The Wieser Podcast
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"If one never ventures out on the limb... one will never taste the fruit." Hi, I'm Will Glaros, host of Limbwalkers, this is a podcast that dives deep into real-life experiences — the risks, the growth, and the revelations that change how we see the world. Each episode, we explore personal stories that challenge comfort zones and inspire new perspectives. Are you ready to step out on the limb? Listen on WJOB 1230.com and wherever you get your podcast.
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Mastering Local Marketing helps local small business owners like you understand what it takes to successfully market your business and drive new customers through your doors. We provide actionable insights, interview leading experts and business owners in various industries, as well as provide tips and tricks we’ve uncovered over the last 25 years in the field.
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Leaders from Purdue University Northwest discusses current issues and happenings around the campuses in Hammond and Westville, Indiana. Taped at the JEDtv studios on the campus of PNW on Indianapolis Blvd. in Hammond.
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Marketing Lessons from the Flea w/Kristina Doukas
23:56
23:56
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23:56Kristina Doukas, Director of Marketing at Swap-o-Rama flea markets, reveals how small business owners and side hustlers can turn weekend booths into serious revenue. From choosing products that actually sell to setting up a booth that draws a crowd, Kristin shares proven strategies that help vendors stand out and boost their bottom line. Learn the …
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Virtual influencers are digital personas. Some are powered by AI, others curated by creative teams designed to look, sound, and behave like real people. They’re now getting brand deals, hosting live events, and attracting millions of followers. But why are they so effective? And how can small businesses learn from their rise and use them for their …
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Want to make every checkout more profitable? In this episode of Mastering Local Marketing, we reveal seven powerful strategies to lift your average order value—using real-world examples from small businesses that saw immediate results. From clever pricing frameworks to targeted promotions and checkout enhancements, you’ll get actionable steps to im…
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Expose Your Competitors' Marketing Secrets
20:18
20:18
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20:18Unlock the hidden tactics driving your rivals’ success—without lifting a finger (well, almost). In this episode of Mastering Local Marketing, we show you how to peek behind the curtain at your competition’s secret playbook. From the ads they swear by to the emails, pages, and loyalty tricks that keep their customers coming back, you’ll learn clever…
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Three Lever Minimalist Marketing Playbook
22:55
22:55
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22:55Tired of bloated marketing plans that go nowhere? In “Three Lever Minimalist Marketing Playbook,” Brittany Downey explains why most businesses spend too much time on tactics that don’t produce results. She reveals how focusing on three core levers can unlock real growth, why clarity matters more than complexity, and how to strip away the noise from…
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Will Glaros and Jim Dedelow talk with John and Andrea about their journey on Limbwalkers
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Summer brings warm weather and longer days—but for many small businesses, it can also bring unpredictable foot traffic and shifting consumer priorities. In this episode of Mastering Local Marketing, we unpack proven tactics to turn the dog days of summer into your busiest season yet. We’ll walk through real-world examples and by the end of this epi…
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Stop Building Fragmented Target Audiences
23:17
23:17
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23:17In this episode of Mastering Local Marketing, we debunk the myth that buyer personas start and end with age, gender, or location. Instead, we explore how understanding your ideal customer’s behaviors—where they consume content, what pain points drive them, and their decision triggers—leads to more effective marketing. We share real-world success st…
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In this episode of Mastering Local Marketing, we dive into seven proven “try-and-trust” tactics that move prospects from on-the-fence to sold. You’ll learn how simple but powerful offers—like at-home trial kits and iron-clad guarantees—can remove risk, build confidence, and give your small business an unmistakable edge when you find potential custo…
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Marketing Success with Cultural Currency, Not Clicks w/Connor Treacy
16:39
16:39
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16:39At just 19, Connor Treacy was recruited by Universal Music Group to scout and develop talent. Since then, he’s helped launch a Grammy-winning album, generated over a billion streams, and built a multimillion-dollar nightlife brand. But his story doesn’t stop at music and nightlife—Connor is now at the intersection of culture, politics, and grassroo…
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In today’s Mastering Local Marketing episode, we unpack seven high-impact tactics for writing email subject lines that break through the noise and drive opens. From curiosity hooks to data-backed A/B tests, you’ll learn how small businesses—from boutiques to service providers—can instantly boost their open rates and engagement. We’ll share real-wor…
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Unlocking ROI with a Digital Marketing Audit w/Grace Clemens
23:31
23:31
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23:31Think your marketing is working just fine? You might be missing critical leaks, wasted ad spend, or underperforming channels. Today we’re joined by Grace Clemens, a seasoned digital strategist and global marketing expert who’s led growth for brands across e-commerce, B2B, nonprofit, travel, and fintech. Together, we dive into what a digital audit a…
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It’s not a matter of if—it’s when. Every small business will face a bad review, a salty comment, or a one-star rating that feels personal. In this episode of Mastering Local Marketing, we talk about how to handle negative feedback online like a pro—without tanking your reputation or sanity. You’ll learn how to respond with strategy (not emotion), w…
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3 Ways to Hire Marketing Help (Without Regret) w/Dr. Scott Cowley
27:20
27:20
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27:20Are you ready to get marketing help but unsure where to start? In this episode of Mastering Local Marketing, we break down the three most common options small businesses consider: hiring a student, a freelancer, or a marketing agency. We cover what to expect from each, how to make the most of your budget, and how to avoid the most common hiring mis…
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How a 70-Year-Old Grocer Stays Relevant w/Renee Thometz
34:02
34:02
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34:02What does it take for a grocery store that opened its doors in the 1950s to not only survive—but thrive—in today’s crowded, convenience-obsessed market? In this episode of Mastering Local Marketing, we sit down with the Renee Thometz, Marketing Manager of one of the Midwest’s most beloved regional grocers—a 23-location chain that has become a corne…
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Social Media Mistakes That Ruin Brands w/ Dr. Sharmin Attaran
21:28
21:28
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21:28In a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing. We’ll uncover how the pressure to stay relevant onli…
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The Best Small Business Marketing Campaigns Ever
27:21
27:21
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27:21Not all great marketing comes from billion-dollar brands. In fact, some of the most creative, viral, and impactful campaigns have come from small businesses with big ideas. In this episode of Mastering Local Marketing, we look back at the greatest small business marketing campaigns of all time—campaigns that broke the mold, built movements, and pro…
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The stories and student experiences of several 2025 candidates for graduation are highlighted in this end-of-spring program.
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You could have the best product in town—but if you’re making these seven marketing mistakes, your growth is at risk. In this episode of Mastering Local Marketing, we break down the "7 Deadly Sins of Marketing"—the most common (and costly) missteps we see small businesses make. From ignoring data to chasing trends, we’ll help you identify which sins…
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EPISODE TOPIC: If I opened a local brick-and-mortar business tomorrow and couldn’t spend a single dollar on marketing for the first 30 days, what would I do to get people in the door? In this episode, I walk through the exact grassroots tactics I’d use—from strategic partnerships to attention-grabbing events, sidewalk-level buzz, and tapping into e…
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What Sobriety Taught Me About Starting a Business
33:52
33:52
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33:52Episode Topic At 26, most people are figuring life out. Our guest? He’s already turned his most difficult chapter—his journey to sobriety—into a powerful mission. In this episode, we sit down with a rising entrepreneur who built an online following by sharing his raw, unfiltered path to recovery and transformation. Now, he’s channeling that momentu…
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Your website should be more than just a digital brochure — it should be a lead-generating, revenue-driving machine. But without the right tools in place, you’re missing out on major opportunities. In this episode of Mastering Local Marketing, Matt shares his five favorite website tools that every local business needs to track visitors, capture lead…
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Ninety-nine percent of ads are bad! Most businesses throw ads out into the world and hope something sticks — but real results come from strategy, not guesswork. In this episode of Mastering Local Marketing, we break down the five essential types of ads every local business needs to have in their back pocket to stay relevant, drive sales, and create…
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Brewing Up Success: Pop-Up to Thriving Business w/Brianna Alba
29:02
29:02
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29:02In this episode of Mastering Local Marketing, we’re joined by the young entrepreneur behind Crema Avenue Coffee, a mobile coffee business that’s been taking Chicago by storm—one handcrafted latte at a time. We dive into how Crema Avenue brewed up a brand from scratch, using three powerful strategies: showing up at the right local events, building g…
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Gourmet Goddess' Growth Formula w/Katie Sannito
24:53
24:53
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24:53In this episode of Mastering Local Marketing, we’re joined by Katie Sannito—better known as the Gourmet Goddess. What started as a passion for creating unforgettable food experiences has grown into a thriving business, featuring curated brunches, cocktail events, and show-stopping grazing tables. Katie shares the three core strategies that fueled h…
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Members of PNW's division of Institutional Advancement expand on the annual PNW Day of Giving fundraiser.
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Why Your Ads Aren't Working. Do This Instead!
27:42
27:42
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27:42You’ve poured money into Facebook ads, boosted a few posts, maybe even hired someone to “run your marketing”… and still, no consistent results. So what’s the deal? In this episode of Mastering Local Marketing, we break down why your ads aren’t working—and it has nothing to do with your budget. We’re exposing the common mistakes small business owner…
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PNW Athletics Today — Cheerleading, Women's Tennis, and Flag Football
50:04
50:04
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50:04Director of Athletics Rick Costello is joined by student-athletes and coaches from PNW Pride Cheerleading and Women's Tennis, as well as new women's flag football coach Micah Lowe.
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Customer Referrals Aren’t Luck. They’re a System.
25:00
25:00
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25:00Tired of waiting around for word-of-mouth to magically grow your business? In this episode of Mastering Local Marketing, we’re flipping the script on referrals. They’re not a happy accident—they’re a system you can build. We’ll break down a simple, three-part strategy to turn satisfied customers into your most powerful marketing channel. You’ll lea…
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Limbwalkers- Down to brass tacks, whats your purpose
40:42
40:42
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40:42
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Want to Sell Online? Know This First! – Mastering Local Marketing
24:39
24:39
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24:39Thinking about launching an online store? Before you dive into the world of eCommerce, there are some things you need to know—things that could save you time, money, and major headaches. In this episode of Mastering Local Marketing, we’re pulling back the curtain on what it really takes to sell online. From hidden costs and legal pitfalls to the pr…
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5 Local Events That Drive Foot Traffic – Mastering Local Marketing
20:34
20:34
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20:34In this episode of Mastering Local Marketing, we’ll share five types of in-person events that consistently bring new people through your doors, help you build community buzz, and increase sales — even on a tight budget. Whether you're a retail shop, service business, or something in between, these event ideas are designed to create energy, drive en…
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Nonverbal Cues Costing Your Company Sales – Mastering Local Marketing
24:26
24:26
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24:26Your customer’s words matter, but their body language, tone, and facial expressions could be making or breaking the deal. In this episode of Mastering Local Marketing, we’re diving into the nonverbal cues that many salespeople overlook—ones that could be costing your business sales. Mastering nonverbal communication can increase conversions, improv…
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Health & Beauty Marketing as Good as Gold w/Summer Borkowski – Mastering Local Marketing
30:08
30:08
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30:08In this episode of Mastering Local Marketing, we’re talking with Summer Borkowski, the owner SummerGold Co. a successful beauty and wellness center that has grown rapidly in three short years. With ten years of marketing experience in the agency world, she’s applied smart strategies to fuel her business’s success. We’ll explore how she’s built stro…
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Will AI Dominate Marketing? w/Len Ward – Mastering Local Marketing
23:25
23:25
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23:25Get ready for a revolutionary shift in the marketing landscape! In this episode, we sit down with AI expert Len Ward to explore the possibility of AI taking over marketing in 2025. From automating tasks to making data-driven decisions, AI is rapidly changing the way marketers operate. But what does this mean for the future of marketing? Will AI aug…
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PNW Today- Artificial Intelligence and Days of Discovery
57:25
57:25
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57:25
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Limbwalkers- Getting to know Will Glaros/ the Limbwalker the continuing story
35:35
35:35
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35:35
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