144: Unlock Time & Talent to Transform Your Law Firm with AI. Meet Tim Sawyer of Faster Outcomes

Ten Golden Rules Internet Marketing for Law Firms Podcast

Scaling a law firm isn’t just about getting more cases,it’s about creating systems that let teams thrive without burning out.

Jay is joined by Tim Sawyer, the EVP Sales of Faster Outcomes, who shares his journey from private equity exits to founding an AI-powered legal tech company. With a mix of real-world experience and strategic insight, Jay and Tim unpack how AI can unlock time, talent, and transformation inside a law firm. From automating medical summaries to preserving founder knowledge, listen as they explore how law firms can use technology to scale smarter, serve better, and future-proof their businesses. Whether it’s building brand consistency or planning a long-term exit, this conversation delivers real talk on what it takes to lead with intention in the legal world.

Key Topics

3:10 – How speed networking and structured lunches led to valuable client relationships

6:37 – Why stepping away from a long-time W2 job sparked an entrepreneurial reset

7:47 – How a digital marketing company for insurance evolved into a legal tech startup

9:04 – Why law is still in the early stages of true AI adoption

9:42 – How Faster Outcomes streamlines case prep through OCR and document summaries

10:33 – What makes human-in-the-loop AI critical for legal document generation

10:52 – How uploading MedChrons allows for real-time querying and summarization

11:31 – Why building a private knowledge base changes how legal teams operate

12:11 – How law firms with disorganized systems can centralize their IP for efficiency

13:00 – How AI preserves institutional memory from legacy founders and rainmakers

14:01 – Why AI is perfect for law firm succession planning and sustainable scaling

14:55 – How “Ask Jeff” became a custom AI agent that supports a whole legal team

15:50 – What personal legacy and family preservation can look like using this same tech

16:54 – The three business levers Tim uses to analyze any business: find, serve, and keep

18:00 – Why leadership and alignment are the hidden drivers behind every successful system

18:52 – How poor onboarding—not poor software—is often the real barrier to adoption

19:37 – Why five-star service needs to be as intentional as your marketing spend

20:51 – How keeping clients informed improves reviews, SEO, and overall firm success

21:31 – Why founders should run their firm as if they were selling it tomorrow

23:07 – Why analyzing KPIs from an investor’s point of view can drive smarter decisions

23:52 – What a lawyer starting out should focus on first (hint: marketing and messaging)

25:16 – Why brand consistency matters more than competing with big-budget competitors

26:18 – What lawyers often underestimate when launching a firm—especially in PI

26:49 – The one priority every large firm should focus on: alignment before AI

27:31 – Why explaining the "why" behind change is key to team buy-in

28:43 – How Tim uses ChatGPT to enhance clarity and cut writing time

29:42 – A look into Tim’s health transformation and longevity-focused lifestyle

30:38 – Inside Tim’s personal pub—and why it’s covered in cork

32:04 – How Sapiens and Nexus shaped Tim’s thinking around branding and evolution

32:50 – Why TikTok’s algorithm delivers fast insights for focused content consumers

33:34 – A new book recommendation from TGR Live: Outlive by Peter Attia

34:31 – How Faster Outcomes helps lawyers spend more time doing what they love

Resources Mentioned

Books

• Sapiens by Yuval Noah Harari – https://a.co/d/3WziBIl
• Nexus: A Brief History of Information Networks by Yuval Noah Harari – https://a.co/d/fQ5hnn4
• Outlive by Peter Attia –https://a.co/d/28no1HD
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Technology & Tools

• ChatGPT – https://chat.openai.com
• Microsoft Notebook
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Podcasts

• Legal Keys Podcast by Faster Outcomes - https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791766239

About our Guest:

He’s a two-time INC 500 President and Co-Founder with private equity exits totaling $90 million. Over the past 25 years, I’ve helped drive revenue for high-growth startups and taught sales, marketing, and leadership strategies to over 10,000 professionals across industries.

His teaching is centered on a simple concept: every successful business must FIND, SERVE, and KEEP customers profitably.

Today, he brings that passion to Faster Outcomes, where he is focused on helping law firms leverage AI and technology to improve performance, drive growth, and make a lasting impact.

https://fasteroutcomes.com/

https://www.linkedin.com/company/faster-outcomes/

https://www.youtube.com/@fasteroutcomes

https://www.instagram.com/fasteroutcomes/

https://www.facebook.com/people/FasterOutcomes/61568663980723/

https://www.tiktok.com/@faster_outcomes

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

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