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#25: Content Marketing Part 3 - Lead magnets - What they are, why they are important, and how to create lead magnets that work.
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Lead magnets are free resources offered in exchange for contact information, used to build email lists and nurture potential customers. Lead magnets are different than discovery tools like podcasts. In this episode we share a variety of examples of effective lead magnets for different industries. More examples at smallbusinessbs.com
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