Welcome to The NTM Growth Marketing Podcast where each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization. Whether it’s Facebook advertising, email marketing or launch strategies, we’re here to bring you actionable insights so your company can continue to advance the human-centered economy with your mission-driven company. We’re going to have executives, authors and experts share content rich ...
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Who Makes Cents?: A History of Capitalism Podcast is a monthly program devoted to bringing you quality, engaging stories that explain how capitalism has changed over time. We interview historians and social and cultural critics about capitalism’s past, highlighting the political and economic changes that have created the present. Each episode gives voice to the people who have shaped capitalism – by making the rules or by breaking them, by creating economic structures or by resisting them.
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The Conscious PIVOT Podcast
Adam Markel, International Speaker, Best Selling Author, Business Mentor and Entrepreneur
From entrepreneurship and leadership – to purpose and spirituality – the Conscious PIVOT Podcast is the place for powerful insights, interviews, stories, tools, and actionable advice from people who have successfully reinvented some area of their business and personal life. Gain greater insights to navigate your own pivot, learn how to fully embrace new opportunities, increase your performance, master the art and science of innovation and resilience, and love your life! Join Adam for a much ...
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Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey
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Tune into the Practical Founders Podcast with host Greg Head for weekly in-depth interviews with founders who have built valuable software companies--without big funding.
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#135 "Scaling Smarter with Inga Broerman & Arielle Miller"
33:02
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33:02Inga Broerman is a seasoned growth marketing leader with over 20 years of experience driving strategy and execution for startups and early-stage companies. As Vice President of Marketing at BluLogix, she leads innovative initiatives for the only intelligent subscription billing provider transforming data into revenue. Her expertise spans SaaS, IoT,…
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#141: Inside Acquire.com's Process for Selling Sub-$5M SaaS Companies - Andrew Gazdecki
55:39
55:39
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55:39Andrew Gazdecki is the founder and CEO of Acquire.com, a marketplace of buyers and sellers of smaller, profitable SaaS products with revenues between $100,000 and $5,000,000. Andrew sold his own software company and learned how little support and information was available to sell a software product for under $5-10 million in deal size. Acquire.com …
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#165 - High Impact Research on Embedded Teams with Hannah Ghidey of Etsy
35:16
35:16
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35:16Embedded research teams—where UXRs are dedicated to a single product area—are popular. The proximity to design, product, and engineering stakeholders increases subject-matter expertise and user insight integration. But how can those working in this structure balance deep diving product-specific work with longer-term strategic opportunities? Hannah …
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#134 "From Ideas to Impact: Crafting Engaging Marketing Strategies with Aimee Savran and Cameron Berry"
27:55
27:55
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27:55Aimee Savran is a cybersecurity marketer specializing in social media, content marketing, and demand generation. She is passionate about transforming ideas and products into thought leadership and educational content for target audiences, with the goal of driving the cybersecurity industry forward. Having managed B2B social media accounts for sever…
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#140: The Anti-Silicon Valley Playbook: How Genius Monkey Built a $100M Ad Tech Business on Their Own Terms - Seth Hassell and Clint Ethington
1:04:34
1:04:34
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1:04:34Seth Hassell and Clint Ethington are the co-founders of Genius Monkey, a programmatic ad tech platform with proven targeting, tracking, and attribution for optimized results. Seth and Clint were childhood friends who worked on many business ventures before launching Genius Monkey in 2009, leveraging their experience in digital ad technologies. Geni…
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#133 "From Startups to Scale: Driving Growth and Innovation with Michal Wachstock and Shai Alani"
33:46
33:46
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33:46Michal Wachstock is a results-driven marketing leader with a proven track record of building and scaling B2B SaaS companies. From sparking ideas to driving execution, she thrives on developing go-to-market strategies, creating impactful brands and driving customer acquisition and growth. Michal’s journey has included spearheading the launch of mult…
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#139: Bootstrapped Founder is Getting Ready for the AI Wave at $20M ARR - Shalin Jain
1:07:35
1:07:35
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1:07:35Shalin Jain is the founder and CEO of HappyFox, a successful bootstrapped company that provides modern help desk management software for customer service, support, and IT management organizations. Shalin and his small team in India built many successful products from 2000-2010, then focused on HappyFox and moved to the US in 2011. HappyFox is a mid…
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#164 - UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft
49:29
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49:29Much of the conversation around AI in UX involves how it will shape and change researchers' work. Today's guest, Jess Holbrook, who leads UX research for Microsoft AI, has been thinking a lot about how this technology can be improved with design and UX best practices. Jess has spent over a decade working on the UX of AI at companies like Meta and G…
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#132 "From Strategy to Scale: Navigating Growth in Tech and Startups with Lizzi Goldmeier and Andra Rubinstein"
33:01
33:01
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33:01Lizzi Goldmeier is a versatile B2B & B2G marketer for global technology companies. Her comprehensive go-to-market programs integrate demand generation tactics while promoting brand integrity for complex technologies in highly regulated industries, such as fintech, fraud and risk mitigation, and physical security. She is passionate about driving tru…
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#138: Achieved Strategic Acquisition Just 2 Years After Launch - Brian Kesselman
1:00:15
1:00:15
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1:00:15Brian Kesselman is cofounder and now CRO of Skematic, a compliance management and workflow software for financial services firms. Brian was a lawyer for major financial services companies who helped manage internal compliance in this highly regulated industry. He took a job selling compliance software and broke sales records before starting Skemati…
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It's now been over a decade since the New York Times declared that the history of capitalism was in full swing at American universities. This podcast also just celebrated its 10 year anniversary. With those milestones in mind, we wanted to take the temperature of the very folks driving the field forward into new and exciting directions. To do that,…
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#131 "From Data to Impact: Driving Growth and Leadership in Marketing with Pooja Khandelwal and Lisa Bennett"
37:40
37:40
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37:40Pooja Khandelwal is a dynamic Marketing Leader with over a decade of experience driving growth in SaaS and B2B industries. She specializes in crafting data-driven strategies that boost engagement, optimize lead funnels, and deliver measurable ROI. Pooja is known for building cross-functional collaboration, fostering people-first cultures, and scali…
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#137: Her Amazing Story of 0-$30M ARR with No Outside Funding - Rebecca Shostak
1:04:57
1:04:57
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1:04:57Rebecca Shostak is co-founder and chief brand officer of Flodesk, the popular email marketing software for small businesses that care about beautiful branded emails. After prototyping the product and validating the problem, they launched in 2019 with a viral explosion that still powers their bootstrapped growth. Six years later, Flodesk has over $3…
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#163 - Creating Mindful Product Experiences with Jay Vidyarthi of Still Ape
48:46
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48:46In this episode, Erin and Ben chat with Jay Vidyarthi, designer, author, and founder at Still Ape. Jay is a leading thinker around designing mindful product experiences. He's also published a new book, RECLAIM YOUR MIND, which examines the balance of technology use and mindfulness in our everyday lives. Jay shares his journey to working in the mind…
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#130 "From Vision to Velocity: Scaling Success with Data-Driven Marketing with Carla Hartman and Sharon Argov"
33:24
33:24
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33:24Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in duration…
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#136: Practical Founder Has Big Exit and Un-Retires to Build 2nd SaaS Success - Brian Dosal
1:11:26
1:11:26
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1:11:26Brian Dosal was the founder and CEO of BrightGauge, a software company he bootstrapped and grew to almost $10M ARR with his brother before successfully selling the company in 2019. BrightGauge was a business analytics and dashboard for key metrics for the Managed Service Provider (MSP) industry. After his intense 9-year journey at BrightGauge, Bria…
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#129 "From Fractional Growth to Full-Service Impact with Bradley Jacobs and Katie Wagner"
30:20
30:20
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30:20Bradley Jacobs is a passionate advocate for fractional work, having built a successful independent consulting business that generated $25K per month in just 25 hours per week after scaling businesses at Uber. Recognizing the challenges of client acquisition and revenue consistency, he founded Mylance Scale to transform marketing and sales for fract…
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#135: Vertical SaaS Investor Shares Proven Paths to Scale Up Big – Dave Yuan
55:49
55:49
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55:49Dave Yuan is the founder of Tidemark, an active growth equity investor focusing on vertical SaaS companies with outsized advantages that can become “control points” in their markets and grow very big. Dave and Tidemark have invested in successful companies like Toast, ServiceTitan, Karbon and Dutchie. In this episode, Dave shares some of the most u…
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#162 - Empowering PwDR Using Research Education with Daniel Gottlieb of Microsoft
48:37
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48:37Many research activities are completed by non-researchers, but whose work is benefited from user insights. Generally, these folks—designers, PMs, developers, among others—are called "PwDR" or "people who do research." In addition to their own work, many UX researchers and operations specialists are focusing on educating and empowering this group. W…
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#128 Planting the Seeds of Innovation in AgTech and Cloud with Mark Fishman and Ilanit Tseyrefman Parnas
34:05
34:05
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34:05In this episode, we explore innovative marketing strategies and tackle AI’s impact on business with Mark and Ilanit. Mark Fishman is a seasoned agricultural executive with over two decades of expertise in driving agri-tech innovations. As CEO of AgrIOT Ltd., he has led the development of mobile technology for advanced agricultural applications, par…
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#134: When It’s Time to Close: Helping Founders Shut Down Right – Dori Yona
44:27
44:27
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44:27Dori Yona is co-founder and CEO of SimpleClosure, a technology- and people-powered company that helps founders wind down and dissolve a startup or business that is no longer viable. Shutting down a business can be complicated, costly, and risky for founders. SimpleClosure manages the unique processes with automation and expert support. SimpleClosur…
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Justene Hill Edwards on the Rise and Betrayal of the Freedman's Bank
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41:45In this month's episode Justene Hill Edwards leads listeners on a deep dive into the rise and fall of the Freedman's Savings and Trust Company, also known as the Freedman's Bank. Among the topics explored are the bank's relationship to the similarly named Freedman's Bureau, the ways the bank’s administrators worked to gain African Americans’ trust,…
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#127 "Gold, Grit, and Glory with Kurt Angle"
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46:25
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46:25"When you train to exhaustion, that's when the training truly begins." —Kurt Angle Kurt Angle is an American professional wrestler, Olympic gold medalist, and actor. He won a gold medal in freestyle wrestling at the 1996 Atlanta Olympics with a broken neck, cementing his legacy as one of the greatest amateur wrestlers. Angle later transitioned to p…
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#133: Bootstrapper Sells School Fundraising Platform to PE Investors - Howard Gottlieb
58:47
58:47
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58:47Howard Gottlieb started Read-A-Thon in 2012 as a reading-based fundraising platform that helped students raise money while boosting education. Their easy platform and simple fundraising approach created amazing results. The Read-a-Thon business grew steadily and profitably without any outside funding. Read-A-Thon helped over 4000 schools and studen…
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#161 - Learn More Faster About Customers with Michael Margolis of GV
51:09
51:09
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51:09This episode is all about learning from customers...early and often. Our guest, Michael Margolis, UX Research Partner at GV (formerly Google Ventures), has made a career of helping teams do this successfully. He joins to share his Bullseye Customer Method, which is the result of his experience (it's also the subject of his latest book, "Learn More …
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#126 "Growth and Flexibility in Modern Marketing with Rob Young and Yam Regev"
37:39
37:39
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37:39Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully drivin…
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#132: Bootstrapper Serving Private Equity Firms Acquired by PE-Backed Strategic – Richard Change
1:09:35
1:09:35
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1:09:35Richard Change is co-founder and CEO of PFA Solutions, the provider of FirmView software. FirmView® is the leading carry and compensation management platform for private equity investors to manage their internal compensation from fees and carried interest. Richard was a senior architect for a large private equity firm when he discovered this comple…
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#125 "A Journey Through EdTech & Defense Tech with Brian Finnerty and Amit Bivas"
32:43
32:43
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32:43Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned though…
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#131: No-Code SaaS Platform Bootstrapped to 75,000 Customers – Rachit Khator
1:03:43
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1:03:43Rachit Khator is the founder and CEO of Stackby, a no-code spreadsheet and database app builder that allows business users to create powerful spreadsheet-like applications with data links, automations, and workflows. Rachit and his team of 34 employees live in Surat, India, north of Mumbai. Stackby started when Rachit was working for a corporate ve…
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#160 - Where Design Thinking Went Wrong with Brett Krajewski of Accelerant Research
44:12
44:12
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44:12In 2022, the UX community experienced a series of convulsions: layoffs, reorgs, and reduced budgets. A common thread throughout was accountability: user researchers faced frequent questions about their direct impact on and importance for the business. "Doing" UX research and "being" a design thinker was no longer enough. Today's guest believes thes…
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#124 "AI, Storytelling, and the Evolution of Tech Marketing with Heather Srigley and Yoel Knoll"
35:17
35:17
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35:17Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.a…
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#130: Profitable Product-Led Growth to $30 Million Before Big Exit – Joe Hyrkin
1:07:58
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1:07:58Joe Hyrkin is the former CEO of Issuu, a content publishing platform for interactive marketing content. Issuu allows you to easily publish printable and PDF materials in various formats to websites and social media. It’s a global product-led success story with millions of customers and a successful and sustainable business. Issuu was started by fou…
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#123 “Navigating B2G Marketing with Omer Frenkel”
24:27
24:27
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24:27"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte’s Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence fie…
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Erik Baker on the Entrepreneurial Century
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39:12Back in high school, my social studies teacher—who was, of course, also the football coach—told my class that entrepreneurs were the heroes of American history. If we enjoyed a dynamic economy and good jobs, it was all thanks to their genius for innovation and risk-taking. And if we wanted to get ahead, he said, we’d need to foster the same sort of…
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#129: On Freedom and Ownership With Software Entrepreneur Brian Hamilton
1:06:34
1:06:34
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1:06:34Brian Hamilton is one of America’s most successful entrepreneurs and a leading expert on entrepreneurship. Today, Hamilton serves as chairman of software company LiveSwitch. He is known for his pioneering work in fintech, his advocacy for small businesses, and his commitment to criminal justice reform. As the founder of Sageworks (now Abrigo), Amer…
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#159 - Building Cross-Functional Research Impact with Judy Xu of Salesforce
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33:31Creating strong stakeholder relationships is important for UX researchers at any company. Doing this at "enterprise" companies—large organizations with many products and an international footprint—can feel daunting. Our guest, Judy Xu, has successfully navigated the scale of enterprises like Hubspot, Meta, and Salesforce, where they work as a Senio…
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#122 "Niche Marketing: Maritime Cybersecurity and AI with Shahar Dumai and Damian Piechotka"
41:01
41:01
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41:01Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth. Website…
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#128: Solving a Challenging SaaS Growth Puzzle - Scott Desgrosseilliers
1:04:33
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1:04:33Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading multi-touch marketing attribution software for SMBs who use paid online advertising. Scott is a data and analytics expert who saw the costly limitations of simple performance reports from popular ad platforms. Wicked Reports was started as a bootstrapped software company in …
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#121 “Building Smart Brands with Kelli Binnings”
21:42
21:42
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21:42“I’ve always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For…
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#127: Scaling SaaS with Efficient Growth and Practical Funding - Bryan Forrester
1:11:52
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1:11:52Bryan Forrester is CEO of Boostlingo, a leading on-demand platform for language live interpretation services that is growing quickly and can become a very large company. Boostlingo now has 160 employees and over 17,000 language interpreters who use their software to manage jobs, coordinate schedules, deliver interpreting services, and get paid. Bry…
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#158 - Leading Design as a Researcher with Emily Wurgler of McDonald's
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44:17Erin and Carol are joined by Emily Wurgler, Global Director of Experience Design at McDonald's, whose journey has had many moments of evolution and iteration. She started as an academic researcher in sociology, transitioned to innovation research at growth stage companies, and ultimately to her leading enterprise research and design teams. Emily ta…
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#120 "Startup Storytelling and Healthcare Marketing: Insights from Haddas Eshel and Efrat Marmur"
36:13
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36:13Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company’s social media, podcasts, and webinars. Website: https://milagroai.com/ Facebook: https://www.facebook.c…
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#126: Jason Fried on 20 Years Bootstrapping BaseCamp at 37signals
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57:57Jason Fried is the co-founder and CEO of 37signals, makers of the popular Basecamp project management software, which is still growing and very profitable after 20 years. He is going long and still having fun as an engaged CEO, building great products with great marketing that stands out. Jason has long advocated for software founders to avoid VC f…
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#125: Created the World’s Largest Subscription Service for Creative Design – Russ Perry
1:08:10
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1:08:10Quote from Russ Perry, founder and CEO of Design Pickle “The game for practical SaaS founders really comes down to recognizing that there is a large market size for very boring niche companies. Finding that niche is the fastest path to success. Don’t be afraid to be boring and specific. “If I were to do Design Pickle all over again, I would have ju…
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#157 - The Future of Design Collaboration with Andrew Hogan of Figma
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41:09Few companies are most closely associated with UX design right now than Figma, which not only helps designers get their work done, but serves as a bridge for others to get more involved in the process. Erin and Carol are joined by Andrew Hogan, Figma's Head of Insights, to explore the nature of collaboration today and how the structure of that coll…
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Mary Bridges on Bankers and the Dawn of American Empire
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36:04Looking back from our contemporary vantage point, the United States’ global capitalist empire looks both omnipresent and inevitable. Much of the world’s trade is denominated in dollars. American financial institutions are at the helm of international investment and capital transfers. And US military might enforces this order, either implicitly—or s…
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