310: Jeff Lubin & Luci Dumas: What Two 40-Year Pros Want You to Know About Portrait Success

Profitable Photographer Podcast

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This week on the show, I’m chatting with Jeff — a PPA Master Photographer, Craftsman, educator, and author of 2, soon to be 3, books including “The Professional Photography Playbook: Mastering Portrait Photography, Branding and Business Success.” Jeff is has been one of the most successful portrait photographers in the US for 40 years and counting. His classic style and tried and true business structure has kept his photography studio earning high 6 figures and even 7, while giving him time to golf, teach, write, and enjoy life.

We talk about what happened when he left his government job to chase his dream of becoming a full-time photographer. He turned that leap into a 40+ year career full of awards, sold-out sessions, and major industry influence.

And with 80 years of experience between us and a passion for helping others, we “commiserate” on what it takes to start and sustain a highly profitable portrait photography business and all the joys it brings.

We’re talking about:

Why branding, client relationships, and a recognizable style are your best business tools
The secret sauce behind genuine expressions and timeless portraits
Why continuous learning (even after 40 years!) is non-negotiable
And how Jeff’s new book can help you build a stronger, more profitable business

Whether you’re new to the industry or have been behind the camera for decades, this episode is full of aha moments, business gold, and inspiration to keep going — and growing.

Find Jeff’s book, The Professional Photography Playbook, on Amazon

Follow Jeff on YouTube for more tips and stories

Hit play and let’s talk portraits, passion, and making your mark.

Connect with Photography Business Coach Luci Dumas:

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