Best Alex Danner Podcasts (2025)

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Episode 65 - SEO + GEO: New Formula for Ranking Your Fence And Deck Business 1:13:56

22h ago1:13:56

1:13:56

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover: ✅ 10 critical elements that enhance your website’s conversion rate ✅ How to define your ideal customer avatar ✅ Real website examples showing what works—and what doesn't ✅ Live SEO audits of attendee websites If you have any qu…

1
Episode 64 - From Basements to Deck Builds: Josh Steinman’s Growth Journey 43:56

5d ago43:56

43:56

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad. 🔑 In this episode, you'll learn about: Josh’s transition from interior remodelin…

1
Episode 63 - Designing Next-Level Outdoor Spaces with Zachary Leamer of Sasquatch Decks & Patios 39:46

13d ago39:46

39:46

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects. Topics covered in this episode:…

1
Episode 62 - From Napkin Sketch to Award-Winning Deck 46:59

1M ago46:59

46:59

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, ho…

1
Episode 61 - How Kenny Ritter Won 3 NADRA Awards with One Project 43:47

2M ago43:47

43:47

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on…

1
Episode 60 - Kelly Crow on Winning a NADRA Award & Building High-End Decks 53:29

2M ago53:29

53:29

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category. We dive into: ✅ His background in home ren…

1
Episode 59 - Alex Larson of TL Decks on Niching Down, Business Growth & Systems 53:58

2M ago53:58

53:58

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—includin…

1
Episode 58 - Dan Stendeback of Valer Builders on NADRA Awards & Outdoor Living Innovation 45:39

3M ago45:39

45:39

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how …

1
Episode 57 - 13-Time NADRA Award Winner Dan Pettit on Illuminating Deck Design 41:38

3M ago41:38

41:38

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨ Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an u…

1
Episode 56 - From Ontario to NADRA Awards: Phil Andrews’ Decking Journey 36:02

3M ago36:02

36:02

In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆 Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Dec…

1
Episode 55 - Transform Your Site into a Lead-Generation Powerhouse 1:20:01

3M ago1:20:01

1:20:01

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience. Additionally, we’ll walk through real-life website optimization e…

1
Episode 54 - Winning Back-to-Back NADRA Awards with Clark Crosson of Crosstek Construction 28:38

3M ago28:38

28:38

In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his ap…

1
Episode 53 - Digital Marketing Best Practices for Deck Builders 1:38:28

4M ago1:38:28

1:38:28

Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business. Topics Covered: Alex's proven Hierarchy of…

1
Episode 52 - Building Award-Winning Decks: Jonathan Moeller’s Success at the NADRA Summit 39:57

4M ago39:57

39:57

In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this …

1
Episode 51 - Why You Should Offer Financing - Larry Collins with HFS Financial 38:16

4M ago38:16

38:16

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow …

1
Episode 50 - Jon Irwin on Building a 5M+ Following 56:01

5M ago56:01

56:01

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jon Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and co…

1
Episode 49 - How To Build a Showroom with Zach Grist at Piedmont Decks 34:37

5M ago34:37

34:37

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Zach Grist, founder of Piedmont Decks, a rapidly growing deck and outdoor living company in North Carolina. Starting his business in 2023, Zach has achieved remarkable growth, tripling revenue in just one year and crossing the $1 million mark—a milestone many contrac…

1
Episode 48 - From Marine Corps to National Sales Leader: Scot Sheffield’s Fortress Journey 52:21

5M ago52:21

52:21

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Scot Sheffield, National Sales Director of Wholesale at Fortress Building Products, a company recognized as one of Dallas’s Mid-Market 50 Fastest Growing Companies for two years running, with revenues under $750 million. Scott shares his journey from a construction wor…

1
Episode 47 - From House Flipping to $2.5M in Coastal Construction with Grant Smith 45:35

6M ago45:35

45:35

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Grant Smith, owner of SimpleSide Construction, a thriving business in the Outer Banks of North Carolina. At just 34 years old, Grant has scaled his company to $2.5 million in revenue over nine years, serving one of the harshest coastal environments in the U.S. Gran…

1
Episode 46 - Capturing Missed Leads with Nicole Rivera from Jill’s Office 53:20

6M ago53:20

53:20

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner is joined by Nicole Rivera, Director of Sales and Marketing at Jill’s Office, a premier answering service for contractors and home service businesses. Jill’s Office helps companies in the fencing and decking industries capture leads and enhance customer service by offering 24/7 c…

1
Episode 45 - Building a $6M Decking Empire with John Lea of Decksouth 1:09:46

7M ago1:09:46

1:09:46

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with John Lea, founder of Decksouth, a leading design-build company specializing in luxurious outdoor living spaces. Since its beginnings in 1998, Decksouth has grown into a $6 million operation, employing over 50 team members and servicing high-profile clients throughout th…

1
Episode 44 - Google Maps Pack Domination 52:57

8M ago52:57

52:57

Ready to rise to the top of local search results? Hosted by Alex Danner, founder and CEO of Fence & Deck Marketers, this episode will give you all the tools and strategies to claim your spot in the Google Map Pack and stand out in 2024! 🔎 What you'll learn: 1️⃣ Latest Google Map Listing updates: Stay ahead with the newest changes to how Google rank…

1
Episode 43 - From Crown Molding to Tropical Hardwoods: Laura Basili’s Journey with Brazilian Lumber 49:33

8M ago49:33

49:33

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Laura Basili, better known as the Real Deck Diva on Instagram and co-founder of Brazilian Lumber. Laura shares her fascinating journey of how a chance project in interior remodeling led to the creation of a thriving business specializing in tropical hardwoods like Ipe, …

1
Episode 42 - Nick Stevens from Legacy Decks on Driving Success in a $5-6 Million Business 57:31

8M ago57:31

57:31

In this insightful episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Nick Stevens, Senior Sales Consultant at Legacy Decks—a thriving $5-6 million deck business in South Carolina. Nick shares his experience in sales, offering valuable tips on how contractors can improve their sales process, turn leads into conversions, and ul…

1
Episode 41 - Exploring TimberTech with Jeff Wilkins 39:50

8M ago39:50

39:50

In this exciting episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Jeff Wilkins, Contractor Development Manager at TimberTech, to discuss the latest innovations and product offerings from one of the industry’s top decking brands. They dive into everything TimberTech has to offer—not just their renowned deck boards, but …

1
Episode 40 - Building a Legacy: Inside NADRA with Founder Michael Beaudry 1:05:17

9M ago1:05:17

1:05:17

Welcome back to the Fence & Deck Mastery Podcast with your host, Alex Danner! In this exciting episode, Alex sits down with Michael "Pops" Beaudry, the esteemed founder of the North American Deck And Railing Association (NADRA). Join Alex and Michael as they dive deep into the history and impact of NADRA, the leading association in the deck industr…

1
Episode 39 - A look Inside Deckorators & Their Rapid Growth w/ Chris Berg 40:02

9M ago40:02

40:02

In this episode of the Fence & Deck Mastery podcast, Alex Danner sits down with Chris Berg, a seasoned territory manager for Deckorators, to explore the strategies and insights that have fueled Deckorators' impressive growth in the decking industry. Chris shares his firsthand experiences, discusses the key factors behind the brand's success, and of…

1
Episode 38 - Eric Fortenberry on JobTread's Growth to $8 MILLION in sales 1:02:43

9M ago1:02:43

1:02:43

In this episode of the Fence & Deck Mastery podcast, host Alex Danner sits down with Eric Fortenberry, the founder and CEO of JobTread Software. Eric shares his journey from leading a general contracting company to developing JobTread, a groundbreaking construction estimating and project management software. Discover how Eric's passion for innovati…

1
Episode 37 - 2024 Social Media Guide for Fencing & Decking Businesses 56:34

9M ago56:34

56:34

In this episode, we dive into the ultimate 2024 Social Media Guide tailored specifically for fencing and decking businesses. Learn how to create engaging video content and static posts that resonate with your audience. We'll walk you through a weekly planning process to keep your posts consistent and impactful, share the perfect video framework for…

1
Episode 36 - Josh Ferri Leading Lake Side Decking to $2 Million Success 41:57

10M ago41:57

41:57

Join host Alex Danner as he sits down with Josh Ferri, the owner of Lake Side Decking, on this episode of the Fence and Deck Mastery Podcast. Josh shares his incredible journey, detailing the various roles he has undertaken within his company to steer it toward success. Tune in to learn how Lakeside Decking is projected to achieve an impressive $2 …

1
Episode 35 - Grow Your Fencing & Decking Business with Google Ads 47:16

10M ago47:16

47:16

Join Alex Danner of Fence and Deck Marketers as he delves into the powerful world of Google Ads, specifically tailored for fencing and decking businesses. In this episode, you'll learn why pay-per-click (PPC) marketing is essential for achieving unlimited scalability and a steady flow of leads for your business. Key Takeaways: - Unlimited Scalabili…

1
Episode 34 - Unlocking the Potential of Your Fence & Deck Website 45:46

10M ago45:46

45:46

Join Alex Danner in this episode designed specifically for fence and deck companies. Learn how to transform your website into a powerful tool that attracts and converts more customers. In this webinar, Alex covers: - 10 Critical Elements that Enhance Conversions: Discover the essential components your website needs to turn visitors into paying cust…

1
Episode 33 - Santo Pernicano on Liberty Fence & Supply's Journey to Success 51:57

11M ago51:57

51:57

Fence and Deck Mastery Podcast with Alex Danner In this episode, Alex Danner interviews Santo Pernicano, the former president of the American Fence Association (AFA) and the current General Manager of Liberty Fence & Supply. Santo shares the remarkable journey of Liberty Fence & Supply over the years and reveals the effective strategies they employ…

1
Episode 32 - The Journey of Creating Legacy Decks Academy 43:49

11M ago43:49

43:49

Get ready for an inspiring episode of the Fence & Deck Mastery Podcast! 🎙️ Join your host, Alex Danner, the savvy owner of Fence and Deck Marketers, as he interviews Chris Breen, the visionary co-owner of Legacy Decks and the driving force behind Legacy Decks Academy. 🌟 Chris dives deep into the mission of Legacy Decks Academy, revealing how it equ…

1
Episode 31 - Legacy Decks on track to $5 Million Yearly Revenue with Chris Breen 40:59

11M ago40:59

40:59

Join us for an exciting episode of the Fence & Deck Mastery Podcast! 🎙️ Your host, Alex Danner, the owner of Fence and Deck Marketers, sits down with Chris Breen, the dynamic owner of Legacy Decks and the mastermind behind Legacy Decks Academy. 🌟 Chris has revolutionized their business with cutting-edge sales and marketing strategies, propelling Le…

1
Episode 30 - The Million Dollar Comeback of Simon Davis 1:12:17

12M ago1:12:17

1:12:17

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Join host Alex Danner on the Fence and Deck Mastery Podcast as he sits down with Simon Davis, owner of North Coast Fencing and Business Coach for Fencers at The Profitable Fencer in Australia. In this episode, Simon shares his journey in the fencing industry, offering valuable insights and expert tip…

1
Episode 29 - Scaling Your Fence and Deck Business with Lyn Askin using EOS 44:13

1y ago44:13

44:13

Join Alex Danner in this insightful podcast as he interviews Lyn Askin, a certified EOS Implementer and the head coach of 7 Figure Agency. Lyn shares valuable insights into using the Entrepreneurial Operating System (EOS) in fence and deck businesses. Discover how implementing EOS can positively impact business growth and success, leading to a high…

1
Episode 28 - Jonathan Mast talks about leveraging AI for Fence & Deck Business Growth 37:54

1y ago37:54

37:54

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Join host Alex Danner in a fascinating conversation with industry expert Jonathan Mast, where they delve into the transformative power of AI for fence and deck businesses. Discover how leveraging AI can skyrocket your leads and sales by tapping into existing tools like ChatGPT. Get ready to unlock th…

1
Episode 27 - Inside Outdoor Specialties' $3 Million Annual Decking Sales 45:07

1y ago45:07

45:07

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Step into the Podcast Spotlight with Alex and Rudy McAdams as they delve into Rudy's remarkable journey from plastic piping to composite decking, revealing how he propelled Outdoor Specialties' decking sales to an impressive $3 million annually. If you have any questions about your marketing, feel fr…

1
Episode 26 - Daniel Jones and Harpeth Decks' Journey to a $2M+ Business 32:13

1y ago32:13

32:13

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Alex Danner sits down with Daniel Jones, the visionary CEO of Harpeth Decks, to delve into the artistry and passion behind crafting exquisite outdoor living spaces. With over five years of hands-on experience and a background in general construction, Daniel shares his journey of transitioning into sp…

1
Episode 25 - Louis Lipka's Strategy for Cascade Fence & Deck's $12M-$13M Annual Revenue 46:06

1y ago46:06

46:06

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Join Alex Danner in an interview with Louis Lipka, the General Manager of Cascade Fence & Deck, as they discuss the journey of scaling up the business while creating an exceptional workplace culture. Louis shares insights into growing Cascade Fence & Deck into a place where people want to work, thriv…

1
Episode 24 - Chad Hopple's $2M+ Decking Business Growth in 4 Years 48:47

1y ago48:47

48:47

Join Alex in an insightful podcast with Chad Hopple, where he unveils his journey behind scaling his decking business to over $2 million in just four years. Delve into Chad's entrepreneurial odyssey as he shares the strategic moves, hurdles overcome, and pivotal moments that fueled his rapid growth in the decking industry. If you have any questions…

1
Episode 23 - How Quality Deck Services Drove Premier Deck's $1.8 Million Sales in 2023 37:17

1y ago37:17

37:17

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Steve Kirk, President of Premier Decks joins Alex Danner to talk about the world of decking mastery, revealing the secrets behind successful sales through comprehensive product knowledge. Learn how to confidently guide your customers toward their dream deck, ensuring satisfaction every step of the wa…

1
Episode 22 - Empowering Fence & Deck Businesses with Alex Miranda's Virtual Workforce 44:04

1y ago44:04

44:04

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Alex Miranda, CEO of Virtrify joins Alex Danner to talk about his Virtual Staffing Agency (Virtrify), Empowering Businesses to Cultivate Virtual Teams for Genuine Entrepreneurial Freedom🚀 Fence and Deck Marketers. If you have any questions about your marketing, feel free to reach us out to the Fence …

1
Episode 21 - Unleashing AI for Advanced Digital Marketing Success in the Fence and Deck Business 19:53

1y ago19:53

19:53

Welcome to the Fence & Deck Mastery Podcast!! In this episode, Alex Danner discusses how harnessing the power of artificial intelligence can transform your marketing efforts, boost ROI, and revolutionize your online presence for your Fencing and/or Decking business. From predictive analytics to personalized content recommendations, learn how to sta…

1
Episode 20 - Wesley Tribbitt's Journey in Building a Thriving Fence & Gate Business 39:35

1+ y ago39:35

39:35

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 In our very first guest appearance, Wesley Tribbitt from leadingedgeaccess.com joins Alex Danner to talk about the strategies, techniques and the expertise he uses in day to day business activities for his Fence & Gate business and also talks about his journey with us! 🚀 Fence and Deck Marketers. 🌐Vi…

1
Episode 19 - My Personal Development Journey 23:43

1+ y ago23:43

23:43

Welcome to another episode of "Fence & Deck Mastery Podcast" with your host, Alex Danner, Founder, and CEO at Fence & Deck Marketers. In this episode, we take a break from industry insights to delve into a more personal territory – my own development journey. Join me as I share candid stories, challenges, and pivotal moments that have shaped both m…

1
Episode 16 - Mastering the Future: Unveiling the 2024 Digital Marketing Plan for the Fencing & Decking Industry 1:04:48

1+ y ago1:04:48

1:04:48

In this episode, Alex takes the helm to guide industry professionals through the intricacies of the digital marketing realm, unveiling the exclusive 2024 digital marketing plan meticulously crafted for businesses in the fencing and decking sector. As technology continues to evolve, so do the opportunities and challenges in the online space. Alex sh…

1
Episode 17 - How to Set Up Google Local Services Ads - Step by step Guide 21:49

1+ y ago21:49

21:49

In this episode of the Fence & Deck Mastery Podcast, hosted by Alex Danner, CEO and Owner at Fence & Deck Marketers, get ready for an in-depth exploration of a crucial aspect of online marketing for the fencing and decking industry – setting up Google Local Services Ads. In this informative session, you will learn the step-by-step process to establ…

1
Episode 18 - New Years Goals - The Importance of Planning and Writing Down Goals 23:58

1+ y ago23:58

23:58

In today's episode, Alex Danner dives into the crucial topic of "New Year's Goals" focusing on how it specifically applies to professionals in the fencing and decking industry. As we kick off the new year, it's essential to set clear goals for the growth and success of your business. Join me as I share practical insights, strategies, and personal e…

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