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The Evolution of Demand Generation in B2B Marketing
Manage episode 452311052 series 3562223
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In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with John Vinson, Marketing Director at V-Soft Consulting, about the evolution of demand generation in B2B marketing and how it has evolved from what he calls the “wild west of digital marketing.” John shares insights on bridging the gap between marketing and sales, the role of CRM and ABM tools, and balancing automation with personalization.
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