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Small Business BS

Adam Witmer and Jeff Gargas

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Simple business strategies for entrepreneurs. Ignite your entrepreneurial spirit with the ultimate blend of fun and powerful discussion on small business BS (AKA, Business Strategies). Each week, Adam Witmer and Jeff Gargas bring you actionable BS, creative marketing ideas, and clever growth hacks—all delivered with their signature energy and passion for small businesses. Whether you're launching a side hustle or scaling your brick-and-mortar store, join us for simplified but effective strat ...
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Hosted by Alex Green, Stereo Embers: The Podcast is a weekly podcast airing exclusively on Bombshell Radio (www.bombshellradio.com) that features interviews with musicians, authors, artists and actors talking about the current creative moment in their lives. A professor at St. Mary's College of California, Alex is the Editor-In-Chief of Stereo Embers Magazine (www.stereoembersmagazine.com), the author of five books and has served as a Speaker/Moderator for LitQuake, Yahoo!, The Bay Area Book ...
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In this episode, we discuss the inevitable emotional roller coaster all entrepreneurs, creators, and business owners will need to deal with. How do we survive the ups and downs of business successes and failures? We explore the idea of identifying what is urgent versus what is important, and where we allow ourselves to invest the limited amount of …
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"Hue Mirror"In Illness as Metaphor, Susan Sontag once wrote: “Illness is the night side of life, a more onerous citizenship. Everyone who is born holds dual citizenship, in the kingdom of the well and in the kingdom of the sick. Although we all prefer to use the good passport, sooner or later each of us is obliged, at least for a spell, to identify…
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"Dance With Me"The married Michigan duo of Annagail are hard to categorize because of their startling musical range. With The Smiths, Steve Earle, Emmylou Harris and The Foo Fighters, Annagail's running through their musical DNA, Jared and Jennifer aren't afraid of a folk song or a pop song or a blues song or a roots song. It's fair to say that the…
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Imposter Syndrome, Beginner's Syndrome, and Bully Syndrome. What are they, how do they impact our small business, and how do we overcome them? Whether you're a creator, an entrepreneur, or a small business owner, you almost certainly deal with at least 1 of these...like 2 or all 3. Let's explore how we can get through these additional challenges.…
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"Remembering Mark Stewart of The Pop Group"Throwing curveballs at the moon is how The Pop Group's Mark Stewart describes the creative process and it might also very well be the perfect description of the Pop Group's career. Unconventional, ferociously innovative, and delightfully idiosyncratic, The Pop Group have never cared about what's happening …
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“New Girl Syndrome”The New Zealand-born Lisa Crawley has fearlessly created art and then just as fearlessly followed that art all over the world. From a small town in Japan to a cruise ship to Los Angeles, Crawley is not afraid of the hard miles and she’s bravely traversed the globe performing wherever she can. Armed with a luminescent voice and me…
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"Face Of 68"The Connecticut-born Peter Holsapple isn't hiding his age--his new album Face Of 68 proudly blares it in its title and though the 68 is representative of his current chronology, like our old friend Billy Bragg, he knows that number is a temporary thing and another waits in front of it. So, to honor this moment in his life, Holsapple's t…
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The buyer's journey is a foundational element for effective sales funnels. Understanding how your target audience gets to the point of making a purchase should inform the design of all your sales funnels. Explore Adam's "FEEL" framework: Find It, Experience It, Engage It, and Love It. This helps us guide potential customers from discovery to loyal …
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In this episode we explore sales funnels through the lens of Adam going through the sales process of a time share. We cover a foundational understanding of sales funnels, explaining them as the path a customer takes from discovering a business to making a purchase. Businesses of all types can apply the principles of a sales funnel, even through som…
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"GPYR"I'm admittedly a bit fixated on a 16 year old Josh Joplin getting in the van and driving away from his family, his friends and high school in order to blaze his own musical trail out there in the American wild, but I think I'm mostly fixated on that for both its ambition and its bravery. For starters, it's cool that Josh had the belief the wo…
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In this episode, we discuss diversifying income streams, particularly for those in corporate jobs or with established businesses. Jeff and Adam explore the idea of side hustles as a "life preserver" in a changing career landscape where the traditional corporate ladder is less prevalent. We share stories of using side hustles to navigate career chan…
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"The Rain Never Came"As The Delevantes,the New Jersey-born Mike Delevante and his brother Bob put their stamp on the '90s by releasing two perfect albums of shimmering Americana: 1995's Long About That Time and 1997's Postcards From Along The Way. They were pretty much crushing it; they appeared on Conan, had a #1 album on the Gavin Americana chart…
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"Developer"Formed in the mid-80s in Missoula, Montana by high school pals Tim Midyett, Joel R. Phelps and Andy Cohen and rounded out by Seattle-born drummer Michael Dahlquist, Silkworm remain one of the most singular indie rock bands of all time. They relocated from Montana to Seattle in 1990 and then the real fun began. Their 1994 album In The Wes…
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In this episode, we explore 7 types of business owners, from employees to investors. We challenge the conventional notion that businesses must constantly expand, highlighting the potential for fulfillment at any stage. Self-awareness is the key when determining the right fit for a business owner based on your skills and happiness.…
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"House Of Steam"Putting it simply the L.A.-born Nels Cline's resume' is so deep, to quote Mark Eitzel, it "would make the ocean proud." The guitarist and composer is one of the most respected names in the business and though he's perhaps best known these days for being the guitarist of Wilco, let's not single story Mr. Cline, because his bodyof wor…
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In this episode we discuss the SWOT Analysis framework for small businesses and entrepreneurs to identify their Strengths, Weaknesses, Opportunities, and Threats. We share some real examples of how businesses can utilize SWOT to identify potential issues and opportunities.By Adam Witmer and Jeff Gargas
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"Anything At All"Since the late '90s, the Pennsylvania-born musician Denison Witmer has been quietly producing one of the most stirring and affecting bodies of work in modern music. That body of work is also one of the most consistent. With close to fifteen albums under his belt, including Of Joy And Sorrow, Philadelphia Songs and The Ones Who Wait…
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In this episode, we explore more about your business strategy. We bounce to a few different pieces, such as the importance of making working ON your business a priority, a simple framework for strategic planning, and the distinction between urgent tasks and important strategies.By Adam Witmer and Jeff Gargas
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“Forwards”For more than 40 years the Welsh band the Alarm have been one of the most consistent acts on the planet, playing songs with conviction, heart and belief. With almost 20 studio albums under their belts, along with a discography that includes live albums, box sets and EPs, The Alarm are one of those bands where you pretty much want everythi…
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This episode focuses on email marketing strategies for businesses of all sizes. We dive into what email marketing is and how it can be a cost-effective tool for driving sales and building customer relationships. We discuss how businesses can use email to stay connected with customers, provide valuable information and reminders, and ultimately conve…
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"Drop The Man"Persona is easy if you're an artist that doesn't perform under your own name. The separation there is pretty simple and it's easy to keep the character's life out of yours.But what if the character has the same name? I'm talking today or course, about Zoe Ko, whose Zoe Ko persona happens to share the name with the real Zoe Ko.You can …
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In this episode we discuss the importance of understanding key financial numbers for small business owners. We debate the necessity of complex financial reports versus focusing on essential metrics like cash flow and your cashflow runway. The key is tailoring the systems for your business's financial management to individual business needs. Often, …
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"23"If I hadn't received an email from Oregon way back in 2010, this episode would never have happened. Out of nowhere, 15 years ago, I got a letter from Dave Cantrell who wrote a very kind email about my 33 1/3 book on The Stone Roses. The lovely things he said were...lovely and deeply appreciated, but what really stood out to me where a couple of…
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"What I Deserve"Over the course of almost fifteen albums, Kelly Willis has made a pretty good case that she's one of the greats. The Oklahoma-born singer/songwriter is not only a beautiful and affecting singer, her phrasing is filled with purring vowels, consonants fearlessly taking sharp corners and delicious diction which powers each number with …
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"Mr. Luck & Ms. Doom"Led by Willy Vlautin, Richmond Fontaine's nearly fifteen album discography is a delicious blend of ramshackle post-punk and rootsy bliss. Meanwhile, Vlautin's books bring to mind Steinbeck, Hemingway and Carver and they traverse the American landscape and find that hope and despair are oftentimes shacked up in the same hotel ro…
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In this episode, we discuss branding and your brand. We chat through the history of branding and how it got to what we know it as in today's marketing, and dive into what you brand actually is. (hint: it's not your logo) For more information and free resources, go to www.smallbusinessbs.com.By Adam Witmer and Jeff Gargas
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"Lookaftering"Well, we talked about doing the thing and the fact of the matter is, the British-born Vashti Bunyan started doing the thing pretty early. In the 1960s, while studying at the Ruskin School of Drawing and Fine Art at Oxford, Bunyan was expelled for focussing more on making music than on drawing. So she went home and started making music…
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In this episode, we discuss the importance of identifying a target audience for your business. Defining the target audience involves understanding the specific groups of people most likely to purchase your business's products or services. For more information and free resources, go to www.smallbusinessbs.com.…
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"Run With Me"The Ontario-born Bry Webb formed the underground outfit The Constantines out of the ashes of the emo band Shoulder in 1999. With their jagged guitars, tribal drums, snarling bass lines and Webb's ferocious vocals along with his poetic lyrics, The Guelph-based Constantines were one of those rare bands that seemed to arrive fully formed.…
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In this episode we discuss the importance of a strong value proposition for small businesses. Your value proposition is a clear statement of the benefits your company offers, and is crucial for both internal understanding and external marketing. We explore the example of a coffee shop to illustrate how a value proposition, such as community focus o…
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"If I Was"Midge Ure is a one-man highlight machine. The Scottish born Ivor Novello Award winning musician was in the pop band Silk, the post-punk outfit Rich Kids with Glen Matlock of the Sex Pistols, the synth band Visage, the rock band Think Lizzy and the new wave band Ultravox. If you were wondering if Ure has range, the answer is: yes. Aside fr…
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This episode focuses on website best practices for small businesses. We discuss the importance of your website's "above the fold" content and its role in attracting and retaining visitors. We'll also highlight the significance of consistent branding and language throughout your website and discuss the challenges faced by solopreneurs in building a …
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In this episode, we discuss website builders for small businesses. We compare popular platforms like WordPress, Squarespace, Wix, and Weebly, and how to decide which is best for your business's needs. We'll chat through the trade-offs between ease of use and customization, why experimenting with free trials is the best way to find the best fit, and…
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In this episode, we discuss the different purposes a small business website can serve, ranging from a simple online presence ("online sign") to a fully functional e-commerce platform ("online sales department"). We explore determining your website's purpose based on your business's needs and goals, and also touch a little on website design consider…
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Welcome to the first episode of Small Business BS! In this episode, Adam and Jeff introduce themselves and share a little about their backgrounds, how they go here, and why we started this show. This podcast aims to share our entrepreneurial journeys, offering relatable insights and actionable strategies for small business owners. Each episode will…
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"I Still Want To Share"The London-based singer/songwriter Sophie Jamieson's sophomore album I Still Want To Share is a stunner. The follow-up to her 2022 debut Choosing, which, I'd like to add, was my album of the year,I Still Want To Share is a deft and moving collection of indie folk that's stark and sweeping and textured and spare. I know textur…
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"High Tide"Comprised of three classically-trained musicians and friends from Boise, Idaho, Blood Lemon is an energetic power trio that was formed in 2018.Their new EP Petit Deaths finds the band sounding as confident as ever. Recorded in Joshua Tree, the mysteries of the desert proved to be aninspiring environment and as a result, Petit Deaths race…
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"Midwinter Swimmers"Since 1986 the Pennsylvania outfit The Innocence Mission have quietly been crafting one of the most affecting songbooks in modern music. The nearly fifteen albums in their discography, including Birds Of My Neighborhood, Glow, We Walked In Song and their new one, Mid-Winter Swimmers, have found The Innocence Mission elegantly as…
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“Merry Christmas, Emily”David Lowery does so many things, his CV needs a sequel. He's a professor, a mathematician, a writer, a musician, a producer and an entrepreneur. He's also the singer of two of my all-time favorite bands: Cracker and Camper Van Beethoven. Let's start with the former. Lowery formed Camper Van Beethoven when he was a student a…
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"Swept Away"Is this an emergency episode of the podcast? Kind of. And by kind of, I mean...yes. It is. It's actually quite urgent because art is at stake and without art, we have nothing. This show is about the current creative moment in an artist's life and on that front, this episode couldn't be more on the nose. My guest today on the show is cur…
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"Shelters"If you think you recognize the name Josh Lovelace, you probably do. Lovelace's full-time job is the keyboardist of the South Carolina outfit NEEDTOBREATHE, a band he's been with since 2011. Lovelace is a busy dude, but the Tennessee-born musician has found time to not only play with NEEDTOBREATHE, but he's also put out a handful of spirit…
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“Shapes & Forms"There’s nothing Sandra Bernhard can’t do: she’s an actor, a singer, a comic, a radio host, an author and a pioneer of the one-woman show and the list goes on. I was going to say that in many ways, Sandra Bernhard is the Shohei Ohtani of entertainment, but that’s not totally accurate because she’s been around longer, so the right way…
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“Here And Now”Letters To Cleo may seemed to have suddenly shown up on the pop culture landscape in 1994, but the fact is, the Boston outfit had been grinding it out on the club since 1990. Their single “Here and Now” was an instant classic—a melodic dose of perfect pop stomp that showcased singer Hanley’s powerful vocal delivery. The band tore thro…
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"Thanksgiving Day Special"There's a lot of things I miss about being a kid--somebody else driving, somebody else making dinner, not having to pay bills, not having to shave or get gas or pay rent--I was just going mention one or two things, but apparently I'm not pleased about being an adult. The reason why I brought this up is because the one thin…
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“Who We Are”The London-born pianist, singer, composer and bandleader Ashley Henry is one of the most inventive, fascinating and altogether thrilling musicians out there. Educated at the Royal Academy of Music, Henry’s work is informed by a love of classical music sure, but also a love of jazz, trip-hop, reggae soul, dub and hip-hop. Imagine if Moza…
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"Unbreakable Heart"The Texas-born Amber Martin has no regrets. The singer/songwriter has lived quite a life and it's one that found her moving coast to coast in the name of art. But geography aside, Martin moves relentlessly forward and doesn't look back with revisionist repentance. She'll tell you all about that, so let me fill you in on the other…
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