Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in y ...
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The Follow-Up Fix: How to Follow Up with Clients Without the Cringe
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12:17Feel like a clingy ex every time you follow up with a client? You’re not needy—you’re leading. Clients aren’t ignoring you, they’re busy. Following up isn’t desperate—it’s part of your job. In this episode, we’re getting real about following up with clients without feeling needy or annoying. I’ll show you why follow-up feels so awkward, how to fix …
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No Sleaze, No Cheese: Discovery Calls That Actually Work
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13:51Tired of discovery calls that feel like free coaching sessions and awkward sales scripts? You’ve been sold a lie—overdeliver, be the “helpful expert,” and somehow close without selling. That doesn’t work. Not for Done-For-You service providers. In this episode, I’m breaking down how to do discovery calls in a straightforward, honest, and effective …
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This week I’m sharing my story from my new private podcast series, Staying Solo Stories. Staying Solo Stories is a private podcast where we dig into the real, unfiltered stories of business owners who’ve chosen to stay intentionally small—people who are proving every single day that you don’t need a big team or a complicated business model to be su…
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Behind the Scenes of the Staying Solo Book
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11:43You know what’s wild? I’ve been podcasting for 11 years, writing even longer—but the moment I decided to write a book, I completely freaked out. Why? I’ve shared my words for years, but somehow, a book felt different. In this episode, we’re going beyond the book—what it took to write Staying Solo®, how I got it done, and what I learned along the wa…
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You’re Not Playing Small (The Staying Solo Book is Here!)
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10:14What if the advice on growing a business isn’t just wrong—but hurting you? We’re told success means scaling, hiring, and going bigger. But what if that’s holding you back from a profitable, sustainable business that works for you? Staying Solo isn’t settling; it’s a strategy. Topics discussed in this episode include: My frustrations with hot garbag…
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Set Your Business Boundaries: Stop Letting Clients Walk All Over You
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20:04You built your business for freedom, not to be on call 24/7. So why are you still checking emails at night and saying yes when you mean no? Ignoring boundaries leads to chaos, stress, and clients pushing limits. And no, charging more or “manifesting better” won’t magically fix it. The real solution? Boundaries. They turn a frantic business into a c…
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The Real Deal: What It’s Like to Work With Me
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21:14Have you ever joined a business coaching program that promised to be the only system you’ll ever need—only to wish for a time machine to get your money back? Same. That’s why I do things differently. If you want the real, no-fluff experience of working with me, you’re in the right place. In this episode, I’m giving you the real deal on how I work w…
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Increase Your Income: No Sleazy Shortcuts, Just Solid Strategy
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17:35
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17:35Predictable revenue may not be flashy, but it’s the foundation of a business that lasts. While others chase trends and burnout, you’ll have steady income, reliable clients, and peace of mind. Because a business that pays you consistently isn’t boring—it’s profitable, sustainable, and stress-free. In this episode, we’re discussing how to trade chaos…
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Why Core Values Are Important: Land the Right Clients, Lose the Wrong Ones
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14:30Ever wonder why some clients feel like a dream while others make you question everything? Spoiler: It’s not just bad luck—it might be misaligned values. If your core values are buried on your website, you risk attracting the wrong clients who ignore boundaries and drain your energy. But when your values are front and center, they act as a filter fo…
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The Power of a Micro Niche (Because "Just Pick a Niche" is Lazy Advice)
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14:39Ever had someone nod blankly when you explain what you do? That’s the problem with a broad niche—people don’t get it, and if they don’t, they won’t hire you. In 2025, specificity isn’t optional—it’s the key to standing out. A broad niche means more competition and fewer ideal clients. But when you zero in on the right people, the right problem, and…
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The Truth About Your Offers (And How to Get Them Right)
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15:06Most offer advice is a ticking time bomb—created for businesses nothing like yours by people who haven’t worked with an actual client in years. It’s overhyped, overcomplicated, and entirely out of touch. From the mythical signature offer to the never-ending offer ladder, this advice isn’t built for solo service providers but for mass-market, one-si…
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The Strategy Stack: How to Actually Sell Your Services
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23:15As a solo service provider, you’ve heard it before—nail the basics, then keep growing. But business isn’t static, and neither is your strategy. As you evolve, so should your foundation. Meet the Strategy Stack—a framework to help you refine and strengthen your business, one layer at a time. In this episode, I’m breaking down the Strategy Stack—what…
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Enough Already: Making Money with Meaning for Solo Service Business Owners
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28:09Everyone's chasing six or seven figures like it's the ultimate goal—but is it really? The truth is that revenue without purpose can leave you overworked, overwhelmed, and wondering if you’ve built a business or a burden. Success isn’t just about making more money. It’s about making money that actually supports your life and goals. So, how do you br…
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Boring Is Better: Building the Business You’ve Always Needed
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26:26You’re burnt out from the grind, drowning in noise, and questioning whether the version of success we were all sold was ever worth it. Sound familiar? Hustle culture promised us freedom, but all it delivered was stress, overwork, and businesses that feel more like a trap. We’ve been told that bigger is always better, that scaling is the only way fo…
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Pivot or Persist? How to Plan Your Business’ Next Chapter
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17:33Adaptation is key if you want to run a sustainable service business as a team. What worked a year (or even a month) ago may be ineffective in the current market. What your clients want may have evolved, and your personal goals may have changed. The tricky part can be understanding when it’s time to change things up or when it’s best to stay on your…
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Planning Without the BS: How to Prep for the New Year Without Wasting Time
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13:21Traditional planning often fails solo business owners… Yet, everywhere you look, it’s the same old thing: big, bold goals, detailed action plans, and endless hype about setting yourself up for your “best year ever.” The problem? You don’t have endless resources to make all these big, lofty goals a reality. You’re a team of one, meaning your time an…
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Boost Efficiency with AI While Keeping Your Integrity Intact
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17:39It seems like people are talking about AI everywhere you turn these days. As a result, many of us are trying to figure out how AI fits into our business. And if it does have a place in what you do, what about those legit legal and ethical concerns? How can we use it in a way that doesn’t strip us of our creativity? In this episode, I’m breaking it …
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Smart Packaging: How to Make Your Services Sellable
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14:18Here’s the deal: packaging your services doesn’t have to be overcomplicated. Forget the endless “value ladders” and 15-step sales funnels, your clients just want something simple and easy to understand. In this episode, we discuss how to package your services so they’re simple, clear, and—most importantly—sellable. Topics discussed in this episode …
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Best-Case Scenario Productivity vs. Reality: The Missing Margin
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14:39Monday morning. You’re feeling motivated and ready to tackle the week. Your to-do list is set, and you’re ready to CRUSH IT. And then… Friday rolls around, and you’re wondering where it all went wrong. Despite your “best-case scenario planning,” reality had other ideas. How do you avoid this trap so you aren’t setting yourself up to fail? This epis…
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Ethics Over Easy: Succeed Without the Shady Shortcuts
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11:43Trust is the bedrock of every great client relationship, so imagine what it would be like if every single client trusted you implicitly without hesitation. The question is — how do you create that? It starts with avoiding sketchy marketing and the pushy sales gimmicks often promoted by celebrity entrepreneurs. In this episode, I show you why stayin…
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Stop Selling, Start Solving: For Solopreneurs Who Hate Sleazy Sales
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13:37"Always be closing!" "Overcome objections!" "Push for the deal!" These are just a few of the familiar refrains we often hear when it comes to selling. It’s all pushy, and for many solo service business owners, the idea of sales already feels uncomfortable. After all, you didn’t start your business to become a salesperson, did you? The truth is that…
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Exposing MRR: The Crumbling of a ‘Get Rich Quick’ Dream
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45:49
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45:49This week, we’re sharing our most recent Duped episode, where we discuss Master Resell Rights. _____________________________ Have you ever seen an offer on social media claiming you can make big bucks in no time at all if you sell something created by someone else? Welcome to the world of Master Resell Rights, where you allegedly can get rich from …
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Sorry, Not Sorry: When the Client is Wrong
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13:11Have you ever worked with a client who, despite hiring you for your expertise, just won’t listen to what you tell them? The idea that the client is wrong goes against everything we’ve been taught, so it’s a hard habit to break. But the reality is that, yes, sometimes the client IS wrong. In this episode, I’m sharing how to handle those moments when…
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The Celebrity Entrepreneur Marketing Myths: How They’re Screwing You Over
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10:16Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you’re looking for? The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks. In this episode, I explain why celebrity entrepreneur a…
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The Capacity Code: Managing Time and Energy as a Solo Business Owner
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23:19
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23:19Do you feel caught in a cycle of working more to make more money but melting down because you’re overwhelmed and overworked? While you can run this loop for a while, it’s not sustainable. You’re more than our work; you need a life while tending to your health and mental well-being. In this episode, I’m diving into how to create your Capacity Code—a…
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Feeling trapped in a rinse-and-repeat cycle where you work more, make more, get exhausted, recover, and then do it all over again? Listen to this quick training that I wanted to share with you, which includes: What the time vs. money trap is Why you may be feeling stuck The key levers you have to break out of it Tune in to discover how to grow your…
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Do you ever feel like you work work work and yet never get ahead with your salary? Celeb entrepreneurs love to tell us we need to spend money to make money, but that toxic myth often leads us to make decisions that aren’t in our best interests. In this episode, I will show you how to pay yourself first, grow your salary, and build a business that w…
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Strategy Over Scale: How to Break the Time-Money Trap
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16:19The reality of being a solo business owner is that there are only so many hours in the day. You want to make more money, but you also want not ultimately to burn out. So what’s a solo biz owner to do? In this episode, I’m breaking down the myth of scaling and showing you how to use strategy to grow your business without burning out. Topics discusse…
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Bigger is Not Better: Staying Solo as a Strategic Choice
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16:44Ever been told that when it comes to your business, bigger is better? As solo business owners, we’re constantly inundated with advice telling us we “need” to grow and scale. But is that really the case? (Spoiler: it’s not!) In this episode, we’re unpacking why the pressure to scale often backfires and leaves service business owners stressed, overwo…
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Staying Strategically Small as a Service Business Owner
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7:54In a world of celebrity entrepreneurs pedalling generic business advice unsuitable for SERVICE or SOLO business owners, I’ve spent years separating fact from fiction. That’s precisely why we’re announcing some exciting changes to this podcast. Here’s what you need to know. With our next episode, the BS-Free Service Business show will rebrand as the…
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Halfway Highlights: Wins, Lessons, & the Inside Scoop on the Rest of 2024
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12:30If you’re anything like me, you love it when people let you peek behind the curtains of their business so you can see what's really going on. In today’s episode, I'm taking you behind the scenes of my businesses and sharing my halfway highlights now that we’re halfway through 2024. Topics discussed in this episode include: What’s been going on econ…
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Staying Solo: What Every One-Person Business Should Know
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15:52What if I told you that the key to a sustainable business (that you don’t want to burn to the ground once a week) ISN’T doing more? It's about doing LESS — but doing it better. In this episode, I’m flipping the script on your default “hustle hard” programming and sharing what really matters when growing a service business as a solopreneur. Topics d…
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Mid-Year Goals Review: Refresh, Reflect and Reset
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11:15This time of year gives us a natural time to pause and take stock of what’s happening in our businesses. Think of it this way: it’s about curiosity, not comparison, and finding joy, not judgment. In this episode, I’m sharing a simple way to reset and recharge your business for the rest of 2024. Topics discussed in this episode include: Why pausing …
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The sun is shining, summer is right around the corner and for many of us, we’re ready to get outside and play. The problem? Hustle culture tells us that we need to work work work. Otherwise, our business will crumble. And even if we DO take some time off, we should still be available to our clients. But those are just a few of the many lies we’ve b…
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The Antidote to Overwhelm and Overwork When You Work With Clients
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17:00Have you ever started your Monday morning with a strong sense of existential dread and wondered how you could get all of your client work done… let alone any work ON your business? Next thing you know, the week has flown by, and it feels like the to-do list is just as long—if not even longer—than when you started. The overwhelm is real and it’s tim…
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Pricing Survival Guide for a Messed-Up Economy
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21:082023 was a wild ride for the economy, with countless twists and turns that left many business owners unsure how to price their services. The good news? We’re still here, running our businesses and making it work. The tricky part is staying flexible enough to weather whatever the economy throws our way next. As we continue our series on the number y…
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Making the Math “Math” for Your Service Business
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19:00When it comes to bad business advice, some of the worst I’ve ever received was about my financials. And even if you’re pulling in good money, following lousy advice can leave you underpaid and constantly feeling like you're scrambling for every dollar. You’re working for your money, but your money definitely isn’t working for you. In this episode, …
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Consumer Caution: Understanding the Risks of Payment Plans in Online Business
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46:25This week, we’re sharing our most recent Duped episode where we discuss understanding the risks of payment plans in online business. _______________________________________ Have you ever bought something on a payment plan and quickly realized you’re unsatisfied, but there’s no way out? The fact is, not all payment plans are created equal. While the…
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Exits and Evolutions: Change is the Only Constant
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16:48Running a business can be a rollercoaster. One minute, you’re up; the next, you’re down; some days, it can feel like you’re hanging on for dear life. While the ride can sometimes feel invigorating, other times it can feel downright terrifying. So, how do you learn to adapt and roll with the changes as they come? In this episode, we're wrapping up o…
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The Art of Reinvention with AdeOla Fadumiye
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26:28Have you ever daydreamed about chucking it all in and leaving your business behind for something new? While this daydream isn’t uncommon, it’s often hard to conceptualize how (or why!) you’d walk away from a thriving business. In the last Exits and Evolution series interview, I interviewed fractional integrator and operations strategist AdeOla Fadu…
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Building a Business by Blending Products and Services with Zoe Linda
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46:07As a service business owner, have you ever wondered if adding products would be a solid revenue-generation strategy? The reality is that despite being told that creating courses and other products is a fast path to passive income, it’s far easier said than done. In this episode, Zoe Linda shares how she blended products and services and adapted her…
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Mindful Marketing: Andréa Jones Shares Her Social Media Evolution
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39:07Do you ever feel like keeping up with social media is impossible? Or maybe you don’t even care to try in the first place? With social media constantly evolving, and as a business owner, it can be hard to gauge what actually matters and how much time and effort you “should” be throwing behind it. In this episode, Andréa Jones, a mindful marketing st…
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From Solo to Agency and Back Again with Jules Taggart
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33:38To keep the conversation going about Exits and Evolutions, we have our first guest of this series: Jules Taggart. She’s gone from being a solo business owner to an agency owner and is back to being solo again. In this episode, Jules, a fractional CMO and the founder of Wayward Kind, shares how she built an agency and transitioned back to a solo bus…
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Exits and Evolutions: Navigating Change in Your Service Business
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10:09It’s easy to think making changes to your business will magically solve your problems. But let’s be honest. Change can be HARD, so when do you know when it’s the right time to make a change? In this episode, I’m sharing how to recognize when to adapt, whether keeping up with trends, using new tech, or meeting customers’ changing needs. (And when ma…
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This week, we're sharing our most recent Duped episode, where we break down what's going on in the world of "ethical" business. _____________ Is the state of ethical business actually improving in 2024? Are we actually making some progress? Well, it’s a good news/bad news kind of story. The good is that we’re finally starting to see more and more p…
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The Real Cost of Bad Boundaries with Clients
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19:16Real talk about working with clients: Whether you’re battling scope creep or sacrificing your personal time and energy to meet client demands, you can easily end up feeling tired and resentful. Having boundaries with clients is essential or our business dreams can turn into a full-on nightmare. In this episode, we’re looking at the real cost of “ba…
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Are you holding your business back if you don’t blog, podcast, and post on social media? The reality of content creation is that it costs precious time, money and so much more. But is it actually worth it? The answer? It depends! In this episode, we’re diving headfirst into the real cost of content creation. Get ready to uncover the truth behind th…
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The Real Cost of Building Multiple Streams of Income
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19:48You’re busy and booked but looking for ways to make more money. Welcome to the service business owner’s dilemma! In this episode of the ‘Real Cost Of’ series, I’m cutting the BS by debunking myths and unveiling the real costs of adding new income streams. Topics covered in this episode include: The challenges of trying to grow your revenue when you…
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Have you ever wondered what creating an agency costs? If you’re wondering if it’s the right move for your service business, you’ll definitely want to listen to this episode. In this installment of the 'Real Cost Of' series, I’m taking you behind the scenes and spilling the tea on the real costs of agency ownership, including the financial realities…
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The Real Cost of Tech and Tools for Solopreneurs
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16:23Ready to uncover the must-haves and money pits in your solo business tech toolkit? In this episode of the 'Real Cost Of' series, we'll dig deep into the world of tech and tools for solopreneurs. Discover what's essential, what's extravagant, and the red flags to watch out for!\ Topic covered in this episode include: How the tech stack used by solop…
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