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Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

Ashley Conway - Marketing Expert and Copywriter for Creative Business Owners

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- Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationship ...
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Business with Impact

Rachel McMichael

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From marketing strategies to tech tips to balancing work and family, your host Rachel McMichael joins other leading entrepreneurs to share real talk about creating a business that has lasting impact and influence (and of course… income!). If you’re looking for tangible advice on how to start and scale your business online, this one’s for you!
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If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you. I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats a…
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In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑g…
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In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more. As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand un…
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 On today's episode, I am so excited to introduce you to my friend and mastermind client, the extraordinary marketing coach and super copywriter, Ashley Conway! In this episode, we're going to be diving into mistakes that you might be making in your business that are causing you to blend in with the crowd and losing you valuable leads. How can you …
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If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you. We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page. You’ll get a practical, bite-sized framework for making your copy feel mo…
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In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less. If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually soun…
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Is your messaging starting to sound a little… robotic? You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back. We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like …
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What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interacti…
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What if you could sign your next three clients even if your offer is only half scribbled on a Google Doc, you’ve got a tiny audience, and zero team. If you’ve ever thought, “I just need someone to show me how to start making sales now, without all the moving pieces,” this episode is for you. Today, I’m giving you the inside look at my Scrappy Launc…
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If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you. I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touch…
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It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk abo…
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If business feels frustrating right now… If you’re doing all the things and still wondering why nothing’s quite landing… It might not be because you're doing the wrong things. It might be because you're doing the right things... at the wrong stage. One of the biggest reasons smart, talented online business owners stall out and plateau? They’re exec…
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In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners. We'll talk about: - Why mental resilience is critical for sustainable bu…
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Can we both agree that hustling 24/7 isn’t sustainable? In this episode, I’ll show you the exact framework I use (and teach my clients) to build a simple, high-impact system that creates consistent sales – even when you’re not constantly posting, launching, or showing up on camera. What to listen for: The 3-part Impact Framework that drives consist…
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You created the freebie. You poured your best tips into it. Shared it. Promoted it. Maybe even ran some ads. And if you’re still refreshing your screen thinking… “Where are the leads?” Before we blame the algorithm… Before we burn it all down and start over… Let’s get real about what’s actually going on. Because here’s what no one’s talking about: …
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If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you. In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?” The short answer? Yes—but it takes intention, not just cuts. In this epis…
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If your funnel isn’t converting, it’s not because your audience is too small or your content isn’t “good enough”? In this episode, Rachel uncovers the real reasons your funnel is stalling – and the exact steps to fix it. Spoiler: It’s not about scrapping everything. It’s about tweaking and refining what’s already there. What to listen for: The real…
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With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond. In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to mark…
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On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead. Looking for more resources? Ready to work together? Start here: - For all things podcast,…
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If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow. Looking for more resources? Ready to work together? Start here: - For all thi…
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In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates? On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Se…
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AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging? On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should …
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On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video t…
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On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads. And I’m answering a listener’s question about how to get leads that are willing to pay her fees. Looking for more resources? Ready to work together? Start here: - For all things pod…
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On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction. And I’m answering a listener’s question about how to test their USP to see if it is effective. Looking for more resources? Ready to work …
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On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white. And I’m answering a listener’s question about being persuasive in selling without being misleading. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit …
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On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making the never-ending task a bit more fun. And I’m answering a listener’s question about how to stay consistent with her marketing when she already has so much on her plate. Looking for more resources? Read…
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Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why disconnected marketing efforts can hold your business back—and five key reasons why having a unified marketing strategy is essential for success. Plus, I’m answering a listener’s question about how to tur…
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On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel. And I'm responding to a listener's question abou…
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The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business owner to figure out what to do. So on today’s show, we are simplifying your marketing by identifying the 5 things you must do to make your marketing efforts successful and improve your ROI. And, I’m answ…
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On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your values and have a kingdom purpose. These three ways will allow you to combine your faith and your marketing without being pushy or preachy. And, I’m answering a listener’s question about including your fai…
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On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to hit a sales goal. And I’m answering a listener’s question about ways to maintain her marketing efforts when her budget has been cut. Looking for more resources? Ready to work together? Start here: - For …
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On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effective plan and which you should focus on first. And, I'm answering a listener's question about reasons people aren't taking action after visiting her website. Looking for more resources? Ready to work …
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If you're a values-driven business owner who wants to stand out from your competition, attract your best customers, and market in a way that aligns with your values, this is the show for you. Tune in to this episode for a sneak peek at how this show will help your business. Looking for more resources? Ready to work together? Start here: For all thi…
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Today on the Business With Impact podcast, we’re talking about one of my favorite things: Facebook Ads! A question I still get asked all of the time is: “How do I know when I’m ready for Facebook ads?” As an ad expert, I wanted to share the exact framework I share with our clients in the Business with Impact Academy™ when they’re trying to make thi…
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Today on the Business With Impact podcast I'm going to be sharing what you need to be doing today to prepare for your Black Friday promotion! I dive into three mistakes that I see most online business owners making when it comes to their Black Friday deals and how YOU can avoid them. If you've been considering having a Black Friday promotion this y…
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What do we do when it feels like things just aren’t working in our online business? What’s the next step you should take? Where do you go from there? On today's episode we’re not only going to ask these questions, but we’re going to answer them as well. Because…spoiler alert…we’ve all been there! And it’s more than possible to get out of that slump…
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On today’s episode of the Business With Impact podcast, we're talking about priority-based living and why it’s so important when it comes to goal setting. You see, there’s a problem with traditional goal setting. Oftentimes, we set goals for our business, and what do we do? We start to dream and we pick some numbers (really, if we're being honest, …
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I remember the very first time that I started a group coaching program and the first six weeks were focused exclusively on mindset. I'll never forget emailing the coach and asking, “Can we please just fast forward to the good stuff?” Because all I wanted was the strategy, the system, the step by step process. Little did I know that those first six …
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On today's episode, we're going to take you behind the scenes and share all the details you've been asking for when it comes to the Business With Impact Academy™! In this episode, we're discussing… Who is the Business With Impact Academy™ for? Is the Business With Impact Academy™ right for my business? Am I ready for a program like the Business Wit…
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Chances are if you're anything like me, you started your business because you crave freedom and flexibility. You want to be a great mom, a great wife, and a great business owner. You want to serve your community. You want to be able to go above and beyond for them. But not at the expense of your kids or your family. You want to create a legacy. And…
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As entrepreneurs, we all know the importance of the words that we speak. We know the importance of messaging. We know the importance of communicating. We know that a great offer, when communicated well, will get results. And there's a secret weapon that I use in my own business and an incredible person behind that secret weapon, who is the best whe…
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In this episode we're talking about a consistent theme that we see and hear from our clients when it comes to the behind-the-scenes launch! And in this episode we’re sharing how to set clear goals and clear expectations for your launch so that when things come up in your launch (spoiler: because they will!) you can handle them with confidence. Let’…
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On today’s episode, I am really excited to introduce you to my friend, Monica Little the Product Biz Coach! If you have a physical product in your online business or if you're considering creating a physical product for your online business, today's episode is one that you do not want to miss! Monica is the go-to person when it comes to handmade or…
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If you've ever felt like you have way too many things on your to-do list and not enough time to get them done, this episode is for you! On today’s episode, we’re going to talk about how to prioritize your business task lists so that you’re getting 20% of the activities done that yield 80% of the results! Let's dive in! --- Links mentioned in this e…
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On today’s episode, I am really excited to introduce you to my friend, Megan Blacksmith from Becoming Zesty! When I think about Megan, the thing that comes to me is, “person who helped people transform their minds so they can have breakthroughs in their business.” One of the things that I think is so unique and fascinating about Megan (and her busi…
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Today on the Business With Impact podcast we're talking about some of the biggest mistakes and myths in the online space that are costing you time, money, and keeping you stuck. We're starting with two myths that are common beliefs among MOST business owners (had you heard of these before?) and then we’re diving into the five areas to focus on when…
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On today’s episode, I am really excited to introduce you to my friend, Renae Fieck! If you've ever focused on trying to be consistent by doing things like staying up late or getting up early, just forcing yourself to be productive, even when it doesn't feel authentic. Or maybe you've even found yourself thinking things like, “the harder I work, the…
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One question that we get asked a lot is, how do I price my offer? How do I know what value to attach to my deliverables? So, on today’s episode, we’re going to talk through three ways that we approach this with our Business With Impact Academy™ clients… some of which are a very different way to ask these questions in your business! And we’ll even t…
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On today’s episode, I am really excited to introduce you to Michelle Lake! Michelle coaches endurance athletes and I had the honor of meeting Michelle in-person just over a year ago. One of the things that impressed me the most about Michelle is that she is so good at speaking to her ideal client on social media. Now, when I say speaking to her ide…
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