Best Brian Wieser Podcasts (2025)

1
Episode 134: Brian Wieser Dishes on the Latest Agency Drama 54:29

28d ago54:29

54:29

Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and strategic shifts at companies like WPP and Publicis. Brian also shares his views on the economic climate and its effects on the industry. Learn more abou…

1
Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies 32:38

1d ago32:38

32:38

In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the ruling, including the decision not to divest Chrome or Android, the impact of distribution deals, and the challenges of data sharing. The conversation …

1
#36: From The Richards Group to Independence: Pedro Lerma’s Agency Playbook 35:12

4d ago35:12

35:12

Welcome to Agency Business. This week, Pedro Lerma, CEO and founder of LERMA/ joins us on the show. Pedro shares his unconventional career journey—from selling radio spots in Wichita Falls to spending 23 years at The Richards Group, where he built both its digital practice and its Hispanic marketing arm, Richards/Lerma. He explains how that experie…

1
Ep. 50: Dentsu's Prospective Sale, Gap's Marketing Efficiencies and More 8:53

7d ago8:53

8:53

We review our latest work of the week, which included observations on inflation, Dentsu's prospective sale, the Gap's pursuit of more effective but less costly spending on marketing and more.

1
Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan 1:12:31

7d ago1:12:31

1:12:31

In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The conversation covers the benefits and drawbacks of transaction IDs, publisher concerns about revenue and data privacy, and th…

1
#35: Why Mid-Size Agencies Have an Edge, With Kat Ott of Havas Chicago 37:20

11d ago37:20

37:20

Welcome to Agency Business. This week, Brian interviews Kat Ott, president of Havas Chicago. Kat’s unconventional path into advertising—from professional ballerina to agency president—shapes her perspective as what she calls a “modern marketer.” She explains how Havas Chicago operates like a speedboat: integrated, mid-size, and agile enough to make…

1
Ep. 49: Meta's Metrics, Retail Media Acceleration Vs. E-Com Deceleration, the Cord-Cutting "Singularity" and More 8:55

14d ago8:55

8:55

We review our latest work of the week, which included observations on the newest concerns about measurement problems at Meta, our analysis of retail media in 2Q25 (contrasted with e-commerce deceleration), our latest video services spending and cord-cutting data + more

1
Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI 1:00:32

14d ago1:00:32

1:00:32

Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower allegations against Facebook, local TV consolidation, and …

1
#34: Anthropology, Independence, and Growth at Kelly Scott Madison, with President Chad Maxwell 30:34

18d ago30:34

30:34

Welcome to Agency Business. This week, co-hosts Brian and Olivia are joined by Chad Maxwell, president of Kelly Scott Madison (KSM). Maxwell’s path into advertising started in anthropology, a background that still informs how he runs KSM today—both in understanding consumers and in building culture inside the agency. He shares how that perspective …

1
Ep. 48: M&A in Broadcasting and Agencies, Dentsu + Globant 2Q25 Results and CPG Trends 10:42

21d ago10:42

10:42

We review our latest work of the week, which included observations on M&A in broadcasting with Tegna + Nexstar news, M&A in agency land with S4 Capital and MSQ, CPG trends as well as a review of Dentsu and Globant 2Q25 earnings results.By Madison and Wall

1
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week 54:49

21d ago54:49

54:49

Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp’s shift from simply “data onboarding” to helping companies work together securely, how AI gets a real boost when you feed it the right kind of data, and what’s actually happening now that …

1
How Tubi is Embracing Creators and Trying to Shake up Streaming 26:55

25d ago26:55

26:55

Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like qualities. Learn more about y…

1
#33: Building a Social-First Ad Agency — Movement Strategy CEO Jason Mitchell 36:43

25d ago36:43

36:43

Welcome to Agency Business. This week Jason Mitchell, CEO of Movement Strategy, joins us to discuss how a social‑first shop scales from a college startup into a 180‑person creative agency. He explains why early pricing was a competitive advantage, how Movement Strategy grew from social AOR work into 360 creative projects, and why creator marketing …

1
Ep. 47: The Trade Desk, Ad Tech, TV and More Ad Trends For 2Q25 15:17

28d ago15:17

15:17

We review our latest work of the week, which included observations on The Trade Desk, ad tech, TV ad trends and much more from the latest results from the advertising industry's second quarter of 2025.By Madison and Wall

1
#32: The Business of Comedy in Advertising, with Party Land’s Haley Hunter 27:53

1M ago27:53

27:53

In this episode of Agency Business, Haley Hunter, co-founder, COO, and CMO of Party Land, joins us to discuss building a comedy-forward creative agency that can still win serious business. Haley shares how Party Land has scaled from a scrappy indie shop into a creative force behind campaigns for brands like Liquid Death, Every Man Jack, JanSport, a…

1
Ep. 46: Meta and Other Company 2Q25 Results + Marketer Commentary Indicate Healthy Ad Market Despite Weakening Economy 13:42

1M ago13:42

13:42

We review our latest work of the week, which included an analysis of the latest results from Meta, Comcast, Pro7Sat1 and others, our take on comments from large marketers' CEOs and CFOs, plus how to interpret Stagwell's latest results and much more.By Madison and Wall

1
Episode 133: Casey Saran on the intersection between paid and earned media 50:05

1M ago50:05

50:05

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative assets, and how some brands are adapting …

1
Stephen Upstone discusses LoopMe’s focus on brands in-app 27:50

1M ago27:50

27:50

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad tech landscape. Learn mor…

1
#31: Inside MediaLink With Andrea Kerr Redniss: Agency Reviews, UTA Synergies, and Strategic Growth 26:36

1M ago26:36

26:36

In this episode of Agency Business, Andrea Kerr Redniss, managing director and co-lead of marketing transformation at MediaLink, joins us to discuss how the firm has evolved from its relationship-driven origins into a full-fledged strategic consultancy. She shares how MediaLink works with Fortune 100 brands on marketing transformation, AI integrati…

1
Ep. 45: Google 2Q25, Marketer Spend Trends, IPG Results and Global TV Advertising 7:08

1M ago7:08

7:08

We review our latest work of the week, which included an analysis of the latest results from Google, comments from large marketers' CEOs and CFOs, IPG's quarterly trends and early reads on the most recent quarter for global TV advertisingBy Madison and Wall

1
Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian 45:43

1M ago45:43

45:43

Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within the ad tech stack.…

1
Dailymotion’s push into attention measurement and AI 17:59

2M ago17:59

17:59

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it’s being predicted through AI and modeling, and the role of creative analysis, inventory quality, and sentiment in shap…

1
#30: Inside M+C Saatchi Americas’ Growth Strategy, With CEO Nadja Bellan-White 31:32

2M ago31:32

31:32

This week on Agency Business, Olivia and Brian speak with Nadja Bellan-White, group CEO of M+C Saatchi Americas. Nadja explains how the agency is structured to compete across disciplines—from creative and PR to sports marketing and issues management—while remaining lean and independent. She outlines how the team scopes work through upfront strategy…

1
Ep. 44: Tik Tok Letters, Agency Growth, Netflix and More 11:00

2M ago11:00

11:00

We review our latest work of the week, which included an analysis of TikTok's letter to the Canadian government and incomplete claims of economic benefits, the latest agency growth trends following Omnicom and Publicis earnings, network content spending trends in context of the end of Stephen Colbert's Late Show and Netflix's ongoing growth + more.…

1
Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks 44:46

2M ago44:46

44:46

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers…

1
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure 18:43

2M ago18:43

18:43

Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an increasin…

1
#29: How FCB New York Leverages Its Autonomy 38:35

2M ago38:35

38:35

This week on Agency Business, Olivia and Brian speak with Emma Armstrong, CEO of FCB New York and global transformation officer at FCB. Emma shares how FCB’s structure gives local offices real autonomy, and how her newly formalized transformation role helps scale innovation across the network. She reflects on how her team built a strong creative re…

1
Ep. 43: WPP's New CEO, 2Q25 Indie Agency Growth Trends and More 11:18

2M ago11:18

11:18

This week we review our latest work exploring last week's earnings warning from WPP and its subsequent CEO appointment as well as our latest analysis of growth trends for independent agencies.By Madison and Wall

1
Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO 50:49

2M ago50:49

50:49

Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming TV tool to a broader AI-powered platform for media agencies. He discusses the challenges of training a vertical AI agent using retrieval-augmented ge…

1
Ep. 42: Global Digital Services Taxes, Tarrifs' Impact on Marketing and More 7:58

2M ago7:58

7:58

This week we review our latest work exploring digital services taxes in context of Canada-US trade disputes, the latest commentary from marketers' CEOs and CFOs on the impact of tarrifs on their businesses and more.By Madison and Wall

1
Episode 129: Justin Evans on “The Little Book of Data” 21:08

2M ago21:08

21:08

Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas behind the book, how data concepts apply across industries, and why clear thinking rather than technical expertise is often what matters most. The conversation also touches on Evans’s time in ad tech,…

1
#28: What Chase Design Group Built After Losing Its Founder 40:49

2M ago40:49

40:49

This week on Agency Business, Olivia speaks with Chris Lowery, president of Chase Design Group. Chris shares how he helped scale Chase Design Group from a three-person studio in a Silver Lake house into a global design agency with offices in Los Angeles, New York, and the UK. He reflects on the company’s creative roots in music and entertainment, t…

1
Ep. 41: RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency + More 7:50

2M ago7:50

7:50

In this week's episode of the Madison and Wall podcast we review our latest work, including a review of the strategic choices broadcasters such as Canada's Corus, France's TF1 and Germany's RTL are making in the face of growing competition from streamers as well as the political reality facing global agency holding companies in the wake of last wee…

1
Episode 128: Everything that happened at Cannes with Ari and Eric 33:05

2M ago33:05

33:05

Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in commerce media. They share observations on industry announcements, AI's progress (and limitations), and structural changes in the ad tech space. The discus…

1
Milly Botes on How Acast is Powering the Business Side of Podcasting 23:21

2M ago23:21

23:21

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers Learn more about your ad choices. Visit m…

1
#27: Building a Multi-Agency Model for Collaboration, With Tim Ringel 37:19

2M ago37:19

37:19

This week on Agency Business, Olivia speaks with Tim Ringel, global CEO and founder of Meet the People. Tim shares how his global performance marketing background and time at IPG informed his vision for Meet the People, an independent agency group now 800 people strong. The company’s pitch? A multi-agency model designed to preserve individual agenc…

1
Ep. 40 AI's Impact on Agencies, Accenture Reorg, AdTech Everywhere at Cannes 7:50

3M ago7:50

7:50

In this week's episode of the Madison and Wall podcast we review our latest work, including publications on the impact of AI on agencies, news from Accenture related to its presence in media and corportate reorganization and several news items from ad tech relevant to the broader advertising industry.…

1
Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency 14:54

3M ago14:54

14:54

Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets, the limitations of generative AI in answering precise data queries, and how they adjusted their approach to automation. Oleg also shares insights on …

1
Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels 12:06

3M ago12:06

12:06

Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights and enhance creative planning, and how marketers are adapting to changes in video consumption and advertising strategies. Th…

1
Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads 14:05

3M ago14:05

14:05

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain. Learn more about your ad choices…

1
#26: Tyler Turnbull on FCB, Holding Companies, and the Case for Agency Brands 50:07

3M ago50:07

50:07

Tyler Turnbull, global CEO of FCB, joins co-hosts Olivia Morley and Brian Wieser to talk about what it means to run a global creative network today—and why he’s betting on premium creativity, flexible local leadership, and a new approach to audience planning. Tyler traces his own journey from intern to global CEO, shares how FCB evolved after the D…

1
Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising 15:44

3M ago15:44

15:44

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes approach TV and what trends are sha…

1
Ep. 39: WPP CEO Change, Agency Industry Forecast, Warner Media Split, Bell Media's Ad Tech Partnerships and More 12:11

3M ago12:11

12:11

In this week's episode of the Madison and Wall podcast we review what happens next for WPP in light of its CEO change, our newest advertising agency forecast, Warner Bros. Discovery's break-up, Bell Media’s ad tech partnerships, the future of TV/video buying and more.By Madison and Wall

1
Episode 127: Mark Grether on What PayPal Ads Is Building 43:28

3M ago43:28

43:28

Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
#25: Paramount Drops WPP, Consultancies Consolidate, and Indies Gain Steam 15:01

3M ago15:01

15:01

This week’s episode of Agency Business is a little different—our scheduled guest couldn’t make it, so co-hosts Olivia Morley and Brian Wieser go deep on the biggest news of the week. From sudden account moves to growing competition from consulting firms, we explore what it all means for agencies navigating a rapidly evolving landscape. Subscribe to…

1
Inside Roblox’s Growing Ad Platform with Louqman Parampath 18:27

3M ago18:27

18:27

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like rewarded video, the role of programmatic, b…

1
Ep. 38: New Ad Forecast! Behind Our 2025 Upgrade 8:28

3M ago8:28

8:28

In this week's episode of the Madison and Wall podcast we review our newest advertising forecast and some of the potential drivers of recent advertising strength in the US. We then explain why despite the upgraded forecast, many risks loom.By Madison and Wall

1
Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves 46:08

3M ago46:08

46:08

Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta’s AI ad plans, Amazon’s DSP pricing push, WPP and MIQ’s new AI platforms, and the latest in the Google antitrust case. Learn more about your ad choices. Visit megaphon…

1
#24: Jill Kelly on the Evolution of Media and Her Vision for Assembly 33:33

3M ago33:33

33:33

Jill Kelly, North America CEO of Assembly, joins co-hosts Olivia Morley and Brian Wieser to discuss her first few months leading the Stagwell media agency—and how she’s thinking about pricing models, technology, and talent in an increasingly complex media ecosystem. Jill shares her unconventional path to executive leadership, which spans media buyi…

1
EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market 19:51

3M ago19:51

19:51

Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. market. They cover EXTE’s contextual targeting technology, how its optimization functions across various media environments, and the challenges of fitting into existing ad tech workflows. The discussion also…

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