Together, Dave and Dan discuss tips to level up within an organization, how to manage a diverse partnership program from affiliates to B2B partners, and where a thriving partnership program sits within a company’s broader marketing mix. Dan also shares the secrets of the live ticketing industry, which can be mystifying to say the least. This podcast episode was produced by Quill .…
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The Partnership Economy
1 Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence 33:36
33:36 Play Later Play Later Lists Like Liked33:36
Play Later Play Later Lists Like LikedIn this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss starting an influencer program from scratch, including managing budgets, strategy, and KPIs. They also take a look at the best ways to work with influencers from a creative perspective, and how non-traditional and B2B brands can empower themselves through influencer marketing. This podcast episode was produced by Quill .…
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The Partnership Economy
1 Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home 32:30
32:30 Play Later Play Later Lists Like Liked32:30
Play Later Play Later Lists Like LikedJennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on all stages of the funnel with your affiliate and influencer partnerships, Jenn’s learnings from working in the D2C space, and the role of partnerships on the path to purchase, especially when it comes to products with higher AOV. This podcast episode was produced by Quill .…
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The Partnership Economy
1 Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel 33:18
33:18 Play Later Play Later Lists Like Liked33:18
Play Later Play Later Lists Like LikedWhen Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience and how he leveraged his success to become the Creative Director of Aetos Apparel. They also discuss the differences between social platforms, tips for brands and creators looking to build partnerships, and the importance of not seeking virality just for the sake of it. This podcast episode was produced by Quill .…
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Daily Deals
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Similar to The Partnership Economy
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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…
continue reading
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
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