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Stop Building Fragmented Target Audiences
Manage episode 487958452 series 3654172
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In this episode of Mastering Local Marketing, we debunk the myth that buyer personas start and end with age, gender, or location. Instead, we explore how understanding your ideal customer’s behaviors—where they consume content, what pain points drive them, and their decision triggers—leads to more effective marketing. We share real-world success stories and outline a clear, step-by-step framework for building behavioral avatars: defining media habits, mapping pain points, and designing offers that resonate. Tune in to redefine your customer profiles and boost engagement, conversions, and ROI.
– MEDIA AND INFORMATION HABITS:1. Channels and Platforms
2. Content Format
3. Timing and Frequency
– PAIN POINTS AND TRIGGERS:1. Top Frustrations
2. Emotional Drivers
3. Decision Triggers
– BUYING AND RESEARCH BEHAVIORS:1. Pre-purchase Behaviors
2. Decision Criteria
3. Post-purchase Behaviors
– LINKS:Follow us for more local marketing tips at
Mastering Local Marketing – Website
Instagram – @MasteringLocalMarketing
YouTube – @MasteringLocalMarketing
– SUBSCRIBE & REVIEW:If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.
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