Do you LOVE photography but feel totally overwhelmed trying to turn it into a real, money-making business? You're not alone — most photographers aren’t natural-born business pros. The creative part? Easy. But the business part...that’s where it gets tough. That is exactly why I created The Profitable Photographer. Every week, I bring you fun and heart centered conversations with top photographers and industry experts who share their best ACTIONABLE marketing and photography sales strategies, ...
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PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
Andrew Hellmich: Photographer, Interviewer, Podcaster and Owner of Impact Images
Photography business and marketing success with strategies from the pros
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622: Sara Monika – Outsourcing Smarter: The Real Key to Earning More and Working Less as a Photographer
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47:43Premium Members, click here to access this interview in the premium area Sara Monika of www.saramonika.com is a super-talented wedding photographer with over 13 years of experience and more than 350 weddings under her belt! She has an awesome website that must truly connect with her ideal clients, thanks to both the beautifully written copy and gor…
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314: Angela Lawson on Legacy Pet Portraits
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25:02This week on The Profitable Photographer, I had a fun and inspiring conversation with Angela Lawson, an international award-winning pet photographer with 28 years of experience. For the past 15 years, she’s focused exclusively on animals of all shapes and sizes—from dogs and cats to reptiles and pocket pets. She has also earned her Accredited Profe…
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621: Lewis Fackrell – The Hybrid Advantage and Why Couples Want Photo and Video Together
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56:37Premium Members, click here to access this interview in the premium area Lewis Fackrell of www.lewisfackrell.co.uk is this week's interview guest, and I was looking forward to this, a little more than usual. I first approached Lewis when I learned that he offered hybrid coverage for his wedding couples. At the time, I hadn't seen any of his videos …
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313: Larry Hersberger: The “Don’t Fear Me” Photography Project: Celebrating Kids with Downs
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23:19This week on The Profitable Photographer with Luci Dumas, I had the absolute joy of chatting with my repeat guest, Larry Hershberger — an internationally acclaimed, award-winning artist often called a modern-day Norman Rockwell. For over 35 years, Larry has been creating magical, theatrical, emotion-filled art, with clients in more than 50 countrie…
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620: Lindsay Baca – Rebranding, Raising Prices, and Finding Her Niche (and Happiness)
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48:51Premium Members, click here to access this interview in the premium area Lindsay Baca of www.lindsaybaca.com, today's interview guest, appeared on my radar in a different way to usual. She joined the PhotoBizX Membership and had a hassle setting things up to listen to the premium episodes on her podcast app. We jumped on a call, so I could help get…
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312: Luci Dumas on Your Big Photography Business Goals
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7:01Okay…solo time. This episode might seem short but if you take the challenge and write out the answers to my suggestions, it might just change everything for you. You could find that your photography business hits new levels of success and fulfillment? In this solo episode of The Profitable Photographer, I’m walking you through a step-by-step proces…
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619: Courtney Bryson – How to Sell Albums and Artwork Without In-Person Consults
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45:34Premium Members, click here to access this interview in the premium area Courtney Bryson of www.cmbryson.com is a US-based pet photographer who lives in a rural community of only 800 people. However, she has an average sale of $6000! It was this email from PBX Premium Member Laurie Elmer that prompted me to request this interview. She wrote… My goo…
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311: Jessica McKnight: Mindset as the Heart of Your Photography Business
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27:59This week’s episode is a soulful one, friends. I’m joined by the amazing Jessica McKnight — an award-winning luxury photographer in St Petersburg, FLA, for over 25 years, mindfulness coach, and founder of Brilliance Key. She has a big heart for helping others to create their success using the power of their thoughts as well as a photographer with a…
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618: Marcus Anthony – Offers, Not Products: Rethinking How You Sell Photography
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46:32Premium Members, click here to access this interview in the premium area Marcus Anthony of www.marcusanthonyphoto.com is today's guest, and I don't often say I'm pumped to record an interview, but today is different! And for a number of reasons. Our special guest has been a PBX Member since 2017! I first interviewed him for episode 326 in 2019. Whe…
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310: Jeff Lubin & Luci Dumas: What Two 40-Year Pros Want You to Know About Portrait Success
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23:31This week on the show, I’m chatting with Jeff — a PPA Master Photographer, Craftsman, educator, and author of 2, soon to be 3, books including “The Professional Photography Playbook: Mastering Portrait Photography, Branding and Business Success.” Jeff is has been one of the most successful portrait photographers in the US for 40 years and counting.…
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617: Tom Trevatt – How a $200k Contract Changed Everything in His Headshot Business
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52:05Premium Members, click here to access this interview in the premium area Tom Trevatt of www.tomtrevatt.com and I have been exchanging emails since 2021, when he completed the little questionnaire on the PhotoBizX website to receive some personalised interview suggestions. At the time, he was into headshot photography, working part-time as a photogr…
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309: Elizabeth Toller: Invite Your Creativity with Daily Habits
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23:15What if your creativity isn’t something you have to chase… but something you can invite in, every single day? This week, I’m joined by the wonderfully unique and inspiring Elizabeth Toller — a Certified Professional Photographer, fine artist, intuitive life coach, Reiki healer, tarot reader, and speaker on creativity as a lifestyle. She calls herse…
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616: Dave Koch – Shoot Less, Earn More: A Smarter Way to Do Real Estate Photography
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56:30Premium Members, click here to access this interview in the premium area Dave Koch of Real Estate Media Utah had me excited to record something different for today's interview! Dave has been running a successful luxury real estate photography business in Utah, USA, for the past decade. His Instagram bio says: Utah's Premiere Real Estate & Architect…
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308: Luci Dumas: The Art and Science of Color for Photographers
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16:57Well, it is the fourth episode after three incredible interviews with brilliant and fun photographers. So it is time to go solo and dive into one of my absolute favorite topics… COLOR! Color isn’t just pretty—it’s powerful. It tells stories, creates mood, attracts clients, and makes your photography truly stand out. In this episode, I share some ba…
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615: Blair deLaubenfels – Booking Luxury Photography Clients Starts with the Right Images—and Words
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57:42Premium Members, click here to access this interview in the premium area Blair deLaubenfels of www.worldsbestweddingphotos.com and www.artlifeandbusiness.com was first interviewed for Episode 378 of the podcast, where she detailed the best ways to curate your portfolio to better market and promote yourself and your business. She believes curation i…
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307: Brenda Pottinger: Photography Marketing Made Easy
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26:32Get ready for a lovely and super practical episode! This week, I’m hanging out with the amazing Brenda Pottinger—photographer, educator, and marketing genius. She also has a heart for giving back and before we chat about her easy marketing strategies, she shares her love for helping others using the power of photography. Who is Brenda? Well, with d…
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614: Charles Moll – Winning Out-of-Town Wedding Photography Clients with Smart SEO
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48:22Premium Members, click here to access this interview in the premium area Charles Moll of www.charlesmoll.com is a full-time wedding photographer based in Bozeman, Montana, with 7 years of experience. Before wedding photography, he honed his marketing, videography, and photography skills worldwide while working for non-profits. Since pursuing photog…
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306: Karen McCall: From Drab to Fab with Photoshop Painting
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25:15Oh friends, you're going to love this episode! I have been a fan of Karen McCall and her art, and met her in person at PPA’s Imaging Expo this year. I am thrilled that she agreed to be my guest today because a true artist and Photoshop wizard. Karen’s been rocking the photography world for 35+ years and has all the accolades—Team USA, Diamond Photo…
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Premium Members, click here to access this interview in the premium area Walid Aami of www.walidazami.com first appeared on the podcast a few years ago in episode 493, where we dived deep into pricing for all photographers, and working in the world of celebrities and commercial clients in Los Angeles. His photography journey started with an opportu…
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305: Andrew Hellmich: Build Your Photography Empire - One Connection at a Time
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26:57I am a huge fan of my guest for this week, Andrew Hellmich. A photographer with 25 years of success and the host of a top-rated photography business podcast, he has done so much to support photographers and photographic educators (like me) with his 612 episodes of Photo Biz Xposed (PhotoBizX), which features industry experts sharing powerful insigh…
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612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business
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45:56Premium Members, click here to access this interview in the premium area Laura Langfield of www.llphotography.de is a pet photographer based in Germany who has been a PhotoBizX Member for 4 years and nothing makes me happier than having a chance to record an interview like this one. Laura recently emailed me about completing her first book project …
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304: Luci Dumas: Recipe for Successful Portrait Sessions of Kids and Families
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13:13Hey there, friends! It’s just me, Luci, flying solo on this episode of The Profitable Photographer. In my 40+ years as a portrait and wedding photographer, I’ve learned just how important it is to prepare both myself and my clients before a session—and to have a clear plan in place once we start shooting. Sure, there’s always room for spontaneity a…
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611: Renee Bowen – Senior Portraits That Sell: What Teens Want, What Parents Buy
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49:46Premium Members, click here to access this interview in the premium area Renee Bowen of www.reneebowen.com first appeared on the podcast in our start-of-the-year predictions episode, where some of the world’s best photography business coaches shared their insights. In that episode, she talked about AI fatigue and how clients are craving real, authe…
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303: Lauren DelVecchio: The Queen of Dramatic Lighting for Weddings and Portraits
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31:20Get ready to be inspired! This episode features Lauren DelVecchio, a lighting wizard and award-winning photographer. Based in Maine, Lauren is a PPA Master Craftsman, and Master of Wedding Photography. She’s a five-time Maine Wedding Photographer of the Year, a two-time Team USA rep in the World Photographic Cup, and even placed 6th in the world fo…
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610: George Tatakis – Turning Creative Obsession Into a Thriving Photography Business
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56:41Premium Members, click here to access this interview in the premium area George Tatakis of www.tatakis.com was a rare and beautiful find for this podcast episode. It's rare to feature a European photographer on the podcast, particularly a photographer who shoots in the style and income-producing strategy of George Takais. After exchanging a few ema…
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302: Allison Tyler Jones: No Excuses, Just Results! Take Control of Your Photography Success!
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31:35Running a profitable photography business is tough, but my guest in this episode proves that it can also be wildly profitable—if you take full responsibility for how you run it. Meet Allison Tyler Jones, CPP, Master Craftsman, educator, photographer, author of four books, and host of the REWork Podcast. I have to say that how she shares her vast kn…
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Premium Members, click here to access this interview in the premium area Brooke Jefferson of www.brookejefferson.com/photography was first featured in the Coaches Predictions episode that kicked off in 2025, where she said that Behind The Scenes Content (BTS) will be a game changer for photographers this year. She knows exactly what it takes to tur…
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301: Anjana Olson: The Power of Self-Portraits for Photographers
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26:52Ever felt the urge to create just for yourself? This week, I’m chatting with Anjana Olson, an award-winning photographer, educator, and lighting guru, about her self-portrait journey and how it’s transformed her art AND her business. Master photographer, Anj (Anjana) Olson is the portrait photographer of Anj Portrait Studio, serving Des Moines, Iow…
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608: Joe Jenkins – From Craigslist Scam to Six-Figure Photographer
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42:22Premium Members, click here to access this interview in the premium area Joe Jenkins of www.joejenkinsphoto.com sent one of the best interview requests I've received in the 12 years since starting the podcast. The subject line read: How a scam on Craigslist kicked off my full-time, professional photography career in NYC. Then, the email… My name is…
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300: Celebrating 300 Episodes! Tips from Favorite Solo Shows
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20:39We made it to Episode 300! I am beyond grateful for every listener who has joined me on this journey. With 70 solo episodes, 220 guest interviews, and listeners from over 100 countries, this podcast has grown into an incredible community of passionate photographers. Thank you for your support, engagement, and commitment to growing your photography …
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Premium Members, click here to access this interview in the premium area Heather Lahtinen of https://flourishacademy.mykajabi.com/ first appeared on my radar when Wisconsin Dog Photographer and Premium Member Jan Bezzo recommended her. Jan emailed to tell me that she'd been coached by Heather in the past and would do so again, hopefully soon. Heath…
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I’m thrilled to welcome back Jeffrey Shaw—one of my most popular guests! This is his third time on the show, and for good reason. I first heard him speak at PPA’s Imaging USA, and he completely blew me away. Now, five years later, he is just releasing “Sell To The Rich”, and he shares so many great insights from this book. He also has 2 other amazi…
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606: Caitlin McColl – From Postpartum Depression to Rebuilding a Thriving Photography Business
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44:31Premium Members, click here to access this interview in the premium area Caitlin McColl of www.ragamuffinpetphotography.com.au and www.tailsoftheworld.com is one of Australia's best pet photographers! Her work first caught my eye over ten years ago, and we followed up with episode number 24 of the podcast, where she shared the details of working wi…
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Okay, photographers—real talk. What happens to your business if life throws you a curveball? Whether it’s an unexpected emergency or the day you finally decide to retire to a beach with endless piña coladas, your business needs a plan. I know this isn’t something many of us think about or even want to talk about, right? This week, I’m chatting with…
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605: Jeff Brown – The Business Failure That Changed Everything—And What You Can Learn From It
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54:18Premium Members, click here to access this interview in the premium area Jeff Brown of www.thephotographersmentor.com needs no introduction if you've been listening for any time! He's appeared on the podcast multiple times, focusing mainly on LinkedIn and utilising that platform to attract and book clients. He also has a couple of courses on PhotoB…
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297: Dirk Witt: The Power of Partnering with Your Photo Lab!
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20:42Hey, photography friends! Ever thought about how much your photo lab impacts your business? This week, I chat with Dirk Witt from Mid South Color Lab, and he’s breaking down why not all labs are created equal—and why choosing the right one is a game-changer for your success. But not only how to select the right companies but why making them a partn…
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604: Belinda Richards – Game Changing Strategies to Attract the Right Photography Clients
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1:25:02Premium Members, click here to access this interview in the premium area Belinda Richards of www.belindarichards.com popped up on my radar following a beautiful email from PhotoBizX premium member and German-based photographer Birgit Zimmerman. I jumped over to check out today's guest's website, and OMG… SO GOOD! Her website is filled with humour i…
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296: Luci Dumas: Mastering In-Person Sales - Part 2: The Sales System
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18:47Hey, friends! I’m still buzzing from PPA’s Imaging Expo—so many incredible people, ideas, and gratitude for my 40 years in this amazing community! Meeting past guests in person was a blast. Now, onto today’s episode! This is Part 2 of my deep dive into In-Person Sales (IPS) using a projector. If you haven’t yet, check out Part 1, where I covered wh…
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603: Vanessa German – How to build a small town thriving photography business
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49:57Premium Members, click here to access this interview in the premium area Vanessa German of www.vannfineart.com and her photography business was a bit of an enigma to me. I was excited to dive in and learn more about what I believe is an incredibly successful business… but I just wasn't sure. Here's some background… The photography on her website is…
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295: Debbie McFarland: Empowerment and Photography of Tweens
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26:01I had the most amazing time at PPA’s Imaging Expo and if you are one of my new listeners I met in Dallas…HELLO!! We have the most incredible industry. We are so fun, dedicated, creative, smart and love to hang out together. I feel soooo blessed ho have had 40 years in this community. This episode features Debbie McFarland, a photographer with 27 ye…
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602: Noel Marcantel – The Headshot Pricing & Business Strategy That Earns $3,000+ Per Session
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42:47Premium Members, click here to access this interview in the premium area Noel Marcantel of www.noelmarcantel.com first appeared in the recent Studio Special episode of the podcast, where we explored the benefits and pitfalls for photographers looking to work from a studio space. He is a prominent headshot, branding, and editorial photographer based…
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294: Luci Dumas: Mastering In-Person Sales - Part 1: 7 Reasons to Make the Switch
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9:39I thought I would go back to the basics. It has been a while since I shared my step by step “In Person Sales System” so today, and in two weeks, I go deep into the Why and How of showing our work and helping people select art and albums they will treasure from their sessions. Question 1-Are you ready to transform your photography business and take …
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601: Jane Thomson – Secrets to Organic Growth. A different approach to photography business success
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49:38Premium Members, click here to access this interview in the premium area Jane Thompson of www.janethomsonphotography.com is a Canadian-based dog and portrait photographer who came from the commercial television world before discovering and studying photography. Take one look at her photography, and you'll be drawn in by her classic and dramatic sty…
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I’m kicking off the year with a bang with wonderful guests, and I couldn’t be more thrilled to have Heather Lahtinen as my new BFF on The Profitable Photographer today! Heather is an award-winning wedding and portrait photographer from Pittsburgh, PA, with over 20 years of experience as a photographer and entrepreneur. She’s built not one but two s…
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600: PBX Premium Member Recordings – Lessons, Takeaways and Goals
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1:14:22Premium Members, click here to access this interview in the premium area Welcome to a very special milestone episode of PhotoBizX—our 600th! This week, we’re not just reflecting on the journey so far, but celebrating you, the incredible Premium Members who have made this podcast what it is today. Your engagement, insights, and stories inspire not j…
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292: Shawn Black: Empowering Women with Stunning Photography
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31:39I’m beyond excited to have Shawn Black on The Profitable Photographer. Shawn is a powerhouse in the world of boudoir photography. He is based in Boston, Massachusetts, and is an international award-winning photographer, educator, and president of AIBP (Association of International Boudoir Photographers) His mantra? #BeBoldBeSexyBeYou—with an emphas…
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599: Carolyne & Alasdair – Sell First, Shoot Later: A winning photography sales strategy
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49:10Premium Members, click here to access this interview in the premium area Carolyne and Alisdair of www.carriesoutherton.co.uk first appeared on the podcast for episode 312, and the title was “How to build a hugely successful dog photography business.” At the time, she was running Scotland's ONLY dedicated dog Photography Studio with SEVEN Acres of S…
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291: Dan McClanahan: Making People Feel Amazing Without Burning Yourself Out
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29:05Meet Dan McClanahan, a photographer based in Ames, Iowa, who’s making waves in the world of photography. With honors like representing Team USA and being a Top 10 finalist in the World Photographic Cup, Dan knows his stuff. AND he’s a featured speaker at SYNC and Imaging USA too! Oh and…he is a super nice guy In this episode, we dive into: • How Da…
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2025 New Year Special – Photography Business Predictions by the Coaches – Part 2
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48:08Premium Members, click here to access this interview in the premium area Happy New Year, and welcome to a special podcast episode to kick off 2025. For this episode, I asked some of my favourite and new-to-me photography business coaches to contribute and share their thoughts on how this year will shape photographers running their businesses follow…
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290: Luci Dumas: Abracadabra! How I Use Positive Thinking and the "Magic" of Visualization
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21:39Hello and Happy New Year! This has been one of the MOST popular episodes so I thought it would be a great one to start out 2025. Here we go….Magic is real. Thoughts have power. In this repeat episode I am going FULL Woo Woo and talk about the power we have to become a magnet for success, attracting what we want in life, both big and small. The secr…
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