Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...). Answering questions from Twitter #AskAlex @branchmetrics
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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.
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The Regulatory Transparency Project is a nonprofit, nonpartisan effort dedicated to fostering discussion and a better understanding of regulatory policies. On RTP’s Fourth Branch Podcast, leading experts discuss the pros and cons of government regulations and explain how they affect everyday life for Americans.
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Deep Dive 306 - Weighing Regulations: The Metrics of White House Review
1:01:20
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1:01:20Amidst the flurry of new Executive Orders that launched the second Trump Administration, many questions have arisen concerning regulatory action and executive power. Our panelists will focus on the regulatory analysis guidance of Circular A-4, the role of benefit-cost analysis in regulatory and deregulatory actions, and the 10-for-1 Executive Order…
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Explainer Episode 88 - How Congress Can Reform Environmental Regulation and the EPA
56:48
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56:48In March of 2025, the Competitive Enterprise Institute (CEI) released a major new publication, “Modernizing the EPA: A Blueprint for Congress.” This book explores numerous issues across the EPA and the statutes that it administers. The podcast discussion focuses primarily on how the EPA’s role has evolved, particularly as it relates to air regulati…
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Tech Roundup Episode 26 - Making Sense of White House AI Policy
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37:34In this Tech Roundup Episode of RTP's Fourth Branch podcast, Kevin Frazier and Aram Gavoor sit down to discuss the recent, fast-moving developments in AI policy in the second Trump administration, as well as the importance of innovation and procurement.By The Federalist Society
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Deep Dive 305 - Regulatory Ferment at DOL and the NLRB
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1:01:29In a time of rapidly shifting administrative law norms, the Department of Labor and NLRB have had busy and in some ways aggressive dockets over the last year. Our panel of experts will assess the regulatory and enforcement approach and key initiatives at DOL and NLRB during the final year of the Biden Administration; how does it grade out compared …
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Tech Roundup Episode 25 - How are the States Approaching AI?
40:59
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40:59As the second Trump administration kicks off an ambitious AI agenda, individual states have been busy on this front as well. Should each state have their own approach, or should states like California and Texas lead the way? Dean Ball, Sunny Gandhi, and Kevin Frazier join the Fourth Branch podcast to discuss these various efforts to cover the conve…
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Explainer Episode 87 - Child Welfare Funding & State Use of Foster Youth Benefits
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34:01An estimated 5% of foster youth qualify for Social Security benefits, but in many states, child welfare agencies use these funds to help cover the cost of care. In 2018 alone, agencies in 49 states and Washington, D.C., received at least $165 million in benefits intended for foster youth. In this episode, Shoshana Weissmann interviews Maureen Flatl…
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Explainer Episode 86 - Regulation & Red Tape: Lessons from Lahaina Fire Recovery & the Path Ahead
44:12
44:12
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44:12Hawaii leads the nation in high housing prices. Experts Ted Kefalas and Jonathan Helton from Grassroot Institute explain the regulatory obstacles to building sufficient housing for Hawaiians, and regulatory reform efforts that could increase the housing supply. It has been over 18 months since the fires that nearly destroyed the town of Lahaina in …
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Tech Roundup Episode 24 - DOGEing Barriers? Legal Challenges to AI in Government
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44:13Artificial Intelligence has been rapidly brought to the forefront of the public conversation in recent months. President Trump has pledged to support AI innovation, while the newly-established Department of Government Efficiency (DOGE) has been working to streamline government processes through AI. Join our panel of experts, including Dhruva Krishn…
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Explainer Episode 85 - Rebuilding California: Lessons from the Pacific Palisades Fire
47:43
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47:43The 2025 Pacific Palisades Fire has underscored the challenges of building in California’s complex regulatory landscape. In response, Governor Newsom issued an executive order suspending CEQA and Coastal Act requirements to expedite reconstruction, raising important questions about the future of development in the state. In this podcast, expe…
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Deep Dive 305 - Does President Trump Have the Authority to Pause and Modify the Medicare Drug Price Negotiation Program?
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59:37Since its inception, the Inflation Reduction Act’s (IRA) Medicare Drug Price Negotiation Program has been contentiously debated. For example, several pharmaceutical manufacturers filed a lawsuit against the U.S. Department of Health and Human Services (HHS) challenging the program’s constitutionality. This webinar will discuss whether t…
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Deep Dive 304: Stargate and DeepSeek: The International and Technological Implications of the AI "Arms Race"
56:07
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56:07On January 22, 2025, newly-elected President Trump announced a widespread project to invest $500 billion in American AI development, known as “Stargate.” A few days later, a new Chinese AI chatbot program “DeepSeek” was launched to the shock of US tech investors. What do these new developments mean for the AI dominance race? What will the changing …
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Explainer Episode 84 - How Far Do the Executive Orders Go Towards Ending DEI?
47:34
47:34
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47:34Linda Chavez, Chairman for the Center for Equal Opportunity, moderates a discussion between the Heritage Foundation’s Senior Legal Fellow, GianCarlo Canaparo and Dan Morenoff, Executive Director of the American Civil Rights Project. They discuss President Trump’s orders relating to civil rights enforcement and discrimination (including discriminati…
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Tech Roundup Episode 23 - Privacy and Safety: Key Arguments of the Age Verification Debate
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43:33On January 15, the Supreme Court heard oral arguments for Free Speech Coalition, Inc. v. Paxton, a case involving Texas H.B. 1181, which is a law that imposes an age-verification requirement for adult sexual content websites. While content filtering has been used in the past by parents to regulate their children’s access to adult websites, th…
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Explainer Episode 83 - The Failed JetBlue-Spirit Merger: The Past and Present Approach to Mergers
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27:11In November 2024, Spirit Airlines filed for bankruptcy after a federal judge blocked their proposed merger with JetBlue Airlines earlier that year. Far from simply impacting travel plans, however, the failed merger shows the Federal Trade Commission's recent focus on efficiency. Former FTC General Counsel Alden Abbott joins the podcast to discuss t…
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Deep Dive Episode 302 - Department of Government Efficiency: Opportunities and Challenges (Part I)
58:06
58:06
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58:06President-elect Trump has announced that entrepreneurs Elon Musk and Vivek Ramaswamy will lead a new Department of Government Efficiency “to cut the federal government down to size.” In a Wall Street Journal op-ed last month, Musk and Ramaswamy promised DOGE would yield “a drastic reduction in federal regulations” that would pave the way for “mass …
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Deep Dive Episode 303 - Department of Government Efficiency: Opportunities and Challenges (Part II)
57:23
57:23
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57:23President-elect Trump has announced that entrepreneurs Elon Musk and Vivek Ramaswamy will lead a new Department of Government Efficiency (“DOGE”). In a Wall Street Journal op-ed this past November, the pair explained that they have a sweeping mandate to cut the overreaching contra-constitutional federal bureaucracy “down to size” and “deliver a fed…
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Explainer Episode 82 - Is Gender Dysphoria a Protected Disability?
48:47
48:47
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48:47In this episode, Rachel Morrison from the Ethics and Public Policy Center and Gregory Baylor from Alliance Defending Freedom discuss recent court and agency decisions. These experts discuss whether “gender dysphoria” is a “disability” under the Americans with Disabilities Act and Section 504 of the Rehabilitation Act. Featur…
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Explainer Episode 81 - State AG Litigation Against Federal Agencies: A Kansas Perspective
32:21
32:21
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32:21State Attorneys General have been active in recent years in filing lawsuits against federal agencies. From cases like West Virginia v. EPA to Biden v. Nebraska, state AG lawsuits have prevented significant overreach by federal agencies. In the past year, the Office of the Kansas Attorney General has been one of the most active in this space. Abhish…
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Deep Dive 302: Is FTC Administrative Litigation Constitutional?
1:01:29
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1:01:29Axon and Jarkesy have renewed scrutiny of the constitutionality and fairness of FTC’s administrative litigation. For example, the President cannot remove Administrative Law Judges nor FTC Commissioners, and FTC Commissioners both vote to issue the complaint and decide its merits in proceedings. Parties before the DOJ-Antitrust Division, on th…
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Immigration Enforcement, Business Compliance, and the Equal Access to Justice Act
30:59
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30:59In this episode, Randel K. Johnson and Andrew Kilberg discuss the often ephemeral nature of the Rule of Law in immigration and other enforcement proceedings, with a particular focus on the challenges faced by small businesses when confronted with a heavy-handed bureaucracy and the practical difficulties of obtaining judicial review. The experts als…
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How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform
30:23
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30:23Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and pers…
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Explainer Episode 79- Don't Chase Rabbit Trails: The SEC Now and in the Next Administration
51:48
51:48
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51:48In this episode, financial experts look back on recent SEC regulation, enforcement, and litigation, as well as their predictions for the next SEC leadership under a second Trump administration. C. Wallace DeWitt, Securities lawyer Brian Knight, Director of Innovation and Governance and Senior Research Fellow, Mercatus Center at George Mason Univers…
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Deep Dive 301 - Exploring Tradeoffs: The Nexus Between Antitrust and Security
1:00:03
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1:00:03Antitrust efforts have become prevalent in the courts and legislative bodies, both in the United States and abroad. A recent example is the U.S. Department of Justice's case against Google for alleged anticompetitive behavior in its search business. Though cybersecurity and national security concerns are traditionally not included in antitrust effo…
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Explainer Episode 78 - An Overview of Electric Industry Regulation
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54:56J. Kennerly Davis presents an overview of electric industry regulation. Davis discusses how regulation has changed in a fundamental way over the last 140 years, and what that change has meant for electric customers large and small.By The Federalist Society
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Deep Dive 300 - A Debate on Separation of Powers: Was SEC v. Jarkesy Rightly Decided?
1:00:07
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1:00:07The Regulatory Transparency Project and the Federalism & Separation of Powers practice group hosted a virtual debate over the recent Supreme Court decision in SEC v. Jarkesy. The panel featured Matthew Wiener, from Penn Carey Law, and Josh Robbins, of the Pacific Legal Foundation. Michael Buschbacher, from Boyden & Gray PLLC, moderated the debate.…
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Explainer Episode 77 - State Regulatory Reform and Overcoming Regulatory Inertia
34:19
34:19
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34:19Tanner Jones and Jonathan Wolfson from the Cicero Institute discuss their co-authored paper titled "Restoring Legislative Authority: A Balanced Approach to Agency Deference." They explore the implications of the Chevron deference decision and the Loper Bright case. The conversation addresses the impact of these decisions on administrative law, regu…
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Deep Dive 299 - How Does AI Affect Rulemaking?
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1:00:07A panel of experts will engage in a legal discussion about the implications of using AI in rulemaking, as AI technologies inadvertently influence the process of creating and implementing regulations. The panel will also consider how rulemaking and AI influence the legal and political realms. Featuring: Speakers: Catherine Sharkey, Segal Family Prof…
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Deep Dive 298: What Should The Next Administration Do About AI?
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59:32This virtual event explored the potential trajectories of AI policy under the upcoming shift in presidential administrations. Our expert panel, featuring Ash Kazaryan, Adam Kovacevich, and Neil Chilson, examined the critical issues surrounding AI and offered insights on what policymakers need to know as they navigate rapidly evolving AI technologie…
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Deep Dive 297 - Climate Disclosure Litigation: Examining Legal Battles Against California and the SEC
1:06:26
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1:06:26A panel of distinguished legal scholars and practitioners will provide an overview of the current landscape of litigation surrounding climate disclosure regulations. Experts will discuss the legal challenges facing both the SEC’s climate disclosure rule and California’s SB 253 and 261. Panelists will address the legal questions raised during litiga…
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Explainer Episode 76 - Examining State AGs' Use of Outside Counsel
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49:27In this episode, Ketan Bhirud and Luke Wake take a closer look at the role of the use of outside legal counsel by state attorneys general. Outside counsel can provide valuable expertise and resources, but what are the implications of relying on external firms for state legal matters? What are the advantages and potential pitfalls of these partnersh…
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Explainer Episode 75 - Defining the term Equity From a Legal and Historical Standpoint
40:36
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40:36In this episode, experts GianCarlo Canaparo and Mike Gonzalez provide a legal and historical interpretation of the term "equity." This discussion, moderated by Linda Chavez, highlights how the definition of equity extends beyond civil rights protection and how the evolving definition of the term "equity" affects the legal realm. Featuring: GianCarl…
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Explainer Episode 74 - Incorporation by Reference and Voluntary Standards
30:38
30:38
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30:38Regulatory experts, Rosario Palmieri and Karen Harned, discuss industry self-regulation, soft law, and voluntary standards. Thousands of products, services, and systems use voluntary, consensus standards to govern product performance and safety, worker safety, financial services, and food safety. This is a layer of self-regulation that usually lies…
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Deep Dive 296 - Will the Congressional Review Act Be Revived in 2025?
1:04:10
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1:04:10Federal regulators were busy in April 2024, with agencies publishing a record-breaking 66 significant new regulations; more than half of which had price tags higher than $200 million. This burst of regulatory activity can be attributed to a once obscure law known as the Congressional Review Act (CRA). If the November election brings Republican cont…
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Deep Dive 294 - West Virginia v. EPA, Two Years Later: Updates on the Major Questions Doctrine
52:43
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52:43Experts will examine the major questions doctrine, its role in regulatory litigation, and its place in administrative law in light of recent developments. Please register and join us for a live webinar on August 14, 2024 at 11 am EST. Featuring: Paul Ray, Director, Thomas A. Roe Institute for Economic Policy Studies, The Heritage Foundation Elliot …
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Explainer Episode 73 - Changing Presidential Candidates
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26:50Kathryn Ciano Mauler and Eric Wang join the podcast to discuss the FEC rules behind campaign funds, particularly in the transfer of said funds between candidates. Their discussion breaks down the questions surrounding the recent changes to the 2024 ballot, and how that will affect each campaign's fundraising efforts, especially in a post-Chevron le…
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Explainer Episode 71 - Regulatory Modernization in Idaho and Virginia: What lessons can be learned?
35:28
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35:28Alex J. Adams, Director of Idaho's Department of Health and Welfare is joined by Reeve T. Bull, Director of the Virginia Office of Regulatory Management. Director Adams and Director Bull detail the importance of regulatory reform efforts in Idaho and Virginia, respectively, and discuss the impact that regulatory reform can have on employment opport…
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Explainer Episode 72 - Parental Rights & Student Privacy in Education
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48:03
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48:03Legal experts Jonathan Butcher and Jon Riches discuss the debate between parental rights and children’s privacy in education under the Family Educational Rights and Privacy Act (“FERPA”). Moderated by Luke Wake, their discussion examines the debates over the role of student privacy, parental rights, and the role that the governmen…
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Explainer Episode 70 - Litigation Update III: The Supreme Court takes the Vape case--Food and Drug Administration v. Wages and White Lion
26:33
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26:33On July 2, 2024, the US Supreme Court granted certiorari in the case, Food and Drug Administration v. Wages and White Lion Investments, LLC. In Explainer Episode 70, expert Jeff Stier discusses the FDA's regulatory action prohibiting specific vape flavors from being sold by these two companies, and the legal issues that the Supreme Court will revie…
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Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth
26:35
26:35
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26:35In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.By Adam Landis, Shobeir Shobeiri, Amanda Vandiver
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Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore
28:45
28:45
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28:45In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuo…
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Deep Dive 292 - Utah v. Su: Are DOL (and SEC) regulations that encourage ESG investing lawful?
1:01:48
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1:01:48The panelists will discuss Biden Administration policies and regulations at the DOL and SEC addressing investing based on environmental, social, and governance (or “ESG”) factors; whether they are consistent with statutory law; and whether the agencies followed appropriate administrative processes in promulgating these ever-evolving policies. Moder…
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Explainer 69 - Discussing the Anti-Semitism Awareness Act
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58:35In this episode of the Fourth Branch Explainer podcast, Prof. Eugene Volokh, from UCLA Law School, and Prof. David Bernstein, from the Antonin Scalia Law School, discuss the features, implications, and possibilities of the Anti-Semitism Awareness Act.By The Federalist Society
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Explainer 68 - Discussing the Pregnant Workers Fairness Act
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24:46The Regulatory Transparency Project’s Fourth Branch Podcast presents Explainer Episode 68. In this Fourth Branch Explainer podcast, Rachel N. Morrison from the Ethics and Public Policy Center (EPPC) discusses the implications of the Pregnant Workers Fairness Act Regulations recently released. Listen in as Morrison discusses the pros and cons …
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Deep Dive 291 - Assessing the Federal Data Privacy Landscape: A discussion of the American’s Privacy Rights Act
58:31
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58:31Congress has been working on comprehensive federal data privacy legislation for decades without reaching agreement. But the finish line may be closer today than before. With the recent introduction of the American’s Privacy Rights Act (APRA), the chairs of the Senate and House Commerce Committees announced a bipartisan compromise, hoping to end the…
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Explainer 67 - Veterans' Benefits Reforms How Healthcare Influences Foreign Policy
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45:32The Regulatory Transparency Project’s Fourth Branch Podcast presents Explainer Episode 67. In this Fourth Branch Explainer podcast, health policy experts Michael Cannon and Christina Sandefur discuss the regulatory landscape of veterans’ benefits, and how veterans’ healthcare impacts American foreign policy. The experts discuss Mi…
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A Discussion on the Biden Administration’s New Title IX Regulations
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1:02:34The Regulatory Transparency Project presents a panel of legal experts, including Bob Eitel, Christian Corrigan, Will Trachman, and Kim Richey. Watch as these experts discuss the Biden Administration’s newly released Title IX Regulations and their implications for educational institutions, school districts, students, faculty, and parents. Join…
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Explainer 66 - Strategic Petroleum Reserve
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23:55Earlier this year, the U.S. Energy Information Administration reported that the nation’s Strategic Petroleum Reserve, or SPR, held approximately 358 million barrels, its lowest level in forty years. Is that a problem? What is the SPR and how is it supposed to operate? How much petroleum is it supposed to hold? Listen in on the Regulatory Transparen…
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[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
31:18
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31:18In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
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[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
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36:24Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life.As a teenager he printed business cards but, after accidentally blowing up his broth…
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Explainer 65 - Reviewing Michael Cannon's Book "Recovery"
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43:36In this RTP explainer episode 65, we are joined by Michael Cannon, Director of Health Policy Studies at the Cato Institute, and Christina Sandefur, Executive Vice President of the Goldwater Institute to discuss Michael Cannon’s new book, Recovery. Listen in as these experts consider the role of government agencies like the FDA in health spaces acro…
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