Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Subscription App Growth: Insights from the Frontlines
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Manage episode 494754691 series 3241089
Content provided by Branch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Branch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build a sustainable growth strategy in today's complex mobile landscape. -Demystifies key metrics and tracking essentials for early-stage apps -Explores realistic payback periods and ROI expectations at different growth stages -Reveals how AI is transforming creative testing and app development -Provides actionable advice for solo founders entering the subscription app space
…
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211 episodes
MP3•Episode home
Manage episode 494754691 series 3241089
Content provided by Branch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Branch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build a sustainable growth strategy in today's complex mobile landscape. -Demystifies key metrics and tracking essentials for early-stage apps -Explores realistic payback periods and ROI expectations at different growth stages -Reveals how AI is transforming creative testing and app development -Provides actionable advice for solo founders entering the subscription app space
…
continue reading
211 episodes
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