Best Wrong Keywords Podcasts (2025)

1
Duration Media on their new business, Curation Media. 18:46

2d ago18:46

18:46

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a though…

1
Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal. 56:16

5d ago56:16

56:16

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader regulatory pressures, whi…

1
TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV 17:52

9d ago17:52

17:52

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s helping publishers and advertisers inn…

1
Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify 44:40

12d ago44:40

44:40

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition and accountability in digital advertising. Lear…

1
Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury 14:38

16d ago14:38

14:38

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without…

1
Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server 54:08

19d ago54:08

54:08

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
How KERV.ai is Powering Contextual Video and Shoppable Ads with AI 13:54

23d ago13:54

13:54

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and…

1
Episode 117: Chris Kane and Mike O'Sullivan debate supply and data 45:33

26d ago45:33

45:33

Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing DSP fee wars, and major moves by X and XAi. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Bonus Episode: The Brand Forum, a New Podcast from Marketecture 27:34

28d ago27:34

27:34

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pus…

1
Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market 24:45

30d ago24:45

24:45

This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned 54:06

1M ago54:06

54:06

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Marketecture Live: Bill Wise and Grant Parker on the New Innovid 22:38

1M ago22:38

22:38

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google’s ecosystem. The conversation co…

1
Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot 56:35

1M ago56:35

56:35

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Netflix’s Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your ad choices. Visit megaphone.fm/adc…

1
Sovrn's Signal product gives publishers tools for ad performance 17:39

1M ago17:39

17:39

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals to improv…

1
Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome 51:05

2M ago51:05

51:05

SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Waymark: AI video creation for traditional media 13:35

2M ago13:35

13:35

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with S…

1
Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news 49:39

2M ago49:39

49:39

Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Cheq.ai: Anti-fraud for marketers 22:07

2M ago22:07

22:07

Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai also a…

1
Episode 112: Ilya Pozin of Telly on why the future of TV is free 51:13

2M ago51:13

51:13

Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Episode 111: Ross Benes on eMarketer and Juggalos 43:29

2M ago43:29

43:29

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Episode 110: Adalytics finds CSAM and ends up in the crosshairs 53:56

2M ago53:56

53:56

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round 45:32

3M ago45:32

45:32

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor. Learn more ab…

1
Overwolf: PC Gaming Add-Ons and Monetization 16:39

3M ago16:39

16:39

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience.…

1
Episode 108: Brett Wilson from TubeMogul is back and is investing in AI 48:13

3M ago48:13

48:13

Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week we discuss Nielsen's move to stop selling panel data as a stand-alone service, Face…

1
Justify Your Existence: AdBridge melds native ads with context 8:44

3M ago8:44

8:44

AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based enviro…

1
Episode 107: Paige Bilins on what 2025 holds in store for CTV 44:02

3M ago44:02

44:02

Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees rebelling against RTO, and more. Learn more about your ad choices. Visit megaphone.fm/…

1
VidMob: Analyzing and optimizing creatives 18:34

3M ago18:34

18:34

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify factors like production st…

1
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals 48:37

3M ago48:37

48:37

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Nada Bradury explains AD-ID. How it works, and why you should care. 20:57

4M ago20:57

20:57

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement…

1
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising 49:53

4M ago49:53

49:53

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads". Sponsored by Start.io, visit at start.io/nofees Learn more about your ad choices. Visit megaph…

1
Tercept: Data infrastructure specialist for ad tech 14:42

4M ago14:42

14:42

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transfor…

1
Episode 104: Year in review, awards, and predictions with Ari and Eric 49:44

4M ago49:44

49:44

Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoi…

1
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more 43:29

4M ago43:29

43:29

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad cho…

1
IAB Tech Lab Summit: Aashish Takkala of TikTok 7:09

4M ago7:09

7:09

Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Episode 102: Sir Martin Sorrell 58:17

5M ago58:17

58:17

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
IAB Tech Lab Summit: Achim Schlosser from Bertelsmann 10:03

5M ago10:03

10:03

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Medi…

1
Episode 101: Andy Goldberg of PCH 43:25

5M ago43:25

43:25

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more abo…

1
IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports 20:29

5M ago20:29

20:29

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Market…

1
Episode 100! Michael Kassan helps us celebrate 42:13

5M ago42:13

42:13

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more ab…

1
IAB Tech Lab Summit: Mathieu Roche of ID5 7:05

5M ago7:05

7:05

Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all. 51:28

5M ago51:28

51:28

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
IAB Tech Lab Summit: Cadi Jones from Index 9:28

5M ago9:28

9:28

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. m36M678BgOBEML6GrhJu Learn more about your ad choic…

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Episode 98: Marc Guldimann explains everything about attention 42:48

6M ago42:48

42:48

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.mar…

1
Episode 97: Live from London with the IAB Tech Lab 36:07

6M ago36:07

36:07

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com) For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Ma…

1
Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare 40:03

6M ago40:03

40:03

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Advertising Week: Elizabeth Chapman of Nextroll In-Person 13:42

6M ago13:42

13:42

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company. For more in-depth discussion of these topics and link…

1
Episode 95: Randall Rothenberg, former head of the IAB 41:56

6M ago41:56

41:56

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Advertising Week: Katie McAdams of Basis In-Person 14:41

6M ago14:41

14:41

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients. For more in-depth discussion of these topics and links to the news we discuss, subscribe to…

1
Episode 94: Dave Otten on the JW-Connatix deal and what's next 42:02

6M ago42:02

42:02

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Marketecture Media, Inc.

1
Advertising Week: InMobi and Kochava In-Person 21:13

7M ago21:13

21:13

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled garde…

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