Best Ballueder Partners Volker Ballueder Podcasts (2025)

1
And... we are back; the relaunch episode with a new host 36:36

1M ago36:36

36:36

After a slight hiatus, Stories of Success is back, with a new host, Craig A. Taylor. In this special (handover) episode we set the scene for Stories of Success going forward, with founder, Volker Ballueder, and new host, Craig. We discuss what we want to achieve, what success looks like for us personally, and we set sail for new land. Going forward…

1
How Product Marketing Makes the Difference in SaaS, with Ulrika Haug of Coupa Software 35:08

2+ y ago35:08

35:08

In this episode we are going to be exploring Product Marketing in SaaS which is a discipline that is often overlooked, neglected or simply misunderstood. When an organisation invests time, money and resource into Product Marketing they are giving themselves a tremendous compeitive advantage. As the Product Marketing Alliance neatly state - "Product…

1
Getting the Most From Google Ad Campaigns, with Barney Durrant of Bluebell Digital 42:35

2+ y ago42:35

42:35

In this episode we are exploring Google Ads, ably assisted by Barney Durrant, an ex-Googler who has been running his own successful digital agency for the past 9 years specialising in Google Ads, SEO, content creation and all elements of your digital strategy. Google Ads are an essential component of your demand generation engine but whilst they ca…

1
Aligning SaaS Sales & Marketing Teams, with Volker Ballueder of Ballueder Partners 40:42

2+ y ago40:42

40:42

Sales and marketing alignment is not a new concept but in many organisations it has become a buzzword lacking in meaning rather than a considered process that is ingrained in the culture of the company. The benefits of true alignment are vast - 36% better customer retention rates, 38% higher win rates, 32% YOY revenue growth, not to mention an impr…

1
Growing Your SaaS Brand on TikTok, with Mike Manzi of @officialsalestips 34:52

2+ y ago34:52

34:52

TikTok was the world's most downloaded app in 2022 and is no longer the preserve of the under twenties. In fact, it has well over a billion active users of which half are over 30 and the popular apps' momentum shows no sign of slowing down. With stats like this it presents a huge opportunity to SaaS marketers looking for new channels to build engag…

1
Doing SaaS PR Properly, with Victoria Usher of Gingermay PR 40:03

2+ y ago40:03

40:03

PR is often one of the first marketing activities that Saas companies undertake - done right it can play a massive role in elevating your brand, positioning your product and underpinning growth. But if the strategy is not thought through and you're not careful, it can become an expensive, time consuming, ineffective exercise. My guest is Victoria U…

1
Farewell, not goodbye. End to Season 5 8:39

2+ y ago8:39

8:39

This is the end of season 5 episode. You might think it's earlier than anticipated, but there is a reason. There is always a reason. I say thank you. Please stay in touch and add me on Linkedin or subscribe to my newsletter. Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to…

1
Tom Glason - Creating value for interim and fractional revenue leaders 32:06

2+ y ago32:06

32:06

Today's episode is with Tom Glason. Tom is the co-founder and CEO of Scalewise which helps ambitious B2B tech scale-ups accelerate growth by providing unique and flexible access to a community of world-class Scale Experts. He's also the founding member and Chair of the London chapter of Pavilion - a private community for high-growth revenue leaders…

1
Storytelling & Positioning - Martyn Baker 32:16

3y ago32:16

32:16

Martyn Baker and I got introduced back in the days when he left Twitter and I started my consulting career. We have since worked together on projects under his brand Gardn. He looks back at a corporate career, working with big clients like adidas, Twitter, Telefonica and Microsoft. That wealth of experience lead him to found Gardn as a company help…

1
Future Work/Life - Ollie Henderson 37:34

3y ago37:34

37:34

On this episode I welcome Ollie Henderson. It's another expert talk episode, where Ollie and I talk about the future or the state of work. Ollie creates insights and systems for first-time founders and CEOs who want to attract clients and the best talent by sharing their ideas with the world. As a former start-up founder and CEO, he understands wha…

1
Simon Severino - Strategy Sprints 33:43

3y ago33:43

33:43

I learned about Simon and his business when listening to another podcast, and loved his business idea: coaching and consulting businesses on the back of successful blueprints. So I bought his book 'Strategy Sprints' and I reached out to him. We hit it off, and I thought it would be great for him to share his journey and his programme for solo entre…

1
Interim, Fractional, Positioning, Content, Social - David Pawsey 31:06

3y ago31:06

31:06

This podcast is with copywriter and content strategist David Pawsey. He helps freelancers, interim and fractional leaders, and companies to position themselves. He actually helped me with my positioning and my website content. David is a former journalist, so he is naturally inquisitive and creative. He also works for himself, so can look at the sp…

1
Jonathan Younger - The great (freelance) awakening 34:09

3y ago34:09

34:09

I am honoured to welcome Jonathan Younger on my podcast. Jon and I met when I reached out to him on Linkedin about some of the articles he has written about the new way of working on Forbes. He is an HR thought leader, author, teacher and early stage investor. He writes about the freelance revolution and the future of work. Jon's books include HR F…

1
Ben Legg - Portfolio Professionals 33:56

3y ago33:56

33:56

This is a very exciting episode with Ben Legg. Ben was the former COO of Google Europe and turned to being a successful portfolio professional. I actually met Ben a few years ago in Cannes, talking digital marketing. In his portfolio career, Ben focuses on supporting founders and investors in the startup and scale-up ecosystem. He is also CEO and c…

1
Selling a proportion of your brain - Adrian Cockle 32:08

3y ago32:08

32:08

Today's episode is with Adrian Cockle. Adrian and I met through Leapers which is a community and support group for freelancers. With our own slack channel we have a great community spirit and I encourage anyone going on their own to join! Adrian is a freelance digital strategy consultant and fractional head of digital - an interim and fractional CD…

1
Get out there and engage - Fractional CTO Damien D'Souza 35:05

3y ago35:05

35:05

I welcome Damien D‘Souza on this episode who is a business and technology transformation leader. His CV states COO, CIO and CCO experience, yet he markets himself as an interim and fractional ‚CTO‘. With his vast years of experience across multiple industries, he has worked in his portfolio career since 2019. Things we discussed: Whilst he started …

1
Interim and Fractional CEO and Consultant - Peter Weichsel 31:14

3y ago31:14

31:14

Peter and I first met when he dealt with various digital marketing start-ups at Deutsche Post many years ago. Most recently, we discussed joint business development but also had a chat about my podcast, as Peter had quite some experience in interim and fractional C-level roles. I am in particular interested to share his experience with start-ups, l…

1
Be Confident with Uncertainty - Lena Andican - Fractional CMO 26:14

3y ago26:14

26:14

Today I welcome Lena Andican who is one of the partners at Kurve - Kurve being the performance marketing agency my guest Oren Greenberg founded. Additionally, similar to Oren, she works as an interim and fractional CMO, advising companies on all things marketing. Things we discussed: Working with scale-ups B2B marketing and sales Positioning, marke…

1
Michel Quazza - Be Ready to Learn Something New! 35:50

3y ago35:50

35:50

Michel Quazza and I met a few months ago discussing investment and collaboration on projects. He is a seasoned international CEO and has worked as much in Silicon Valley as he has worked across Europe. Michel is scaling his interim work through advisory service, packaging up C-Levels under the ‘Corporate Development as a Service’. Things we talked …

1
Stephen Morris - Fractional and Interim CTO 30:31

3y ago30:31

30:31

This episode is with Stephen Morris. Steve is a fractional CTO with a passion for software development and cyber security. He directs IT strategies, advises on product and technology and helps other CTOs to go to market too. Things we discussed: Companies not needing or being able to afford a full time CTO Helping aspiring CTOs Interim and fraction…

1
Paul Edwards - Interim CRO: 'Importance of Networking' 29:42

3+ y ago29:42

29:42

I welcome Paul Edwards today who is an interim Chief Revenue Officer. With many years experience in the IT and Telecoms sector, he empowers organisations and teams to win complex high value sales within competitive markets. He is also a mentor to businesses for exit. Paul and I discussed the following: Moving from a corporate career to a portfolio/…

1
Experience as an asset - Oren Greenberg 33:39

3+ y ago33:39

33:39

Oren is the founder of Kurve, a London based, growth marketing consultancy working with corporates and scale-ups for the past 20 years. As an interim and fractional leader, Oren’s digital strategy and commercial expertise are instrumental in the growth of SaaS & Fintech brands. Brands he worked with include Lenovo, Canon, Investec Bank, Wonga, Peak…

1
Taking the risk - Interim CDO Ben Rickard 33:56

3+ y ago33:56

33:56

I welcome Ben Rickard to my podcast. Ben is an experienced interim and fractional CDO, a NED and advisor with an expert domain knowledge in marketing, digital, data and tech. Ben and I have been discussing the interim and fractional space for a while, and I am glad he found the time to record his ideas around this exciting and growing space. Things…

1
Victoria Rusnac - 'CMO on demand' 31:22

3+ y ago31:22

31:22

My new season, season 5, is all about Stories of Success in interim and fractional CxO roles. I am excited to bring you top CxOs in the field discussing their style, pricing, approach and how they started off in their current role. A learning curve for me, but also a learning for anyone aspiring to become a freelance consultant, start a portfolio c…

1
Reflecting on 3.5 years of podcasting - taking a break 27:04

4y ago27:04

27:04

Hi all, After 3.5 years of podcast recording, I am taking a break until at least the end of 2021. Feel free to reach out to me or connect with me on Linkedin. I am happy to help anyone, support you in your journey as a coach or consultant, and I am open for new ideas for 2022 - for the podcast or otherwise. Thanks for all your support, Volker Hoste…

1
Mixed Mental Arts 1:05:23

4y ago1:05:23

1:05:23

On this final episode of season 4, all my theories come together by speaking to Dr. Matt , Mateusz Grzesiak. Dr. Matt is a lecturer, therapist, and consultant. He holds several masters degrees, including in psychology and law, as well as degrees in management. On the one hand he advises businesses and on the other hand he trains and runs therapeuti…

1
How to survive the crisis! 59:58

4y ago59:58

59:58

This episode was recorded back in January with Paul Rowlett. A British entrepreneur who thought he would lose his multi-million pound business, when we all went into the first lockdown in 2020. Paul is the CEO and founder of corporate gifts company Everything Branded which was relying heavily on the hospitality sector - obviously this was hit hard …

1
Mindfulness in the workplace - a chat of two enthusiasts 1:01:31

4y ago1:01:31

1:01:31

I got introduced to Andy Lee through Cheryl from Xerox who has been on my podcast previously. When we spoke for the first time, we hit it off on the topic of mindfulness and stress reduction. Andy is a mindfulness consultant and teacher with a background in talent management and organisational psychology. He is committed to helping companies and th…

1
What all you can do with content! And what life taught us! 1:02:13

4y ago1:02:13

1:02:13

Case Lane is a global writer, entrepreneur, podcaster, blogger, and the founder of Ready Entrepreneur, a business that prepares aspiring entrepreneurs to start an online business. She has been a former diplomat, consultant and corporate executive. Case has been educated in communications, political science, business, law and economics, and has live…

1
Finding your niche! 1:01:15

4y ago1:01:15

1:01:15

Chala Dincoy, founder of Repositioning Expert and author of Gentle Marketing and How To Win Friends The Way Apple Wins Customers had been an award-winning marketer with a number of Fortune 500 companies including Pepsi, Frito-Lay, and Playtex, before moving on to found Repositioning Expert. Currently, she helps professional service providers to get…

1
Providing Psychological Safety for schools and in the workplace 1:04:17

4y ago1:04:17

1:04:17

Michael Brennan co-founded tootoot in 2013 with a core mission of supporting the psychological safety and wellbeing of individuals by making it easier for individuals to talk about anything that was making them feel unhappy or unsafe. His idea for the app came after spending years being bullied but struggling to find a safe and trusted way to speak…

1
A new way to think for a new world 1:03:12

4y ago1:03:12

1:03:12

This week's podcast is with Francis Cholle. A global leader in creating social innovation for a sustainable future. For him it is all about unleashing untapped potential, key to achieving a competitive advantage by using intuitive intelligence. Best-selling author Francis Cholle uses deep human learning and cognitive science to help leaders and org…

1
Leadership Development from a Brand Perspective 56:19

4+ y ago56:19

56:19

In this week’s episode I welcome Cheryl Smith to my podcast. Cheryl leads talent management for Xerox, a public company with over 25,000 employees globally. She is a seasoned talent professional with over 25 years of success in talent assessment, succession planning, leadership development, employee engagement, organisational surveys and change pro…

1
A chat about leadership 1:07:18

4+ y ago1:07:18

1:07:18

For 20 years, Tim Spiker, founder of The Aperio and author of The Only Leaders Worth Following has been helping individuals and organisations lead better, and find better leaders. He delivers keynote speeches and creates customised learning experiences to change the way people look at leadership, and he guides long-term developmental journeys as we…

1
Let's talk uncommon sense 1:04:47

4+ y ago1:04:47

1:04:47

In this first episode of 2021, it took me a while to understand what Csaba Toth was talking about. However, once I understood his ‘Uncommon Sense’ approach, I was sold! It makes so much sense! Csaba has a similar journey to myself, and we live very close to each other too; so we have met again, deepened my understanding and see what we can do to ed…

1
Life is about Impact, not likes. 1:07:22

4+ y ago1:07:22

1:07:22

This week's guest is Simon Squibb: a serial entrepreneur, angel investor, mentor, podcast host, founder and Chief Purpose Officer at the Purposeful Project. He retired at 40 but is now back. We recorded this episode a while back, with some friendly dogs barking in the background. He has started 17 businesses, invested in 66 and has mentored hundred…

1
Thursday, 9 am and October are all the same thing now 1:28:52

4+ y ago1:28:52

1:28:52

I am very honoured to have Pascal Finette back for a second round. Pascal and I got introduced when I first launched my podcast in early 2018, and we recorded an episode then, which has been downloaded almost 300 times. He since has launched more things, became more famous, and I feel honoured he took some time to answer more of my questions. We en…

1
Thank you, Andy. 48:51

4+ y ago48:51

48:51

I interviewed Andy last year, just before Christmas 2019. He openly spoke to me about his illness, and his life limiting cancer. When I worked for Andy, I always enjoyed him as a manager, colleague and mentor. A family person, down to earth, giving sound advice. A father figure. Sadly, he passed away in October this year, and I wanted to show my re…

1
A reflection with friends on the global pandemic 1:06:01

4+ y ago1:06:01

1:06:01

This week’s podcast is a panel discussion with four former guests. We took a long time to manage all our diaries and I was glad when we finally got together to discuss Covid19, personal development, and how it seems the positive things that came from lock down. An episode going deep. We are connecting more now, more intensely, and have less in-room…

1
Mind Body Leadership 1:31:59

4+ y ago1:31:59

1:31:59

In this episode of season 4 I welcome Marcel Daane. I am super excited to welcome Marcel as he has been prominent on my social media feeds for a long time. I admire the work he does as an executive and leadership coach, and his concept about body mind connection in a business world. Marcel and I actually recorded a live video cast and this podcast …

1
Consulting Success - Season Starter! 56:28

4+ y ago56:28

56:28

Season Starter - I can’t believe we are in season 4 and I publish my 63rd podcast today. When I started the podcast it was all about ‘let’s see how it goes, I might do 10’, now it’s more like ‘let’s get to 100 and see how we can scale it’. So thank you for supporting me, and thank you to all my guests for giving up their time to be featured, answer…

1
The story of a professional speaker in times of Covid19. 49:10

5y ago49:10

49:10

For the last but not least episode of season 3 of my podcast, I welcome Lisa Ryan who is the Chief Appreciation Strategist at Grategy. As a Certified Speaking Professional, a Certified Virtual Speaker and the best-selling author of ten books including “The Upside of Down Times: Discovering the Power of Gratitude”, she shares a lot of information on…

1
Success and Happiness - it's down to listening 52:36

5y ago52:36

52:36

This week I welcome Chris Hyland to my podcast. Chris is a tech entrepreneur that believes technology can be used for good and can dramatically impact the world in a positive way. He is lucky enough that his personal vision matches up with his company's vision at The Happiness Index. The reason I asked Chris to be on the podcast is to discuss happi…

1
Understanding who you are is a difficult journey! 49:21

5y ago49:21

49:21

This week’s podcast is with Lizzy Hodcroft. She is an inspiration to talk to, on how to overcome mental health issues and becoming successful, selling a business and now launching a new business called Myndr. Lizzy has been a winner of North East Entrepreneur for two years in a row. Her honestly about her struggles with mental health and how entrep…

1
Stress Management & Burnout Prevention 41:03

5y ago41:03

41:03

This week’s podcast is with a fellow German coach Stephanie Schaffner. After a corporate career in sales and business development, she changed direction to become a trainer for stress management and a coach for burnout prevention. The reason for that was because that she was suffering from stress herself, was close to a burnout, and a few of her co…

1
Chasing Black Unicorns - Doing Business in Africa 1:01:39

5y ago1:01:39

1:01:39

On this episode I welcome Marek Zmysłowski. Marek is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. At time of recording we are both in lockdown due to Covid-19. He is in Barcelona and I am in the UK. We discuss the impact Covid-19 might have on Africa as well. Marek is the author of a bests…

1
Burn-Out, Depression and Anxiety 54:53

5y ago54:53

54:53

This was a great recording with an industry friend around various topics. Not only did we discuss media, but we more-though spoke about what it means to have a burn-out and to live with anxiety, not only during the Covid19 crisis. Meet Sean Betts who is the Managing Director of Annalect in the UK and has worked in the media industry for 16 years. H…

1
Success is being happy and content along the journey 39:14

5y ago39:14

39:14

I enjoyed meeting Gian Power ACA on my podcast who set up his first business aged 13 and later worked at Deutsche Bank and PwC and witnessed first-hand some of the wellbeing & inclusion issues that need to be tackled in the corporate world. In 2015, an unexpected family tragedy changed Gian’s life forever, when his dad was murdered on a trip to Ind…

1
Solo Episode - my thoughts in uncertain times 18:11

5y ago18:11

18:11

This is a solo episode. First time I record on my iPad, and I hope the quality is ok. Just a few thoughts I have in these unprecedented and uncertain times. Let me know what you think! Stay positive! I also answer some questions around my passion and routines, and if you have any questions or comments, please reach out to me! Stay home, stay safe a…

1
Supply Chain and Returns in uncertain times 47:56

5y ago47:56

47:56

In this week’s podcast I welcome Al Gerrie who is the Founder and CEO of ZigZag Global, a software solution to help e-commerce retailers manage returns domestically and globally. We recorded this at the peak internet time during the first week of national office closures due to the Corona virus, and unfortunately the connection dropped a few time. …

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