Welcome to the Success in South Florida Podcast with Adam Rossen. Join Adam each episode as he interviews entrepreneurs, leaders, and other movers and shakers in South Florida to find out how they're doing their part to enhance the local community. The podcast is full of personal stories, details of obstacles overcome, business triumphs and so much more. Your host is attorney Adam Rossen, the CEO & Founder of Rossen Law Firm. He was born and raised in South Florida and became an attorney bec ...
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Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and indu ...
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From Jamaica to Center Stage: Dale The Host’s Journey in Sports, Entertainment & Leadership (Ep. 55)
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1:06:13Adam Rossen interviews Dale McLean, famously known as Dale The Host, the energetic voice behind the Miami Heat, a top-tier emcee, event producer, and championship-winning youth soccer coach. In this exciting 55th episode of Success in South Florida, Dale shares his inspiring journey of moving from Jamaica to becoming one of South Florida’s most res…
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146: Using Legal Internships to Give Back, Build Brand and Backlinks with Adam Rossen
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45:39
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45:39Building a thriving law firm doesn’t come from just winning cases, it comes from investing in people, systems, and community. Jay sits down with Adam Rossen, Founder of Rossen Law Firm, to explore how leadership, mentorship, and grassroots marketing have fueled his firm's growth. From a powerful internship program to authentic networking strategies…
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148: New! Updated - Ten Golden Rules of Online Marketing - Law Firm Edition
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1:28:08
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1:28:08In this episode Jay shares the updates to his game changing "10 Golden Rules of Online Marketing," offering new and improved insights tailored for law firms navigating the digital landscape. He share rules like “There are no rules”, The Best Never Rest” and “Lead the Trends”. Berkowitz underscores the method to target projects for innovation, the p…
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147: Ten Golden Rules of Networking for Lawyers with Keith Wasserstrom & Jay Berkowitz
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28:42
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28:42Success in business starts with showing up, but Keith Wasserstrom shows us that true impact lies in turning simple interactions into lasting connections. As a seasoned business advisor and former attorney, Keith has mastered the art of networking and shares how lawyers and professionals can build relationships that drive results. In this episode, w…
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145: Intake Strategies and Emotional Intelligence with Brooke Birkey of Level Up Law Firm Coaching
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34:59
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34:59Emotional intelligence isn’t a nice-to-have, it’s the difference between a good law firm and a great one. Jay is joined by Brooke Birkey, founder of Level Up Law Firm Business Coaching, who shares how emotional intelligence, intake precision, and interdepartmental alignment can transform a firm’s revenue and reputation. From client communication st…
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From 1890 to South Florida: Michael Lessing's Enduring Family Hospitality Legacy (Ep. 54)
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49:45In this captivating 54th episode of Success in South Florida, host Adam Rossen sits down with Michael Lessing, the driving force behind the 135-year-old Lessing's Hospitality Group. Michael shares the incredible journey of building and sustaining a multi-generational family business, offering a unique perspective on adapting through five generation…
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144: Unlock Time & Talent to Transform Your Law Firm with AI. Meet Tim Sawyer of Faster Outcomes
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36:57
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36:57Scaling a law firm isn’t just about getting more cases,it’s about creating systems that let teams thrive without burning out. Jay is joined by Tim Sawyer, the EVP Sales of Faster Outcomes, who shares his journey from private equity exits to founding an AI-powered legal tech company. With a mix of real-world experience and strategic insight, Jay and…
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143: The 10 Golden Rules for Getting Referrals Without Even Asking by Jay Berkowitz & Stacey Brown Randall
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48:41
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48:41Referrals don’t happen by accident. With these strategies you can get referrals without even asking. Jay Berkowitz and Stacey Brown Randall, author of Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion, breaks down the science and systems behind creating consistent, high-quality referrals without uncomfort…
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142: Ten Golden Rules of High-Impact Leadership from Catalytic Leadership’s Dr. William C. Attaway
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38:12
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38:12Most leaders don’t need more hustle—they need more clarity, focus, and intention. Leadership coach and author William C. Attaway joins me as we discuss the 10 Golden Rules of Catalytic Leadership, offering insights that go beyond theory and into real-world impact. From hiring smarter to evaluating success, shifting mindset to delegating authority, …
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How Jeffrey Bast Is Redefining Legal Strategy, Embracing AI & Empowering Young Lawyers (Ep. 53)
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51:40In this thought-provoking 53rd episode of Success in South Florida, host Attorney Adam Rossen talks with Jeffrey Bast, a leading business litigation and bankruptcy attorney, entrepreneur, and co-founder of Bast Amron LLP. Jeffrey shares his inspiring professional journey—from big law to building one of Florida’s most innovative boutique firms—while…
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141: 10 Golden Rules for Running Your Law Firm Like a Business with Bianca Moreiras and Jay Berkowitz
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41:18
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41:18If your law firm’s growth has stalled, it’s probably not because of your legal skills—it’s because you’re missing a playbook. In this episode, business coach and consultant Bianca Moreiras, Founder of Bianca Moreiras & Associates, joins Jay and together they reveal the 10 Golden Rules for running your law firm like a boss. With over 40 years in the…
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140: The Texas Showdown Debate with Attorney Angel Reyes – Does Brand matter in Digital?
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1:24:44When two seasoned legal marketers disagree on what really drives digital marketing results, it’s more than a debate—it’s a playbook in action. Taken from a live Texas Showdown Debate, internet marketing professional Jay Berkowitz goes head-to-head with attorney Angel L. Reyes, III, Founder of Angel Reyes & Associates. Listen as they debate over whe…
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139: Hona Co-Founder Manny Griffiths on Creating Happy Clients for Law Firms with Technology and Automation
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37:32Too many law firms lose trust not because of bad results—but because clients feel left in the dark. In this episode, Manny Griffiths, Co-Founder and CEO of Hona, reveals how law firms can solve the #1 bar complaint—lack of communication—by using smart, automated technology to keep clients consistently informed. Manny shares the story behind Hona’s …
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138: Achieve Flow with Neuroscience, Psychology, and System Hacks: Chris M. King Helps You Unlock Your Next Big Leap
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39:05The key to achieving extraordinary results often lies in how you think, not how much you hustle. I had a powerful conversation with Chris M King, founder of Status Flow, about how law firm leaders and entrepreneurs can achieve exponential breakthroughs using neuroscience, psychology, and system “hacks.” I shared my story, and Chris shared his uncon…
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Erika Buenaventura on Building Community & Leading with Heart in South Florida (Ep. 51)
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48:07In this 51st episode of the Success in South Florida Podcast, host Attorney Adam Rossen sits down with Erika Buenaventura, a powerhouse relationship-builder and the Regional Director of ProVisors South Florida. Erika opens up about her incredible journey—from immigrating to the U.S. at age 12 with no English, to growing the fastest-growing ProVisor…
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137: The Secret to Referral Marketing and Client Retention with Kara Prior, James Publishing
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25:07The best marketing strategy for law firms isn’t just about getting leads—it’s about turning those leads into loyal clients. I sat down with Kara Prior, President of James Publishing, co-founder of James’ Marketing Amplifier and a legal marketing expert, to discuss how lawyers can maximize referrals, create high-converting content, and build trust t…
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136: How Yener Benaroya of Virtual Latinos Helps Law Firms Scale with Virtual Professionals
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33:51
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33:51Delegation isn't just about offloading tasks—it’s the secret to scaling a law firm without sacrificing quality or control. I sat down with Yener Benaroya, Chief Business Development Officer at Virtual Latinos, to discuss how law firms can leverage nearshore talent, streamline processes, and build a more efficient team. Yener shares insights on hiri…
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Hillary Cassel on Overcoming Challenges & Leading with Purpose in Law & Politics (Ep. 50)
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1:15:23
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1:15:23In this 50th episode of the Success in South Florida Podcast, host Attorney Adam Rossen sits down with Hillary Cassel, a dynamic attorney, business owner, and Florida State Representative. Hillary shares her powerful journey—from navigating law school and becoming a prosecutor to launching her own law firm and stepping into the world of politics. H…
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135: How Kenny Eliason of Quilia is Solving the #1 Client Complaint in Law Firms
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33:32Client communication is one of the biggest challenges for law firms, but what if technology could solve it automatically? I spoke with Kenny Eliason, the founder of Quilia, a legal customer communication tool that keeps clients informed and engaged without adding extra work for attorneys. Kenny shares how Quilia improves client satisfaction, reduce…
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134: Cooper Hurley CMO Cassidy Lewis Shares Marketing & Grassroots Strategies and Her Secret for Generating Client Referrals
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34:00The key to standing out in legal marketing isn’t just about spending more—it’s about building relationships, leveraging data, and mastering the client experience. I spoke with Cassidy Lewis, an expert in legal marketing and Chief Marketing Officer at Cooper Hurley Injury Lawyers, about the power of grassroots marketing, referral strategies, and age…
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Alvaro Freites on Overcoming Adversity & Building a Thriving Contracting Business (Ep. 49)
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42:50In this 49th episode of the Success in South Florida Podcast, host Attorney Adam Rossen sits down with Alvaro Freites, a seasoned entrepreneur and general contractor, who built Casa Bella Design Group from the ground up. Alvaro shares his inspiring journey—from immigrating to the U.S. as a teenager and struggling through the 2008 recession to becom…
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133: Pro Tips for Using VAs and More from LauLau Remote Offshore Staffing Founder, Anna Lautenschlaeger
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44:16It seems like everyone is getting a VA - Virtual Assistant these days, and our guest this week has 5 VAs and she helps law firms, and other businesses hire the best VAs and legal staff too! Don’rt miss my conversation with Anna Lautenschlaeger, from LauLau Remote Offshore Staffing, an expert in legal staffing and business growth, plus Anna is aweso…
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132: Law Firm Strategist Erica Caviness Shares How Firms Can Grow with Purpose
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24:22True business growth happens when leaders embrace change, define success clearly, and build teams that can execute without them. I met with Erica Caviness, a legal industry expert, to explore how law firm owners can shift their mindset, create strong leadership structures, and implement processes that drive real results. Erica emphasizes the import…
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Laura Vesga on Transforming Alternative Education & Leading School Turnaround Success (Ep. 48)
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47:43In this 48th episode of the Success in South Florida Podcast, host Attorney Adam Rossen sits down with Laura Vesga, a seasoned educator and school turnaround leader, who serves as the principal of North Gardens High School in Miami Gardens, FL. Laura has dedicated her career to helping underserved student populations succeed in alternative educatio…
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131: SOPs and How Adi Klevit Helps Businesses Thrive with Process Documentation
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35:55Success isn’t just about growing your business—it’s about building systems that allow it to thrive without you. I had the opportunity to speak with Adi Klevit, an expert in process documentation and business efficiency, about how professionals can create scalable systems to maintain consistency, improve training, and free up time. Adi shares insigh…
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130: 2-Time GLaM Award winner Tim Semelroth on Marketing a Winning Law Firm
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43:01The path to standing out in a crowded field doesn’t start with gimmicks; it begins with authentic connections, strategic planning, and consistency. I had the pleasure of speaking with Tim Semelroth, a leader in personal injury law and digital marketing innovation, who shared how his team’s efforts have earned them back-to-back GLaM Awards. From lev…
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Carlos Ferreyros on Building a Real Estate Law Firm & Mastering Property Management (Ep. 47)
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47:30In this 47th episode of the Success in South Florida Podcast, host Adam Rossen sits down with Carlos Ferreyros, a real estate attorney and founder of Ferreyros Law, PLLC, to discuss his journey in real estate law, property management, and entrepreneurship. Carlos shares his experiences from being born in Venezuela and moving to Florida at the age o…
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129: Sales-Free Selling: Insights from Steve Fretzin on Building Relationships
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42:29
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42:29The secret to growing a successful business isn’t just about working harder—it’s about building smarter relationships and leveraging time efficiently. I had the privilege of speaking with Steve Fretzin, a seasoned coach for professionals, who specializes in helping lawyers master business development without the pressure of traditional selling. Ste…
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128: Ivy Slater on The Art of Law Firm Leadership and Succession Planning
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38:53Success in business is about more than hard work—it’s about crafting a vision, building strategies, and surrounding yourself with the right people. Ivy Slater brings her experience as a successful entrepreneur and coach to help law firms and professionals unlock their potential through strategic growth and succession planning. By aligning personal …
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Amanda Demanda on Building a Community-Driven Law Firm & Legal Marketing Strategies (Ep 46)
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54:10In this 46th episode of the Success in South Florida podcast, host Adam Rossen speaks with Amanda Demanda, founder of Amanda Demanda Injury Lawyers. A proud Miami native, Amanda shares her journey from growing up in a Cuban immigrant family to building a law firm that centers on serving the Hispanic community. She discusses the unique needs of Span…
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127: From The Derby to Courtrooms to Kentucky Bourbon: Legal and Business Insights from Andre Regard
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46:04Behind every successful lawyer is a blend of expertise, adaptability, and a knack for storytelling—and Andre Regard exemplifies all three. Today I am joined by Andre, whose journey spans from the horse tracks of Kentucky to bourbon distilleries and high-stakes litigation. He shares insights on building a versatile legal career, the art of client se…
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126: Law Firm Profitability and Business Process with Mark Khazanovich from KORE Accounting Solutions
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34:27If you’ve ever wondered how law firms can achieve financial efficiency and unlock sustainable growth, this episode has a wealth of insights. I sat down with Mark Khazanovich of KORE Accounting Solutions to dive into the tools and strategies every law firm needs to thrive in 2025 and beyond. Mark shared how his firm specializes in helping law practi…
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125: Streamlining Law Firm Accounts Receivable with Matt Darner from Collbox
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32:05
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32:05Are you looking for some strategies to stabilize your law firm’s cash flow? In this episode, I sit down with Matt Darner, co-founder of Collbox, to uncover the secrets to mastering accounts receivable and build a financially sustainable practice. Matt shared valuable insights into the importance of cash flow management and collections for law firms…
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124: How to Create Your Annual Business and Marketing Plan – The 2025 Playbook for Law Firms
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51:41Welcome to our annual planning session! I dive deep into the strategies and tools you need to build a winning business and marketing plan for 2025. From setting objectives to developing your strategies and tactics, I break down the steps to help your firm thrive. And to make it easier, I’ve created a downloadable Workbook and Worksheet to help you …
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David Benn on Scaling a Law Firm, Overcoming Fear, & Winning in South Florida (Ep 45)
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49:23In this 45 episode of the Success in South Florida Podcast, host Adam Rossen speaks with David Benn, co-founder of Work Injury Rights, about his remarkable journey in workers' compensation law. From overcoming the fear of uncertainty to building a successful law practice across Florida, David shares his valuable insights on law firm growth, leaders…
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123: Meet Lawyerist CEO Stephanie Everett – Creating Scalable Law Firms
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37:00Ever wonder what it takes to scale your law firm while reclaiming your life? Stephanie Everett reveals the blueprint for building a thriving practice that works for you, not the other way around. I had the pleasure of speaking with Stephanie Everett, CEO of Lawyerist. Stephanie shared her fascinating journey from practicing attorney to managing a 2…
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122: Chris Ronzio from Trainual on Transforming Training, New Employee Onboarding and Processes for Scalable Success
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48:34Do you want to scale your business without being tied to every detail? Our guest today Chris Ronzio, the founder of Trainual, shares the secrets behind creating a streamlined, scalable business through effective systems and SOPs. Chris shared his journey from running a sports video production company to creating Trainual, a game-changing software t…
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121: Secrets of High-Converting Law Firms: Proven Intake Strategies with Attorney Ben Leader, Chad Kerby, and Adam Reiman
1:28:11
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1:28:11For our latest webinar I hosted an incredible panel of experts—Ben Leader, Adam Reiman, Chad Kerby, and Gary Musler —where we uncovered game-changing intake strategies that can revolutionize law firm conversion and client acquisition. From optimizing response times to implementing effective lead tracking and follow-up systems, we explored how firms…
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Andres Muñoz on Career Shifts, Entrepreneurship, and Winning in South Florida (Ep 44) #law
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52:45Join Adam Rossen for another captivating episode of Success in South Florida podcast featuring Andres Muñoz, a litigation partner at Romano Law. Andres shares his remarkable journey from mechanical engineering to law, and how his career path took unexpected turns through Manhattan's prestigious law firms, the Queens County District Attorney's Offic…
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120: Attorney, Law-Di-Gras host, founder of Justice HQ and Attorney Share: meet lawyer-entrepreneur Robert Simon
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40:16I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved …
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119: Automate, Communicate and Innovate with Tech Experts Edward Kirk, Jay Sarmaz, Kellen Brown and host Jay Berkowitz
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1:14:14Automate, Communicate and Innovate! At our most recent live event I had the privilege of hosting a stellar panel featuring Edward Kirk, Kellen Brown, and Jay Sarmaz, where we explored cutting-edge tools that are transforming business marketing and client engagement in the legal industry. We dove deep into the role of technology in enhancing everyth…
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118: Raquel Gomes from Stafi shares insights on staffing solutions for Law Firms
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33:15Hiring great resources as VAs, paralegals and office staff can transform your law firm’s productivity, profitability, and your work-life balance. In this game-changing episode I am joined by Raquel Gomes, the founder of Stafi, a unique staffing solution tailored specifically for small and mid-sized law firms. Raquel shares her journey from corporat…
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117: The App for Law Firm Client Communications – Meet Case Status CEO Andy Seavers
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37:41Discover how streamlining client communication can transform your law firm’s success. I had the pleasure of speaking with Andy Seavers, co-founder and CEO of Case Status. Andy and I delved into the critical role that client communication plays in the legal industry and how Case Status is transforming client engagement for law firms. Andy shared how…
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116: Strategies from Greg Crabtree’s Fantastic Book – Simple Numbers for Big Profits
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34:22Today I welcome Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits, to dive deep into the most common sense financial strategies that I have ever used. Greg shares his straightforward approach to accounting, including focusing on gross margin instead of just revenue, and why achieving a labor efficiency ratio of 2:1 is critical for…
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Glen Frost on Tax Law, Growth Strategies, and Winning in South Florida (Ep 43)
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35:59In this insightful episode of the Success in South Florida podcast, Adam Rossen welcomes Glen Frost, the Founder and Managing Partner of Frost Law. Glen shares his journey from Maryland to South Florida and the growth of Frost Law into a powerhouse with over 80 employees and a unique focus on tax controversy, estate planning, and business law. Glen…
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115: 16 Million Views on YouTube – Attorney Jeff Hampton’s Guide to Growing Your Law Firm with Video
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52:42Today, we’re diving into the YouTube strategies that transformed Jeff Hampton’s business and can do the same for yours. My guest today, Jeff Hampton is founder of two highly successful law firms in Texas. Jeff shared invaluable insights into leveraging YouTube as a powerful tool for law firm marketing. He walked us through his YouTube journey, from…
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114: Mastering Law Firm Strategy with Fractional COO Craig Paxson
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37:32Today I’m excited to sit down with Craig Paxson, a seasoned fractional COO specializing in small law firms of up to 20 employees. In this episode, we dive deep into the key strategies that drive success in both law and business, focusing on the importance of a clear value proposition and long-term vision. Craig shares his experience using tools lik…
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113: LegalSoft’s Adam Reiman on Transforming Legal Intake, Law Firm Growth and Client Conversion
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45:18Today our special guest is Adam Reiman from LegalSoft. Adam brings a wealth of knowledge from his background in sales, digital marketing, and the legal sector. In this episode, he shares actionable strategies for law firms to boost their operations through virtual assistants, efficient intake processes, and structured client communication. We explo…
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112: From Strategy to Success: Essential Law Firm Management Techniques Webinar with Bill Biggs & Dominic Grew
1:43:19
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1:43:19Today, I’m joined by Bill Biggs and Dominic Grew to discuss essential strategies for law firm management and business growth. Bill Biggs is one of the world’s leading experts in law firm team culture and leadership, shares insights from his role as a Chief Team and Culture Officer, and his experiences working with top athletes like Johnny Manziel a…
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Wayne Baxter on Supporting Canadian Leaders' Success in South Florida (Ep 42)| Relocation Strategies
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50:20In this 42nd episode of the Success in South Florida podcast, Adam Rossen sits down with Wayne Baxter from One Capital Management. Wayne shares his incredible journey from Canada to the United States and his role as a senior executive manager. With a focus on building relationships and community, Wayne discusses his experiences with the professiona…
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