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#27: Building a Multi-Agency Model for Collaboration, With Tim Ringel
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This week on Agency Business, Olivia speaks with Tim Ringel, global CEO and founder of Meet the People.
Tim shares how his global performance marketing background and time at IPG informed his vision for Meet the People, an independent agency group now 800 people strong. The company’s pitch? A multi-agency model designed to preserve individual agency cultures while operating under a single P&L and shared equity system. That structure, he says, fosters collaboration without the bureaucracy of traditional holding companies.
He also discusses:
- Why Meet the People keeps acquired agency brands intact
- How its tech layer underpins collaboration across creative, media, and commerce
- The group’s plan to grow geographically and fill capability gaps
- Why they’re building proprietary AI tools in-house
Plus, Brian joins in post-Cannes to share his impressions from the festival floor, including:
- Why he believes AI will lead to more agency jobs, not fewer
- How Accenture Song’s latest moves—including the hire of Dimitri Maex—position the firm to build a media practice from scratch
- What the influx of IPG leadership to Accenture may signal in light of merger speculation
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Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.
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📩 Brian at [email protected]
📩 Olivia at [email protected]
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