The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real resul ...
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172: Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth (w/ Pete Caputa)
53:34
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53:34Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more How do you scale fa…
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Lessons Learned from 85 HubSpot Onboardings
37:27
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37:27In this episode of the RevOps Hero Podcast, host Chris Strom is joined by ClearPivot teammate Andrew Chao Daongam to break down what companies need to know before, during, and after onboarding with HubSpot. With over 80 successful onboardings under his belt, Andrew shares practical insights on: ✅ The 3 main types of HubSpot onboarding projects ✅ Se…
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171: CREM, The 4-Part Alignment Framework Every SaaS CMO Needs (w/ Kyle Lacy)
29:47
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29:47Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more What would happen i…
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170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad)
32:08
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32:08Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)
34:08
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34:08Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more If you’ve ever had …
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Configure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as AI-driven guidance, usage-basedbilling, and low-code exte…
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168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts With Bec Henrich, Traction Complete
27:26
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27:26Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)
33:26
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33:26Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Traditional attribu…
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Field Ops: Mastering Marketing Operations for In-Person Events
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38:27In this episode of the RevOps Hero Podcast, host Chris Strom sits down with Jacqueline Freedman of Monarch Advisory Partners and former Marketing Ops leader at Grammarly and WeWork, to dive deep into the strategy, planning, and execution of in-person events as part of your marketing operations. Together, they unpack: ✅ Why in-person events are rega…
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166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath)
29:51
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29:51By Databox
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165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)
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42:30By Databox
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Integrating Your CRM With Your Data Warehouse
38:29
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38:29Companies have crucial data stored across multiple systems in their organization. And the bigger the company, the more systems there are. Sales, marketing, finance, ERP, inventory, contract management, billing, and service delivery are just types of data and systems that show the story of the business. Many times your CRM just by itself can't show …
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164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)
37:49
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37:49Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen)
34:45
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34:45Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs)
35:23
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35:23Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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Standard vs. Custom HubSpot-Salesforce Integration
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26:49Running a Salesforce-HubSpot go-to-market stack is one of the most common tech setups in businesses today. Many businesses manage it using HubSpot's native Salesforce integration. But some businesses instead choose to build their own custom integration. Why would they do that? Should your company consider custom-building your HubSpot-Salesforce int…
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161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
44:45
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44:45Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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1:Many vs. 1:1 Email Tools — What You Need to Know
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21:49Over the past year, I’ve noticed a growing confusion among marketers and sales professionals about the different types of email tools—and it’s leading to serious consequences. In this video, I delve into the two main types of sales and marketing email tools: 1:many and 1:1. Understanding the distinction isn’t just technical—it’s essential for prote…
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160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
1:01:34
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1:01:34Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)
50:26
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50:26Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to craft …
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158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
27:15
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27:15Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
53:55
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53:55Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)
49:20
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49:20Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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Smarter Salesforce Campaigns & Multi-Touch Attribution
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28:04We do a deep dive into marketing operations with Lauren Sanyal in this episode. 🤘 We start off by talking with Lauren about how they structure their marketing ops and RevOps teams within her company, and how they decide who reports to who. From their we talk through how they run their marketing and revenue tech stack using Salesforce and Marketo. L…
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BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
54:09
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54:09Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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How to Use HubSpot for PLG SaaS Companies
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34:10The go-to-market motion for product-led growth (PLG) SaaS companies is VERY different from sales-led growth companies. ➡️ The contact lifecycle/funnel stages are different ➡️ The data/system architecture is different ➡️ The relationship between the CRM and billing systems are different. ➡️ The key funnel conversion rates are different. Instead of s…
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156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
55:50
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55:50Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
44:15
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44:15Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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1
How to Define the Role and Org Chart of RevOps
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35:07RevOps is the backbone of a company. It touches every business function: marketing, sales, customer success, finance, operations, and IT. But when a role touches a little bit of everything, how do you concisely define what that role itself is? Where does it fit in your company structure? Who should RevOps report to?We talk through all of these thin…
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1
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
26:45
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26:45Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Gu…
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BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)
47:36
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47:36Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO o…
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BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)
42:46
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42:46Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers i…
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B2B vs. B2C Salesforce-HubSpot Integration
28:28
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28:28In this episode we talk with Nick Jensen, who runs marketing operations for the world-famous Tony Robbins. Nick and his teammates run a marketing-sales operation with a contact database in the millions, using Salesforce and HubSpot together to run their operations. We talk about: The similarities and difference between their B2C and B2B customer li…
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BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)
55:13
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55:13Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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Ever run into friction with the sales team in a marketing role? You'll want to listen to this episode. We go deep into the full marketing-sales lifecycle in this episode with our guest Kristina McConnell from H1. She talks through how they run the full customer journey from marketing leads to BDR qualification to Account Executive handoff. We cover…
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1
BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)
55:26
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55:26Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa chats w…
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155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
50:53
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50:53Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Ma…
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154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
39:22
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39:22Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Wh…
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BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
42:08
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42:08Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, f…
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Marketing Ops Buildouts for Effective Attribution and Lead Scoring
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25:21In this episode we go into the operational side of marketing: how to run all the systems and data that power a company's sales and marketing efforts. We talk to Travis Johnson, who leads marketing operations at Velo3D. We talk through how they run Salesforce and Marketo together, how they structure their data in the systems, how they do campaigns, …
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BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
51:00
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51:00Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Get insights from o…
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BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
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39:09Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more We go behind the be…
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153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
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28:01Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kevin Lord Barry sh…
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152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
45:42
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45:42Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sam Kuehnle shares …
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Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
46:33
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46:33Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa and Yor…
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151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
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35:06Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pasha Irshad unpack…
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150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
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38:28Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kyle Lacy shares a …
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149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
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48:00Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Ca…
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BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
48:53
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48:53Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jen Spencer (CEO of…
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148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
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50:13Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Blake Strozyk share…
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