Welcome to Basics to Brilliance, the Haematology podcast created to supplement & bolster your knowledge for the FRCPath Part 1. Featuring a two way, non-didactic conversational-style Q&A between the SpR and SHO, this podcast will be your pocket companion no matter where you are. We aim to cover: - Malignant and non-malignant topics - The whole syllabus for FRCPath part 1 - Review UK guidelines - Go into science/lab detail - Discuss how guidelines often translate into practice - Review and ap ...
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Welcome to The Marketing Freelancer: : Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance businesses. And basically own your unique Unicorn talents—and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On thi ...
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Feedback 0:52 Intro and table of contents 2:36 CASE 1- Infection, due surgery and a prolonged APTT ft. a refresher on APTT prolongation 08:00 Mixing studies- definition and uses ft. Hari’s exam nugget 17:00 Factor assays (1 stage, 2 stage and chromogenic assays) ft. David’s humorous humility 43:30 David applies his new-found knowledge to our first …
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#251 How to Make $10k from Your Next Podcast Interview with Beth Nydick
50:54
50:54
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50:54Freelancer Visibility Series #3 This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue…
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#250 How Marketing Assistants Can Use Public Speaking to Get More Clients with Laurie-Ann Murabito
54:59
54:59
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54:59Freelancer Visibility Series #2 If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way. In this episode, we're diving into the power of public speaking …
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#249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh
1:00:51
1:00:51
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1:00:51Freelancer Visibility Series #1 Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority. This …
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#248 Real Talk from Social Media Marketing World: Tips for Freelance Marketers with Emily Reagan
31:30
31:30
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31:30I crashed the Social Media Marketing World conference… Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know. Thin…
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#247 Playing Big as a Freelancer: Lessons from Tara Mohr’s Empowering Book with Emily Reagan
19:31
19:31
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19:31Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there. In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like …
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Feedback 'Basics to Brilliance: Haematology Podcast' has been accredited for CPD credit by the Royal College of Pathologists UK. Medical professionals and clinical scientists holding career-grade positions, who are registered with any of the Royal Colleges for CPD, will be eligible to earn 1 credit for every hour of learning. Email: basicstobrillia…
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Practical Haemostasis of the Clotting Screen
34:27
34:27
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34:27Feedback 00:00 Intro 04:25 Automated Methods of Measuring a Clot 05:50 Scenario 1 & Pre-Analytical Variables 11:50 HIL Index & Patient Factors 15:55 Blood Tube Basics 21:10 Nitty Gritties- What Happens When We Send a PT? 23:20 PT vs INR for Warfarin- Going Down The Rabbit Hole... 26:35 Heparin Neutralising Buffer 29:00 APTT 33:05 Summary (& an hono…
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#246 AI Copywriting Tools: How Custom GPTs Help Freelance Marketing Assistants with The Laurens
59:17
59:17
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59:17What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assi…
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Feedback 0:00 Intro 2:45 What is Haemostasis? 3:55 Stages of Haemostasis (summary) 4:45 Primary Haemostasis 8:35 Secondary Haemostasis 11:10 The Clotting Cascade 12:20 Common + Extrinsic Pathway 13:50 Intrinsic Pathway (TwelvEleveNinEight) 14:25 Clotting Tests 16:30 Hari Pops The Bubble 18:05 In-Vivo vs. In-Vitro 22:20 Isolated PT Prolongation- cau…
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#245 How I Lost $2k in a Bad Media Placement (and How to Avoid It) with Emily Reagan
22:55
22:55
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22:55I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me. As freelancers and service providers, we’re constantly looking for new ways to…
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#244 Inside My Business: What’s Changing & Why with Emily Reagan
45:11
45:11
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45:11Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, bu…
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Feedback 'Basics to Brilliance: Haematology Podcast' has been accredited for CPD credit by the Royal College of Pathologists UK. Medical professionals and clinical scientists holding career-grade positions, who are registered with any of the Royal Colleges for CPD, will be eligible to earn 1 credit for every hour of learning. Email: basicstobrillia…
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Feedback 'Basics to Brilliance: Haematology Podcast' has been accredited for CPD credit by the Royal College of Pathologists UK. Medical professionals and clinical scientists holding career-grade positions, who are registered with any of the Royal Colleges for CPD, will be eligible to earn 1 credit for every hour of learning. Email: basicstobrillia…
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Heparin Induced Thrombocytopenia (HIT)
1:00:26
1:00:26
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1:00:26Feedback 'Basics to Brilliance: Haematology Podcast' has been accredited for CPD credit by the Royal College of Pathologists UK. Medical professionals and clinical scientists holding career-grade positions, who are registered with any of the Royal Colleges for CPD, will be eligible to earn 1 credit for every hour of learning. Email: basicstobrillia…
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#243 Five Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka
1:09:35
1:09:35
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1:09:35Funnel Series #19 Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong. That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spi…
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#242 Mastering Automated ManyChat Funnels with Katy Widrick
1:18:09
1:18:09
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1:18:09Funnel Series #18 What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot. We continue our Funnel Series with Katy Widr…
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#241 Funnel Audits for Higher Sales: Order Bumps & Conversion Strategies with Emily Reagan
19:31
19:31
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19:31Funnel Series #17 Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel. Most clients don’t realize where they’re …
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#240 Webinar Sales Strategy: The Key to High-Converting Pitches with Heather Sager
1:04:07
1:04:07
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1:04:07Funnel Series #16 Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)? In this episode…
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#239 How to Build a $50K Funnel Offer & Land High-Ticket Clients with Abi Prendergast
55:24
55:24
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55:24Funnel Series #15 “Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like? My guest, Abi Prendergast, is an Evergreen Funnel Strate…
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#238 Funnel Messaging Secrets: What Every Marketing Assistant Needs to Know with Nicki Krawczyk
1:14:10
1:14:10
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1:14:10Funnel Series #14 What makes funnels work? It's not just the tech, but the messaging that drives results. Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-convertin…
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#237 Confidently Price Funnel Services as a Freelancer with Emily Reagan
30:41
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30:41Funnel Series #13 Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services? From…
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#236 Email Marketing vs Funnel Building Services with Emily Reagan
19:08
19:08
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19:08Funnel Series #12 What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group. I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff…
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#235 How to Track and Analyze Funnel Data with Kelsey Silver
1:10:19
1:10:19
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1:10:19Funnel Series #11 You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your client…
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#234 Evergreen Sales Funnels with Gemma Bonham-Carter
1:13:43
1:13:43
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1:13:43Funnel Series #10 Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock. Of course, it’s not …
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#233 Designing Sales Pages that Convert with Samantha Burmeister
57:09
57:09
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57:09Funnel Series #9 "Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert. My guest is Samantha Burmeister, a skil…
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#232 Facebook Group Funnels with Michelle Vroom
59:48
59:48
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59:48Funnel Series #8 Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn’t just about posting random memes …
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#231 AI Chatbots and Quiz Funnels with Josh Haynam
42:51
42:51
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42:51Funnel Series #7 Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services …
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#230 Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie
59:24
59:24
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59:24Funnel Series #6 Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge ro…
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