In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. Th…

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhe…

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybers…

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that bui…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platfo…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of proces…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, action…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan shares how his experience as a consultant shapes his marketing approach, emphasizing the role of authenticity and content that tru…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with John Vinson, Marketing Director at V-Soft Consulting, about the evolution of demand generation in B2B marketing and how it has evolved from what he calls the “wild west of digital marketing.” John shares insights on bridging the gap between marketing and sales, the r…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google’s evolving SERPs and the role of AI in search. Prasanna shares how brands can stay competitive by experimenting with diverse content, monitoring the share of voice, and leveraging data signals. Listen…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on dr…

Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about h…

Chiala Marvici is a fractional director with extensive experience spanning multiple industries. With over two decades in this profession, Chiala has made significant contributions to leading companies through digital transformations, particularly in the beauty, real estate, and IT services sectors. Beginning her career in the beauty industry, she h…

Bijan Abrahim is a Senior Sales and Marketing Officer at theITSupportCenter, which provides 24/7, immediate, expert IT help desk support for end users of Fortune 500 organizations. An enterprise sales professional with over a decade of industry experience, Bijan specializes in optimizing sales processes, driving marketing initiatives, and enhancing…

Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiat…

Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worl…

Clay Tuten is the CMO at KeyMark, a leading business process automation software provider for major enterprises. With 27 years in the creative and marketing field, Clay has a diverse background, encompassing sports, apparel, construction, events, and technology through both digital and traditional marketing avenues. Recognized for his entrepreneuri…

Eric Herzog is the Chief Marketing Officer at Infinidat, an enterprise data storage solutions provider. With a 40-year career in IT marketing focused on enterprise storage, Eric has held several executive roles spanning from product management to marketing. He has a track record of exceeding P&L targets and has worked at Fortune 500 companies like …

Alex Love is the VP of Marketing Communications at RIVA Solutions, an IT government contractor on the Inc. 5000 list. With over 15 years of experience in marketing and communications, she specializes in public-sector marketing, branding, and employee engagement. Alex is known for her ability to construct lean, impactful MarCom teams using her in-de…

Josh Shulman is the Head of B2B Marketing at Innovecs, a global technology company recognized on the Inc. 5000 list for five consecutive years. With a master’s degree in marketing and over six years of B2B growth experience, Josh has honed his expertise in account-based marketing (ABM), content, and distribution strategies. His diverse background s…

Joya Scarlata is the Director of Digital Marketing for InterraIT, a B2B IT service firm with over 25 years in the industry. With over a decade of contributing to the company’s brand, her expertise encompasses marketing in the tech domain. During the pandemic, Joya delved into the world of AI chatbots and their functioning, which led her to a broade…

Madison Rothschild is the Marketing Manager at GSI, an IT services provider specializing in ERPs and cloud solutions. With a background in broadcasting and telecom, as well as a master's in marketing and professionalism, her journey took her from the theme park industry to the complex world of tech. Excelling in brand management and public relation…

Erin Sucher-O'Grady is a Senior Strategist and leadership team member at Integrity XD, a St. Louis-based UX agency serving Fortune 500 companies and local businesses. With a robust history of leading marketing teams of all sizes, Erin brings a wealth of experience, contributing to the broader conversation through consulting, writing, and podcasting…

Hailey Pomara is the Marketing Manager at ARK Technology Consultants and the Social Media Manager for the Mineola School District, where she innovates the educational space through strategic social media management. With a focus on portraying the uniqueness and forward-thinking nature of the Mineola School District, Hailey showcases the district's …

Ben Brown is the Vice President of Marketing at AKASA, a cutting-edge AI and automation provider for hospitals' revenue cycle management. With a history of shaping multiple AI-centric companies, Ben's expertise spans media, tourism, restaurants, and, most recently, healthcare with a focus on analytics. At AKASA, he leverages generative AI solutions…

Kate McQuade is the Vice President of Marketing at P360, a pharma software company specializing in business technology development and implementation for pharmaceutical and life sciences companies worldwide. With over two decades of marketing expertise, notably in the technology and life sciences sectors, Kate leverages technology and innovation to…

Joey Sciarra is the Director of Performance Marketing at Tensure, an IT consulting firm and Google Cloud Premier Partner specializing in next-gen cloud infrastructure, data engineering, and application. With a multifaceted background ranging from leading a business development firm to extensive experience in sales and marketing, Joey offers a uniqu…

Dave DelVecchio is the Vice President of Marketing and Communications at Sourcepass, a full-service IT service provider focused on innovating the industry. A seasoned professional with over 30 years in IT services, Dave designs and leads marketing efforts at Sourcespass, leveraging his background in marketing, business management, and technology. P…

Ben Fox is the Co-founder and Managing Director of FP Digital, formerly known as FlowPress, a back-office web support team and web development agency providing long-term care for web properties. At FP Digital, Ben utilizes his 10-plus years of experience in client and project management to oversee client service and project delivery. Ben is a seria…

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive. In this…

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive. Antonio…

Andrew Baird is the VP of Marketing at TierPoint, a leading IT infrastructure national provider, helping organizations drive performance and manage risk. Andrew’s path into B2B marketing was untraditional, previously working in various industries, including product development and financial services. Before TierPoint, Andrew contributed his experti…

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive. Antonio…

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive. Antonio…